Analisis Image Comments to Image Likes Ratio Instagram Pada 5 Mobil Termahal di Dunia

2022 ◽  
Author(s):  
Ni Gede Made Anggun Putri Rahayu
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
Marketing Social

Keyword : (Instagram Account Credibility; Social Media Marketing ; Social Media Instagram; Video Comments to Video Views Ratio ; World's Most Expensive Car Vendor).

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

Online-Marketing Schritt für Schritt

2021 ◽  
Author(s):  
Gerald Pilz
Keyword(s):  
Social Media ◽  
Big Data ◽  
Marketing Mix ◽  
Online Marketing ◽  
Mobile Marketing ◽  
Social Media Marketing ◽  
Soziale Medien ◽  
Marketing Social ◽  
E Mail

Das Online-Marketing hat sich in den vergangenen Jahren in beschleunigender Weise professionalisiert und ausdifferenziert. Die Dynamik von Geschäftsmodellen und die stetige Erweiterung technischer Möglichkeiten lassen immer weitere Marketinginstrumente entstehen. Gleichzeitig wirken soziale Medien und Big Data auf dieses Fachgebiet ein, so dass durch passgenaue Bedarfsermittlungen das Internetmarketing inzwischen von vielen Profis als weitaus wirksamer angesehen wird als der herkömmliche Marketing-Mix. Das Buch behandelt die Themen Banner-Werbung, E-Mail- Werbung, Affiliate-Marketing, SEO bzw. Suchmaschinenoptimierung, SEA bzw. Suchmaschinenwerbung, Blog-Marketing, Influencer-Marketing, Social-Media-Marketing, Mobile Marketing sowie Online-Marktforschung. Zahlreiche Übersichten, Merksätze, Zusammenfassungen und vielfältige Aufgaben mit Lösungen erleichtern das Verständnis.

scholarly journals Estratégias de marketing digital em empresa do segmento gamer brasileiro: o caso Hoplon

2018 ◽  
Vol 1 (41) ◽  
pp. 52
Author(s):  
Alef Muller Silva de Souza ◽  
Lúcia De Fátima Lúcio Gomes da Costa
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Mobile Marketing ◽  
Social Media Marketing ◽  
Media Optimization ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Marketing Social ◽  
Optimization Search ◽  
E Mail

A finalidade do presente estudo foi analisar as estratégias de marketing digital utilizadas pela empresa desenvolvedora de jogos Hoplon Infortaiment, atuante no segmento gamer brasileiro e no mercado global. Para isso, foi necessário verificar as estratégias de marketing digital da empresa decorrentes de páginas digitais, tecnologias mobile, redes sociais, plataformas de busca, presença digital, e-mail marketing, mobile marketing, social media marketing e social media optimization, search engine marketing e search engine optimization, além do benchmarking como ferramenta de gestão para melhoria de estratégias de marketing digital. Realizou-se um estudo de caso, de base qualitativa exploratória, visando esclarecer o processo de estratégias de marketing digital que ocorrem na empresa. Com base nos dados levantados através de entrevista semiestruturada, verificou-se a importância do marketing digital para as ações da empresa, como forma de entregar valor agregado aos seus usuários. Como resultado, ao utilizar-se da internet como ferramenta de marketing para atingir o público alvo, a empresa mostrou-se eficaz ao adaptar seus conteúdos às características específicas do segmento, firmando o enfoque no uso de plataformas online, páginas digitais e mídias sociais, para aumentar o alcance de publicidade a nível global e atingir a satisfação e manutenção de seus clientes.

scholarly journals PENGARUH DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN PADA MARKETPLACE TOKOPEDIA

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Izzah Nur Masyithoh ◽  
Ivo Novitaningtyas
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Purposive Sampling ◽  
Search Engine Marketing ◽  
Marketing Social ◽  
E Mail

ABSTRAK   Penelitian ini bertujuan untuk mengetahui pengaruh variabel digital marketing berdasarkan indikator website, search engine marketing, e-mail marketing, dan social media marketing terhadap minat beli konsumen pada marketplace Tokopedia. Penelitian ini menggunakan pendekatan kuantitatif. Jumlah responden dalam penelitian ini adalah 40 responden berdasarkan teknik pengambilan sampel purposive sampling. Data primer diperoleh melalui kuesioner dengan skala pengukuran menggunakan skala likert. Teknis analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear sederhana. Hasil menunjukkan bahwa variabel digital marketing memiliki pengaruh positif dan signifikan terhadap minat beli konsumen pada marketplace Tokopedia. Minat beli konsumen dalam penelitian ini dipengaruhi oleh digital marketing sebesar 39,4%, dengan website sebagai indikator yang paling berpengaruh dalam meningkatkan minat beli konsumen. Penelitian ini memberikan implikasi teoretis sebagai referensi bagi penelitian selanjutnya yang berkaitan dengan digital marketing dan minat beli konsumen, khususnya pada marketplace. Implikasi manajerial berupa saran bagi manajemen Tokopedia maupun marketplace lainnya agar meningkatkan kualitas website dan media sosial yang digunakan dalam memasarkan produk sehingga meningkatkan minat beli konsumen. Kata kunci:  pemasaran digital, minat beli konsumen, website, search engine marketing, e-mail marketing, social media marketing

Sports Marketing and Social Media

2018 ◽  
pp. 119-139
Author(s):  
Reza Mohammadkazemi
Keyword(s):  
Social Media ◽  
Sports Marketing ◽  
Social Media Marketing ◽  
Sports Industry ◽  
Sports Organizations ◽  
Marketing Social ◽  
The Impact

