scholarly journals Intention To Buy Air Ticket Online Of Vietnamese Consumers

2021 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Huynh Quoc Tuan
Keyword(s):  
Perceived Risk ◽  
Negative Impact ◽  
Positive Impact ◽  
Linear Regression Analysis ◽  
Ease Of Use ◽  
Impact Factors ◽  
Perceived Ease Of Use ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Perceived Benefit

The study aimed to identify and measure the factors affecting the intention to buy air ticket online in Vietnam by surveying 331 consumers aged 18 and over who bought air ticket online. The SPSS 20 tool was used to analyze the reliability of the scale through the Cronbach's Alpha coefficient, EFA exploratory factor analysis, and linear regression analysis. Research results show that positive impact factors, decreasing by their strength, include: Perceived Benefit, Reliability, Reputation, Subjective Norm, Perceived Ease of Use. Meanwhile, Perceived Risk has a negative impact on the intention to buy air ticket of consumers. The results also help managers recognize the importance of the factors that affect the buying behavior of the consumers, and consequently make appropriate strategic adjustments and actions in the competitive process for air ticket online presently.

scholarly journals Intention To Buy Air Ticket Online of Vietnamese Consumers

2021 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Huynh Quoc Tuan
Keyword(s):  
Perceived Risk ◽  
Negative Impact ◽  
Positive Impact ◽  
Linear Regression Analysis ◽  
Ease Of Use ◽  
Impact Factors ◽  
Perceived Ease Of Use ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Perceived Benefit

The study aimed to identify and measure the factors affecting the intention to buy air ticket online in Vietnam by surveying 331 consumers aged 18 and over who bought air ticket online. The SPSS 20 tool was used to analyze the reliability of the scale through the Cronbach's Alpha coefficient, EFA exploratory factor analysis, and linear regression analysis. Research results show that positive impact factors, decreasing by their strength, include: Perceived Benefit, Reliability, Reputation, Subjective Norm, Perceived Ease of Use. Meanwhile, Perceived Risk has a negative impact on the intention to buy air ticket of consumers. The results also help managers recognize the importance of the factors that affect the buying behavior of the consumers, and consequently make appropriate strategic adjustments and actions in the competitive process for air ticket online presently.

Decision to purchase online airline tickets in Ho Chi Minh City, Vietnam

2020 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Factor Analysis ◽  
Negative Impact ◽  
Positive Impact ◽  
Sem Analysis ◽  
Ease Of Use ◽  
Ho Chi Minh City ◽  
Impact Factors ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Airline Tickets

The study aimed to identify and measure the factors affecting the decision to purchase online airline tickets in Ho Chi Minh City, Vietnam (HCMC) by surveying 536 customers aged 18 and over who bought airline tickets online and live in Ho Chi Minh City. The SPSS 20 tool was used to analyze the reliability of the scale through the Cronbach's Alpha coefficient, EFA exploratory factor analysis, AMOS 22 software to calibrate the scale by CFA confirmatory factor analysis, and evaluated by linear SEM analysis. Research results show that positive impact factors, decreasing by their strength, include: Perceived benefit, Perceived ease of use, Reputation of the airline, Subjective norm, Reliability. Meanwhile, Risk perception has a negative impact on the intention to buy airline tickets of customers. Research also indicates that the intention to purchase airline tickets online has an impact on purchase decisions. The results also help managers recognize the importance of the factors that affect the buying behavior of the consumers, and consequently make appropriate strategic adjustments and actions in the competitive process for online airline tickets presently.

scholarly journals Cardless Banking System in Malaysia: An Extended TAM

Risks ◽  
2021 ◽  
Vol 9 (2) ◽  
pp. 41
Author(s):  
Qaisar Ali ◽  
Shazia Parveen ◽  
Hakimah Yaacob ◽  
Zaki Zaini
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Negative Impact ◽  
Positive Impact ◽  
Banking System ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Promotional Strategies

The main objective of this study is to analyse consumers’ behavioural intentions to use cardless banking technology in Malaysia. The intentions to use this technology are evaluated through an extended Technology Acceptance Model (TAM) framework. The data were collected from 447 Maybank and Hong Leong Bank customers in Selangor and Kuala Lumpur. The results show that self-efficacy (SE) had a positive impact on the perceived ease of use (PEOU), while perceived risk (PR) had a negative impact on perceived usefulness (PU) and intention to use (IU) cardless banking. Next, the perceived ease of use (PEOU) had a positive impact on perceived usefulness (PU). The results further support the idea that perceived usefulness (PU) and perceived ease of use (PEOU) had the strongest impacts on intention to use (IU). The practical implications of this study suggest that developers of cardless banking technology should introduce secure, less complicated, and easily accessible technology to improve consumers’ intentions to use. The perceived usefulness of this technology can be improved through promotional strategies and consumer training. Theoretically, this study has successfully extended TAM in the context of cardless banking technology in Malaysia. Moreover, this study will assist bankers in designing effective marketing strategies to attract more customers, which will add significant value to the overall business of the banking industry.

