scholarly journals Analyzing the communicative strategies of Egyptian political influencers: content and discourse analyses of Twitter accounts

2020 ◽  
Vol 33 (2) ◽  
pp. 295-311
Author(s):  
Maha Abdulmajeed ◽  
Rasha El-Ibiary
Keyword(s):  
Public Discourse ◽  
Information Sources ◽  
Arab World ◽  
Public Perceptions ◽  
Opinion Leaders ◽  
Unit Of Analysis ◽  
Current Role ◽  
Communicative Strategies ◽  
Social Media Platforms ◽  
Communicative Strategy

The advantages of social media platforms as interactive information sources raise the importance of examining how they are used by political digital opinion leaders to influence public perceptions. Twitter, especially, played a major role in Egypt’s January 25 revolution facilitating news dissemination, public discussions and debates. Analyzing the communicative strategies of two Egyptian political influencers –Ammar Ali Hassan and Ezzedine Fishere– ten years after Egypt’s political change, and the role they play in public discourse through their Twitter accounts, this research offers an overview of the current role played by Egyptian digital political influencers in influencing public opinion. Focusing on the content and discourse of their tweets for two months, October and November 2019, the digital political influencers were selected based on the number of followers divided by the amount of interactivity on their tweets, such as retweets and favorites. The unit of analysis is the tweet that received the largest amount of interactivity. Results showed that both influencers had a unidirectional opinion strategy. While Hassan’s tweets, @ammaralihassan, seemed purposeless, not yielding any clear and valuable content to the reader, Fishere, @FishereEzzedine, was more outspoken and clearer in his communicative strategy, using evidence in defending human rights in Egypt and the Arab World. The analysis indicated more fact-based tweets by Fishere, who seems to play a more significant role in his communication network, despite minimal interaction.

scholarly journals SOCIAL MEDIA’S OFFICIAL DESTINATION PROMO VIDEOS AND COUNTRY IMAGE INFLUENCING VISITING INTENTION TO RISKY DESTINATIONS

2021 ◽  
Vol 14 (8) ◽  
pp. 02`-16
Author(s):  
Dyuty Firoz
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Information Sources ◽  
Study Data ◽  
Country Image ◽  
Promotion Strategy ◽  
The Social ◽  
Study Results ◽  
Social Media Platforms ◽  
Travel Decision

Social media destination promo videos (DPVs), are among the most important information sources of travel decision-making for their interactive and sharing features, and outstanding destination promotion strategy. Country image is also another important factor for travel decision-making. This study’s purpose is to assess whether the social media DPVs like DMOs’ promo videos and country image have any impact on visiting intentions towards risky destinations. A quantitative method was used for this study. Data was collected by online questionnaires, and 609 valid responses were considered for the analysis of the study. The results showed that the country's image positively influences the attitude of young tourists towards the country and that attention towards the promo videos positively influences young tourists’ overall emotions, attitudes, social norms, interests, desires and behaviours toward visiting a risky destination. This study results would be beneficial for those who are interested in using social media DPVs as part of their destination-promotion strategy, and also can guide destination-marketers to monitor and create better destination promotional contents in social media platforms, to encourage tourism to the destinations, especially risky ones.

scholarly journals A Pilot Study on the Impact of Facebook on Perceptions of Police Force

2019 ◽  
Vol 3 (1) ◽  
pp. 6-11
Author(s):  
Wayne W. L. Chan ◽  
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Public Perception ◽  
Public Discourse ◽  
Police Force ◽  
Online Social Networking ◽  
Individual Interviews ◽  
Social Media Platforms ◽  
Perceptions Of Police ◽  
The Impact

The legal authorities, particularly the police force, have been increasingly facing challenges given the popularity of social media [1, 2]. However, we know very little about how public perceptions of the police are being shaped by social media. In this context, this study attempted to investigate the impact of social media on young people’s perceptions of the police in Hong Kong. The focus of this study was placed on Facebook since it was one of the most popular social media platforms in the city. Facebook was not only conceptualized as a communication medium but also a social networking arena. In this connection, qualitative individual interviews were conducted to explore the online social networking on Facebook and its relation to the perceptions of police force. It was found that the Facebook users who were more likely to stay closely connected with other users with similar views would tend to form the politicized perception of police force. On the other hand, the Facebook users who were to be networked with some other users or real persons with dissimilar views would hold more neutral perceptions of the police. This study was the first of its kind to investigate the role of online social networking in the perceptions of the police, thus filling an important gap in our knowledge of the increasing impact of social media. Therefore, the results of current study were expected to contribute to society by avoiding the disproportionate public discourse about law and order. Keywords: Social Media, Online Social Networking, Public Perception, Police Force.

