An Introduction to Business Marketing

2011 ◽  
Author(s):  
Chris Fill ◽  
Scot McKee
Keyword(s):  
Supply Chains ◽  
Relationship Marketing ◽  
Perceived Value ◽  
Marketing Mix ◽  
Business Markets ◽  
Principal Characteristics ◽  
B2b Marketing ◽  
Goods And Services ◽  
Business To Consumer ◽  
Business To Business

This chapter explores some of the principal characteristics used to define business markets and marketing. It establishes the key elements of business-to-business (B2B) marketing and makes comparisons with the better-known business-to-consumer (B2C) sector. This leads to a consideration of appropriate definitions, parameters and direction for the book. After setting out the main types of organisations that operate in the B2B sector and categorising the goods and services that they buy or sell, the chapter introduces ideas about the business marketing mix, perceived value, supply chains, interorganisational relationships and relationship marketing. This opening chapter lays down the vital foundations and key principles which are subsequently developed in the book.

B2B, B2C and Virtual Enterprise Management Systems

2020 ◽  
pp. 118-127
Author(s):  
Yong Geng Chen
Keyword(s):  
Virtual Enterprise ◽  
Enterprise Management ◽  
Virtual Enterprises ◽  
Future Directions ◽  
Web Based ◽  
Goods And Services ◽  
Detailed Evaluation ◽  
Business To Consumer ◽  
Definition Of ◽  
Business To Business

This research paper provides a detailed evaluation of the business concepts in Electronic Commerce (E-Commerce). The concept of E-Commerce defines the exchange of goods and services with monetary value between consumers and companies. E-Commerce is a web-based catalogue whereby buyers can possibly place order and sellers possibly accept payments. E-Commerce incorporates two forms of business: Business-to-Business (B2B) and Business-to-Consumer (B2C), which provides a definition of the commerce transactions between enterprises, such as between the wholesalers and the manufacturers or the retailers. B2C E-Commerce provides enterprises with the model which allows businesses to deliver purchasers to the relevant merchants and achieve from the commission rewards given by the merchants. This paper evaluates two forms of business with relation to management of Virtual Enterprises (VE) in the field of E-Commerce. The paper will end with an analysis of VE before projecting future directions for health of B2B and B2C in business.

scholarly journals Performance Analysis of B2B and B2C companies in Northern Macedonia and Serbia

2020 ◽  
Vol 2 (2) ◽  
pp. 89-99
Author(s):  
Vedat Asipi ◽  
Benjamin Duraković
Keyword(s):  
Developing Countries ◽  
Performance Analysis ◽  
Business Models ◽  
Total Employment ◽  
Employment Level ◽  
Goods And Services ◽  
Performance Differences ◽  
Business To Consumer ◽  
Business To Business

The purpose of this paper is to analyze and compare two different business models called business to business and business to consumer. The first model -business to business or B2B is defined as the transfer of goods and services between businesses or firms without the interference of consumers. The second model, business to consumer or B2C is customer-oriented in which the goods and services are sold immediately to customers in the market. This research focuses on the performance of these two business models in North Macedonia and Serbia. Our analysis tries to provide information regarding the countries’ development in different sectors within B2B and B2C models that are affected by specific indicators such as net salaries, total employment level, investment and exports, and research&innovation. Furthermore, besides the analysis of these indicators separately for each country, the paper will show the results and compare the performance differences among listed developing countries.

scholarly journals Causes and outcomes of customer satisfaction in business-to-business markets relationship marketing in the South African cement manufacturing industry

2015 ◽  
Vol 4 (4) ◽  
pp. 391-399 ◽  
Author(s):  
Phineas Mbango
Keyword(s):  
Customer Satisfaction ◽  
South African ◽  
Relationship Marketing ◽  
Manufacturing Industry ◽  
Positive Association ◽  
Cement Industry ◽  
The Body ◽  
The South ◽  
Business Markets ◽  
Business To Business

Close relationships between cement manufacturers and their customers in business-to-business markets are becoming a necessity in today’s competitive markets. The literature search reveals that, three constructs of relationship marketing (trust, commitment and satisfaction) are the most studied and well known. This study contributes to the body of knowledge by adding two constructs (supplier competencies and communication) as vital causes to customer satisfaction and the outcome being customer loyalty and cooperation. The study produced a framework of dimensions of relationship marketing in the South African Cement Industry and its hoped will help marketing managers in the industry and related sectors in coming up with relationship marketing strategies that can go a long way in helping them retain, attract, satisfy, and achieve long-term profitable relationships for both the supplier and the customer. A judgemental sample of major cement customers (362) throughout South Africa’s nine provinces were contacted using face-to-face interview technique with self-administered questionnaires. The results support the conceptual model presented; supplier competencies, trust, commitment and communication have a positive association with satisfaction; and satisfaction, in turn, relates positively to all the two outcomes of cooperation and loyalty. It is recommended that a cement manufacturer must invest in strategies that enhance trust, communication, commitment and supplier competencies in order to satisfy its customers who will in turn contribute to customer cooperation and loyalty.

scholarly journals Principle Differences between B2B and B2C Marketing Communication Processes

2019 ◽  
Vol 81 (1) ◽  
pp. 73-86 ◽  
Author(s):  
Kęstutis Rėklaitis ◽  
Lina Pilelienė
Keyword(s):  
Communication Process ◽  
Marketing Communication ◽  
Business Markets ◽  
Scientific Problem ◽  
Communication Processes ◽  
Business To Consumer ◽  
Business To Business

AbstractThe scientific problem analysed in the article focuses on identifying the differences in the marketing communication process in a framework of business-to-consumer and business-to-business markets. The results show that although it may seem that the process itself is the same in both situations, however, it has many differences as well as many aspects in common.

