scholarly journals Gaya Komunikasi Sales Promotion Girl Suzuya Mall Bireuen

2021 ◽  
Vol 15 (1) ◽  
pp. 42-62
Author(s):  
Sitti Thursina ◽  
Anismar Anismar ◽  
Ratri Candrasari

The purpose of this study is to describe verbal and nonverbal communication styles as well as obstacles in the communication process carried out by SPG. This study uses a qualitative approach. Data collection techniques are passive participant observation, in-depth interviews, and documentation. Informants were determined using a purposive technique. Data analysis was carried out through several stages, namely data reduction, data presentation, conclusion drawing, and verification. The results of this study indicate that the communication style used by SPGs is more dominated by nonverbal communication such as showing friendly facial expressions, eye contact with consumers, ideal body posture, matching clothes and make-up, managing physical closeness with consumers, and using time as good as possible. AbstrakTujuan penelitian ini adalah mendiskripsikan gaya komunikasi verbal dan nonverbal serta hambatan-hambatan dalam proses komunikasi yang dilakukan oleh seorang SPG. Penelitian ini menggunakan pendekatan kualitatif. Teknik pengumpulan data berupa observasi partisipan pasif, wawancara mendalam, dan dokumentasi. Cara penentuan informan menggunakan teknik purposive. Dalam menganalisis data peneliti melalui beberapa tahap yaitu reduksi data, penyajian data, penarikan kesimpulan, dan verifikasi. Hasil dari penelitian ini menunjukkan bahwa gaya komunikasi yang dilakukan oleh para SPG lebih didominasi oleh komunikasi nonverbal seperti menunjukkan ekspresi wajah yang ramah, kontak mata dengan konsumen, postur tubuh yang ideal, pakaian dan riasan yang senada, mengatur kedekatan fisik dengan konsumen, dan penggunaan waktu sebaik mungkin.

2021 ◽  
Vol 58 (2) ◽  
pp. 995-1002
Author(s):  
Rido Kurnianto, Nurul Iman, Sigit Dwi Laksana

This study aims to describe Reyog Ponorogo from the historical aspect, the negative stigma that has accompanied its development, and local wisdom that spreads to all its components. This problem is studied using a qualitative approach. Data collection techniques using in-depth interviews with data collection tools is the researcher himself as a key instrument. The data analysis technique used in this research is descriptive analytical with the process of data reduction, data presentation, and conclusion drawing. The findings of this study are as follows; (1) Reyog Obyog is an important and inseparable part of Reyog Ponorogo. In fact, it is very possible that Reyog Obyog is the origin of the Reyog Ponorogo which has developed and is known to the public today; (2) Reyog Obyog performance model which tends to be free, not bound by standards, is performed in the audience and is predominantly filled with entertainment, in its development various negative stigmas have emerged in the community, namely eroticism, drunkenness, and mystical performance rituals; (3) The Reyog Obyog has a great value in the form of a noble life guidance which is strategic enough to be used as a medium for building civilization.


2018 ◽  
Vol 21 (0) ◽  
Author(s):  
CARMEN AMELIA TRUJILLO ◽  
JOSÉ ALÍ MONCADA RANGEL ◽  
JESÚS RAMÓN ARANGUREN CARRERA ◽  
KENNEDY ROLANDO LOMAS TAPIA

Abstract Water is a multidimensional element for the indigenous communities of the Andean highlands. The Kichwa community Fakcha Llakta, of Otavalo, Ecuador has a close relationship with the existing water bodies in their territory. However, traditional knowledge associated with these resources is fading, giving way to new forms of use. The purpose of this research is to reveal the meanings of water for this indigenous community, in order to propose guidelines for sustainable resource management. It is an ethnographic study with a qualitative approach. The information was collected through in-depth interviews, participant observation by the research team, and the gathering of cultural objects. The findings were organized and sub-grouped according to four recurring elements: vital and sacred; diversity of use and value; a threatened natural resource; and the sustainability of water from the ancestral perspective.


2019 ◽  
Vol 3 (2) ◽  
pp. 1
Author(s):  
Rini Fitria

The title of this research is Multicultural Communication in Maintaining Diversity among People of Diversity in Bengkulu Tengah Regency. The Research Team is: Rini Fitria, Japarudin and Nur Ibrahim. Research problem formulation of how multicultural communication in maintaining harmony between religious communities in Bengkulu Tengah regency. The purpose of this study is exploratory research, answering the formulation of the problem and providing solutions to understanding multicultural communication in maintaining harmony between religious communities in Sunda Kelapa and Abu Sakim villages, Pondok Kelapa subdistrict, Pondok Kelapa district, Bengkulu Tengah district. To examine these problems in depth and thoroughly, researchers used a qualitative approach with a descriptive type. Data collection methods used were participant observation, in-depth interviews and documentation studies. Analysis of the data used is triangulation. The results of the study are 1) Multicultural communication in Sunda Kelapa and Abu Sakim villages in the Cultural and Religious Studies is used effectively by the community. 2) The multicultural communication process in Sunda Kelapa and Abu Sakim villages uses a process of thoughtful sensation, perception, thinking and motivation so that harmony can be maintained well. 3) Multicultural communication in maintaining harmony between religious communities in the villages of Sunda Kelapa and Abu Sakim emphasizes religious tolerance in the form of mutual respect, respect, care, consensus and help.