Factors contributing towards adoption of E-banking in Pakistan

2014 ◽  
Vol 1 (1) ◽  
pp. 437 ◽  
Author(s):  
Azam Khurshid ◽  
Muhammad Rizwan ◽  
Erum Tasneem
Keyword(s):  
Service Quality ◽  
Technology Acceptance ◽  
Perceived Risk ◽  
Negative Impact ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Perceived Trust ◽  
Acceptance Model

Purpose:The main purpose of this research is to understand the customer’s E-Banking adoption behavior. To achieve this purpose we are going to investigate the External variables (Perceived Risk, Service Quality, and Perceived Trust), Technology Acceptance Model (perceived usefulness, perceived ease of use) and their effect on attitude towards using and the adoption of E-Banking.Methodology:Questionnaire was used to collect the data from convenience sampling of 150 customers. Regression analysis is use to determine the stability of E-Banking proposed model and hypothesis testing.Results & Findings:The results confirm that Perceived Usefulness, Perceived Ease of Use have positive impact on Attitude towards using. Service Quality has positive impact on Perceived Usefulness, Perceived Ease of Use, and Attitude towards using. Perceived Risk has negative impact on Attitude towards using. Perceived Trust and Attitude towards using have positive impact on E-Banking adoption. The results not supported one hypothesis Perceived Risk (PR) impact on Perceived Usefulness (PU). Results shows that PR has negative impact on PU.

scholarly journals Pengaruh Persepsi Kemudahan Penggunaan, Manfaat Dan Risiko Terhadap Minat Menggunakan Uang Elektronik Di Surabaya

2020 ◽  
Vol 17 (2) ◽  
Author(s):  
Hendra Prasetya ◽  
Scenda Erka Putra
Keyword(s):  
Perceived Risk ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Public Understanding ◽  
Perceived Benefits ◽  
Perceived Ease Of Use ◽  
Electronic Money ◽  
Analysis Technique ◽  
Negative Effect

The problem examined in this study is whether the perceived ease of use, perceived benefits and perceived risk partially have asignificant effect on the interest in using electronic money in Surabaya. This study aims to determine the significance of the effect of perceived ease to use, perceived benefits and perceived risk of interest in using electronic money in Surabaya. There are three independent variable studied, namely perceived ease to use, perceived benefits and perceived risk. The dependent variable is interest in using. The population is people in Surabaya who know electronic money. Determination of the sample using purposive sampling with criteria at minimal 18 year old and using electronic money. The number sample processed was 94 samples. The analysis technique uses multiple linear regression analysis. The hypothesis testing using t test. The result is that perceived ease of use and perceived benefits partially have a significant positive effect and risk perception has a significant negative effect on interest in using electronic money in Surabaya. The implication is that electronic money issuers should continue to innovate electronic money by increasing or adding service features found in application on smartphones and making their operation easier and opening more places to fill electronic money. Public understanding of electronic money needs to be improved again.

Faktor-Faktor Yang Mempengaruhi Minat Wajib Pajak Dalam Menggunakan Sistem E-Filling

IJAcc ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 53-59
Author(s):  
Mardiana Mardiana ◽  
Pipit Nursaputri ◽  
Ria Dwi I’zzaty
Keyword(s):  
Human Resources ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Security And Privacy ◽  
Primary Data ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Factors Affecting

The purpose of this research is to examine the factors affecting interests of taxpayers in using efiling facility. The independent variables of this research are perceived usefulness, perceived ease of use, security and privacy, complexity, readiness technology taxpayers information and human resources. Data used in this research is primary data by using questionnaires. Respondent are the Individual Taxpayers who used e-filing.This research used multiple linear regression analysis that involved 108 respondents. The results show that: (1) perceived usefulness affects positively the intention to use E-filing, (2) perceived ease of use affects positively the intention to use E-Filing, (3) security and privacy affects positively the intention to use E-Filing, (4) complexity affects negatively the intention to use E-filing, (5) Readiness Technology Taxpayers Information affects positively the intention to use E-Filing (6) Human Resources affects positively the intention to use E-Filing

The role of personalization on continuance intention in food service mobile apps

2019 ◽  
Vol 31 (2) ◽  
pp. 734-752 ◽  
Author(s):  
Jee-Won Kang ◽  
Young Namkung
Keyword(s):  
Perceived Risk ◽  
Mobile Apps ◽  
Perceived Value ◽  
Food Service ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Perceived Benefit ◽  
Privacy Calculus

