Interdiscursivity and Promotional Discourse: A Corpus-Assisted Genre Analysis of About Us Texts on Chinese University Websites

2020 ◽  
Vol 43 (4) ◽  
pp. 397-416
Author(s):  
Tao Xiong ◽  
Qiuna Li
Keyword(s):  
Higher Education ◽  
Academic Research ◽  
Public Institutions ◽  
International Exchange ◽  
Rhetorical Strategies ◽  
University Websites ◽  
Amount Of Information ◽  
Chinese University ◽  
The University ◽  
Promotional Discourse

Abstract The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts. While most research in this line has focused on marketized discourses such as advertisements, little attention has been paid to promotional discourse in public institutions such as the About us texts on Chinese university websites. The goal of the present study is twofold: first, to describe the generic features of the university About us texts in China; and second, to analyze how promotional discourse is interdiscursively incorporated in the discourse by referring to the broader socio-political context. Findings have indicated five main moves: giving an overview, stressing historical status, displaying strengths, pledging political and ideological allegiance, and communicating goals and visions. Move 3, displaying strengths, has the greatest amount of information and can be further divided into six sub-moves which presents information on campus facilities, faculty team, talent cultivation, disciplinary fields construction, academic research, and international exchange. The main linguistic and rhetorical strategies used in these moves are analyzed and discussed.

scholarly journals Proposals for follow-up of graduates in the institutional development plans of federal universities

2021 ◽  
Vol 14 (33) ◽  
pp. e16235
Author(s):  
Kellcia Rezende Souza ◽  
Lausemar Freitas Sobrinho Freire
Keyword(s):  
Social Transformation ◽  
Institutional Development ◽  
Qualitative Approach ◽  
Public Institutions ◽  
University Websites ◽  
Institutional Evaluation ◽  
Efficiency And Effectiveness ◽  
Development Plans ◽  
The University

Universities fulfill the mission of carrying out teaching, research and extension based on a recognition of education as an instrument of social transformation. In this sense, public institutions are being increasingly charged for the efficiency and effectiveness of their actions. From this context, evaluation mechanisms emerge to measure effectiveness and assign concepts to Higher Education Institutions (HEIs). From the recognition of the instruments that recommend the institutional evaluation in Brazil, the mention of the planning actions, the Institutional Development Plan (PDI) becomes strategic, and in this it is observed as an indicator to be inserted, the accompaniment of graduates of undergraduate and postgraduate courses. The objective of the research is to identify the actions and goals foreseen in the IDPs of Brazilian federal universities in the Southeast region to follow up their graduates. The development of this work was through the qualitative approach with documentary research, by searching the university websites for the available institutional information. The results point to two distinct contexts, in which most of the researched institutions inserted in their macro-document the theme, one group aims to implement the policy and another group intends to advance to other follow-up stages, since it is a policy already institutionalized.

scholarly journals Appointing and Removing Academic Staff in Public Institutions: The Level of Autonomy at Kyambogo University, Uganda

2016 ◽  
Vol 2 (1) ◽  
pp. 101
Author(s):  
Ayebare Justin ◽  
Kisige Abdu ◽  
Gitta Eric ◽  
Betihama Jackson ◽  
Kimoga Joseph
Keyword(s):  
Higher Education ◽  
Academic Staff ◽  
Public Institutions ◽  
Institutional Autonomy ◽  
State Control ◽  
University Autonomy ◽  
Public Authorities ◽  
Resource Manual ◽  
The University ◽  
Skilled Staff

Many governments, the university sector and the European Commission have recognized that increasing university autonomy represents a crucial step towards modernizing higher education in the 21st century. This study which was conducted at Kyambogo University highlights that in practice, public authorities still play a central role in the regulation of higher education systems more especially in the appointment and dismissal of academic staff. Despite the fact that the ministry has moved away from direct state control towards more “indirect” steering mechanisms, universities often continue to lack autonomy in many crucial areas, particularly in terms of filling staff positions. The purpose of this study therefore was to establish the level of institutional autonomy in academic staff appointment and removal at Kyambogo University. The researchers analysed each dimen¬sion of university autonomy in terms of appointment and dismissal of academic staff. We found out that appointment and removal of the academic staff in Kyambogo University was not in line with what is provided for in the Human Resource Manual and national guiding Acts, Laws and Standing orders. We recommend that since universities have a unique duty to perform that requires specific skilled staff, they should be given autonomy in the appointment and removal of these staff.

scholarly journals Innovate or perish: a new paradigm for academics in the biosciences?: Commercialization of academic research

