scholarly journals Digital Etiquette and Its Specification (Philosophical and Methodological Aspect)

Discourse ◽  
2021 ◽  
Vol 7 (2) ◽  
pp. 16-27
Author(s):  
R. I. Mamina ◽  
S. N. Pochebut
Keyword(s):  
The Internet ◽  
Digital Environment ◽  
Communicative Interaction ◽  
New Era ◽  
Generation Z ◽  
Interdisciplinary Approaches ◽  
Generation Network ◽  
New Type ◽  
Definition Of ◽  
Behavioral Culture

Introduction.Digital etiquette is a new type of etiquette that defines the rules of behavioral culture in the digital environment of the Internet. It is also shown that digital etiquette is not only a new type of communicative interaction, but also is one of the new socio-cultural phenomena of digital civilization, as well as modern convergent knowledge of a theoretical and applied nature, which is formed at the intersection of humanitarian and technological knowledge and is currently in the process of its formation.Methodology and sources.The work is based on the application of the methodology of historical-philosophical, cultural-philosophical, axiological and interdisciplinary approaches to the consideration of digital etiquette as a new communicative phenomenon of modern reality. The works of russian and foreign authors are devoted to the etiquette theme in the digital and non-digital environment as a source base, as well as modern scientific research are used in digital communications, including digital humanities.Results and discussion.Based on the analysis presented in the article according to the definition of etiquette as a phenomenon and as a concept, its essential features and distinctive characteristics, the specific features of digital etiquette are identified, including value attitudes that are determined by the properties of the third-generation Network (in particular, such as Digital- and Phygital-interaction, actualization of the reputational component of behavioral culture on the Internet, personalization of branding, etc.), which generally indicated the interdisciplinary nature of the new etiquette and the general trend of its development as a digital humanitarian knowledge.Conclusion. The role and importance of the behavioral culture of Network users at the personal and corporate levels becomes very important in modern realities. However, first of all, this applies to representatives of the younger generation-generation Z, which has defined personal freedom as the main value of its existence in society. In this regard, the role of the educational component, including its etiquette component, is objectified in the entire educational system. In particular, within the higher school, digital etiquette training is the training of digital humanitarian knowledge, which represents the unity of educational and educational in the formation of a behavioral culture that reflects the challenges of the new era.

scholarly journals Threats and risks from the digitalization of society and artificial intelligence: Views of generation Z students

2021 ◽  
Vol 8 (10) ◽  
pp. 108-115
Author(s):  
Vinichenko et al. ◽  
Keyword(s):  
Artificial Intelligence ◽  
Human Life ◽  
Pearson Correlation ◽  
Digital Environment ◽  
High Positive Correlation ◽  
Generation Z ◽  
Depth Interview ◽  
Definition Of ◽  
Further Development ◽  
Stable Connection

The aim of this article was to identify the nature of threats and risks for people and society from the digitalization of society and the introduction of artificial intelligence from the perspective of Russian and Slovak students of Generation Z. The main empirical research methods were questionnaires, in-depth interview and focus group. In the context of the COVID 19 pandemic limitations, the research was conducted remotely using Google Form, Skype, and Zoom. 1857 GenZ students from 35 Russian universities and 316 GenZ students from two Slovak universities took part in the survey. When comparing the populations of Russian and Slovak GenZ by qualitative characteristics, a very high positive correlation was revealed with the Pearson correlation coefficient R=0.962-0.9782. The following trend was revealed: an increase in the rate of digitalization of society and the introduction of AI in comparison with the rate of study by society, a person of the possibilities of the digital environment, AI, and their mastery of technologies for using AI. The study revealed a stable connection: digitalization and AI create comfortable conditions for human life and at the same time generate a danger for human dependence on the digital environment. The main directions for the further development of this study can be studying this problem in other countries, the definition of a methodology for identifying threats and risks, and the development of a set of measures to overcome them.

scholarly journals Communities in the age of internet

2019 ◽  
Vol 24 (4) ◽  
pp. 59-79
Author(s):  
D. E. Dobrinskaya
Keyword(s):  
Social Interactions ◽  
Social Life ◽  
Virtual Communities ◽  
Social Space ◽  
The Internet ◽  
Internet Technologies ◽  
New Type ◽  
Definition Of ◽  
Traditional Communities ◽  
Social Association

