Can technology readiness predict farmers’ adoption intention of the e-AgriFinance app?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Quistina Omar ◽  
Ching Seng Yap ◽  
Poh Ling Ho ◽  
William Keling
Keyword(s):  
Oil Palm ◽  
Emerging Economy ◽  
Two Dimensions ◽  
Mobile App ◽  
Behavioural Intention ◽  
Technology Readiness ◽  
Agricultural Finance ◽  
Content Type ◽  
Intention To Adopt ◽  
Dimensions Of Technology

PurposeThis research aims to examine the effect of the two dimensions of technology readiness – motivator and inhibitor on behavioural intention to adopt a mobile agricultural finance app called e-AgriFinance app among the farmers in Sarawak, Malaysia.Design/methodology/approachData were collected from 337 farmers who cultivated the 4 major crops in Sarawak – oil palm, rubber, cocoa and pepper using a face-to-face questionnaire survey. Collected data were analysed using partial least squares structural equation modelling with R plspm package.FindingsThe research found that both motivator and inhibitor dimensions of technology readiness predicted the farmers’ behavioural intention to adopt the e-AgriFinance app, with the former had a relatively stronger positive effect and the latter had a relatively weaker negative effect.Research limitations/implicationsThis research was conducted in the context of rural farmers in an emerging economy. As such, modern farmers in developed countries may have different adoption behaviour of mobile agricultural finance app. The data were collected from farmers of the four major crops – oil palm, rubber, cocoa and pepper, and thus it may not be representative of the whole population of farmers in Sarawak.Originality/valueThis research served as one of the few studies that focused on the relationship between technology readiness and mobile app adoption among farmers from the perspective of an emerging economy.

Consumer adoption of smartphone fitness apps: an extended UTAUT2 perspective

2019 ◽  
Vol 12 (3) ◽  
pp. 363-388 ◽  
Author(s):  
Neeraj Dhiman ◽  
Neelika Arora ◽  
Nikita Dogra ◽  
Anil Gupta
Keyword(s):  
Self Efficacy ◽  
Role Models ◽  
Explanatory Power ◽  
Emerging Economy ◽  
Partial Least Square ◽  
Least Square ◽  
Behavioural Intention ◽  
Content Type ◽  
Personal Innovativeness ◽  
Effort Expectancy

Purpose The purpose of this paper is to examine the determinants of user adoption of smartphone fitness apps in context of an emerging economy. Design/methodology/approach The present study uses the extended unified theory of acceptance and use of technology (UTAUT2) as the base model along with two additional constructs, i.e. self-efficacy and personal innovativeness. The data collection was done through an online survey, wherein a total of 324 valid responses were obtained for the statistical analysis. All the hypothesized relationships were tested through partial least square structural equation modelling (PLS-SEM) using an open source programming language and software environment, i.e. R Software along with plspm-package. Findings Significant predictors of smartphone fitness app adoption intention include effort expectancy, social influence, perceived value, habit and personal innovativeness. Further, this study confirms significant relationship between personal innovativeness and habit, self-efficacy and effort expectancy and effort expectancy and performance expectation. This study reveals that personal innovativeness is the strongest predictor of behavioural intention. Contrary to the expectations, factors like performance expectancy, facilitating conditions and hedonic motivation did not influence behavioural intention. Practical implications This study gives significant clues to app developers that can drastically influence the adoption of fitness apps. The findings suggest that marketers should focus on users with high personal innovativeness that can further act as role models and significantly influence their social circle. Interestingly, the findings suggest that fitness apps, as compared to other apps, should not emphasize much on the hedonic value of their offerings. Originality/value This study is one of the few studies to examine the adoption of smartphone fitness apps in an emerging economy context by using extended version of UTAUT2 model. Further, this study shows how new endogenous and exogenous variables (i.e. self-efficacy and personal innovativeness) contribute to better explanatory power of the UTAUT2 framework.

scholarly journals Mediation analysis of the relationship between environmental concern and intention to adopt green concepts

2019 ◽  
Vol 9 (4) ◽  
pp. 539-556 ◽  
Author(s):  
Jasmine Leby Lau ◽  
Ahmad Hariza Hashim
Keyword(s):  
Environmental Concern ◽  
Behavioural Intention ◽  
Sustainable Construction ◽  
Content Type ◽  
Housing Projects ◽  
Mediating Role ◽  
Intention To Adopt ◽  
Specific Dimension ◽  
The Relationship ◽  
Significant Mediator

