scholarly journals Exploring the effects of customer’s values on motivation and co-creation behavior – a study of education service

Author(s):  
Mai Thi My Quyen

Marketing theories recently emphasize the role of customers in a value co-creation process to create value for themselves. From service-dominant logic, value co-creation refers to interaction and resource integration between customers and other actors in the service ecosystem. To perform any behavior, from self-determination theory, intrinsic motivation is the key driver. The question is, why is there a difference between a customer’s intrinsic motivation when they participate in the value co-creation process? This study aims at proposing the model about the effects of three types of personal values, including self-direction: thought, achievement, and tradition on customer’s intrinsic motivation. The analysis is based on the context of higher education in Vietnam. The results indicate that all three types of personal values have a positive impact on customer’s intrinsic motivation. In addition, self-direction: thought is found to have the strongest positive significant impact on customer’s intrinsic motivation. Moreover, the results also prove the important role of intrinsic customer motivation in performing their value co-creation behaviors. Besides that, this current study provides some research gaps for further study on creating customer motivation through a value co-creation process.

2020 ◽  
Author(s):  
Quang Ngoc Nguyen ◽  
Thuy-Tien Thi La ◽  
Mai Thi Phan ◽  
Thuy-Dung Ninh

Nghiên cứu được tiến hành dựa trên lý thuyết tự quyết nhằm tìm hiểu về mối liên hệ giữa sự thỏa mãn các nhu cầu tâm lý cơ bản, động lực học tập, và trì hoãn trong học tập ở sinh viên. Mẫu nghiên cứu là mẫu thuận tiện với 341 sinh viên có độ tuổi trong khoảng từ 19 đến 26. Trong đó, nam chiếm 11.7% và nữ chiếm 88.3%. Mức độ thỏa mãn các nhu cầu tâm lý cơ bản, các loại động lực học tập, và mức độ trì hoãn trong học tập được đo lường bởi các thang đo. Kết quả phân tích tương quan cho thấy trì hoãn trong học tập có tương quan nghịch chiều với các loại động lực học tập tự chủ và mức độ thỏa mãn các nhu cầu tâm lý cơ bản. Phân tích đường dẫn cho thấy sự thỏa mãn nhu cầu gắn kết và nhu cầu tự chủ góp phần làm tăng sự thỏa mãn nhu cầu năng lực, qua đó làm giảm tình trạng thiếu động lực học tập đồng thời làm tăng động lực hướng đến thành tựu, và dẫn tới mức độ trì hoãn học tập thấp hơn. Các kết quả nghiên cứu ửng hộ giả thuyết của lý thuyết tự quyết về vai trò của việc đáp ứng các nhu cầu tâm lý cơ bản nhằm thúc đẩy động lực bên trong. [The study was conducted based on the self-determination theory to examine the relationships between the satisfaction of basic psychological needs, academic motivation, and academic procrastination among students. The sample was a convenient ?one with 341 students aged between 19 and 26. In particular, males accounted for 11.7% and females accounted for 88.3%. The level of satisfaction of basic psychological needs, the types of academic motivation, and the level of academic procrastination were measured by several scales. The results of correlation analysis showed that the academic procrastination was negatively correlated with autonomous academic motivations and the level of the satisfaction of basic psychological needs. Path analysis showed that the satisfaction of relatedness and autonomy needs contributed to the satisfaction of competence need, thereby reducing amotivation and increasing intrinsic motivation towards achievement which lead to lower levels of academic procrastination. The findings supported the hypothesis of self-determination theory about the role of meeting basic psychological needs in order to promote intrinsic motivation.]


2020 ◽  
Vol 12 (1) ◽  
pp. 81
Author(s):  
Astrid Fauzia Dewinta ◽  
Widodo Farid Ma’ruf