The transformational potential of Internet technologies is undeniable today. This applies to all spheres of social life, and this, of course, affects a variety of social practices and social interactions. In the focus of sociologists there are problems that are somehow connected with the influence of the Internet on society. Modern communities are also under scrutiny. What is their nature, their forms and features of functioning? It’s about understanding whether modern communities are a fundamentally new type of social association or whether Internet technologies provide only additional tools for continuing the interactions that are characteristic of traditional communities. The article carries out the historical-sociological analysis of the concept of “community”. Various approaches to the definition of modern communities and their types are analyzed. Considering the Internet space as a new social space and the Internet as a revolutionary means of communication, it is proposed to carry out an analysis of virtual communities in terms of the presence or absence of characteristics in these communities that are alternative to traditional communities. The conclusion is made that the processes of hybridization are typical for modern communities, which implies the actual consolidation of the properties of real and virtual communities.

scholarly journals On theoretical aspects of using the concept of digital footprint in forensics

2020 ◽  
pp. 75-80
Author(s):  
Vladislav Yur'evich Ivanov
Keyword(s):  
Educational Activity ◽  
The Internet ◽  
Theoretical Problem ◽  
General Audience ◽  
Digital Footprint ◽  
Original Definition ◽  
New Type ◽  
The Subject ◽  
Definition Of ◽  
Further Development

This article examines the theoretical problem of formulating a definition for new type of traced manifested in computer space. The subject of this research is concept of digital footprint. Special attention is paid to different approaches of forensic specialists towards interpretation of trace pattern formed as a result of a crime committed with the use of technical devices, including the Internet. Analysis is conducted on various opinions of forensic specialists dealing with this problem. The author provides and substantiates the original opinion on introduction of the term “digital footprint”. The conclusion is formulated on the need to accept digital footprint as most appropriate term for describing any type of trace manifested in computer space, including the Internet. The article also presents an original definition of such type of trace intelligible to general audience. The author indicates the trends and prospects in formation and further development of the new branch of forensic technology – “forensic examination of digital footprint". The proposed conclusions may be valuable in scientific and educational activity.

METHODOLOGICAL ANALYSIS OF THE EXISTING PRACTICE OF UNIVERSITY TRAINING IN TERMS OF GRADUATES' INTEGRATED COMPETENCIES

2020 ◽  
Author(s):  
P. A. Strelnikov
Keyword(s):  
Professional Activity ◽  
Scientific Process ◽  
Educational Productivity ◽  
Interdisciplinary Approaches ◽  
Educational Integration ◽  
General Scientific ◽  
Scientific Competence ◽  
Definition Of ◽  
University Training ◽  
Training Practice

The article presents the results of the methodological analysis of the existing practice of University training in terms of graduates' integrated competencies. The analysis was carried out at the general philosophical (system and genetic approaches), general scientific (process-effect approach), specific scientific (competence, personal-activity and situation-problem approaches) and methodological and procedural levels (integrative and interdisciplinary approaches). Systemic shortcomings that impede the educational productivity of the existing training practice in terms of the efficiency of educational integration are identified and described. The definition of educational integration is given as the process of integration of individual competencies acquired by a student in the process of mastering individual disciplines into a single system totality, which is an integral tool for the graduate's professional activity.

MEDIA LITERASI BAGI DIGITAL NATIVES: PERSPEKTIF GENERASI Z DI JAKARTA

2018 ◽  
Vol 6 (1) ◽  
pp. 60
Author(s):  
Ranny Rastati
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Generation Y ◽  
Role Model ◽  
Digital Natives ◽  
The Internet ◽  
Positive Image ◽  
Generation Z ◽  
Internet Users ◽  
Depth Interview

