COMMUNICATIVE STRATEGIES OF EDUCATIONAL DISCOURSE PERFORMED IN TED TALKS

Author(s):  
Vera Karnyushina ◽  
Galina Khorokhorina ◽  
Dmitriy Slisovskiy
Author(s):  
Patrizia Anesa

This paper focuses on the popularization of information related to environmental issues in media texts, with a particular focus on TED Talks. TED talks are a distinctive genre with has considerable social implications, especially when the presentations concern themes such as the environment, the understanding of which is a key determinant in the full realization of specific environmental policies. In this respect, this study suggests a critical need to go beyond the purely technical analysis of environmental issues by framing them within a wider discourse, which is more likely to influence the public at large. The paper explores a corpus of popular talks which deal with environmental issues and analyzes their macro-structural components. Methodologically, traditional genre analysis is integrated with a critical stimulus in order to unveil the strategies employed to overcome the technophilic/technophobic dichotomy which often typifies environmental discourse. The findings show the flexible and dynamic nature of TED Talks. Their communicative success lies specifically in the ability of the presenters to attract the audience’s attention by making use of different communicative strategies and drawing on different forms of expertise, within the specific structural constraints imposed by this genre.


2021 ◽  
Vol 8 (2) ◽  
pp. 29-50
Author(s):  
Tri Nuraniwati ◽  
Alfelia Nugky Permatasari

Hedging is a communicative strategy and a form of pragmatic competence which plays a central role in delivering the intended message of the speaker. Commonly observed in two-way conversations, hedges as hedging devices are also present in monologues. This study investigates the most common hedges used in popular monologues TED Talks as well as observes the various communicative strategies they denote. 130 transcripts of the talks, taped from 2002-2019 taken from the official website of TED (ted.com), are collected to build a corpus of 337,302 tokens. Through corpus-based analysis using concordance software AntConc 3.5.0, 48 most common hedges are inserted for frequency search. The search hits show that the most frequently-used hedges in the corpus are ‘just,’ ‘could,’ ‘you know,’ ‘actually,’ ‘I think,’ and ‘kind of’ with the numbers of occurrence 1107, 554, 541, 530, 390, and 309 respectively. From the analyses of the functions of the most frequent hedges, it can be concluded that each of the hedges serves distinctive pragmatic strategy which contributes in the communicative processes of the talks.


2020 ◽  
Vol 7 (2) ◽  
pp. 419-436
Author(s):  
Olga Igorevna Severskaya

The article is devoted to the consideration of a poetic text as a communicative phenomenon with a high impact potential. The author defines the features of poetic communication, which is both mass and interpersonal, and its main goal, which is the poet’s desire to communicate author’s vision of the world and thereby change the picture of the reader’s world, achieving empathy from it. Based on the understanding of the speech strategy as a cognitive communication plan, a program for generating and perceiving speech, the author talks about the fundamental reversibility of text-generating and interpretative strategies and offers own classification of strategies and tactics that are most often used in modern poetry. In this classification, the main communicative strategies of self-presentation and rapprochement with the reader are associated with auxiliary discursive strategies of actualizing, dramatizing and dialogizing the text and programming interpretations by tactics for highlighting objects and situations using sound “gestures”, pointing to the referent, framing, directly introducing the reader into the communicative context, attracting the recipient’s attention through appeals and pragmatic instructions, interrogation, and some others. Particular attention is paid to the multimodality of interactions and its specific manifestations in poetic discourse. The study is based on the material of Russian poetry of the 1980- 2000s using the methods of intent and discourse analysis.


2020 ◽  
Vol 9 (1) ◽  
pp. 396-411
Author(s):  
Petrônio José Domingues

This article investigates the trajectory of the Grêmio Dramático, Recreativo e Literário Elite da Liberdade (the Liberdade Elite Guild of Drama, Recreation, and Literature), a black club active in São Paulo, Brazil, from 1919 to 1927. The aim is to reconstruct aspects of the club’s history in light of its educational discourse on civility, which was used as a strategy to promote modern virtues in the black milieu. By appropriating the precepts of civility, Elite da Liberdade helped construct a positive black identity, enabled the creation of bonds of solidarity among its members, and made itself a place of resistance and struggle for social inclusion, recognition, and citizens’ rights.


2020 ◽  
Vol 81 (2) ◽  
pp. 21-26
Author(s):  
Z. I. Kurtseva

This article discusses an urgent educational problem, i.e. a sharp decrease in the level of students’ spoken language and, in particular, the lack of willingness and ability among school students to engage in a constructive dialogue when participating in debates. It is no accident that modern federal state educational standards pay special attention to the formation of students’ communicative competence at all levels of education. The aim of this article was to investigate the current situation in the field in order to obtain primary data showing at which educational levels the techniques of debate and discussion are used; to analyse the verbal behaviour of participants implementing various communicative strategies and tactics during debates. The following research methods were used: an analysis of literature in the field of psychology, pedagogy, communication and methodology; a questionnaire survey and interviews; an analysis of the oral presentations of students; generalization of pedagogical experience. The results of the interviews and questionnaire survey conducted among first-year university show that about 60% of the respondents experience difficulties in constructing argumentative speech. Discussions in schools are held only in high school. Secondary school teachers lack the competencies of organizing and conducting debates in class. The development of communicative skills of defending one’s point of view and conducting informed debates using communicative tactics based on the principles of dialogue and politeness should be taught during teenage years. It is at this age that communicative competencies are most actively formed. Specific examples of including debates in the curriculum of the Russian language (5th grade) for developing primary discussion skills are presented.


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