The influence of SNS hashtag information characteristics on tourism destination choice and hashtag continual usage intention

2021 ◽  
Vol 35 (11) ◽  
pp. 129-143
Author(s):  
Ho-Seon Lim ◽  
Jae-Sook Ryu
Keyword(s):  
Destination Choice ◽  
Tourism Destination ◽  
Information Characteristics

Factors Affecting Tourist Destination Choice: A Survey of International Travelers to Hanoi, Vietnam

2017 ◽  
pp. 77-92 ◽  
Author(s):  
Dam Dong Xuan
Keyword(s):  
Brand Equity ◽  
Destination Image ◽  
Destination Choice ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Destination Branding ◽  
Destination Loyalty ◽  
Factors Affecting

The study enhances tourism destinations’ competitiveness from the tourist’s perspective. Departing from the concept of customer-based brand equity (Keller, 1993; Aaker, 1991), our purpose is to construct a linkage between customer-based brand equity for a tourism destination (destination image, destination awareness, quality of destination and destination loyalty) and behavioral intentions for selecting a tourist destination (revisit and/or recommendation to other people), in order to better understand the role of tourism destination branding. This paper carried out a survey of international tourists who selected Hanoi - Vietnam as their holiday destination and our findings show that brand image and brand loyalty play an important role on tourist’s decision of returning or recommendation to others while brand awareness and quality have no impact.

Motivations, emotions and satisfaction: The keys to a tourism destination choice

2020 ◽  
Vol 16 ◽  
pp. 100332 ◽  
Author(s):  
Maria Helena Pestana ◽  
Artur Parreira ◽  
Luiz Moutinho
Keyword(s):  
Destination Choice ◽  
Tourism Destination

Tourism destination choice sets for families with wheelchair-bound children

2017 ◽  
Vol 43 (1) ◽  
pp. 26-38 ◽  
Author(s):  
Emma Nyman ◽  
Kerstin Westin ◽  
Doris Carson
Keyword(s):  
Destination Choice ◽  
Tourism Destination ◽  
Choice Sets

scholarly journals Research on image perception of Guilin tourism destination based on network text analysis

2019 ◽  
Vol 118 ◽  
pp. 03019
Author(s):  
Rongfang Liang ◽  
Shengfeng Luo
Keyword(s):  
Service Level ◽  
Destination Image ◽  
Analysis Method ◽  
Tourism Destination ◽  
Image Perception ◽  
Network Text Analysis ◽  
Content Analysis Method ◽  
Tourism Image ◽  
Information Characteristics ◽  
Marketing Methods

This article taking the travel notes of the ant mafengwo.com and Ctrip.com as a sample, using the content analysis method and ROST CM6 to analyze the visitors’ perception of the Guilin tourism destination image, through the analysis of the high-frequency vocabulary and the semantics of the network notes, and the spindle coding, From eight categories of humanistic attraction, natural attraction, tourism transportation, special food, accommodation conditions, overall impression, tourism consumption and service level, It is found that the tourists’ perception of Guilin tends to be positive. The basic information characteristics, cognitive image, emotional image and willingness to travel are comprehensively explored. The image of Guilin is proposed from the improvement of hardware elements, the innovation of tourism image marketing methods and the improvement of software image elements.

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