In 2017 the majority of internet users are 19-34 years old or 49.52% (APJI, 2017). Almost half of the internet users in Indonesia are digital natives who were born after 1980: Generation Y (1980-1995) and Generation Z (1996-2009). This research will be focused on Generation Z as the true generation of the internet. Generation Z was born when the internet is available, a contrast to Generation Y who is still experiencing the transition of the internet. The purpose of this research is to find an effective way of providing information about media literacy to Generation Z. Through descriptive qualitative, the study was conducted with in-depth interview and observation toward 12 university students in Jakarta. The results showed that there are four effective ways of providing information about media literacy which is i) videos distributed to social media such as Youtube and Instagram, ii) interesting memes in communicative style, iii) through selebgram or micro-celebrity in Instagram who is consider as a role model and have a positive image, and iv) roadside billboards. Another interesting finding is that male informants tend to like media literacy information through videos and memes, while female informants prefer campaigns conducted by positive image selebgram and billboard. AbstrakPada tahun 2017 pengguna internet di Indonesia mayoritas berusia 19-34 tahun yaitu sebanyak 49,52% (APJI, 2017). Dari data tersebut terlihat bahwa hampir sebagian pengguna internet di Indonesia adalah digital natives atau penutur asli teknologi digital yaitu orang-orang yang lahir setelah tahun 1980: Generasi Y (1980-1995) dan Generasi Z (1996-2009). Penelitian ini akan difokuskan kepada Generasi Z karena mereka dianggap sebagai sebenar-benarnya generasi internet. Generasi Z lahir saat teknologi tersebut sudah tersedia, berbeda dengan Generasi Y yang masih mengalami transisi teknologi hingga menuju internet. Tujuan penelitian ini adalah mencari tahu cara yang efektif dalam memberikan informasi mengenai media literasi kepada generasi Z. Metode yang digunakan adalah deskriptif kualitatif dengan observasi dan wawancara mendalam. Informan berjumlah 12 orang mahasiswa di Jakarta. Hasil penelitian menunjukkan bahwa ada empat cara yang efektif dalam memberikan informasi mengenai media literasi yaitu i) video yang disebarkan ke media sosial seperti Youtube dan Instagram, ii) meme menarik dengan bahasa yang mudah dimengerti, iii) melalui selebgram yang menjadi panutan dan berimage positif, dan iv) papan iklan di pinggir jalan. Temuan menarik lainnya adalah informan laki-laki cenderung menyukai informasi media literasi melalui video dan meme yang disebarkan ke media sosial, sementara perempuan lebih menyukai kampanye yang dilakukan oleh selebgram berimage positif dan papan iklan.

Understanding the Functions of Jurisdictional Law

2017 ◽  
Author(s):  
Dan Jerker B. Svantesson
Keyword(s):  
International Law ◽  
Legal Theory ◽  
Legal Philosophy ◽  
Law Reform ◽  
The Internet ◽  
Private International Law ◽  
Public International Law ◽  
Important Concept ◽  
Definition Of

This chapter takes us into the domain of legal theory and legal philosophy as it places the questions of Internet jurisdiction in a broader theoretical, and indeed philosophical, context. Indeed, it goes as far as to (1) present a definition of what is law, (2) discuss what are the law’s tools, and (3) to describe the roles of law. In addition, it provides distinctions important for how we understand the role of jurisdictional rules both in private international law and in public international law as traditionally defined. Furthermore, it adds law reform tools by introducing and discussing the concept of ‘market sovereignty’ based on ‘market destroying measures’––an important concept for solving the Internet jurisdiction puzzle.

scholarly journals Welcome Back, We’ve Missed You! Humanized Business Communication in Shop Window Messages during Early 2020-Lockdown

Languages ◽  
2021 ◽  
Vol 6 (2) ◽  
pp. 104
Author(s):  
Kurt Feyaerts ◽  
Geertrui Heyvaert
Keyword(s):  
Empirical Evidence ◽  
Business Strategy ◽  
Business Communication ◽  
Marketing Strategies ◽  
Mutual Relationship ◽  
Communicative Interaction ◽  
Interdisciplinary Perspective ◽  
New Type ◽  
Linguistic Approach ◽  
Business Exchange