Managing Operations in the E-Commerce Era

2011 ◽  
pp. 281-301
Author(s):  
Henry Aigbedo
Keyword(s):  
Human Activity ◽  
Transformation Process ◽  
The Internet ◽  
Last Millennium ◽  
Goods And Services ◽  
Business Transactions ◽  
Key Issues ◽  
Business To Consumer ◽  
The Many ◽  
Business To Business

Of the many innovations that have impacted humanity during the last millennium, the Internet can be considered by far the most pervasive: It is transforming different facets of human activity, not the least of which are business transactions. One of the fundamental issues that a given firm’s management seeks to address, is how best to utilize input resources to provide customers with goods and services of higher value, thus generating profits and increasing market share. To facilitate activities embodied in this transformation process, a growing number of firms now use the Internet. This chapter analyzes the interrelationship between e-commerce and operations, and assesses the role operations should play to ensure the success of business-to-consumer and business-to-business e-commerce. It also proposes how to address key issues in order to harness the full capability of the Internet for commerce.

Services Marketing – A Study With Reference To Private Hospitals In Dharmapuri District

2019 ◽  
Vol 118 (9) ◽  
pp. 390-407
Author(s):  
Dr. M. RAJA
Keyword(s):  
Financial Services ◽  
Service Marketing ◽  
Services Marketing ◽  
Air Travel ◽  
Professional Services ◽  
Private Hospitals ◽  
Goods And Services ◽  
Travel Health ◽  
Business To Consumer ◽  
Business To Business

Services marketing are a sub field of marketing which covers the marketing of both goods and services. Goods include the marketing of fast moving consumer goods (FMCG) and durables. Services marketing typically refer to the marketing of both business to consumer (B2C) and business to business (B2B) services. Common examples of service marketing are found in telecommunications, air travel, health care, financial services, all types of hospitality services, car rental services, and professional services.

scholarly journals An Empirical Study of E-Commerce and its Significant Impact in Business Industries

2019 ◽  
pp. 75-84
Author(s):  
Tan Yeow Chong Larry
Keyword(s):  
Empirical Study ◽  
Significant Role ◽  
The Internet ◽  
Goods And Services ◽  
Doing Business ◽  
Research Article ◽  
Business To Consumer ◽  
Business To Business ◽  
The Web ◽  
Significant Factors

In this research article the researcher emphasized that significant role and impact of E-commerce in Business Industries. The researcher focused on analysis of significant factors of E-commerce, positive and genitive impact of E-commerce, and challenges of E-Commerce in Business Industries. The researcher defines the dimension of E-commerce with respect to business to business (B2B) and business to consumer (B2C) towards the changing way of doing business on the web in Business Industries. The main objectives of this research article is to focus on the primary route by which e-commerce will affect the economy at large is through its impact on productivity and inflation. Businesses and consumers that use E-commerce benefit from a reduction in costs in terms of the time and effort required to search for goods and services and to complete transactions of business activities which are carried out electronically on the Internet rather than at a physical location.

scholarly journals Marketing B2B: mapeamento dos trabalhos acadêmicos no Brasil de 1998 a 2007

2010 ◽  
Vol 3 (2) ◽  
pp. 219-229
Author(s):  
Tales Sarmento Lacerda ◽  
Beatriz Quaresma Mendonça
Keyword(s):  
Relationship Marketing ◽  
B2b Marketing ◽  
Organizational Buying ◽  
Business To Business ◽  
Scientific Classification ◽  
The Way

The Marketing discipline is influenced by several areas like Economics, Sociology and Psychology. However, it's still looking for an own theory. The scientific classification of papers becomes an important tool to find the way Marketing has been studied on last years in Brazil, as well as to find trends in this area. Understanding the organizational buying characteristics is mandatory in order to create efficient marketing programs that meet industry's buyers. This occurs because those buyers don't have the same behavior as individual consumers, despite the goal of a buying operation be the same - satisfaction of a need. The goals and politics of a particular organization offer restrictions on buying decision of organizational buyer. (KERIN et al., 2007). So, this paper tried to identify Business-to-Business (B2B) Marketing work published on EnANPADs, RAE, RAC, READ e RAUSP between 1998 and 2007. Results point that, despite the small amount of papers, the number is increasing and, following the literature trend, research are focusing on organizational relationship marketing.

Sign in / Sign up

Export Citation Format

Share Document