Purpose The purpose of this paper is to extend the theory of planned behaviour (TPB) by incorporating environmental concern (EC) and its dimensions to explain developer’s intention to adopt green concepts in their future housing projects. The objectives were to investigate the relationship among the proposed constructs as well as to examine the mediating role of attitude, subjective norm and perceived behavioural control (PBC) on the relationship between EC and its dimensions and intention to adopt green concepts. Design/methodology/approach A survey was conducted among developer organisations in Klang Valley and the key target respondents were project managers. This study devoted priority to quantitative approach with complementary qualitative data to elaborate on the statistical results. In total, 87 usable questionnaires were returned, representing a response rate of 24.5 per cent. In addition, face-to-face interviews were carried out to gather information to complement quantitative findings. Findings Mediation results suggested PBC to be a significant mediator for the relationship between EC, human over nature and eco-crisis and behavioural intention. In the model between eco-crisis facet and behavioural intention, apart from PBC, attitude was found to be another significant mediator of the relationship. Interview with informants revealed that most believed human activities are causing detrimental harm to the environment. With this concern, they are confident about their organisations’ ability to deliver more green projects in the future. Originality/value The use of specific dimension of EC and the integration of EC and its dimensions within the TPB has provided new insights to expedite the transition to sustainable construction.

Predicting FinTech innovation adoption in South Africa: the case of cryptocurrency

2019 ◽  
Vol 11 (1) ◽  
pp. 30-50 ◽  
Author(s):  
Last Mazambani ◽  
Emmanuel Mutambara
Keyword(s):  
South Africa ◽  
Emerging Markets ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Behavioural Intention ◽  
Adoption Studies ◽  
Cross Sectional ◽  
Content Type ◽  
Financial Innovations ◽  
Intention To Adopt

Purpose Financial technology innovation within the developed world is driving financial markets, yet its adoption is lagging among consumers in emerging markets. At the same time, most African economies continue to be at the tail end of global financial innovations adoption. Given lagging consumer adoption of cryptocurrency in South Africa, the purpose of this paper is to apply the theory of planned behaviour (TPB) to predict behavioural intention to adopt cryptocurrency. Design/methodology/approach A survey instrument based on the TPB was used to collect quantitative data for predicting adoption from adult distance students at the Mancosa, Cape Town campus. For data analysis, the two-step structural equation modelling approach was used. Findings The findings indicate that attitude and perceived behavioural control positively impact the intention to adopt cryptocurrency. Subjective norm showed a negative non-significant influence. Overall, the results of the study show that the model has a good model fit and can be used to explain the theory. Research limitations/implications The results of this study may not be generalisable to the wider population as it is only based on a cross-sectional study of a sample of adult students at a single institute in South Africa. Originality/value The contribution of this paper is threefold: it is one of a few studies on the behavioural intention to adopt cryptocurrency in South Africa using the TPB model, it contributes towards the use of predictive behavioural economics models in understanding consumer behaviour critical to accelerating the adoption of financial innovations, and the results of the study also inform behaviour change strategies that can be applied by practitioners or policymakers to improve adoption. Studies of this nature may lead to the development of financial innovation in emerging markets through a nuanced understanding of consumer behaviour.

Determinants of consumers’ intention to adopt mobile banking services in Zimbabwe

2017 ◽  
Vol 35 (6) ◽  
pp. 997-1017 ◽  
Author(s):  
Charles Makanyeza
Keyword(s):  
Self Efficacy ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Behavioural Intention ◽  
Relative Advantage ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Banking Services ◽  
Content Type ◽  
Intention To Adopt