HighlightsSustainability index from fish fillet industry is important to know because a fishing industry just not looking for feasibility study in economic dimension but all dimension (resources, technology, social, legal and institutional)Multidimension sustainability index from fish fillet processing industry in Batang is included in the category of “Self Sustainable” with a value of 50.39  The dimensions causes of the low sustainability in fish fillet industry are social, legal and institutional, and technology with the value of each dimension that is 48.6; 40.27; 48.9 in means “less sustainable”AbstractThe existence of fish fillet processing industries in Batang are able to have a positive impact on the surrounding community because it can create employment opportunities and increase community income. Therefore, it is necessary to know the importance of the sustainability of fish fillet processing industries to see the prospect of fishery business after a feasibility study. The aims of this study were to analyze the sustainability index value, determine the sensitive attributes of each dimension, and provide alternative management strategies of fish fillet processing industries in Batang. The method of analysis used was Rapfish method which is based on the technique of ordination by putting something measured using MDS on the program of Rapfish G77 Alscal program (VBA and Excel). Status management of fish fillet processing industries sustainability in Batang, which are multidimensionally sustainable, are 50.39. Whereas in other dimensions such as resources 58.20 (quite sustainable), economic 55.33 (fairly continuous), social 48.60 (less sustainable), legal and institutional 40.27 (less sustainable) and technological 48.90 (less sustainable). Based on this results, several management strategies should be prepared including increasing the capacity of government institutions, enhancing the role of fish fillet processing industry on society, increasing the application of technology and infrastructure, increasing the revenue of the entrepreneurs of fish fillet processing industry, preventing decline of quality and quantity of fish resources. 


2012 ◽  
Vol 8 (2) ◽  
pp. 23-42 ◽  
Author(s):  
Judith Welschen ◽  
Nelly Todorova ◽  
Annette M. Mills

Despite heavy investments in knowledge management systems, people are often reluctant to share their knowledge, with knowledge hoarding being one of the largest obstacles to effective knowledge management in organizations. This paper proposes a model that examines the role of intrinsic motivation in knowledge sharing. Bringing together insights from motivational research, Self-Determination Theory and the Theory of Reasoned Action, the study investigates the links between intrinsic motivators and knowledge sharing. Survey data collected from knowledge workers are analyzed using partial least squares. The results show self-efficacy, meaningfulness and impact are important motivators of attitude towards knowledge sharing, which in turn impacts intention to share knowledge. The findings provide insights into employee motivations to share knowledge, and strategies for enhancing knowledge sharing in organizations.


2019 ◽  
Vol 11 (7) ◽  
pp. 1944 ◽  
Author(s):  
Xi Chen ◽  
Shaofen Fang ◽  
Yujie Li ◽  
Haibin Wang

The motivation behind online consumption behavior is different from that of online social behavior, and research is lacking regarding the impact of identification on e-commerce consumption. The current research examines the influence of identification, which is perceived anonymity, and intrinsic motivation on the continuous purchasing behaviors on retailing e-commerce websites based on self-determination theory. The mediating role of intrinsic motivation was also empirically tested from a sample of 661 frequent consumers using the partial least squares approach. The findings were: (1) Identification negatively influences perceived anonymity, and its low, but significantly positive, influence on continuous e-commerce consumption were totally mediated by perceived competence, perceived autonomy, and perceived relatedness. (2) Perceived anonymity positively influences self-determination factors, which has partly mediating impact between perceived anonymity and continuous consumption. (3) The authenticity and concealment of identity are based on different mechanisms, but both of them are conducive to promoting continuous purchases. On retailing e-commerce websites, customers’ identity management should consider both identification in the background and anonymity perception in the service, and the contributions of the service to promote consumers’ perceived competence and perceived autonomy are important in continuous consumption.


2016 ◽  
Vol 22 (4) ◽  
pp. 736-762 ◽  
Author(s):  
Martti Lindman ◽  
Kyösti Pennanen ◽  
Jens Rothenstein ◽  
Barbara Scozzi ◽  
Zsuzsanna Vincze

Purpose – The purpose of this paper is to investigate the firm’s role in the value creation process. In particular, after categorizing the activities that firms carry out to facilitate the creation of value, the “value space,” an actionable framework within which different dimensions of value creation are integrated, is developed and discussed. Design/methodology/approach – The framework is built up on process theory, an in-depth review of the literature and a multiple case study carried out on 65 European firms in the furniture industry. Findings – The value space is both a practical and theoretically based framework which contributes to the development of a more holistic and “actionable” view on the role of firm in the value creation process; also it provides managers with a tool to support the analysis, management and innovation of the value creation process. Originality/value – The systematic categorization of firms’ activities and their subsequent integration into a value creation framework are a missing piece in terms of understanding the value creation process carried out by firms. Also, by facilitating the analysis and innovation of the value creation process, the framework can be used to support both exploitative and explorative business process management.


