scholarly journals Expectation of being affected: an enactive perspective of spectators' expectations of contemporary dance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Saara Moisio
Keyword(s):  
Thematic Analysis ◽  
Design Methodology ◽  
Contemporary Dance ◽  
Metaphor Analysis ◽  
Audience Engagement ◽  
Content Type ◽  
Arts Marketing ◽  
Active Nature ◽  
A Company ◽  
Depth Interviews

PurposeThis article examines how spectators describe their expectations of contemporary dance by referring to action. Through discussing a qualitative audience study, the article argues that spectators always have an expectation of being affected by performances they attend. This expectation can guide their interest in attending performances of certain genres instead of other possible ones on offer. Additionally, the article points out how spectators can actively manage their expectations in order to be affected.Design/methodology/approachThe study is based on 21 in-depth interviews with spectators at a dance venue, a company and a festival in Finland. The analysis of the interviews combines thematic analysis with metaphor analysis. Employing the paradigm of enaction and the concept of affordances, this article approaches expectations as embodied and dynamic, created in interactions between artists, producers and spectators.FindingsThe analysis shows that when speaking about their expectations of performances, spectators use bodily and spatial metaphors. Focusing on metaphors reveals how, for the spectators, performances afford a possibility for action that affects them. The interviewed spectators describe that contemporary dance is “not set in its ways”, and therefore it keeps them “awake” and their thoughts do “not fossilize”. This way, they understand contemporary dance as a genre that affords a possibility to be affected by allowing a freedom of own interpretation and surprising experiences if they desire such.Originality/valueConcentration on the metaphors of language offers a deeper understanding of the active nature of spectators' expectations. Understanding how spectators describe their expectations by referring to action that enables the shaping of their emotions and thoughts can help the development of arts marketing and audience engagement.

scholarly journals Police officers’ experiences as victims of hate crime

2018 ◽  
Vol 41 (5) ◽  
pp. 526-538 ◽  
Author(s):  
Rob C. Mawby ◽  
Irene Zempi
Keyword(s):  
Thematic Analysis ◽  
Police Officers ◽  
Design Methodology ◽  
Hate Crime ◽  
Police Training ◽  
Personal Characteristics ◽  
Small Sample ◽  
Content Type ◽  
Depth Interviews ◽  
Practical Implications

PurposeThe purpose of this paper is to fill a research and literature gap by examining the nature and impact of hate crime victimisation on police officers, and their responses to it. The research explores victimisation due to the occupational stigma of policing and the personal characteristics and identities of individual officers.Design/methodology/approachThe research design is qualitative, based on 20 in-depth interviews with police officers in one English police force. Thematic analysis was applied to the data.FindingsAll participants had experienced hate crime arising from their occupational or personal identities. Initially shocked, officers became desensitized and responded in different ways. These include tolerating and accepting hate crime but also challenging it through communication and the force of law.Research limitations/implicationsThis research is based on a small sample. It does not claim to be representative but it is exploratory, aiming to stimulate debate and further research on a contemporary policing issue.Practical implicationsIf further research works were to confirm these findings, there are implications for police training, officer welfare and support, supervision and leadership.Originality/valueThe police occupy a problematic position within hate crime literature and UK legislation. This paper opens up debate on an under-researched area and presents the first published study of the hate crime experiences of police officers.

Multi-brand loyalty: when one brand is not enough

2014 ◽  
Vol 17 (4) ◽  
pp. 464-480 ◽  
Author(s):  
Reto Felix
Keyword(s):  
Thematic Analysis ◽  
Brand Loyalty ◽  
Design Methodology ◽  
Point Of View ◽  
Research Approach ◽  
Content Type ◽  
Family Tradition ◽  
Managerial Implications ◽  
Depth Interviews ◽  
Over Time

Purpose – The purpose of this research is to provide a deeper, constructivist account of multi-brand loyalty. Previous literature has acknowledged the existence of multi-brand loyalty, but described it from a narrow, rational and primarily utilitarian point of view. Design/methodology/approach – The study is based on open-ended, depth interviews. Data were labeled, coded and classified into different topics, and thematic analysis was used to identify three dominant themes. Findings – Multi-brand loyalty emerged in three forms: biased, specialized and perfect substitutes. These relationships may undergo dynamic transformations over time. Further, family tradition and perceived freedom were identified as two important motivations for consumers to be loyal to more than one brand. The managerial implications address suggestions on how companies can avoid that consumers become loyal to several brands instead of maintaining single-brand loyalty. Originality/value – The study is the first to address multi-brand loyalty based on a qualitative research approach and provides preliminary insights into occurrences and motivations related to the construct.