2019 ◽  
Vol 8 (1) ◽  
pp. 49-62
Author(s):  
Bambang Eko Aditia

Abstact: Management of an Islamic boarding school institution in an effort to empower santri needs to hold conceptual and strategic operational efforts so as to be able to prepare qualified human resources who are ready to compete in the era of globalization which is full of competence. The focus of this research is (1) How is planning in the development of santri (2) How is supervision in the development of santri. In achieving the research objectives, the method used is a phenomenological qualitative approach, as for the type of research case study, the data in this study consisted of primary and secondary data while in selecting and determining informants in this study, using the technique of snowball sampling. For data collection using procedures, interviews, participant observation, and documentation. Furthermore, in analyzing the data used descriptive qualitative data analysis techniques, with steps: (a), data reduction, (b) data presentation, and (c) drawing conclusions. While testing the validity of data through, Presistent Observation, Triangulation sources, Peerderieting


Horizon ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 121-132
Author(s):  
Pipi Pipi

This study discusses the existence of the management of harmony between Islam and Buddhism in Tanjung Batu Kota. This study aims to describe the factors that cause religious harmony in Tanjung Batu Kota, Kundur District, Karimun Regency.This study used the conflict theory according to Lewis Coser. This research used a qualitative approach with a descriptive type. purposive sampling technique was used to select the informant that consists of 10 people. The types of data used in this study were primary data and secondary data. Observation, in-depth interviews, and document studies were used in collecting the data. Meanwhile, the data analysis unit used by the group was Milles and Huberman's data analysis, namely data collection, data reduction, data presentation, and conclusion drawing. The results of this study reveal that several factors are causing religious harmony: 1) Tolerance in the Economic Sector. 2) Inter-Religious Harmony. 3) Mutual Respect and Respect for Other Religions. 4) The Management of Religious Harmony in Tanjung Batu City, Kundur District.


2021 ◽  
Vol 2 (4) ◽  
pp. 6228-6245
Author(s):  
Elier Abiud Nieto-Rivas ◽  
Félix Armando Fermín Pérez ◽  
Yoly Marlene Arieta Miranda ◽  
Doris Gerardina Mondragón Silva ◽  
Liliana Atanacio Cuaresmayo ◽  
...  

El liderazgo es un conjunto de tareas y actividades que realiza el líder de una organización con la finalidad de lograr metas establecidas, desarrollándose en diversos entornos como el social, laboral. En este sentido, el liderazgo de los directivos presenta gran interés en el actual contexto de trabajo remoto ocasionado por el Covid-19. En ese contexto, se plantea esta investigación que tiene como propósito aproximarse a las experiencias vividas por el personal directivo de las instituciones de educación de educación superior. El abordaje metodológico se enmarca dentro del enfoque cualitativo bajo un diseño de fenomenológico hermenéutico, en el que se usaron técnicas de observación participante y entrevistas a profundidad. Entre los principales resultados develados se encontró que el soporte emocional combinado con adecuados procesos de reflexión son elementos relevantes para influir positivamente en las instituciones educativas. Se llega a la conclusión que la dirección efectiva del liderazgo directivo depende en gran medida de la convergencia de las opiniones grupales y a delegación de funciones que conllevan a fortalecer el compromiso institucional.   Leadership is a set of tasks and activities carried out by the leader of an organization in order to achieve established goals, developing in various environments such as social, work. In this sense, the leadership of managers is very interested in the current context of remote work caused by Covid-19. In this context, this research is proposed with the purpose of approaching the experiences lived by the directives of higher education institutions. The methodological approach is framed within the qualitative approach under a hermeneutical phenomenological design, in which participant observation techniques and in-depth interviews were used. Among the main results revealed, it was found that emotional support combined with adequate reflection processes are relevant elements to positively influence educational institutions. It is concluded that the effective direction of directive leadership depends to a great extent on the convergence of group opinions and the delegation of functions that lead to strengthening institutional commitment.