Purpose The purpose of this paper is to investigate the determinants of consumers’ intention to adopt mobile banking services in Zimbabwe. Design/methodology/approach A survey of 232 bank customers was conducted in Chinhoyi, Zimbabwe, using a structured questionnaire with Likert-type questions. Customers were randomly intercepted as they walked out of five major banks. Structural equation modelling, independent-samples t-test and one-way ANOVA were used to test research hypotheses. Findings The study found that perceived usefulness, perceived self-efficacy, social influence, relative advantage and perceived compatibility all have a positive effect, whilst perceived risk has a negative effect on behavioural intention to adopt mobile banking services in Zimbabwe. Perceived ease of use, facilitating conditions, perceived complexity, perceived trialability, awareness-knowledge and demographic factors (gender, age, education and income) did not significantly influence behavioural intention to adopt mobile banking. Perceived ease of use was found to positively influence perceived usefulness, while perceived self-efficacy was found to have a positive effect on perceived ease of use. Behavioural intention was found to positively influence usage of mobile banking services in Zimbabwe. Research limitations/implications Data were collected from bank customers in Chinhoyi, one of the emerging towns in Zimbabwe. Future research should be expanded to include other major cities in Zimbabwe and other countries. More similar studies should be conducted to test the factors identified in literature in different contexts and markets and on other innovations. Practical implications The study advises banks to pay particular attention to perceived usefulness, perceived self-efficacy, social influence, relative advantage, perceived compatibility and perceived risk when designing new mobile banking services. Originality/value There is not a unified position regarding factors influencing mobile banking adoption. Factors vary with contexts, markets, time and types of innovations. The study tested some major factors identified in literature in the context of Zimbabwe.

scholarly journals Dynamic capability of the firm: analysis of the impact of internationalisation on SME performance in an emerging economy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mahfuzur Rahman ◽  
Dieu Hack-Polay ◽  
Sujana Shafique ◽  
Paul Agu Igwe
Keyword(s):  
Firm Performance ◽  
Emerging Economies ◽  
Dynamic Capabilities ◽  
Emerging Economy ◽  
Two Dimensions ◽  
Dynamic Capability ◽  
Content Type ◽  
Market Expansion ◽  
The Impact ◽  
The Relationship

PurposeInternationalisation is considered as a key strategy for the growth of Small and Medium Enterprises (SMEs). The purpose of this paper is to examine the relationship between dynamic capability, SMEs internationalisation and firm performance in the context of emerging economies and to evaluate the impact of financial, asset and market expansion on internationalisation of SMEs.Design/methodology/approachUsing primary data from 212 SMEs from Bangladesh, structural equation modelling and mathematical (hierarchical reflective) model, the analysis enabled the measurement of the casual relationship on the impacts of internationalisation.FindingsThe results revealed that internationalisation of SMEs has significant impact on both financial and non-financial performance of SMEs in an emerging economy- Bangladesh. The paper found internationalisation impacts on two dimensions (financial and non-financial) with eight defined indicators – higher sales, higher profit, assets maximisation, market expansion, competitive advantage, better reputation, better customer service and added knowledge.Originality/valueDespite several studies that examine the relationship between SME internationalisation and firm performance, limited research exists on emerging economies. This is contrary to the fact that SMEs are one of the main vehicles for growth in those economies such as Bangladesh. In this research, the authors use the theories of dynamic capabilities to conceptualise how internationalisation becomes a core SME capability for SMEs in an emerging economy.

Behavioural intention to adopt blockchain for a transparent and effective taxing system

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohammad Rokibul Kabir
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Modern Technology ◽  
Social Consequences ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Least Square ◽  
Behavioural Intention ◽  
Content Type ◽  
Intention To Adopt

Purpose The purpose of this research is to assess the tax stakeholders’ intention towards the adoption of blockchain technology (BT) for a transparent and effective taxing system in Bangladesh. It examines the factors influencing the behavioural intention of the users to adopt BT with a blended model built on the technology acceptance model (TAM) and self-determination theory (SDT). This research develops a prescriptive model to demonstrate how the stakeholders are interested in adopting BT for the taxing system. Design/methodology/approach Data were obtained through a structured questionnaire from the stakeholders of the taxing system, including tax policymakers, tax commissioners, tax officers, lawyers, tax consultants and the taxpayers. Statistical analyses were performed using partial least square-structural equation modelling. Findings Results reveal that out of the two primary TAM antecedents known as usefulness (PU) and ease of use (PEU), PU has a significant influence on the BT adoption intention. The only cognitive variable called autonomous motivation picked from SDT has a positive and significant impact on BT adoption for tax purpose as well. Finally, trust is found to be another important determinant for explaining stakeholders’ intention to adopt BT for an efficient taxing system where transparency can be ensured. Research limitations/implications The proposed model does not include any moderator though there might be a moderating effect in this regard. The variation described in the behavioural intention to adopt BT by the predictors is half of the total possible variations. Hence, the inclusion of variables such as social influence and controlled motivation could be interesting. Practical implications This study is expected to provide valuable insights into policymaking for tax administrations to enhance the tax collection net and maintain transparency and efficiency in the taxing system. Social implications This research has social consequences for a recently graduated developing economy such as Bangladesh, where transparency and efficiency are a matter of question. Because BT adoption can assure a convenient and favourable environment for the taxpayers upholding the principles of taxation, it can play a significant role by ensuring social justice and equity through a transparent and effective taxing system. Originality/value This research is among the first few studies to address the issue of implementing a modern technology such as BT for an efficient taxing system from a developing country perspective. Furthermore, it combined TAM and SDT to propose a hybrid model for explaining behavioural intention to adopt an emerging technology such as blockchain, which is a new phenomenon.