This paper focuses on the way in which small and medium-sized businesses in Flanders adapted communication with their customers during the economic lockdown in March–May 2020. It documents, more specifically, how shops tried to maintain, re-establish, or even re-invent communication with their customers during this two-month period. Based on pictures of shop windows in a Flemish city, we analyze the (semi-)commercial messages that appeared in this setting during this period. This analysis adopts an interdisciplinary perspective, in which a cognitive linguistic approach is integrated with analyses and practical advices by marketing agencies. Despite their orientation towards distinct, theoretical and practical goals, both approaches share an analytical interest in mapping participants and their mutual relationship as part of a communicative interaction. In the period of economic lockdown, marketers urged shop owners to ‘humanize’ their business strategy by downplaying content-related issues in favor of maximal social outreach towards customers. Considering this advice, it was hypothesized that under these circumstances participants in commercial transactions would be construed much more prominently, presenting themselves and each other as unprecedented empathetic business personas. Much of our data comply with this expectation, thus providing empirical evidence of a subjectified communicative ground, in which both buyer and seller personas figure with augmented prominence as parts of the object of conceptualization. Messages include, among other things, expressions of empathy, solidarity, combativity, but also creativity and humor thus incorporating a new type of humanized business communication. With respect to the analysis of marketing strategies, the collected data at the same time instantiate and legitimize marketers’ communication advice about humanizing one’s business exchange.

scholarly journals Fixed Point of Interpolative Rus–Reich–Ćirić Contraction Mapping on Rectangular Quasi-Partial b-Metric Space

Symmetry ◽  
2020 ◽  
Vol 13 (1) ◽  
pp. 32
Author(s):  
Pragati Gautam ◽  
Luis Manuel Sánchez Ruiz ◽  
Swapnil Verma
Keyword(s):  
Fixed Point ◽  
Fixed Point Theorem ◽  
Real Number ◽  
Metric Space ◽  
Contraction Mapping ◽  
Metric Spaces ◽  
Rectangular Metric Space ◽  
New Type ◽  
Symmetry Requirement ◽  
Definition Of

The purpose of this study is to introduce a new type of extended metric space, i.e., the rectangular quasi-partial b-metric space, which means a relaxation of the symmetry requirement of metric spaces, by including a real number s in the definition of the rectangular metric space defined by Branciari. Here, we obtain a fixed point theorem for interpolative Rus–Reich–Ćirić contraction mappings in the realm of rectangular quasi-partial b-metric spaces. Furthermore, an example is also illustrated to present the applicability of our result.

Symbolic Macroconcept of the Universe in the Aspect of the First Cognitive Sign in Russian Linguoculture

2021 ◽  
Vol 16 (1) ◽  
pp. 92-101
Author(s):  
Marina V. Pimenova ◽  
◽  
Aigul A. Bakirova ◽  
Keyword(s):  
Middle Part ◽  
Russian Language ◽  
The World ◽  
Symbolic Meanings ◽  
New Type ◽  
Human World ◽  
Internal Volume ◽  
Definition Of ◽  
Universe Structure ◽  
The Universe

The article analyzes the cognitive signs of the macroconcept universe in Russian linguoculture. The relevance of the research is determined by the prospect of studying a new type of mental structures - symbolic macroconcepts. The purpose of the article is to describe the specifics of the macroconcept universe structure formation from the standpoint of the definition of syncretic primordial signs. The main methods in the work are the historical and etymological analysis of the studied macroconcept representative, descriptive and interpretive methods. During the study, seven motivating signs of the macroconcept universe were noted: 'earth', 'live', ‘world’，‘inhabit’，‘inhabited’，‘settlement’，‘light’. All identified motivating signs are syncretic symbolic primordial signs 'house' (conceptum, according to V. V. Kolesov). Motivating signs express two main symbolic meanings of Russian linguoculture: home is a place where people live, settle; home is the world of people and all living beings, this world-light (unlike that world-light where the souls of the dead go: that world-light is located in the sky), it is built on earth. The macroconcept universe is objectified by erased metaphors of a closed space (in particular, the metaphor of a key), which has an internal volume, center-middle, limits, parts, edges, corners, people live in this house, they live and exist in it, it is inhabited and settle down in Russian linguoculture. The model of the universe in the Russian language picture of the world is three-parted: the middle part in it represents the human world, in which the principle of anthropocentrism is manifested - a person measures space and chooses himself as a reference point. The syncretic primary sign ‘house’ unites in itself all the motivating signs of the studied macroconcept, keeping their relevance to our days. Keywords: macroconcept, motivating signs, first sign, language picture of the world, linguoculture, comparative studies

Internet marketing tool – SEO-optimization of the enterprise site

2021 ◽  
pp. 84-89
Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian
Keyword(s):  
Search Engine ◽  
Research Methodology ◽  
Internet Marketing ◽  
Target Audience ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Important Place ◽  
Search Engine Optimization ◽  
Web Resource

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.

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