scholarly journals Tackling Food Waste: Impact of German Consumer Behaviour on Food in Chilled Storage

Foods ◽  
2020 ◽  
Vol 9 (10) ◽  
pp. 1462
Author(s):  
Harald Wucher ◽  
Astrid Klingshirn ◽  
Lilla Brugger ◽  
Rainer Stamminger ◽  
Jasmin Geppert ◽  
...  
Keyword(s):  
Food Waste ◽  
Online Survey ◽  
Consumer Behaviour ◽  
Quality Loss ◽  
Food Handling ◽  
Chilled Storage ◽  
Storage Performance ◽  
Private Households ◽  
Quality Retention ◽  
Perception Of Quality

Since perishable food in private households is usually stored in refrigerators, both consumer knowledge of correct storage parameters and food handling have a major impact on food quality retention. Today’s refrigerators provide features, such as climate-controlled compartments, to improve chilled storage performance, but former studies have shown a lack of usage and interest in such features. This paper is based on the results of an online survey with 2666 respondents from Germany. The questionnaire focused on consumer behaviour regarding the chilled storage of perishable foods, the perception of quality loss in food and consumer requirements concerning refrigerators. The novelty in the study layout was the focus on seven common refrigerator storage features. The results showed that consumers had a high awareness of food safety, resulting in short storage durations. While it was clearly indicated that the storage features were less well-known, their importance correlated with rates of food waste, underlining the potential for improvement. The survey implied that raising the awareness of storage climate parameters is a tool for nudging consumers into lower rates of food waste.

Biochemical changes and quality loss during chilled storage of farmed turbot (Psetta maxima)

2005 ◽  
Vol 90 (3) ◽  
pp. 445-452 ◽  
Author(s):  
Santiago P. Aubourg ◽  
Carmen Piñeiro ◽  
José M. Gallardo ◽  
Jorge Barros-Velazquez
Keyword(s):  
Biochemical Changes ◽  
Quality Loss ◽  
Chilled Storage ◽  
Psetta Maxima

scholarly journals How Consumer Behavior in Daily Food Provisioning Affects Food Waste at Household Level in the Netherlands

Foods ◽  
2019 ◽  
Vol 8 (10) ◽  
pp. 428 ◽  
Author(s):  
Janssens ◽  
Lambrechts ◽  
Osch ◽  
Semeijn
Keyword(s):  
Consumer Behavior ◽  
Food Waste ◽  
Online Survey ◽  
Food System ◽  
Household Composition ◽  
Food Provisioning ◽  
Global Issues ◽  
Food Management ◽  
Daily Food ◽  
Waste Food

Food production and consumption have remarkable negative environmental effects, in particular food waste. Food waste occurs throughout the entire food system, but households make the largest contribution. Reducing unnecessary waste of food represents a crucial step toward overcoming global issues of food waste, hunger, and climate change. Identifying barriers in reducing food waste is important not only to government and policymakers, but also to food producers, retailers, and marketers. Therefore, the objective of this research was to find out how consumer behavior in daily food provisioning affects food waste. An online survey was set up to question Dutch consumers (partly) in charge of the household’s food management. A total of 211 consumers participated in answering questions on household composition, food management behavior (e.g., food purchase planning) and food waste awareness (i.e., concern about wasting food and intention not to waste food). Results show that purchase behavior in-store was the main driver of food waste. Specifically, participants indicated that buying more food than needed often had led to food waste. In addition, intention not to waste food acted as a moderator in the relationship between planning behavior and food waste. Age appears to have a diminishing impact on wasting food.

scholarly journals Launch of Sustainable Plastic Apparel: Effects of Brand Luxury and Experience on Consumer Behaviour

2020 ◽  
Vol 12 (18) ◽  
pp. 7662
Author(s):  
Ken Kumagai ◽  
Shin’ya Nagasawa
Keyword(s):  
Social Issue ◽  
Purchase Intention ◽  
Online Survey ◽  
Consumer Behaviour ◽  
Brand Attitude ◽  
Product Launch ◽  
Mediation Analyses ◽  
Plastic Recycling ◽  
Sustainable Products ◽  
Sustainable Product

