Acquisition of Disliking for Persons Associated with Punishment
1971 ◽
Vol 33
(1)
◽
pp. 251-255
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Keyword(s):
To determine whether disliking would be acquired for neutral persons associated with punishment, 17 male undergraduates were administered a bogus test of leadership skills and given feedback indicating poor performance in the presence of unknown test partners. A rewarded group of 17 Ss also took the same “test” and received feedback indicating high performance. Attraction for test partners was assessed before and after feedback. Attraction decreased significantly among punished Ss (p < .005) but remained unchanged for rewarded Ss. Decreased attraction in the punished group was interpreted as a conditioned emotional response.
Keyword(s):
Keyword(s):