Students as change agents for campus sustainability in Malaysian universities

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zeeda Fatimah Mohamad ◽  
Mohd Zufri Mamat ◽  
Muhamad Faisal Muhamad Noor
Keyword(s):  
Thematic Analysis ◽  
Selection Criteria ◽  
Design Methodology ◽  
Change Agent ◽  
Change Agents ◽  
Evidence Based ◽  
Content Type ◽  
Campus Sustainability ◽  
Depth Interviews

Purpose The notion of students as change agents have widely been used in the campus sustainability literature, but very little has been done to unpack what it really means in practice. This paper aims to critically investigate university students’ perspectives on their role as a change agent for campus sustainability in the context of Malaysian universities. Design/methodology/approach In-depth interviews were carried out with 21 students that have been categorized as change agents through selection criteria at three leading universities in the area of campus sustainability in Malaysia. The data collected from the interviews were analysed through content-based and thematic analysis. Findings Findings demonstrate that students are the backbone behind the implementation of campus sustainability activities. They play the multi-faceted role of leaders, supporters and ambassadors in initiating and driving campus sustainability. The results further suggest that support and freedom to act are the empowering factors that have driven these change agents in carrying out their initiatives. However, without a position, the students’ voices are not significant. Originality/value This study provides deeper evidence-based insights on the notion of students as change agents and how it can be operationalized in the context of campus sustainability.

Lifers over tariff: exploring psychological barriers to progression

2018 ◽  
Vol 20 (2) ◽  
pp. 81-90
Author(s):  
Lorna Anne Gray
Keyword(s):  
Thematic Analysis ◽  
Service Provision ◽  
Design Methodology ◽  
Qualitative Approach ◽  
Community Reintegration ◽  
Expiry Date ◽  
Content Type ◽  
Psychological Barriers ◽  
Depth Interviews ◽  
Practical Implications

Purpose There are a significant number of life-sentenced prisoners in Scotland who are over tariff (i.e. past their punishment part expiry date) and who appear to have difficulty in making the transition towards community reintegration. The factors involved in their repeated returns to closed conditions are not adequately understood. The purpose of this paper is to explore this issue using a qualitative approach in order to understand the experience of life-sentenced prisoners in this position, and the psychological barriers that compromise their progression to less secure conditions and the community. Design/methodology/approach In-depth interviews were conducted with eight life-sentenced prisoners who met the criteria for the research. All were significantly over tariff and all had multiple failed attempts at progression to less secure conditions. Interviews were recorded and transcripts were analysed using theoretical thematic analysis. Findings The analysis produced three identifiable supraordinate themes, each with subordinate themes. The supraordinate themes included: shaming self-identify, perception of the community as daunting, and disempowerment. The ability to generalise the findings outwith the participants of this study are acknowledged. Practical implications This has provided further understanding as to the complexity of the issue, and the ways in which it manifests into behaviour. Initial (albeit tentative) recommendations for intervention and service provision can therefore be identified. Originality/value The results are discussed against the implications for service provision in Scottish prisons, and identify the areas for further research that will help to inform the forensic practices in this context.

Taking a bite out of Apple: Jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value

2017 ◽  
Vol 26 (4) ◽  
pp. 351-364 ◽  
Author(s):  
Michael SW Lee ◽  
Ian Soon
Keyword(s):  
Thematic Analysis ◽  
Brand Loyalty ◽  
Design Methodology ◽  
Consumer Behaviour ◽  
Content Type ◽  
Consumer Resistance ◽  
Brand Relationship ◽  
The Masses ◽  
A Company ◽  
Genuine Effort

