scholarly journals Stakeholder-based conjoint analysis for branding wellness tourism in Kerala, India

2021 ◽  
Author(s):  
João Romão ◽  
Partho Pratim Seal ◽  
Paul Hansen ◽  
Sindhu Joseph ◽  
Senthilkumaran Piramanayagam
Keyword(s):  
Conjoint Analysis ◽  
International Markets ◽  
Tourism Industry ◽  
Asia Pacific ◽  
Branding Strategy ◽  
Destination Branding ◽  
Wellness Tourism ◽  
Tourism Resources ◽  
High Level

AbstractWellness tourism is a fast-growing tourism industry segment and major wellness tourism destinations are found in the Asia–Pacific region, including India. The region of Kerala in India has an abundant natural, cultural and entrepreneurial resources for the development of wellness tourism. These resources are centered on the unique and traditional Ayurveda treatment, complemented by impressive natural landscapes and rich cultures and history. Despite the abundance and quality of resources and services provided by a large number of stakeholders, Kerala lacks a branding strategy for differentiating Kerala as a wellness tourism destination to compete in international markets. A stakeholder-based participatory process was developed to co-create a branding strategy, involving a destination audit supported by an online conjoint analysis survey to discover the relative importance of ‘high-level’ attributes associated with Kerala’s wellness tourism resources. The most important attributes are ‘Fits with strategic priorities of the organisation’ and ‘Ability to integrate into wellness tourism packages’. The main resources complementing wellness services are natural features and cultural heritage. This research contributes to stakeholder-based participatory methods for destination branding.

scholarly journals Problems and Suggestions for Health and Wellness Tourism at Panxi, China

2021 ◽  
pp. 35-42
Author(s):  
Tsai-Fa(TF) Yen ◽  
Jiawei Shao ◽  
Xia Lin
Keyword(s):  
Southwest China ◽  
Field Survey ◽  
Tourism Industry ◽  
Project Delivery ◽  
Health And Wellness ◽  
Physical And Mental Health ◽  
Health Tourism ◽  
Wellness Tourism ◽  
Tourism Resources ◽  
Panxi Area

Health and wellness tourism (HWT) comes from health tourism, which is a form of tourism that maintains and enhances physical and mental health. With the coming of the aging society, government departments are also facing many problems in promoting the development of health tourism industry. This study aims at verifying the problems and offering some suggestions through literature review and a field survey at Pan Zhihua City and Miyi County of southwest China. Through the field survey, this study finds that the problems of health and wellness tourism in Panxi area of China are mainly in transportation, infrastructure, tourism resources, activity planning, medical resources and management system. Based on the conclusions, suggestions like strengthen the health tourism project delivery and activities were recommended.

scholarly journals Development of domestic tourism in the context of a pandemic

2021 ◽  
Vol 128 ◽  
pp. 01004
Author(s):  
E.G. Efimova ◽  
N.A. Levochkina ◽  
B.E. Khabibullina
Keyword(s):  
Quality Of Life ◽  
Life Expectancy ◽  
State Level ◽  
Well Being ◽  
Tourism Industry ◽  
The State ◽  
Important Indicator ◽  
Domestic Tourism ◽  
High Level

Preserving the health of the population occupies a special place at the legislative level, in the socio-economic strategies for the development of regions and the country as a whole. The preservation of human health depends not only on one’s own desire to preserve it, including the current state of the state and the development of the country’s tourism industry. Recreation and recreation for modern people, who mainly live in cities and megacities characterized by a high level of pollution due to the intensity of economic activity, are of particular importance for maintaining health and life expectancy. An increase in people’s life expectancy is considered at the state level as an important indicator of people’s well-being, improving the level and quality of life. Russia has created unique conditions and opportunities for the development of domestic tourism, which, with reasonable organization, investments, including the creation of public-private partnerships, and improving the efficiency of services provided, allow us to carry out our activities in the field of preserving and maintaining public health, increasing the duration and quality of life. Domestic Russian tourism can be considered as the basis for the socio-economic development of territories at any level, as well as as an industry whose contribution to the country’s GDP can be significant.

scholarly journals ANALYSIS OF FACTORS AFFECTING THE DEVELOPMENT OF COMMUNITY TOURISM SERVICES IN HA GIANG PROVINCE

2021 ◽  
pp. 1-6
Author(s):  
Nguyen Thu Thuy ◽  
Nguyen Quang Hop
Keyword(s):  
Positive Impact ◽  
Tourism Industry ◽  
Infrastructure Development ◽  
Factors Affecting ◽  
Organization And Management ◽  
Community Tourism ◽  
Human Resource Training ◽  
Tourism Resources ◽  
Tourism Services