2004 ◽  
Vol 26 (6) ◽  
pp. 16-19
Author(s):  
Christopher R. Lowe
Keyword(s):  
Higher Education ◽  
Cultural Change ◽  
Academic Research ◽  
New Paradigm ◽  
Pure Science ◽  
Knowledge Based ◽  
University Of Cambridge ◽  
Skilled Manpower ◽  
Science Base ◽  
The University

Europe is striving to become the world's most competitive knowledgebased economy by 2010. The higher education sector will play a key role by providing the ideas and skilled manpower to effect this transition, but will require organizational and cultural change to be truly effective. The Institute of Biotechnology at the University of Cambridge is used as an example of how these issues can be addressed in a single organization that is able to provide a seamless mechanism to exploit its pure science base to create knowledge-based business spin-offs.

scholarly journals Transparencia y reforma universitaria

2012 ◽  
pp. 182-189
Author(s):  
Dr. Manuel Gil Antón
Keyword(s):  
Higher Education ◽  
Public Institutions ◽  
Fundamental Question ◽  
Educación Superior ◽  
Institutions Of Higher Education ◽  
Educacion Superior ◽  
University Life ◽  
The Right ◽  
The University

A lo largo de esta ponencia el Dr. Gil Antón desarrolla un cuestionamiento fundamental en la discusión por la transparencia en las universidades: “¿Cómo se relacionan la transparencia y la reforma – la vida misma – de nuestras universidades e instituciones de educación superior públicas?” alrededor de esta interrogante va entrelazando elementos de la vida universitaria relacionados con la temática, tales como la autonomía y el derecho a la información. Sobre este último puntualiza que es un derecho que existe, que se debe divulgar y ejercer, para avanzar en la construcción de ciudadanos sabedores de sus posibilidades de acción ante la autoridad.AbstractThroughout this lecture Gil Antón develops a fundamental question in the discussion by the transparency in the universities: “How the transparency and the reform - the same life - of our universities and public institutions of higher education are related?” Around this question the author interrelates elements of the university life related to the thematic, such as the autonomy and the right to the information. On this last the author emphasizes that it is a right that exists, that is due to disclose and to exert, to advance in the construction of knowledgeable citizens of its action possibilities against the authority.

Universities and Academic Systems in Modern Societies

1962 ◽  
Vol 3 (1) ◽  
pp. 45-84 ◽  
Author(s):  
Joseph Ben-David ◽  
Awraham Zloczower
Keyword(s):  
Higher Education ◽  
Soviet Union ◽  
18Th Century ◽  
Academic Research ◽  
Arts And Sciences ◽  
Specialized Schools ◽  
The Arts ◽  
The Soviet Union ◽  
Practical Politics ◽  
The University

Universities engage in teaching and research. They prepare students to become men of action in practical politics, the civil service, the practice of law, medicine, surgery etc. Others studying at universities want to become scholars and scientists whose style of work is far removed from the on-the-spot decisionmaking which is so important among the former category. The professions and disciplines taught and developed at universities require a great variety of manpower and organization of entirely different kinds. Universities nevertheless insist on comprising all of them, in the name of an idea stemming from a time when one person was really able to master all the arts and sciences. They, furthermore, attempt to perform all these complex tasks within the framework of corporate self-government reminiscent of medieval guilds. Indeed there have been serious doubts about the efficiency of the university since the 18th century. Reformers of the “Enlightenment” advocated the abolition of the universities as useless remnants of past tradition and establish in their stead specialized schools for the training of professional people and academies for the advancement of science and learning. This program was actually put into effect by the Revolution and the subsequent reorganization of higher education by Napoleon in France. The present day organization of higher education in the Soviet Union still reflects the belief in the efficiency of specialized professional schools as well as specialized academic research institutions.

scholarly journals Research on the Development of Consumption Concept in Higher Education of China from the Perspective of University Evaluation

2021 ◽  
pp. 72-77
Author(s):  
Shaowei Ge
Keyword(s):  
Higher Education ◽  
University Education ◽  
University Management ◽  
Development History ◽  
Chinese University ◽  
University Evaluation ◽  
History Of ◽  
Important Means ◽  
The University

University evaluation, as an important means of university management, is not only a test of the quality of the university education but also the publicity of the values of university education. Through reviewing the development history of Chinese university evaluation and analyzing the changes of the main points of concern, we can clearly see the development and changes of higher education consumption concept of the two main bodies.

scholarly journals Motivating employees of the public organization: case study of the higher education institution

