scholarly journals Polyhedral communication in architecture

2021 ◽  
Vol 5 (1) ◽  
pp. 9
Author(s):  
Belén Butragueño Díaz-Guerra ◽  
Javier Fco. Raposo Grau ◽  
María Asunción Salgado de la Rosa
Keyword(s):  
Design Process ◽  
Architectural Design ◽  
Target Audience ◽  
The Public ◽  
Communicative Strategies ◽  
Fundamental Relationship ◽  
Graphic Language ◽  
Communicative Strategy

There are multiple communicative strategies in architecture depending on the target audience. The mechanisms of representation may radically vary when the recipient is the client, the constructor, the curator, a colleague or even an instructor (1). As an example, the approach may be mainly visual when the target is the client. However, it may be strictly structural to start a conversation with a peer ad mostly conceptual when pointing to the jury members in a competition. In certain cases, the adaptation of the graphic language to the different scenarios leads to such a distortion on the message that the original project is hardly recognizable. To illustrate this point, the article will focus on the project of the Public Seattle Library, designed by the architect Rem Koolhaas. The analysis of five different communicative strategies of the project show peculiar and unequal graphic narrations: from the concept book of the competition, the website of LMN (the American partners of Rem Koolhaas- OMA in this particular project), the website of OMA, the coverage on the Seattle press, the Library Brochure for teenagers and the approach developed on the "Content" book. Rem Koolhaas coined the concept of "design of information" to express the fundamental relationship between the message and media in architecture. In his practice, the communicative strategy is present from the beginning of the design process till the final stages. In this article, the thoughtful comparison of these examples will enable to extract conclusions on the use of communication in architectural design and reflect on the iconic and communicative dimension of architecture in general.

scholarly journals On how communication transforms architectural perception. Seattle Library, OMA = De cómo la comunicación trasforma la percepción de la arquitectura. Biblioteca de Seattle, OMA.

2020 ◽  
Vol 4 (1) ◽  
pp. 57
Author(s):  
Belén Butragueño Díaz Guerra ◽  
Javier Fco. Raposo Grau ◽  
Maria Asunción Salgado de la Rosa
Keyword(s):  
Design Process ◽  
Architectural Design ◽  
Target Audience ◽  
The Public ◽  
Communicative Strategies ◽  
Fundamental Relationship ◽  
Graphic Language ◽  
Communicative Strategy

ABSTRACTMultiple communicative strategies can be followed in architecture according to the target audience. The mechanisms of representation may radically vary when the recipient is the client, the constructor, the curator, a colleague or even an instructor (1). As an example, the approach may be mainly visual when the target is the client. However, it may be strictly conceptual when pointing to the jury members in a competition. In certain cases, the adaptation of the graphic language to the different scenarios leads to such a distortion on the message that the original project is hardly recognizable. This article will focus on the project of the Public Seattle Library, designed by the architect Rem Koolhaas. The analysis of five different communicative strategies of the project show peculiar and unequal graphic narrations: from the concept book of the competition, the website of LMN (the American partners of Rem Koolhaas- OMA in this particular project), the website of OMA, the coverage on the Seattle press, the Library Brochure for teenagers and the approach developed on the "Content" book. Rem Koolhaas coined the concept of "design of information" to express the fundamental relationship between the message and media in architecture. In his practice, the communicative strategy is present from the beginning of the design process till the final stages. In this article, the thoughtful comparison of these examples will enable to extract conclusions on the use of communication in architectural design and reflect on the iconic and communicative dimension of architecture in general.RESUMENEn arquitectura, se pueden seguir múltiples estrategias comunicativas en función de la audiencia a la que estén dirigidas. Los mecanismos de representación varían radicalmente cuando el receptor es un cliente, el constructor, un comisario expositivo, un colega arquitecto o un profesor. Como ejemplo, se adoptaría una aproximación fundamentalmente visual en el caso de dirigirnos a un cliente, mientras que para una comunicación en un concurso, se optaría por una aproximación netamente conceptual. En determinados casos, la adaptación del lenguaje gráfico a los distintos escenarios genera tal distorsión en el mensaje que el proyecto original resulta prácticamente irreconocible. El artículo se centra en el proyecto de la Biblioteca Pública de Seattle, diseñado por Rem Koolhaas. El análisis de cinco estrategias comunicativas distintas nos muestra narraciones gráficas casi antagónicas. Desde la propuesta del concurso, la web de LMN (los socios americanos de OMA), pasando por la propia web de OMA, la cobertura en prensa o el folleto informativo de la propia biblioteca, Rem Koolhaas muestra la especial relación entre el mensaje y el medio en arquitectura, acuñando el término “diseño de la información”. En su trabajo, la estrategia comunicativa se encuentra presente desde el inicio del proceso de diseño y hasta los estadios finales. Mediante la comparación analítica de los distintos ejemplos se podrán extraer conclusiones del uso de la comunicación en el diseño arquitectónico y su reflejo en la dimensión icónica de la arquitectura.