With 450 questionnaires, the authors used SPSS software to analyze and found that the researched factors all had a positive impact on the development of community tourism services in Ha Giang province. In particular, the degree of influence on the development of CBT services in Ha Giang province in the order of importance is as follows: The level of organization and management of the tourism industry (QL), The participation of the community in the development of community tourism (TG), Tourism Resources (TN), Infrastructure Development (HT), Human Resource Training Development (NL). This result is the basis for us to choose appropriate solutions to improve the quality of community tourism services in Ha Giang province in the future.

scholarly journals FACTORS OF INFLUENCE ON THE DEVELOPMENT OF HOTEL AND RESTAURANT BUSINESS IN UKRAINE

2019 ◽  
pp. 58-67
Author(s):  
Andriy Kulyk
Keyword(s):  
Negative Impact ◽  
International Markets ◽  
Tourism Industry ◽  
Quality Of Services ◽  
Factors Affecting ◽  
Business Results ◽  
Methods Of Evaluation ◽  
Tourism Services ◽  
Logical Result

Introduction. Since tourism in Ukraine in recent years has been turning into a dynamic and profitable sector of economic activity, the substantiation and search for ways to improve the quality of services in it is of particular relevance. Access to international markets for tourism services enhances interest and actualizes the study of factors affecting the quality of tourism services in Ukraine. Largely, the implementation of the task of substantiating ways to improve the quality of tourism services in general depends on the activities of the respective hotel and restaurant business institutions and their functional interaction. Methods. Empirical methods and questionnaires were used to establish and identify factors affecting the quality of services in the hotel and restaurant business. The method of abstraction and generalization was used in the study, which allowed us to draw conclusions regarding the prospects and ways to improve the quality of services in the Ukrainian hotel and restaurant business. Results. A study of the factors affecting the quality of services in the hotel and restaurant business allowed them to be classified, to identify the level of influence, to offer ways and measures to smooth out the negative and increase positive trends in this area. The development of a position on possible ways to overcome the negative impact of various factors on the quality of services in the hotel and restaurant business was the logical result of a scientific search, including through the phased implementation of measures to smooth or eliminate each of them. Discussions. The proposals worked out will make it possible to improve the quality of services in the hotel and restaurant business in Ukraine. In the future, more in-depth research is needed on how to develop the composition of hotel and restaurant services, methods of evaluation and quality control, the use of positive foreign experience on these issues, as well as finding ways to improve the use of computers and communications possible technologies in the tourism industry. Keywords: quality, service, tourism, hotel and restaurant business, tourism entities, organization, improvement.

scholarly journals FEATURES OF THE USE OF ADVERTISING CAMPAIGNS IN THE TOURISM SECTOR

2020 ◽  
pp. 134-142
Author(s):  
Olga V. Nazarenko ◽  
◽  
Natalia S. Martynova ◽  
Keyword(s):  
Continuous Improvement ◽  
Tourism Industry ◽  
Potential Client ◽  
Tourism Sector ◽  
Personal Services ◽  
Key Sectors ◽  
Tourism Enterprises ◽  
High Level ◽  
Almost All

In recent decades, the development of the tourism industry has been a worldwide trend. The interest shown in the development of the tourism sector is associated not only with the fact that the industry is developing dynamically but also with the fact that the development of tourism affects almost all key sectors of the economy. The task of the activities of tourist enterprises is the organization of comprehensive services for tourists. Services in tourism are varied ‒ transportation, accommodation, meals, excursions, entertainment, and personal services etc.The tourism sector is characterized by such characteristics as rapid growth rates, continuous improvement of the industry, and a high level of competition. That is why the success of enterprises in this area largely depends on carefully implemented advertising campaigns as one of the main elements of the communication complex and marketing strategy.Advertising campaigns in the tourism sector have their own characteristics and play an essential role in the lives of consumers when choosing travel products and services. The popularity of a travel product is largely due to how well the potential client is aware of it. And this is one of the main functions of advertising campaigns in the tourism industry. Advertising campaigns, like any other type of marketing communications, play an important role in implementing the strategy of tourism enterprises. With the help of advertising, they are developing new markets, and as a means of competition, advertising campaigns exacerbate it, helping to improve the quality of tourist services.The purpose of the article is to explore and analyze the features of the use of advertising campaigns in the tourism industry, to identify the positive and negative aspects, as well as prospects in this area.The relevance of the topic of the article is significant, because tourism is one of the largest and most dynamic sectors of the economy. High rates of its development, large volumes of foreign exchange earnings actively affect various sectors of the economy and contribute to the formation of a full-fledged tourism industry.