Do gamified elements affect young people’s use behaviour on consumption-related mobile applications?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Edmund Wut ◽  
Peggy Ng ◽  
Ka Shing Wilson Leung ◽  
Daisy Lee
Keyword(s):  
Young People ◽  
Mobile Applications ◽  
Mobile Application ◽  
Mobile Apps ◽  
Visual Image ◽  
Mobile App ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Content Type ◽  
Story Element

Purpose This study aims to investigate whether gamified elements affect the use behaviour of young people (between age 12 and 25 years) on consumption-related mobile applications. Design/methodology/approach A survey was conducted on 151 young people between the ages of 12 and 25 years. Findings The results showed that use behaviour on consumption mobile applications was affected by gamification. Behavioural intention to use was affected by the performance expectancy (PE) and effort expectancy (EE) of mobile application designs. Mobile applications characteristics do not affect behavioural intention to use mobile applications but through the mediator mobile application designs. Research limitations/implications This study also proposes mechanisms that explain how mobile apps characteristics affect EE and PE through app designs. Use behaviour is affected by Gamification elements. Affective need and social need link up uses and gratification (U&G) theory and unified theory of acceptance and use of technology (UTAUT)in gamification context. This study confirms the affective need affecting behavioural intention (Thongsri et al., 2018). In this regard, the mechanism between the relationship of affective need and behavioural intention was showed. Affective need through both PE and EE influencing behavioural intention. Practical implications Corporations should consider adding gamified elements into consumption-related mobile apps to increasing usage behaviour. Lucky draws, quizzes and games could be built in for mobile apps. Mobile app designs and characteristics could improve user experience by allowing consumers to perform their search and buying processes easily. Mobile app designs will not directly influence “behavioral intention to use” but use behaviour. Social implications Practitioners need to look at the problem from technological and customer perspectives. From technological viewpoint, both mobile apps characteristics and design are important in affecting user behaviour. From customer’s perspective, it would be helpful to add gaming elements to the mobile apps and induce emotion. One may also use visual image to create an immersive experience on the development of storyline. Prospective customers might focus on what is going on in the story and pay less attention on its own logic. Thus, simply lucky draw might not have a true effect since player have its own belief working. A suitable story element could have positive effect on mobile apps use behaviour. Originality/value This study is one of the first to examine the association between gamification and use behaviour on consumption-related mobile applications. A new framework was proposed by integrating UTAUT model and U&G theory.

scholarly journals Determinants of the intention to adopt Islamic banking in a non-Islamic developing country

2019 ◽  
Vol 11 (2) ◽  
pp. 166-186 ◽  
Author(s):  
Juma Bananuka ◽  
Twaha Kigongo Kaawaase ◽  
Musa Kasera ◽  
Irene Nalukenge
Keyword(s):  
Empirical Studies ◽  
Subjective Norm ◽  
Legal Framework ◽  
Emerging Economy ◽  
Sub Saharan Africa ◽  
Hierarchical Regression ◽  
Islamic Banking ◽  
Cross Sectional ◽  
Content Type ◽  
Intention To Adopt