PurposeThis paper aims to examine consumers’ behaviors toward personalized services offered by branded mobile apps in the food service industry by applying privacy calculus theory and technology acceptance model (TAM). Further, this research identified the moderating role of technology anxiety.Design/methodology/approachAn online survey was carried out to investigate the role of personalization on continuance intention toward branded mobile apps. In total, 348 valid responses were analyzed to test hypotheses using structural equation modeling.FindingsThe results show that personalization had significantly affected perceived benefit, perceived risk and perceived ease of use. Perceived benefit had positive effects on perceived value of disclosure, but perceived risk did not affect perceived value of disclosure. Perceived value of disclosure and perceived ease of use were linked to trust. Trust, in turn, positively affected intentions to use mobile apps. With regard to the moderating effect of technology anxiety, it had a significant moderating impact on the relationship between personalization and perceived risk. However, it did not moderate the relationship between personalization and perceived benefit.Practical implicationsThe findings of this study could provide useful theoretical and practical implications related to the successful implementation of mobile marketing.Originality/valueThis study proposes the integrated model of privacy calculus theory and the TAM for deeper understanding of the customers’ responses toward personalization of branded mobile apps.

Factors Affecting Mobile Payment Adoption Intention: An Indian Perspective

2018 ◽  
Vol 19 (3_suppl) ◽  
pp. S72-S89 ◽  
Author(s):  
Amit Shankar ◽  
Biplab Datta
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
User Centric ◽  
Adoption Intention

This study aims to identify the factors affecting mobile payment (m-payment) adoption intention in India by proposing a conceptual framework based on technology acceptance model (TAM). In addition to construct of TAM, four user-centric constructs have been added to evaluate m-payment adoption intention in India. The proposed research framework was empirically tested by data collected from 381 potential m-payment service users, through online and offline survey. Data were analysed using structural equation modelling (SEM) technique. The results exhibit that perceived ease of use (PEOU), perceived usefulness (PU), trust, and self-efficacy (SE) have a significant positive impact on m-payment adoption intention. However, subjective norms (SN) and personal innovativeness (PI) have no significant impact on m-payment adoption intention. Findings of the study have important theoretical and practical implications, particularly to understand important user-centric factors affecting m-payment adoption.

scholarly journals Customer Satisfaction towards Online Shopping in Kathmandu Valley

Patan Pragya ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 135-145
Author(s):  
Ballav Niroula ◽  
Achyut Gyanwali
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Online Shopping ◽  
Positive Impact ◽  
Ease Of Use ◽  
Kathmandu Valley ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Perceived Service Quality ◽  
Goods And Services

Online consumer’s buying behavior consists of buying process of products and services through internet. Internet shopping is the process of buying goods and services from merchants who sell on the online. Online shopping allows buyers to buy sooner, more choices and can order products and services with comparative reasonable price. This study examines the factors affecting customer satisfaction towards online shopping in Kathmandu valley. The customer satisfaction is the dependent variable. Perceived service quality, perceived ease of use, perceived security and online payment process are the independent variables. The study is based on 408 respondents from the online shopping buyers of Kathmandu valley. Convenience sampling method was followed to select the respondents. To achieve the purpose of the study, structured questionnaire is prepared. Descriptive and explanatory research designs have been used. Correlation and regression analysis have been used to make analysis and draw the conclusion. The regression models are estimated to test the significance and importance of selected factors on customer satisfaction towards online shopping in Kathmandu valley. The result shows that there is positive relationship of perceived service quality and perceived ease of use with customer satisfaction. It is also found that online shopping has positive impact on customer’s satisfaction in Kathmandu valley. The findings of this study will be fruitful to researchers, policymakers, businesspeople and Government for academically as well as policy perspectives.

scholarly journals Exploring the determinants of mobile banking adoption in the context of Saudi Arabia.

2022 ◽  
Vol 13 (1) ◽  
pp. 0-0
Keyword(s):  
Saudi Arabia ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Theory And Practice ◽  
Mobile Technologies ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Mobile Business ◽  
Factors Affecting ◽  
Negative Effect

Rapid advances in mobile technologies and innovations have made mobile banking progressively significant in mobile business and monetary administrations. Our study used TAM and perceived risk as a theoretical base to develop a conceptual model that can explain the main factors affecting users intentions to adopt mobile banking in Saudi Arabia context. SEM/AMOS techniques were used to analyse the data collected from mobile banking users. the results indicated that perceived relative advantages, perceived ease of use, perceived compatibility have a significant positive effect on attitude towards mobile banking adoption, while perceived risk has a negative effect on intention to adopt. Furthermore, attitude has a significant influence on intentions to adopt mobile banking. The study offers meaningful implications to theory and practice.

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