scholarly journals Investigating Factors of Customer Loyalty Formation for Wellness Spa

2021 ◽  
Author(s):  
Marija Lakićević ◽  
Danijela Pantović ◽  
Aleksandra Fedajev
Keyword(s):  
Research Question ◽  
Positive Influence ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Special Review ◽  
Wellness Tourism ◽  
The Republic ◽  
Tourism Potential

Research question: The objective of this paper is to examine the level of the development of spa tourism with a special review of the wellness tourist offer of the Republic of Serbia, and also which factors of this tourist offer we should pay special attention to and improve, to achieve the highest level of tourist loyalty. Motivation: The tourism potential of the Republic of Serbia has not been sufficiently researched and that served as a basic motivational factor. Idea: Considering the tourist potential that Serbia has and partly the work of Han et al., (2017), the fact that spa tourism is the fastest-growing sector in the entire tourism industry, and that the wellness tourism offer is a very important segment of spa tourism, there is a need to identify factors that influence the visitors' loyalty formation for such tourist destinations. As the Republic of Serbia has a lot of wellness centres, it represents a very convenient location for conducting such research. Data: This research included 298 guests of wellness centres in Vrnjačka Banja: "Solaris", "Aleksandar", "Merkur", "Zepter", "Kralj", "Slatina" and "Iwa Wellness Centre". Data collection was performed during July and August 2019. Methods: The PLS-SEM method was used in this paper to test the defined research hypotheses. Factors that contribute to loyalty and revisit for the wellness and spa tourist destination were investigated, and they were measured by the appropriate number of questions: quality of wellness and spa tourism, the value of wellness and spa services, attraction of wellness and spa tourist destination and satisfaction with wellness and spa tourist destination. All attitudes were measured using a five-point Likert scale. Results: The quality and value of wellness and spa services positively impact the affection for wellness and spa tourist destination and satisfaction with wellness and spa tourist destination, while the attraction of wellness and spa tourist destination positively affects satisfaction with wellness and spa tourist destination and tendency to revisit by tourists. The existence of a positive influence of satisfaction with wellness and spa tourist destination and the desire to revisit the tourist loyalty formation was also shown. Contribution: Improving the quality, value, and effect with the Republic of Serbia as a wellness and spa tourist destination will increase the satisfaction of visitors and their desire to revisit this tourist destination, which will lead to greater loyalty in the future. This will increase the revenue generated from this type of tourism and accelerate local and regional development.

scholarly journals The place of local government bodies in the system of public governance of tourist activity in the conditions of financial decentralization

2021 ◽  
pp. 5-8
Author(s):  
Iryna RYZHUK ◽  
Olena HALUS ◽  
Oleksandr BRYHINETS
Keyword(s):  
Tourism Industry ◽  
Management Mechanism ◽  
Successful Development ◽  
Public Governance ◽  
Separate Area ◽  
Indirect Impact ◽  
Decentralized Management ◽  
High Level ◽  
Local Levels

The paper states the gradual revival of tourism, both in Ukraine and in the world. That is why we believe that tourism, especially in the western and southern regions of our country can become a significant driver of economic development of local communities. For the rapid and successful development of the tourism industry in Ukraine, it is necessary to find internal reserves to increase demand for domestic tourism products, increase ways to meet consumer demands for content, diversity and quality of tourism and recreation services. It is determined that the system of management of the tourism industry in the context of decentralization in Ukraine is disorganized, built on lobbying principles, consists of different in number and quality of officials, has insufficient funding and misuse of allocated funds. The importance of creating a decentralized management mechanism in the conditions of decentralization, which will be effective even with minimal funding of the tourism industry, different number of employees in this field and will ensure a high level of their professionalism. It is proposed to create tourist departments at the regional and local levels; training and retraining of specialists-managers, who in connection with the position will perform the assigned powers in the field of tourism. A separate area is the improvement or change of the law on tourism adopted in 1995, which does not fully meet modern realities and requires comprehensive changes that would meet the interests and modern needs of society. We believe that it is very important that tourism should be planned on a comprehensive basis, taking into account all aspects of legislation relating to other sectors that have a direct or indirect impact on it.

scholarly journals Study on Countermeasures for the High-quality Development of Zunyi Red Tourism