Perancangan Boneka Edukasi Terinspirasi oleh Pencipta Boneka Si Unyil

2018 ◽  
Vol 1 ◽  
Author(s):  
Azhari Amri
Keyword(s):  
Design Process ◽  
Urban Culture ◽  
Urban Life ◽  
Rural Region ◽  
The Public ◽  
The Creation ◽  
The Difference ◽  
The City ◽  
Simple Materials

Film Unyil puppet comes not just part of the entertainment world that can be enjoyed by people from the side of the story, music, and dialogue. However, there is more value in it which is a manifestation of the creator that can be absorbed into the charge for the benefit of educating the children of Indonesia to the public at large. The Unyil puppet created by the father of Drs. Suyadi is one of the works that are now widely known by the whole people of Indonesia. The process of creating a puppet Unyil done with simple materials and formation of character especially adapted to the realities of the existing rural region. Through this process, this research leads to the design process is fundamentally educational puppet inspired by the creation of Si Unyil puppet. The difference is the inspiring character created in this study is on the characters that exist in urban life, especially the city of Jakarta. Thus the results of this study are the pattern of how to shape the design of products through the creation of the puppet with the approach of urban culture.

scholarly journals Energy Rating of Buildings to Promote Energy-Conscious Design in Israel

Buildings ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 59
Author(s):  
Abraham Yezioro ◽  
Isaac Guedi Capeluto
Keyword(s):  
Design Process ◽  
Architectural Design ◽  
Residential Building ◽  
Green Building ◽  
Energy Performance ◽  
Basic Unit ◽  
Design Stage ◽  
Design Decision ◽  
Rating Systems ◽  
New Buildings

Improving the energy efficiency of existing and new buildings is an important step towards achieving more sustainable environments. There are various methods for grading buildings that are required according to regulations in different places for green building certification. However, in new buildings, these rating systems are usually implemented at late design stages due to their complexity and lack of integration in the architectural design process, thus limiting the available options for improving their performance. In this paper, the model ENERGYui used for design and rating buildings in Israel is presented. One of its main advantages is that it can be used at any design stage, including the early ones. It requires information that is available at each stage only, as the additional necessary information is supplemented by the model. In this way, architects can design buildings in a way where they are aware of each design decision and its impact on their energy performance, while testing different design directions. ENERGYui rates the energy performance of each basic unit, as well as the entire building. The use of the model is demonstrated in two different scenarios: an office building in which basic architectural features such as form and orientation are tested from the very beginning, and a residential building in which the intervention focuses on its envelope, highlighting the possibilities of improving their design during the whole design process.

Achieving sustainability through integrating risk management into the architectural design process

2018 ◽  
Vol 16 (1) ◽  
pp. 25-43 ◽  
Author(s):  
Ayman Ahmed Ezzat Othman ◽  
Nermeen Mohamed Amin Abdelwahab
Keyword(s):  
Risk Management ◽  
Literature Review ◽  
Field Study ◽  
Design Process ◽  
Construction Projects ◽  
Architectural Design ◽  
Sustainable Construction ◽  
Content Type ◽  
Scant Attention ◽  
Design Firms

Purpose The purpose of this paper is to develop a framework integrating risk management (RM) into the architectural design process (ADP) as an approach for delivering sustainable construction projects. Design/methodology/approach A research methodology, which consisted of literature review and field study, is designed to accomplish four objectives. First, to provide a comprehensive literature review of the concepts of sustainability, ADP and RM. Second, to present and synthesis the results of two relevant studies focused on identifying, quantifying and classifying the risks associated with ADP; and investigating the perception and application of Egyptian architectural design firms (ADFs) towards integrating RM into ADP as an approach for delivering sustainable construction projects. Third, to develop a framework that integrates RM into ADP towards delivering sustainable construction projects. Finally, to draw conclusions and recommendations to improve the practice of delivering sustainable construction projects among ADFs, construction professionals and governmental authorities. Findings ADP is a fundamental phase of the construction process because the decisions adopted during this phase affect the project performance throughout its life cycle. While RM is widely applied in different sectors of the construction industry, its application in ADP received scant attention in construction literature. The research identified 18 key risks that affect the sustainable delivery of construction projects during ADP. The architect, the client and the project manager are the highest ranked responsible parties for the occurrence of these key risks. The field study highlighted the need to develop a framework to facilitate integrating RM into ADP. Research limitations/implications This paper focused only on the integration of RM into ADP. Originality/value The conducted literature review and field study provided an in-depth understanding of the key risks that affect the sustainable delivery of construction projects during ADP. Through its five stages, the proposed framework is expected to serve as a foundation for integrating RM into ADP as an approach for delivering sustainable projects. This ideology has received scant attention in construction literature. The developed framework represents a synthesis that is novel and creative in thought and adds value to the knowledge in a manner that has not previously occurred.

