Exploring the Impact of Optimum Stimulation Level on Individual Perceptions of IT Innovations

2018 ◽  
Vol 49 (1) ◽  
pp. 67-92 ◽  
Author(s):  
Rui Gu ◽  
Zhenhui (Jack) Jiang ◽  
Lih-Bin Oh ◽  
Kanliang Wang
Keyword(s):  
Individual Perceptions ◽  
Optimum Stimulation Level ◽  
Stimulation Level ◽  
The Impact ◽  
It Innovations

scholarly journals Perilaku Pencarian Variasi: Ditinjau Dari Perspektif Psikologi Dan Imbasnya Pada Loyalitas Kesikapan Konsumen

2008 ◽  
Vol 1 (1) ◽  
Author(s):  
Iin Mayasari
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Equation Modeling ◽  
Hypotheses Testing ◽  
Variety Seeking ◽  
Attitudinal Loyalty ◽  
Optimum Stimulation Level ◽  
Stimulation Level ◽  
Psychology Perspective ◽  
The Impact

This study examines the model that explains the internal aspect as the stimulusi in influencing consumers to do variety seeking. The conceptual model is discussed by applying the psychology perspective of the optimum stimulation level and the impact on attitudinal loyalty. The number of questionnaires is 1100 exemplars and distributed to seven universities in Yogyakarta. However, the appropriate questionnaires to be further analyzed are 654 exemplars. The hypotheses testing uses the structural equation modeling.

Erklärung des Konsumentenverhaltens durch die Optimum Stimulation Level Theorie

Marketing ZFP ◽  
1999 ◽  
Vol 21 (3) ◽  
pp. 217-236 ◽  
Author(s):  
Heribert Giert ◽  
Roland Helm ◽  
Stefan Stumpp
Keyword(s):  
Optimum Stimulation Level ◽  
Stimulation Level

scholarly journals Vulnerability in a tracked society: Combining tracking and survey data to understand who gets targeted with what content

2020 ◽  
Vol 22 (11) ◽  
pp. 1996-2017
Author(s):  
Nadine Bol ◽  
Joanna Strycharz ◽  
Natali Helberger ◽  
Bob van de Velde ◽  
Claes H de Vreese
Keyword(s):  
Survey Data ◽  
Online Communication ◽  
Data Driven ◽  
Health Conditions ◽  
User Characteristics ◽  
Individual Perceptions ◽  
Health Related ◽  
Online Tracking ◽  
The Impact

While data-driven personalization strategies are permeating all areas of online communication, the impact for individuals and society as a whole is still not fully understood. Drawing on Facebook as a case study, we combine online tracking and self-reported survey data to assess who gets targeted with what content. We tested relationships between user characteristics (i.e. socio-demographic and individual perceptions) and exposure to branded content on Facebook. Findings suggest that social media use sophisticated algorithms to target specific groups of users, especially in the context of gender-stereotyping and health. Health-related content was predominantly targeted at older users, females, and at those with higher levels of trust in online companies, as well as those in poorer health conditions. This study provides a first indication of unfair targeting that reinforces stereotypes and creates inequalities, and suggests rethinking the impact of algorithmic targeting in creating new forms of individual and societal vulnerabilities.

ENTREPRENEURIAL INTENTION AMONG INDONESIAN AND NORWEGIAN STUDENTS

2004 ◽  
Vol 12 (01) ◽  
pp. 55-78 ◽  
Author(s):  
STEIN KRISTIANSEN ◽  
NURUL INDARTI
Keyword(s):  
Young People ◽  
Entrepreneurial Intention ◽  
Educational Background ◽  
Cultural Contexts ◽  
Independent Variables ◽  
Individual Perceptions ◽  
The Social ◽  
Contextual Elements ◽  
The Individual ◽  
The Impact

This paper aims to identify determinants of entrepreneurial intention among young people. The empirical basis is formed by surveys among Indonesian and Norwegian students. The main objective is to compare the impact of different economic and cultural contexts. Independent variables in the study include demographic factors and individual background, personality traits and attitudes, and contextual elements such as access to capital and information. The individual perceptions of self-efficacy and instrumental readiness are the variables that affect entrepreneurial intention most significantly. Age, gender and educational background have no statistically significant impact. Generally, the level of entrepreneurial intention is higher among Indonesian students. The lower level of entrepreneurial intention among Norwegian students is explained by the social status and economic remuneration of entrepreneurs in comparison with those enjoyed by employees in the Norwegian context.

scholarly journals Social axioms: A new culture measure for South African business research

2011 ◽  
Vol 42 (4) ◽  
pp. 1-22 ◽  
Author(s):  
S. M. Burgess
Keyword(s):  
Life Satisfaction ◽  
South African ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Hierarchical Regression ◽  
Business Research ◽  
Individual Level ◽  
Social Axioms ◽  
Optimum Stimulation Level ◽  
Stimulation Level

This study is intended to introduce social axiom theory to South African business researchers and, in this process, to provide new empirical evidence pertinent to the South African context. We examine social axioms in the largest and most representative national metropolitan population ever studied, providing scores for social axiom dimensions at the individual-level and nation-level, as well as assessments of relations with sociodemographics, values, personality and life satisfaction. The results support the convergent validity, discriminant validity and composite reliability of the 25-item brief version of the Social Axioms Scale. We extend prior research on social axioms and personality by examining relations with optimum stimulation level (OSL), an important personality construct studied in marketing and human resource management. A hierarchical regression model illustrates the power of social axioms in predicting life satisfaction, over and above the effects of sociodemographics, values and optimum stimulation level. Several points of departure for fruitful business research are identified.

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