2017 ◽  
Vol 39 (1) ◽  
pp. 100-111 ◽  
Author(s):  
Sylwia Stachowska ◽  
Iwona Zofia Czaplicka-Kozłowska
Keyword(s):  
Higher Education ◽  
Interpersonal Relations ◽  
Education Institution ◽  
Public Institutions ◽  
Public Organization ◽  
Higher Education Institution ◽  
The Public ◽  
Self Development ◽  
The University

One of the most significant managerial functions is motivating which leads to the implementation of the particular organizational objectives, to shaping of engagement and loyalty of its members and, consequently, to the raising effectiveness of their actions. The properly constructed solutions in the area of employee motivating process may result in the several benefits for the organization, which is true also for the public institutions including the academic ones. The aim of the herein study was the identification of the factors which have an impact on the motivation of employees of the higher education institution. The research was conducted with the questionnaire survey among the non-academic employees of the University of Warmia and Mazury in Olsztyn, Poland. The conducted survey concludes that the motivation of employees is affected by various factors, mostly concerning the remuneration for work and also with the self-development possibilitities, interpersonal relations, and effective communication. It is vital and worth to use the knowledge about them for improving the quality and efficiency of the organization.

Constructing Hidden Narratives

2018 ◽  
pp. 173-197
Author(s):  
Charlotte Lauder
Keyword(s):  
Higher Education ◽  
History Of Education ◽  
Academic Research ◽  
Postgraduate Study ◽  
History Of ◽  
University Of Edinburgh ◽  
Post War ◽  
The 1960S ◽  
The University ◽  
The Impact

This chapter reviews the history of the Institute for Advanced Studies in the Humanities (IASH) at the University of Edinburgh. The IASH, formally established in 1970, is the oldest Institute for Advanced Study (IAS), Britain’s first, and Scotland’s only IAS. However, in its nearly fifty-year history, no effort has been made to tell IASH’s story. This can be partly attributed to a lack of understanding of IASs within the history of education, as well as a gap in the literature concerning IASs more generally. Investigating the history of IASH and its role in the development of postgraduate study not only adds to the scholarship on post-war Scottish higher education but also highlights the impact of academic research in Scotland since the 1960s.

A Place-Based University?: The Land-Grant Mission in the 21st Century

2001 ◽  
Vol 23 (2) ◽  
pp. 24-28 ◽  
Author(s):  
Betsy Taylor
Keyword(s):  
Higher Education ◽  
21St Century ◽  
Academic Research ◽  
Organizational Models ◽  
Community Based ◽  
University Of Kentucky ◽  
Global Movement ◽  
Training And Research ◽  
The University ◽  
University Training

The Project for the Civic and Environmental Commons is a cluster of initiatives, started by the Appalachian Center, University of Kentucky, in 1999, to support academic/ citizen partnerships in action research for equity and sustainability in the Appalachian region. It tries to serve as a bridge between movements within and outside academe. First, it attempts to link the university with the global movement for community-based development. A ferment of creativity in the nongovernmental sector in the last two decades has generated a rich variety of research methods (especially in participatory and place-based techniques for community assessment) and new organizational models for decentralized and democratic planning. The Project attempts to channel new techniques and models from this grassroots experimentation into university training and research, and to provide whatever support academics can give to citizen-led, community-based development. Second, the Project for the Civic and Environmental Commons tries to join this community-based work with reform movements within higher education that argue that institutional change is necessary for higher education to adequately respond to emerging problems of the 21st century. Those who call for a "New Academy" and for "public scholars" argue that much of academic research needs to be more targeted to meeting public needs and problems, and that the professionalization process needs to do a better job of producing scholars who are intellectually and emotionally able to engage in community-based work.

scholarly journals MEDIA EDUCATION AS AN ACADEMIC SUBJECT IN POLISH PUBLIC HIGHER EDUCATION

10.13166/jms/ ◽  
2020 ◽  
pp. 15-26
Author(s):  
Alina Gut
Keyword(s):  
Higher Education ◽  
Public Universities ◽  
Research Question ◽  
Basic Research ◽  
Media Education ◽  
Public Higher Education ◽  
University Websites ◽  
The Subject ◽  
The University ◽  
Academic Year

The aim of the article is to discuss the issues related to teaching the subject of media education at Polish public universities. The article contains the analysis of the syllabuses of subjects from the 2019/2020 academic year, published on the university websites under USOS system, The basic research question, undertaken in the article, refers to the mutual compliance of the program contents described in individual syllabuses.

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