2021 ◽  
Vol 3 (1) ◽  
pp. p60
Author(s):  
Liu Fei ◽  
Yuan Rongli ◽  
Yuan Jinyu ◽  
Yang Li ◽  
Yan Ke
Keyword(s):  
Regional Integration ◽  
Tourism Industry ◽  
Quality Development ◽  
High Quality ◽  
Local Characteristics ◽  
Cultural Connotation ◽  
Tourism Product ◽  
Holy Places ◽  
Tourism Resources

In recent years, the momentum of red tourism development is on the rise, and has become a new growth point leading the socio-economic development of the old revolutionary areas. During the 14th Five-Year Plan period, red tourism entered a new stage of high-quality development. How to promote the high quality of red tourism has become a new boom in the tourism industry. Zunyi is one of the five revolutionary holy places, rich in red tourism resources, but has not yet formed a good trend of high-quality development. Based on the realistic dilemma of the high-quality development of Zunyi red tourism, the high-quality development of Zunyi red tourism should take the promotion of supply-side reform as the main line, dig deep into the cultural connotation of red tourism resources, strengthen regional integration, carry out red tourism product innovation, build red tourism brand with local characteristics, improve the quality, efficiency and product effect of Zunyi tourism industry.

Industry of rural tourism in the Stavropol region

2015 ◽  
Vol 9 (3) ◽  
pp. 22-32 ◽  
Author(s):  
Александр Трухачев ◽  
Aleksandr Trukhachev
Keyword(s):  
Agricultural Development ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Private Companies ◽  
Tourist Attractions ◽  
Stavropol Region ◽  
Global Tourism ◽  
Tourism Resources ◽  
Current Context ◽  
High Level

Rural tourism - one of the most famous and popular forms of recreation. Many experts note its ability to compete with the leaders of the global tourism - beach and cultural tourism. Stavropol region of the Russian Federation has a high level of agricultural development and rich touristic and recreational potential. The aspiration of small and large private companies to diversify their activities by expanding non-agricultural segment caused the formation and development of rural tourism. A variety of tourism resources and cultural heritage of the Stavropol region allowed entrepreneurs to create a variety of tourism products in the segment of rural recreation. In the current context the formation of rural tourism industry in the Stavropol region is the rightful issue The article presents analysis results of the tourist attractions and means of accommodation as part of composition of the rural tourism industry in the Stavropol region. Placement of facilities of rural tourism industry in municipalities of the region is shown. The trend of territorial localization of rural tourism in the Stavropol region within four main areas is proved. The author curries out the analysis of the specific structure of the objects of rural tourism, their tourism specialization and composition of services. The results allowed concluding that the most popular is the strategy of diversification of activities and offers of rural tourism.

Resources of rural tourism development in Stavropol region

2016 ◽  
Vol 10 (2) ◽  
pp. 125-140 ◽  
Author(s):  
Александр Трухачев ◽  
Aleksandr Trukhachev
Keyword(s):  
Agricultural Development ◽  
Traditional Approach ◽  
Tourism Development ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Potential Development ◽  
Stavropol Region ◽  
Tourism Resources ◽  
High Level ◽  
Stavropol Krai

he article presents the authorial view on the composition of the tourism resources that are in demand in rural tourism development. According to the author, the specific of rural tourism makes somewhat different from the traditional approach to defining the composition and typology of tourism resources. The author shows that the division into primary and secondary tourism resources for rural tourism phenomenon is not true and is not obvious. The article substantiates that, along with the natural, historical and cultural tourism resources, it is advisable to consider the infrastructure and agricultural resources in the development of rural tourism. Stavropol Krai of the Russian Federation - a region with a high level of agricultural development and rich tourism and recreational potential. Development of the private sector in agriculture, the pursuit of small and large companies to diversify their activities at the expense of the development of non-agricultural segment, resulted in the formation and development of rural tourism. These circumstances justified the choice of the region for illustration the diversity of the group "enterprises and the production of agricultural purpose" among the tourist resources of agricultural and other activities in the countryside. Therefore, by the example of Stavropol region the author shows that agricultural activities and its results, as well as the technologies used, are becoming tourist resources. According to the analysis results the author draws conclusions about what direction of rural tourism have enough resource provision. The author also gives a description of the (peasant) farms placement, authenticity and originality of agricultural brands that can be used for the formation of attractive tourist products. The level of integration in tourism the peasant farms, equestrian centers, fish and game farms of the region, the potential for further integration of peasant farms in the tourism industry are shown. The problems of rural tourism development of Stavropol Krai in terms of transport (road) access to peasant farms of Stavropol region and practices of promotion of rural tourism sites in the Internet environment of the territory are revealed.

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