Purpose This paper aims to investigate the contribution of attitude, subjective norm and religiosity on the intention to adopt Islamic banking in an emerging economy like Uganda, which is a secular state that is in the early stages of adopting Islamic banking. Design/methodology/approach This study uses a cross-sectional and correlational research design. Usable questionnaires were received from 258 managers of their own micro businesses. A hierarchical regression analysis was used to test the hypotheses. Findings Results indicate that attitude and religiosity are significant determinants of the intention to adopt Islamic banking, unlike subjective norm whose predictive power is subsumed in attitude. In the absence of attitude, subjective norm is a significant determinant of intention to adopt Islamic banking. Overall, attitude, subjective norm and religiosity explain 44 per cent of the variance in the intention to adopt Islamic banking in Uganda. Research limitations/implications This study is cross-sectional, excluding the monitoring of changes in behavior over time. Further, the study used evidence from owner-managed micro businesses in Uganda. It is possible that these results are only applicable to Uganda’s micro businesses. Originality/value Islamic banking is an emerging phenomenon on the African continent, especially in Sub-Saharan Africa, where most countries are secular states. As such, there are largely no empirical studies exploring the combined contributions of attitude, subjective norm and religiosity on the intention to adopt Islamic banking in an emerging economy after the national adoption of an enabling legal framework. To the best of the researchers’ knowledge, this is the first study that carries out this task.

Understanding mobile learning adoption in higher education

2017 ◽  
Vol 35 (5) ◽  
pp. 846-860 ◽  
Author(s):  
Chunmei Gan ◽  
Hongxiu Li ◽  
Yong Liu
Keyword(s):  
Higher Education ◽  
Mobile Learning ◽  
Structural Equation ◽  
Strong Support ◽  
Behavioural Intention ◽  
Content Type ◽  
User Perceptions ◽  
Intention To Adopt ◽  
User Adoption ◽  
The Impact

Purpose This study aims to examine the factors driving an individual’s behavioural intention to adopt mobile learning in higher education. Design/methodology/approach Data were collected from university students in China via a survey. A total of 192 valid responses were collected. Structural equation modelling was used to assess the research model. Findings The results show that both task and technology characteristics have significant impacts on task-technology fit (TTF), which in turn influences attitude. And attitude significantly affects behavioural intention. Regarding the factors, attitude was found to be the most influential predictor of mobile library adoption intention. In addition, the results provide strong support for the moderating effects of gender and experience on the relationship between TTF and behavioural intention. Originality/value Extant research on mobile learning has mainly focused on investigating how user perceptions of mobile technology affect user adoption but has rarely considered the impact of TTF. This study attempts to fill this gap.

The intention to adopt Islamic financing in emerging economies: evidence from Uganda

2020 ◽  
Vol 11 (3) ◽  
pp. 610-628 ◽  
Author(s):  
Juma Bananuka ◽  
Veronica Mukyala ◽  
Zainabu Tumwebaze ◽  
Johnson Ssekakubo ◽  
Musa Kasera ◽  
...  
Keyword(s):  
Mixed Methods ◽  
Emerging Economy ◽  
Sub Saharan Africa ◽  
Firm Age ◽  
Structured Interviews ◽  
Cross Sectional ◽  
Religious Preference ◽  
Content Type ◽  
Intention To Adopt ◽  
Study Results

Purpose The purpose of this paper is to establish whether there is a relationship between religiosity, religious preferences, firm age and intention to adopt Islamic financing in an emerging economy like Uganda which is a secular state and adopting Islamic financing for the first time. Design/methodology/approach This study uses a cross-sectional and mixed-methods design. The authors administered closed-ended questionnaires and these were supplemented by semi-structured interviews. Findings Results indicate that religiosity is significantly associated with intention to adopt Islamic financing. Further, religious experience as a dimension of religiosity is significantly associated with intention to adopt Islamic financing unlike ideology. Religious preferences and firm age are also significantly associated with intention to adopt Islamic financing. A one-way analysis of variance (ANOVA) reveals that there are significant differences in between religions whereby Muslims are more ready for Islamic financing than the Christians are. Research limitations/implications This study’s main limitation is that it uses evidence from Uganda’s micro businesses which account for 70 per cent of Uganda’s total businesses. It is unclear on whether this study results can be generalized to the remaining 30 per cent of the businesses and if results of this study can be generalized to other national settings. Originality/value Islamic financing being an emerging phenomenon on the African continent especially in the Sub-Saharan Africa where most countries are secular states, there are few empirical studies exploring religiosity, religious preferences, firm age and intention to adopt Islamic financing in an emerging economy perspective. To the best of the authors’ knowledge, this is the first paper that provides some insights into religiosity, religious preference, firm age and intention to adopt Islamic financing from a Ugandan perspective using a mixed methods research design.

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