Since plastic waste is a serious social issue, fashion companies are attempting to develop sustainable apparel made from post-consumer plastic bottles. This social issue is relevant to every company regardless of the level of brand luxury. However, previous literature has not examined the effect of this sustainable product type on consumer behaviour, whereas comprehensive sustainable development is widely discussed in luxury branding research. Consequently, this study investigates how the launch of sustainable plastic apparel affects consumer brand attitude and purchase intention. According to the 440 samples collected via an online survey in Japan, moderated mediation analyses reveal that the launch of sustainable plastic apparel positively affects brand attitude contributing to purchase intention indirectly, while it also contributes to purchase intention directly. In addition, brand luxury and brand experience are found to weaken the effect of this sustainable product launch, whereas the influence of sustainable product experience is insignificant. To launch this type of sustainable apparel effectively, luxury companies are advised to redesign their current marketing to promote sustainable products more effectively and adjust their branding tactics to align with sustainability. Otherwise, their brand luxury may lead to a disadvantage, since plastic recycling is increasingly becoming a social requirement.

Consumer behaviour towards price-reduced suboptimal foods in the supermarket and the relation to food waste in households

Appetite ◽  
2017 ◽  
Vol 116 ◽  
pp. 246-258 ◽  
Author(s):  
Jessica Aschemann-Witzel ◽  
Jacob Haagen Jensen ◽  
Mette Hyldetoft Jensen ◽  
Viktorija Kulikovskaja
Keyword(s):  
Food Waste ◽  
Consumer Behaviour

scholarly journals Impact of Media Advertisements on Consumer Behaviour

2019 ◽  
Vol 14 (1) ◽  
pp. 54-68 ◽  
Author(s):  
Ramzan Sama
Keyword(s):  
Online Survey ◽  
Consumer Behaviour ◽  
Study Data ◽  
Survey Method ◽  
The Internet ◽  
Effective Media ◽  
Media Platform ◽  
Media Habits ◽  
Post Purchase ◽  
The Impact

Marketers invest in various media platforms to influence consumer behaviour (CB). Advertisement on every media platform has a different composition that engages the consumers in a distinct way. Digitalization has led to changes in consumers’ media habits. Hence, a deeper understanding of advertisements on different media platforms and its implications on CB need to be established. This article focuses on the effects of television (TV), radio, newspapers, magazines and the Internet advertisements on awareness (AWR), interest (INT), conviction (CON), purchase (PUR) and post-purchase (PPUR) behaviour of consumers. The online survey method was utilized for the study. Data were collected from 529 respondents comprising students in India. Statistical tools such as Cronbach alpha, exploratory factor analysis (EFA) and Kruskal–Wallis (K–W) test were used to analyse the collected data. The results indicate that newspapers advertisements affect all the five stages of CB. The impact of TV and the Internet for creating AWR, INT and CON among the consumers is statistically evident. The results also revealed that magazines and newspapers are effective media in influencing PUR and PPUR behaviour of consumers. Advertising managers can take a cue from this research and enhance the objectivity of advertisements by investing in appropriate media.

Lower alcohol wines in the UK market: some baseline consumer behaviour metrics

2014 ◽  
Vol 116 (7) ◽  
pp. 1143-1161 ◽  
Author(s):  
Johan Bruwer ◽  
Vladimir Jiranek ◽  
Lulie Halstead ◽  
Anthony Saliba
Keyword(s):  
Low Income ◽  
Online Survey ◽  
Consumer Behaviour ◽  
Product Category ◽  
Research Information ◽  
Content Type ◽  
Lower Alcohol ◽  
Research Questions ◽  
Profile Characteristics ◽  
The Uk

Purpose – The purpose of this paper is to provide clearer insights into and identify the key consumer behaviour metrics of the lower alcohol category (<11 per cent ABV) in the UK wine market. Design/methodology/approach – Data were collected via an online survey from a sample size of 598 regular UK wine drinkers. To operationalise the study, five research questions were formulated. A highly structured quantitatively directed questionnaire was designed to find the answers to the research questions. Findings – Barriers to a larger uptake of the product category included non-availability of the products, lower quality perceptions, taste issues, lack of awareness, lack of alcohol's “feel effect” and absence of a lower alcohol drinking occasion. Many UK consumers are not yet convinced how/if lower alcohol wine fits into their wine drinking occasions. The lower ABV wine buyer's main profile characteristics are weighted towards females, Millennial and Baby Boomer age generations, mostly mid to low income, who drink mainly white and rosé wines. Lower alcohol on its own is not seen as a big benefit, thus lower ABV wines should be more creatively communicated to sell the benefits. Originality/value – This study contributes to the knowledge base in that it is the first to investigate consumer behaviour metrics as regards lower ABV wine in one of the world's leading markets, in the process providing some important baseline research information on this category. As such it is of value to academic researchers and practitioners alike.

