scholarly journals Tracing multisensory food experiences on Twitter

2021 ◽  
Vol 6 (2) ◽  
pp. 181-212 ◽  
Author(s):  
Maija Kāle ◽  
Jurģis Šķilters ◽  
Matīss Rikters

How a food, or a dish, is named and how its components and attributes are described can all influence the perception and the enjoyment of the food. Therefore, tracing patterns in food descriptions and determining their role can be of value. The aims of this study were the following: (1) to describe the multisensory food experience as represented in microblog entries concerning food and drink on Twitter, (2) to provide an overview of the changes in the above-mentioned food representations during the period 2011–20, and (3) to contribute to a broader understanding of the human–food relationship as reflected on social media – in this case Twitter – and outline its potential utility for the research field of gastrophysics. The combinations of various multisensory attributes co-occurring in a tweet (which we term ‘collocations’) found in the Twitter corpus were examined through the categories of texture, colour, taste, smell/odour, shape and sound. We mapped the collocations of the 20–25 most frequently mentioned food items and their multisensory experience pairings over time. Such time-based knowledge led to a better understanding of the multisensory experience triggers as reflected on Twitter. By analysing the multisensory experience’s frequency of occurrence, we could conclude that the category of colour is the dominant one, while textural, olfactory and auditory collocations with food are rare. In most of the cases, food tweets appear to render a food experience ‘tasty’, ‘good’ and ‘interesting’.

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Fernando Ballejo ◽  
Pablo Ignacio Plaza ◽  
Sergio Agustín Lambertucci

AbstractContent published on social media may affect user’s attitudes toward wildlife species. We evaluated viewers’ responses to videos published on a popular social medium, focusing particularly on how the content was framed (i.e., the way an issue is conveyed to transmit a certain meaning). We analyzed videos posted on YouTube that showed vultures interacting with livestock. The videos were negatively or positively framed, and we evaluated viewers’ opinions of these birds through the comments posted. We also analyzed negatively framed videos of mammalian predators interacting with livestock, to evaluate whether comments on this content were similar to those on vultures. We found that the framing of the information influenced the tone of the comments. Videos showing farmers talking about their livestock losses were more likely to provoke negative comments than videos not including farmer testimonies. The probability of negative comments being posted on videos about vultures was higher than for mammalian predators. Finally, negatively framed videos on vultures had more views over time than positive ones. Our results call for caution in the presentation of wildlife species online, and highlight the need for regulations to prevent the spread of misinformed videos that could magnify existing human-wildlife conflicts.


2020 ◽  
pp. 0044118X2098417
Author(s):  
Keeley Hynes ◽  
Daniel G. Lannin ◽  
Jeremy B. Kanter ◽  
Ani Yazedjian ◽  
Margaret M. Nauta

Previous research suggests that ruminating on social media content is associated with greater mental distress (Yang et al., 2018). This study examined whether materialistic value orientation (MVO)—prioritizing values and goals related to consumerism, consumption, and social status—predicted social media rumination in a sample of diverse adolescents in a two-wave cross-lagged design. A cross-lagged analysis among 119 adolescents indicated that MVO at Wave 1 predicted greater social media rumination 4 months later at Wave 2, but social media rumination at Wave 1 did not predict MVO at Wave 2. Cross-lagged results suggested that MVO may lead to greater social media rumination over time for diverse adolescents. Adolescents with MVO could benefit from interventions to reduce the effects of their need for external validation and maladaptive rumination, as external validation and maladaptive rumination are linked to behaviors and thoughts that can be harmful to mental health.


1973 ◽  
Vol 21 (3) ◽  
pp. 391 ◽  
Author(s):  
BJ Coman

Stomach contents were examined for 1229 foxes collected in Victoria during 1968-70. Of these, 967 stomachs contained measurable quantities of food. The fox appears to have a very wide dietary range but is predominantly carnivorous. The main food items encountered were rabbits, sheep carrion, and mice. Lesser amounts of native mammals, birds, cold-blooded vertebrates, invertebrates, and plant material were encountered. For many foods, particularly insects, the intake was markedly seasonal. Regional differences in diet were also apparent. Much of the variation in intake of particular foods over time and between regions was explicable in terms of changing availabilities of these foods.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chunli Ji ◽  
Susana Mieiro ◽  
Guihai Huang

PurposeSocial media advertising (SMA) has become overly critical in the interactive marketing research field. This paper aimed to construct a research architecture model and to investigate the mediating effect of customer engagement between SMA and consumer behavioral intention in the context of Macao's casino integrated resorts.Design/methodology/approachThe authors collected data from 300 Chinese-speaking visitors of Macao's casino integrated resorts through a face-to-face survey. The hypotheses derived from the conceptual model were tested through two-stage structural equation modeling. The authors considered age and gender as control variables.FindingsThis study found that entertainment and promotional rewards had significant direct effects on consumption intention. Social media dependency did affect directly not only consumption intention but also sharing intention. Customer engagement on SMA mediated the effects of two SMA features (entertainment and promotional rewards) and one feature of SMA viewers (social media dependency) on consumption intention. As to extraneous variables, neither age nor gender significantly influenced consumer behavioral intention.Practical implicationsThe casino integrated resort managers should enhance the entertainment elements and provide reasonable promotional rewards to increase SMA's effectiveness. Managers should also consider the social media usage habits of the targeted customers. Further academic research on casino integrated resorts in other regions may use this study as a basis for investigating the mediation of customer engagement on SMA.Originality/valueThis study contributed to understanding the mediating mechanism of customer engagement on SMA by conceptualizing customer engagement on SMA as a unique idea and provided a conceptual framework for further theoretical and empirical research in the interactive marketing research field.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Milad Mirbabaie ◽  
Stefan Stieglitz ◽  
Felix Brünker

