PENGARUH INTELLECTUAL CAPITAL TERHADAP PERKEMBANGAN PERUSAHAAN DAN KINERJA KEUANGAN PADA PERUSAHAAN YANG TERDAFTAR DI JAKARTA ISLAMIC INDEX 2014-2018
The research aims to find out how to determine investors' decisions in transacting Islamic shares in the capital market. The method used is a qualitative approach with a descriptive case study method. The informant determining technique uses snowball and purposive sampling. data collection techniques using direct interviews, documentation and observation. After collecting data, the results of the study were analyzed using triangulation analysis to arrive at conclusions. The results of this study show that investors in transacting Islamic shares are divided into three parts, namely: from the type of investor, from the purpose of choosing Islamic shares and looking at the macro or micro side.Keywords: investor preferences, sharia stock, type of investors, macro side, micro side