Children Using Social Media to Connect with Others and With Consumer Brands

2017 ◽  
pp. 205-220
Author(s):  
Katharine Jones ◽  
Mark S. Glynn
Keyword(s):  
Social Media ◽  
Information Sources ◽  
Media Use ◽  
Next Generation ◽  
Social Media Use ◽  
Related Information ◽  
Interaction Processes ◽  
Social Media Platforms ◽  
Use Of Social Media

Children's use of social media affects their interactions with consumer brands. Because children's social media use is a part of people's increasing use of social platforms to communicate and share content with each other, it is important to understand how children are using such platforms as sources of market-related information. This is because children's socialisation as consumers depends upon their accessing a range of market-related information sources, and social media platforms are envisaged to facilitate such access. Children's interactions with consumer brands are governed by interaction processes, and such processes shape the relationships that children may form with brands. Understanding these interaction processes will provide insights for parents, educators, and business marketers seeking information as to how the next generation of consumers use social media for market-related activities.

scholarly journals “These Women are Making a Statement Against Rape and yet the only Thing Y'All can Focus on is ‘Eww They're Naked’”: Exploring Rape Culture on Facebook in South Africa

Gender Issues ◽  
2020 ◽  
Author(s):  
Zaida Orth ◽  
Michelle Andipatin ◽  
Brian van Wyk
Keyword(s):  
Social Media ◽  
South African ◽  
Public Discourse ◽  
Public Health Problem ◽  
Victim Blaming ◽  
Rape Culture ◽  
The Public ◽  
Social Media Platforms ◽  
Aggressive Male ◽  
Public Reaction

Abstract Sexual assault on campuses has been identified as a pervasive public health problem. In April 2016, students across South African universities launched the #Endrapeculture campaign to express their frustration against university policies which served to perpetuate a rape culture. The use of hashtag activism during the protest served to spark online public debates and mobilize support for the protests. This article describes the public reactions to the South African #Endrapeculture protests on the Facebook social media platform. Data was collected through natural observations of comment threads on news articles and public posts on the student protests, and subjected to content analysis. The findings suggest that the #nakedprotest was successful in initiating public conversations concerning the issue of rape culture. However, the reactions towards the #nakedprotest were divided with some perpetuating a mainstream public discourse which perpetuates rape culture, and others (re)presenting a counter-public that challenged current dominant views about rape culture. Two related main themes emerged: Victim-blaming and Trivialising Rape Culture. Victim-blaming narratives emerged from the commenters and suggested that the protesters were increasing their chances of being sexually assaulted by marching topless. This discourse seems to perpetuate the notion of the aggressive male sexual desire and places the onus on women to protect themselves. Other commenters criticised the #nakedprotest method through demeaning comments which served to derail the conversation and trivialise the message behind the protest. The public reaction to the #nakedprotest demonstrated that rape culture is pervasive in society and continues to be re(produced) through discourse on social media platforms. However, social media also offers individuals the opportunity to draw from and participate in multiple counter-publics which challenge these mainstream rape culture discourses.

Political ‘apptivism’ in the Middle East: The case of iNakba

2019 ◽  
Vol 26 (3) ◽  
pp. 658-673
Author(s):  
Oren Golan ◽  
Noam Tirosh
Keyword(s):  
Social Media ◽  
Arab World ◽  
Educational Tool ◽  
Ethnographic Fieldwork ◽  
Agents Of Change ◽  
Social Media Platforms ◽  
Grassroots Level ◽  
Use Of Social Media ◽  
Scholarly Attention

The use of social media in the Arab world has drawn an increasing amount of scholarly attention. Research addressing ‘Arab Spring’ upheavals and Islamic military movements has demonstrated grassroots level and often spontaneous uses of social media platforms. However, little attention has been paid to political apps as an emergent means of communication. Specifically, this study asks how users and developers view the use of political apps within the Israeli–Palestinian context by focusing on iNakba – an app that enables users to navigate Palestinian villages that were destroyed during the 1948 war and its aftermath. Ethnographic fieldwork and qualitative analysis of interviews with iNakba users and developers uncover three key facets of the app: (1) crowd mobilization, (2) educational tool that reanimates the invisible landscape of pre-1948 Palestine, and (3) promoting the Palestinian narrative. The study illuminates the role of political apps as agents of change for identity building and shaping users’ political consciousness.