PurposeThe purpose of this study is to investigate communication on Twitter during two unpredicted crises (the Manchester bombings and the Munich shooting) and one natural disaster (Hurricane Harvey). The study contributes to understanding the dynamics of convergence behaviour archetypes during crises.Design/methodology/approachThe authors collected Twitter data and analysed approximately 7.5 million relevant cases. The communication was examined using social network analysis techniques and manual content analysis to identify convergence behaviour archetypes (CBAs). The dynamics and development of CBAs over time in crisis communication were also investigated.FindingsThe results revealed the dynamics of influential CBAs emerging in specific stages of a crisis situation. The authors derived a conceptual visualisation of convergence behaviour in social media crisis communication and introduced the terms hidden and visible network-layer to further understanding of the complexity of crisis communication.Research limitations/implicationsThe results emphasise the importance of well-prepared emergency management agencies and support the following recommendations: (1) continuous and (2) transparent communication during the crisis event as well as (3) informing the public about central information distributors from the start of the crisis are vital.Originality/valueThe study uncovered the dynamics of crisis-affected behaviour on social media during three cases. It provides a novel perspective that broadens our understanding of complex crisis communication on social media and contributes to existing knowledge of the complexity of crisis communication as well as convergence behaviour.


Foods ◽  
2018 ◽  
Vol 7 (10) ◽  
pp. 158 ◽  
Author(s):  
Charles Spence

Complexity is generally perceived to be a desirable attribute as far as the design/delivery of food and beverage experiences is concerned. However, that said, there are many different kinds of complexity, or at least people use the term when talking about quite different things, and not all of them are relevant to the design of food and drink experiences nor are they all necessarily perceptible within the tasting experience (either in the moment or over time). Consequently, the consumer often needs to infer the complexity of a tasting experience that is unlikely to be perceptible (in its entirety) in the moment. This paper outlines a number of different routes by which the chef, mixologist, and/or blender can both design and signal the complexity in the tasting experience.


2017 ◽  
Vol 7 (4) ◽  
pp. 22-49
Author(s):  
Katie Seaborn ◽  
Deborah I. Fels ◽  
Rob Bajko ◽  
Jaigris Hodson

Gamification, or the use of game elements in non-game contexts, has become a popular and increasingly accepted method of engaging learners in educational settings. However, there have been few comparisons of different kinds of courses and students, particularly in terms of discipline and content. Additionally, little work has reported on course instructor/designer perspectives. Finally, few studies on gamification have used a conceptual framework to assess the impact on student engagement. This paper reports on findings from evaluating two gamified multimedia and social media undergraduate courses over the course of one semester. Findings from applying a multidimensional framework suggest that the gamification approach taken was moderately effective for students overall, with some elements being more engaging than others in general and for each course over time." Post-term questionnaires posed to the instructors/course designers revealed congruence with the student perspective and several challenges pre- and post-implementation, despite the use of established rules for gamifying curricula.


2020 ◽  
Author(s):  
Anne E Wilson ◽  
Victoria Parker ◽  
Matthew Feinberg

Political polarization is on the rise in America. Although social psychologists frequently study the intergroup underpinnings of polarization, they have traditionally had less to say about macro societal processes that contribute to its rise and fall. Recent cross-disciplinary work on the contemporary political and media landscape provides these complementary insights. In this paper, we consider the evidence for and implications of political polarization, distinguishing between ideological, affective, and false polarization. We review three key societal-level factors contributing to these polarization phenomena: the role of political elites, partisan media, and social media dynamics. We argue that institutional polarization processes (elites, media and social media) contribute to people’s misperceptions of division among the electorate, which in turn can contribute to a self-perpetuating cycle fueling animosity (affective polarization) and actual ideological polarization over time.


Author(s):  
Teresa Correa ◽  
Sebastián Valenzuela

This trend study describes changes and continuities in the stratification of usage of Facebook, Twitter, Instagram, and WhatsApp in Chile between 2009-2019—the decade that witnessed the rise of social media. Using the Youth, Media and Participation Study—a probabilistic survey conducted on an annual basis among 1,000 individuals aged 18 to 29 living in the three largest urban areas in Chile (N = 10,518)—we analyze how frequency of use and type of activities conducted on social media has varied over time along socioeconomic status, gender, and age cohort. Instead of a uniform trend towards less (or greater) inequality, the results show that each platform exhibits a unique dynamic. For instance, whereas SES-based inequality in frequency of use has decreased on Facebook over time, it has remained stable on WhatsApp and increased on Twitter and Instagram. In addition, significant differences in the likelihood of conducting different activities (e.g., chatting, commenting news, sharing links) remained across groups, even on platforms such as Facebook where frequency of use has equalized over time.


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