Buildings with environmental quality management, part 2: Integration of hydronic heating/cooling with thermal mass

2017 ◽  
Vol 41 (5) ◽  
pp. 397-417 ◽  
Author(s):  
A Romanska-Zapala ◽  
M Bomberg ◽  
M Fedorczak-Cisak ◽  
M Furtak ◽  
D Yarbrough ◽  
...  
Keyword(s):  
Control Systems ◽  
Design Process ◽  
Architectural Design ◽  
Integrated Design ◽  
Field Performance ◽  
Functional Materials ◽  
Heating System ◽  
Transient Temperature ◽  
Thermal Mass ◽  
Integrated Design Process

The quest for a sustainable built environment brought dramatic changes to architectural design because of the integrated design process. The integrated design process is the modern way to realize “performance architecture,” that is, design with a view to field performance. Integrated design process permits merging of concepts from passive-house designs, solar engineering, and an integration of the building enclosure with mechanical services. In part 1 of this series, the emergence of many new multi-functional materials was discussed. Yet, current innovation is guided by lessons from history. Thermal mass in heavy masonry buildings allowed periodic heating. The authors postulate integration of a hydronic heating system with the walls and the use of smart temperature control of the heating system to modify and optimize the thermal mass contribution. To use the mass of a building, one must accept transient temperature conditions where the indoor temperature varies but is confined by comfort requirements for both summer and winter conditions. On the other side, resiliency requirements dictate that in the absence of electricity the air temperature does not fall below about 12°C over a period of several hours. This requirement implies that summer cooling will likely be separated from the heating systems and that operation of a low-energy building is heavily dependent on the design of smart control systems. Analysis of control systems provided in this article for earth-to-air heat exchangers and cooling of houses with lightweight walls lead us to the requirements of separation between heating and ventilation and needs for different sources of fresh air. Finally, a new concept emerges.

The impact of virtual visualisation: perception and design of spaces in ethnographic projects

2019 ◽  
Author(s):  
Juan Carlos Márquez Cañizares ◽  
Juan-Carlos Rojas
Keyword(s):  
Design Process ◽  
Design Education ◽  
Field Investigation ◽  
Ethnographic Research ◽  
Evaluation Instrument ◽  
Information Analysis ◽  
Public Park ◽  
The Public ◽  
Design Students ◽  
The Impact

"The use of VR technology within education is an area that has generated great interest in recent years, so this work follows that trend and contains nuances related to user-centred design education. The objective of this work is to identify students’ perceptions of the use of VR technology for ethnographic research. A group of 20 industrial design students from Tecnologico de Monterrey conducted a field investigation, which included interviews and surveys, using HMD with videos and stereoscopic images of a public park in Monterrey, Mexico. Based on the research and information analysis, areas of opportunity were identified and urban furniture proposals for the public park that place were generated. Once the design process was completed, an evaluation instrument was applied to measure, through statistical analysis, the students' perceptions of their experience using technology in the design process; gender, qualification obtained and the relevance of the technology used was also considered."

Adopting SCAMPER`S Strategies to Incorporate the Sustainability Concepts Within Architectural Design Process

2021 ◽  
Author(s):  
Farhan Ali ◽  
Keyword(s):  
Design Process ◽  
Creative Thinking ◽  
Architectural Design ◽  
Divergent Thinking ◽  
Functional Performance ◽  
Necessary Condition ◽  
Existing Building ◽  
Starting Point ◽  
Wide Range ◽  
The Aesthetic

Thinking creatively, is a necessary condition of the Design process to transform ideas into novel solutions and break barriers to creativity. Although, there are many techniques and ways to stimulate creative thinking for designers, however, this research paper adopts SCAMPER; which is acronym of: Substitute- Combine-Adapt- Modify or Magnify-Put to another use-Eliminate-Reverse or Rearrange- to integrate the sustainability concepts within architectural design process. Many creative artifacts have been designed consciously or unconsciously adopting SCAMPER strategies such as rehabilitation and reuse projects to improve the functional performance or the aesthetic sense of an existing building for the better. SCAMPER is recognized as a divergent thinking tool are used during the initial ideation stage, aims to leave the usual way of thinking to generate a wide range of new ideas that will lead to new insights, original ideas, and creative solutions to problems. The research focuses on applying this method in the architectural design, which is rarely researched, through reviewing seven examples that have been designed consciously or unconsciously adopting SCAMPER mnemonic techniques. The paper aims to establish a starting point for further research to deepen it and study its potentials in solving architectural design problems.

scholarly journals Digital Studio vs. Conventional in Teaching Architectural Design Process

2012 ◽  
Vol 64 ◽  
pp. 18-25 ◽  
Author(s):  
Mohd Arif Ismail ◽  
Rosnaini Mahmud ◽  
Isham Shah Hassan
Keyword(s):  
Design Process ◽  
Architectural Design
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