2015 ◽  
Vol 16 (1) ◽  
pp. 1
Author(s):  
Ahmad Sulton

<p>The approach used in this study is a qualitative approach with case study design. Data collection was conducted by the researcher himself as a key instrument, whereas for determining the human data source using snowball sampling technique. Data was collected by means of; (1) in-depth interviews; (2) participant observation; and (3) study the documentation. For data analysis using descriptive techniques whose application is done in three flow of activities, namely data reduction, data presentation, and conclusion or verification. To determine the credibility of the data, conducted by a variety of techniques, namely (1) triangulation; (2) checking colleagues; and (3) checking members.</p>


2015 ◽  
Vol 2 (11) ◽  
pp. 896
Author(s):  
Sesha Ayu Permatasari ◽  
Muhammad Nafik HR

The purpose of this research is to know whether the business behavior of a Muslim family of IWAPI members in Surabaya in accordance with the teachings of Islam. This study used a qualitative approach explanatory case studies. Data collection techniques using in-depth interviews, interviews, participant observation and documentation.In this study, the behavior of the Muslim business in terms of aspects of motivation, commitment to family, barriers experienced, responsibilities and activities as well as adopting a business strategy which includes four properties of the Prophet namely: Siddiq, Trustworthy, Fatonah, Sermons. Results of this study are doing business is not forbidden in Islam as long as it does not ignore the views of the main task of a Muslim as a housewife. Business motivation ofhousewives is gain a flexible time management so as to enable a balance between the obligations of housewives and business. Thus a Muslim is able to prove that a Muslim could succeed as a wife, IWAPI members and businesswomen.


2021 ◽  
Vol 5 (1) ◽  
pp. 21-29
Author(s):  
Ketut Wiriyanto ◽  
Ahmad Toni

This study aims to determine the organizational control team of the TikaUdjo production program. The proposed research statement is what the organization controls on the TikaUdjo program production team. The theory that researchers use to obtain data uses organizational control theory. The research method used is a descriptive qualitative approach with a post-positivism paradigm. The research subjects are producers, assistant producers and broadcasters in obtaining accurate data, and the object of research is the control of the production team of the TikaUdjo program organization on Bahana Radio 101.8 FM Jakarta. Collecting data obtained through in-depth interviews and participant observation conducted on key informants and informants. Other data were obtained from Key Informants, informants, and various other data sources. The results of this study indicate that the TikaUdjo program production team at Radio Bahana 101.8 FM Jakarta consistently implements four concepts of organizational control theory by Phillip Tompkins, George Cheney, and their colleagues. The conclusion of this research is that the production team performs the four control theory concepts quite well, and it can be accounted for in which these four theoretical concepts are the processes that the production team does in producing the event program.


Author(s):  
Anik Sunariyati Siswoyo ◽  
Umi Dayati ◽  
Muh. Ishom Ihsan

Abstract: Many women found smoking casually smoking in public places and even in the campus canteen. This paper tries to review women's self-control over the desire to smoke, especially for female students majoring in Out-of-school Education in Malang City. The study used a qualitative approach, data was collected through observation, in-depth interviews, and documentation. Then data reduction is simplified, and data presentation is organized in an organized manner. The validity of the data was checked using a triangulation technique of sources, theories and methods. The results of this study indicate that women's desire to smoke is influenced by different factors, as well as differences in self-control in each individual. The results showed that there were two factors that caused female students to smoke, including the family environment and the friendship environment. The self-control of smoking female students differed from the three informants, namely low self-control (under control), excessive self-control (over control), and appropriate self-control (Appropriate Control). Abstrak: Banyak ditemukan wanita merokok dengan santai merokok ditempat umum bahkan di kantin kampus. Tulisan ini berusaha mengulas tentang bagaimana kontrol diri wanita terhadap keinginan merokok, khususnya pada mahasiswa jurusan Pendidikan Luar Sekolah di Kota Malang. Penelitian menggunakan pendekatan kualitatif, data dikumpulkan melalui observasi, wawancara mendalam, serta dokumentasi. Kemudian reduksi data dengan disederhanakan, serta penyajian data dengan menyusun secara terorganisir. Keabsahan data diperiksa menggunakan teknik triangulasi sumber, teori dan metode. Hasil penelitian ini menunjukkan bahwa keinginan wanita merokok dipengaruhi oleh faktor yang berbeda, juga dengan adanya perbedaan kontrol diri pada setiap individu. Hasil penelitian menunjukan ada dua faktor penyebab mahasiswi merokok diantaranya faktor lingkungan keluarga dan lingkungan pertemanan. Kontrol diri mahasiswi merokok berbeda dari ketiga informan, yakni kontrol diri yang rendah (under control), kontrol diri yang berlebihan (over control), dan kontrol diri tepat (appropriate control).


Sign in / Sign up

Export Citation Format

Share Document