Creativity and Innovation Management —Where do we go?

2021 ◽  
Vol 30 (4) ◽  
pp. 677-679
Author(s):  
Harry Boer ◽  
Jennie Björk ◽  
Katharina Hölzle
Keyword(s):  
Innovation Management ◽  
Creativity And Innovation

scholarly journals Attention to ideas! Exploring idea survival in internal crowdsourcing

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fausto Di Vincenzo ◽  
Daniele Mascia ◽  
Jennie Björk ◽  
Mats Magnusson
Keyword(s):  
Design Methodology ◽  
Innovation Management ◽  
Attention Allocation ◽  
Multinational Company ◽  
Content Type ◽  
Elapsed Time ◽  
Systematic Biases ◽  
Creativity And Innovation ◽  
The Relationship ◽  
Practical Implications

PurposeThis paper analyzes how the distribution and structure of employees' attention influence idea survival in an organizational internal crowdsourcing session.Design/methodology/approachData from an online internal crowdsourcing session carried out within a multinational company with headquarters in Sweden were used to explore how idea attention influenced idea survival.FindingsOur findings indicate that the positive relationship between attention allocation and idea survival is mediated by idea appreciation, i.e. positive comments and suggestions that employees provide in response to ideas. In addition, we find that competition for attention negatively moderates the relationship between idea attention and positive comments. Finally, our results indicate that ideas are more likely to survive if they are submitted earlier in the crowdsourcing process and when the elapsed time since previously posted ideas in the session is longer.Practical implicationsThis study provides organizers of internal crowdsourcing sessions with new insights about factors influencing idea survival and about potential systematic biases in idea selection due to timing and competition between ideas.Originality/valueThis paper contributes to the literature highlighting the relevance of attention-based theory in the context of crowd-based creativity and innovation management.

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