In this chapter, we are going to focus on the impact of Social media to change the marketing world in every industry. Social media marketing (SMM) has had a particular impact in the field of sports marketing. Social media in sports has effectively rendered a new style of communication with important implications for the field. The fans' connection to sports is changing and social media is creating a whole new channel for the fans to interact and be a part of the action beyond that which they may hope to achieve by physically being present at the stadium or the ballpark. Sports organizations today are reliant upon social media for their continued success and growth. This chapter describes how social media is being used amongst sports organizations and how it has changed the sports industry.

scholarly journals Marketing estratégico en redes sociales de las organizaciones. Un abordaje 360°

2018 ◽  
Vol 18 (Vol. 18 Núm. 17 (2018)) ◽  
Author(s):  
Diego Bonilla Jurado ◽  
Diego Salinas Morales ◽  
Freddy Lalaleo Analuisa ◽  
Santiago Velastegui Hernández
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
Redes Sociales ◽  
Marketing Social ◽  
Medios Sociales ◽  
Medios De Comunicacion

El marketing en redes sociales, o mejor conocido como Social Media Marketing se ha convertido en un elemento integral en los negocios de las organizaciones del siglo XXI. Sin embargo, la literatura acerca de este tema continúa fragmentada y se centra en cuestiones aisladas (un ejemplo claro, el abordaje a las tácticas para una comunicación efectiva). El actual desarrollo aplica un enfoque cualitativo mediante la construcción de teorías para el desarrollo de un marco estratégico que cohesiona cuatro dimensiones genéricas de marketing estratégico de medios sociales: medios de marketing social que defienden a los “exploradores”, medios sociales y la cultura de marketing donde se incluye a los polos del conservadurismo y el modernismo, los medios de comunicación social y las estructuras de comercialización de las jerarquías y redes, y social media marketing de la autocracia a la anarquía. Al proporcionar una conceptualización integral y una definición de marketing en medios sociales estratégicos, esta compilación propone un marco integrador que se expande más allá de la teoría de marketing existente. Además, los administradores pueden aplicar dicho marco para posicionar sus organizaciones en estas cuatro dimensiones de una manera consistente mostrando el cumplimiento de su misión de empresa y sus objetivos.

scholarly journals Analisis Pengaruh Digital Marketing Terhadap Keputusan Pembelian Grabfood Di Kecamatan Kebon Jeruk

2021 ◽  
Vol 3 (2) ◽  
pp. 89-98
Author(s):  
Kelvin Bayu Aji
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Partial Least Square ◽  
Least Square ◽  
Digital Marketing ◽  
Public Relation ◽  
Social Media Marketing ◽  
Purposive Sampling ◽  
Search Engine Marketing ◽  
Marketing Social

Grab perusahaan jasa terkenal yang berasal dari singapura yang memiliki layanan pesan antar makanan yakni Grabfood yang berkembang pesat. Pesatnya perkembangan dari Grabfood masih kalah jika bersaing di Indonesia terutama dengan pesaing sejenisnya. Tujuan dari penelitian yakni untuk menganalisis dan membuktikan pengaruh search engine marketing, social media marketing, online public relation terhadap keputusan pembelian konsumen Grabfood. Jenis data yang digunakan adalah jenis data kuantitatif dengan populasi yakni konsumen Grabfood di Kecamatan Kebon Jeruk. Dengan sampel 75 responden yang pernah menggunakan jasa layanan Grabfood dan non purposive sampling sebagai metodenya. teknik analisis menggunakan Partial Least Square (PLS). Hasil yang didapatkan yaitu variabel search engine marketing, social media marketing, online public relation berpengaruh dan signifikan terhadap keputusan pembelian konsumen. Berdasarkan nilai  koefisien determinasi dijelaskan bahwa search engine marketing, social media marketing dan online public relation mempengaruhi keputusan pembelian pada konsumen Grabfood di wilayah Kecamatan Kebon Jeruk sebesar 0.446 atau 44.6%.

scholarly journals Analisis Video Share to Video Comments Ratio TikTok Pada 5 Akun Tutorial Memasak

2021 ◽  
Author(s):  
Dharma Kusala
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
Social Media Platform ◽  
Useful Knowledge ◽  
Great Demand ◽  
Marketing Social ◽  
Good Account ◽  
Social Media Platforms ◽  
Media Platform

Credibility Account TikTok Social Media Marketing Social Media TikTok Video Shares to Video Comments Ratio Akun Tutorial Memasak There are so many social media platforms that can be used as a means of communication in the 4.0 era, from Facebook, Twitter, Instagram to TikTok. TikTok is a social media platform from China that allows users to create 15-second videos accompanied by music, filters, and other creative features. In 2021 TikTok will become one of the most popular social media platforms worldwide. In Indonesia alone TikTok has been downloaded by 30.7 million Indonesians. Seeing the large number of Tiktok users in Indonesia, people are starting to try to take advantage of the TikTok social media platform to gain fame or even share useful knowledge such as easy and fun cooking tutorials. There are 5 tiktok accounts about cooking tutorials that are in great demand by the Indonesian people, including: querrkunoichi, garciandyyy, yackikuka, makfoodies, felya_ng. This research is expected to determine the credibility of the performance of 5 TikTok cooking tutorial accounts using quantitative exploratory methods. The results obtained from this study indicate that the TikTok makfoodies account occupies the highest rank and has good account credibility.

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