Purpose The purpose of this paper is to explore the phenomena of Apple iPhone jailbreaking, a novel scenario where a company actively oppresses and discourages the co-creation of value and customisation of its products by loyal consumers. Design/methodology/approach This paper conducted a qualitative content and thematic analysis of online jailbreaker discourse to understand the motivations and reasons driving consumers to resist a brand to which they remain extremely loyal. Findings Three themes explain jailbreaker motivations: enhanced experience, individual right of self-expression and anti-hegemony. Further two themes explain the differing motivations driving hacktivists to create the “exploits” that are subsequently used by jailbreakers (liberating the masses; status and notoriety). Finally, an integrative conceptual model is provided to showcase how disparate theories of consumer behaviour are synthesised during this novel phenomena. Originality/value In contrast to previous work, the consumer activists featured in this paper are devoted to the brand and product they are resisting. Rather than switching to an alternative brand, these jailbreakers and hacktivists remain loyal to the product in a genuine effort to help the brand. Even more interesting is the brand actively oppressing these loyal consumers’ attempts to modify and, in some cases, improve their products. Overall, this paper highlights the contradictory relationship between Apple and some of its consumers and demonstrates how brand loyalty, dissatisfaction, resistance/activism and co-creation can co-exist within the same consumer–brand relationship.

scholarly journals Life narrative to substance use: voices from LGBTQ people

2018 ◽  
Vol 32 (5) ◽  
pp. 387-394 ◽  
Author(s):  
Nanchatsan Sakunpong
Keyword(s):  
Substance Use ◽  
Thematic Analysis ◽  
Design Methodology ◽  
Research Team ◽  
Turning Point ◽  
Psychological Treatment ◽  
Life Narrative ◽  
Content Type ◽  
The Public ◽  
Depth Interviews

Purpose While there is a growing amount of literature showing that lesbian, gay, bisexual, transgender and queer (LGBTQ people) are more at risk to use substances compared to non-LGBTQ people, there is a gap in knowledge about the exploration of the life narrative, before and the turning point of substance use. The purpose of this paper is to discuss life narrative, before and the turning point of substance use. Design/methodology/approach Ten participants from diverse sexual orientation/gender were invited to join this study including queer, lesbian, transgender, gay, tomboy and bisexuals who were diagnosed with a substance use disorder. The narrative qualitative research was used as the research methodology. Each of the participants had in-depth interviews with the research team once or twice, with each time lasting from 30 to 120 min until the saturation of the data. Thematic analysis and the trustworthiness process were used to analyze the data. Findings Three themes emerged from this study including the following: life before substance use; life turning point; and motivation to stop using substances. Each theme had several categories to define the theme. Originality/value The results of this study can help counseling psychologists and clinicians who work with LGBTQ addicts to become aware that there is not only psychological treatment available for LGBTQ addicts needed for recovery, but also a social movement that promotes equality among LGBTQ people, such as advocacy against oppression with regard to family, school, community and the public.

scholarly journals Making it better

2019 ◽  
Vol 33 (3) ◽  
pp. 238-246
Author(s):  
Pichamon Poonnotok ◽  
Nuchanart Kaewmart ◽  
Tanawan Asarath ◽  
Wetid Pratoomsri
Keyword(s):  
Thematic Analysis ◽  
Design Methodology ◽  
Violent Behavior ◽  
Psychotic Symptoms ◽  
Main Theme ◽  
Trial And Error ◽  
Content Type ◽  
Violent Behaviors ◽  
Persons With Schizophrenia ◽  
Depth Interviews

Purpose The purpose of this paper is to describe experiences of caregivers in managing psychotic symptoms of persons with schizophrenia in various circumstances. Design/methodology/approach The data were obtained via a focus group and in-depth interviews among caregivers who cared for relatives with schizophrenia for more than five years. Thematic analysis was used for data analysis. Findings “Making it better” emerged as the main theme describing caregivers’ experiences in trying to manage psychotic symptoms. It comprises four sub-themes including cutting off the wind, protecting from harm, preventing relapses and pulling back to normality. The caregivers gradually learned and adjusted their strategies through trial and error. They tried to stop aggressive and violent behaviors soon after they had begun by giving cool water to their relatives to drink or shower, while expressing their own affect with gently talking. They also dealt with a hardship in protecting the patients, other people, their properties and their own selves from harm resulting from violent behavior. When the psychotic symptoms improved, the caregivers tried to prevent relapses by using various strategies to maintain medication adherence and by soothing their relatives’ mental state. They also tried to pull their relatives back to normal as much as they could by promoting their relatives’ memories and abilities to perform daily functions. Originality/value The findings increase knowledge in nursing regarding psychotic symptoms management. The findings can be applied to the development of a program to help caregivers to manage psychotic symptoms effectively in order to promote good clinical outcomes of patients and alleviate the caregivers’ burden.