scholarly journals Key Factors Which Contribute to the Participation of Consumers in Demand Response Programs and Enable the Proliferation of Renewable Energy Sources

Energies ◽  
2021 ◽  
Vol 14 (24) ◽  
pp. 8273
Author(s):  
Adrian Tantau ◽  
András Puskás-Tompos ◽  
Costel Stanciu ◽  
Laurentiu Fratila ◽  
Catalin Curmei
Keyword(s):  
Renewable Energy ◽  
Demand Response ◽  
Online Survey ◽  
Consumer Behaviour ◽  
Renewable Energy Sources ◽  
Energy System ◽  
Energy Sources ◽  
Main Role ◽  
Key Factors ◽  
Demand Response Programs

Consumer behaviour in the energy field is playing a more important role in the new approach dominated by the proliferation of renewable energy sources. In this new context, the grid has to balance the intermittent and uncertain renewable energy generated, and find solutions, also, on the consumer side for increasing the stability and reliability of the energy system. The main de-mand response solutions are price and incentive based, but there is a need to identify the main factors which can influence their efficiency due to the fact that there is a lack of knowledge about the preferences of consumers. The main goal of this article is to identify the main demand response solutions and the related key factors which influence the participation of consumers in demand response programs and may contribute to the spread of renewable energy sources. For this research, semi-structured interviews were organised with experts in energy from Romania, Hungary and Serbia, as well as workshops with experts in energy, and an online survey with customers for electricity. This article reduces the gap between the results of technical studies, related in demand response programs, and their practical implementations, where the consumer behaviour and its social dimensions are neglected even though, in reality, they are playing the main role. The results suggest that the consumer’s participation in demand response programs is highly influenced by different aspects related to the promotion of the renewable energy and the reduction of CO2 emissions and the global warming impact.

The Chinese wine market: a market segmentation study

2014 ◽  
Vol 26 (3) ◽  
pp. 450-471 ◽  
Author(s):  
Hong Bo Liu ◽  
Breda McCarthy ◽  
Tingzhen Chen ◽  
Shu Guo ◽  
Xuguang Song
Keyword(s):  
Market Segmentation ◽  
Online Survey ◽  
Consumer Behaviour ◽  
Internet Survey ◽  
Brand Positioning ◽  
Convenience Sample ◽  
Content Type ◽  
Benefit Segmentation ◽  
Chinese Wine ◽  
Wine Market

Purpose – The purpose of this paper is to examine how the Chinese wine market can be meaningfully segmented and to explore marketing implications for the Australian wine sector. Design/methodology/approach – The research is descriptive in nature, using an online survey to collect quantitative data on wine consumer behaviour. A total of 407 responses were obtained. Data analysis included descriptive analysis (frequency distributions) and cluster analysis. Findings – The research identifies three clusters of wine consumers: “the extrinsic attribute-seeking customers”, “the intrinsic attribute-seeking customers” and “the alcohol level attribute-seeking customers”. These groups of consumers were categorised using a behavioural (benefit) segmentation base. Research limitations/implications – The use of an internet survey and convenience sample limits generalisation of the findings. The adoption of a behavioural basis in conducting the segmentation is a limitation. The use of more complex segmentation bases, such as psychographics, may yield a richer understanding of the Chinese wine consumer in future studies. Practical implications – The customer profiles provide Australian wine marketers with an insight into Chinese wine consumer behaviour. Brand positioning can be improved by ensuring that the brand emphasises certain product attributes which the segments value when choosing wine. Originality/value – Little previous research on market segmentation has been conducted in mainland China. For Australian wine marketers, this study provides a baseline study into market segmentation and may assist with targeting and brand positioning decisions.

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