Estimating the Valence of Single Stimuli: A New Variant of the Affective Simon Task

Author(s):  
Andreas Voß ◽  
Klaus Rothermund ◽  
Dirk Wentura

Abstract. In this article, a modified variant of the Affective Simon Task (AST; De Houwer & Eelen, 1998 ) is presented as a measure of implicit evaluations of single stimuli. In the AST, the words “good” or “bad” have to be given as responses depending on the color of the stimuli. The AST was combined with an evaluation task to increase the salience of the valence of the presented stimuli. Experiment 1 investigated evaluations of schematic faces showing emotional expressions. In Experiment 2 we measured the valence of artificial stimuli that acquired valence in a game context during the experiment. Both experiments confirm the validity of the modified AST. The results also revealed a dissociation between explicit and implicit evaluations.

Author(s):  
Yanmin Zhang ◽  
Robert W. Proctor

“Good” and “bad” vocal responses are faster when an irrelevant emotional stimulus feature corresponds with the response than when it does not, a phenomenon known as the affective Simon effect. Two experiments investigated how this effect was influenced by an intermixed emotion-relevant evaluation task. In Experiment 1, four schematic faces (friendly, happy, hostile, sad) were used for the affective Simon task and four different images (bird, heart, gun, ghost) for the evaluation task, whereas in Experiment 2 the schematic faces were used for both tasks. Mixed-compatible emotion-relevant trials increased the affective Simon effect in both experiments, but mixed-incompatible emotion-relevant trials did not influence it. Also, the advantage of the compatible mapping over the incompatible mapping increased in mixed conditions rather than decreased. These results differ from those obtained when visual-manual tasks for which location is relevant and irrelevant are mixed. They confirm that enhancement of the affective Simon effect when the Simon task is mixed with a compatible emotion-relevant task is due to increased salience of the affective valence.


Author(s):  
Luisa Lugli ◽  
Stefania D’Ascenzo ◽  
Roberto Nicoletti ◽  
Carlo Umiltà

Abstract. The Simon effect lies on the automatic generation of a stimulus spatial code, which, however, is not relevant for performing the task. Results typically show faster performance when stimulus and response locations correspond, rather than when they do not. Considering reaction time distributions, two types of Simon effect have been individuated, which are thought to depend on different mechanisms: visuomotor activation versus cognitive translation of spatial codes. The present study aimed to investigate whether the presence of a distractor, which affects the allocation of attentional resources and, thus, the time needed to generate the spatial code, changes the nature of the Simon effect. In four experiments, we manipulated the presence and the characteristics of the distractor. Findings extend previous evidence regarding the distinction between visuomotor activation and cognitive translation of spatial stimulus codes in a Simon task. They are discussed with reference to the attentional model of the Simon effect.


2020 ◽  
Vol 56 (6) ◽  
pp. 1170-1190
Author(s):  
Sierra Kuzava ◽  
Allison Frost ◽  
Laura Perrone ◽  
Erin Kang ◽  
Oliver Lindhiem ◽  
...  

2009 ◽  
Author(s):  
Andrea Rottermann ◽  
Kim-Phuong L. Vu ◽  
Robert W. Proctor
Keyword(s):  

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