Co-workers’ perceptions of and reactions to employee’s involuntary demotion

2019 ◽  
Vol 41 (4) ◽  
pp. 740-757 ◽  
Author(s):  
Sophie Hennekam ◽  
Subramaniam Ananthram ◽  
Steve McKenna
Keyword(s):  
Design Methodology ◽  
Emotional Responses ◽  
Emotional Reaction ◽  
Content Type ◽  
Informational Justice ◽  
Behavioural Responses ◽  
Behavioural Reaction ◽  
Three Stages ◽  
Depth Interviews ◽  
The Way

Purpose The purpose of this paper is to investigate how individuals perceive and react to the involuntary demotion of a co-worker in their organisation. Design/methodology/approach The authors draw on 46 semi-structured in-depth interviews (23 dyads) with co-workers of demoted individuals. Findings The findings suggest that an individual’s observation of the demotion of a co-worker has three stages: their perception of fairness, their emotional reaction and their behavioural reaction. The perception of fairness concerned issues of distributive, procedural, interpersonal and informational justice. The emotional responses identified were feelings of disappointment/disillusion, uncertainty, vulnerability and anger. Finally, the behavioural reactions triggered by their emotional responses included expressions of voice, loyalty, exit and adaptation. Originality/value Perceptions of (in)justice perpetrated on others stimulate emotional and behavioural responses, which impacts organisational functioning. Managers should therefore pay attention to the way a demotion is perceived, not only by those directly concerned, but also by co-workers as observers.

Consumer value creation through WhatsApp use

2019 ◽  
Vol 32 (4) ◽  
pp. 455-471
Author(s):  
Jorge Cruz-Cárdenas ◽  
Jorge Guadalupe-Lanas ◽  
Ekaterina Zabelina ◽  
Andrés Palacio-Fierro ◽  
Margarita Velín-Fárez ◽  
...  
Keyword(s):  
Latin American ◽  
Value Creation ◽  
Emotional Support ◽  
Design Methodology ◽  
Instant Messaging ◽  
Role Performance ◽  
Content Type ◽  
Consumer Value ◽  
Depth Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application. Design/methodology/approach The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country. Findings Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM. Practical implications Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle. Originality/value The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist.

Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal

2014 ◽  
Vol 48 (5/6) ◽  
pp. 1070-1091 ◽  
Author(s):  
François Anthony Carrillat ◽  
Alain d’Astous
Keyword(s):  
Experimental Design ◽  
Design Methodology ◽  
Negative Impact ◽  
Balance Of Power ◽  
Brand Attitude ◽  
Power Imbalance ◽  
Content Type ◽  
Probabilistic Sample ◽  
A Company

Purpose – The purpose of this study is to contrast athlete endorsement vs athlete sponsorship from a power imbalance perspective when a scandal strikes the athlete. Design/methodology/approach – A first study was conducted with a probabilistic sample of 252 adult consumers where the type of brand–athlete relationship (endorsement or sponsorship) and the level of congruence between the two entities (low or high) were manipulated in a mixed experimental design. A second study with a probabilistic sample of 118 adult consumers was conducted to demonstrate that consumers perceive that the balance of power between the brand and the athlete is not the same in endorsement and sponsorship situations. Findings – The results of the first study showed that when an athlete is in the midst of a scandal, the negative impact on the associated brand is stronger in the case of an endorsement than in the case of a sponsorship. However, this occurs only when the brand–athlete relationship is congruent. The results of the second study showed that the athlete’s power relative to the brand is greater in an endorsement than in a sponsorship context. Research limitations/implications – The findings suggest that a company that worries about the possibility that the athlete with whom it wants to build a relationship be eventually associated with some negative event (e.g. a scandal) should consider sponsorship rather than endorsement as a strategy. Originality/value – This study is the first to compare the athlete endorsement and sponsorship strategies in general and the first to put forward the notion of power imbalance in brand–athlete partnerships, its impact on how the two entities are represented in consumers’ memory networks and the consequences on brand attitude when the athlete is associated with a negative event.

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