PLoS ONE ◽  
2021 ◽  
Vol 16 (9) ◽  
pp. e0256558
Author(s):  
Michał Szulawski ◽  
Izabela Kaźmierczak ◽  
Monika Prusik

Despite the vast body of studies within self-determination theory, the impact of factors which influence performance in experimental paradigm is still underresearched. The aim of the two studies presented in this paper was to investigate the impact of basic psychological needs on performance with the simultaneous presence of external incentives. Study 1 tested whether the satisfaction of competence and relatedness during task performance (while external incentives were present) can impact individual’s performance. Study 2, on the other hand, investigated whether the basic psychological needs and provision of external incentives can impact an individual’s performance. Moreover, in both studies the mechanisms behind the need–performance relationship was checked. Our results showed that out of the three basic needs, competence had the strongest positive impact on performance, which was partially mediated by the subjective evaluation of the levels of difficulty and intrinsic motivation. The weak relationship between relatedness and task performance was fully mediated by the level of intrinsic motivation.


2018 ◽  
Vol 7 (2) ◽  

There is a great need to foster the intercultural competence of faculty and staff within higher education. Faculty and staff need to provide opportunities for holistic engagement to international students in order to enhance diversity benefits; however, the factors that elucidate intercultural competence warrant investigation. This article discusses in detail a study examining the correlations of motivation, mindfulness, and intercultural competence among faculty and staff through the framework of self-determination theory. Participants included 18 faculty and staff who completed Global Partner Certificate workshops offered at a large public university in the southeastern United States. The workshops included a 12-hour training across four sessions. Results of the study suggested that mindfulness and intrinsic motivation may have a positive impact on intercultural competence. Participants who had a higher level of intrinsic motivation demonstrated relatively higher intercultural competence after the training. Notably, participants who completed the training sessions demonstrated significant increased levels of mindfulness. The article discusses implications of the current study in light of incorporating motivational and mindfulness strategies in intercultural trainings as well as considerations for increasing the timeframe of the intercultural training workshops.


Author(s):  
Simon Grey

This paper explores the role of games in learning. Beginning with some carefully selected definitions of games, comparisons are drawn between the fields of games design and of learning and teaching, highlighting a parallel between games as designed experiences, and teaching as designed learning experiences. Games are seen as being highly engaging, which has led to a rise in the fields of Game Based Learning and Gamification. Ultimately when designing games, game based learning, gamified experiences or learning experiences engagement is a key factor. This leads to the study of human psychology and motivation including concepts of extrinsic versus intrinsic motivation (Pink, 2011), self-determination theory (Rigby & Ryan, 2010) and flow (Csikszentmihalyi, 1990).Keywords: Engagement, Motivation, Game Design


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Qiuju Yin ◽  
Lun Li ◽  
Zhijun Yan ◽  
Chenxi Guo

PurposeMobile fitness apps (MFAs) are increasingly popular for people to promote physical activity (PA) and further enhance health status via behavioral change techniques (BCTs), but the phenomenon of users abandoning MFAs is still common. For improving users' PA and decreasing dropout rates of MFAs, this study intends to gain insights into the effects of major BCTs-based incentive factors on users' PA under MFAs context and the gender differences in their effects.Design/methodology/approachBased on self-determination theory, three major incentive factors were chosen from the perspective of self-peer-platform incentives, i.e. self-monitoring (SM), social support (SS) and platform rewards (PR). A dataset of 4,530 users from a popular mobile fitness app was collected and was analyzed using fixed effects models.FindingsThe results show that all three types of incentive factors are positively associated with users' PA. The estimated effect sizes can be ordered as: SM > PR > SS. Moreover, social support has a stronger positive impact on PA of females than males, whereas platform rewards have a weaker positive effect on PA of females than males. In addition, the results also indicate there are no significant gender differences in the effect of self-monitoring.Originality/valueThere is insufficient research on systematically examining the effects of different types of incentive factors of MFAs on users' PA in one study. This study extends the current understanding of incentive factors by simultaneously examining different incentive factors and the role of gender. The findings can also provide insightful guidance for the design of MFAs.


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