scholarly journals Who to Trust on Social Media: How Opinion Leaders and Seekers Avoid Disinformation and Echo Chambers

2020 ◽  
Vol 6 (2) ◽  
pp. 205630512091399
Author(s):  
Elizabeth Dubois ◽  
Sara Minaeian ◽  
Ariane Paquet-Labelle ◽  
Simon Beaudry
Keyword(s):  
Social Media ◽  
News Media ◽  
Political Information ◽  
Opinion Leaders ◽  
Internet Users ◽  
Dependent Variables ◽  
Echo Chambers ◽  
Social Media Platforms ◽  
Information Verification ◽  
Low Levels

As trust in news media and social media dwindles and fears of disinformation and echo chambers spread, individuals need to find ways to access and assess reliable and trustworthy information. Despite low levels of trust in social media, they are used for accessing political information and news. In this study, we examine the information verification practices of opinion leaders (who consume political information above average and share their opinions on social media above average) and of opinion seekers (who seek out political information from friends and family) to understand similarities and differences in their news media trust, fact-checking behaviors, and likeliness of being caught in echo chambers. Based on a survey of French Internet users ( N = 2,000) we find that not only opinion leaders, but also opinion seekers, have higher rates across all three of these dependent variables. We discuss the implications of findings for the development of opinion leadership theory as well as for social media platforms wishing to increase trust.

The Role of Twitter in Opening New Domains of Discourse in the Public Sphere

2020 ◽  
Vol 11 (3) ◽  
pp. 1-18
Author(s):  
Badreya Nasser Al-Jenaibi
Keyword(s):  
Social Media ◽  
Public Sphere ◽  
Public Discourse ◽  
Arab World ◽  
Arabian Gulf ◽  
The Public ◽  
New Public ◽  
The Public Sphere ◽  
Use Of Social Media ◽  
Flow Of Information

The use of Twitter to coordinate political dialogue and crisis communication has been a vital key to its legitimization. In the past few years, the users of Twitter were increased in the GCC. Also, the use of social media has received a lot of ‘buzz' due to the events that unfurled in the uprisings in Tunisia and Egypt during the Arab Spring. Although not as dramatic as overthrowing a regime, the use of social media has been revolutionary in most areas of the Middle East, especially in the most conservative societies that have been relatively closed to the flow of information. Saudi Arabia and the UAE, for example, now have the largest-growing Twitter community of all the nations in the Arabian Gulf. Known for its tight rein on public discourse and the flow of information, even elements of the current regime are opening doors to a new public discourse, due in large part to the influence of social media. This paper explores the social media phenomenon that has had such an impact on the relatively closed societies of the Arab world, examining how it has changed the nature of the public sphere. The researcher used content analysis of four GCC journalists' accounts for four months. The paper concludes that the use of Twitter is shifting the Arab public's discourse and opinions in the region because those opinions are being heard instead of censored. Social media is having a major impact on the conservative Saudi, Qatar, and UAE societies.

A Conversation on Immigration in Prince George's County

2013 ◽  
Vol 35 (4) ◽  
pp. 42-45
Author(s):  
Heidi Fishpaw
Keyword(s):  
Public Perception ◽  
Public Discourse ◽  
Public Perceptions ◽  
Collaborative Effort ◽  
Immigrant Community ◽  
Prince George's County ◽  
University Of Maryland ◽  
The Public ◽  
Maryland College ◽  
The University

This article describes and analyzes research that I carried out in the context of a collaborative effort to market and plan events around a mobile exhibit on the immigrant experience in Prince George's County, Maryland. The project aimed to shine light on and tease out the factors that play a role in public perception of immigrants and immigration as well as to understand, in the first place, what the range of public perceptions is. I participated in this project as an intern for the Anthropology of the Immigrant Life Course Research Program (2010) of the University of Maryland, College Park's Department of Anthropology. I focused on understanding how the public imagines the immigrant community in Prince George's County and the public discourse about immigration as an issue more broadly.

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