scholarly journals Examining the Effects of Media-Generated Stereotypes on Receivers’ Trust and Attitude in Pakistan. Moderating Influence of Ethnicity and Gender

Information ◽  
2021 ◽  
Vol 12 (1) ◽  
pp. 35
Author(s):  
Syed Hassan Raza ◽  
Umer Zaman ◽  
Moneeba Iftikhar

There is a long-standing debate about the effects of media-generated stereotypes on receivers’ trust and attitude. However, there is insufficient consensus about their influence on the media receiver’s ecological perspective in determining their extent of trust and attitudes. Drawing an analogy from Differential Susceptibility to Media Effect Model (hereafter DSMM) notion that media effects are conditional and are contingent on differential-susceptibility, this study examines the influence of dispositional and social susceptibility to media. To do so, the study validates the influence of media user’s gender (dispositional susceptibility) and ethnicity (social susceptibility) in determining the outcomes of media-generated stereotypes, media trust (MT), and attitude towards media organization (AO). The survey method has been employed to collect data through a self-administered questionnaire from 1061 university students in public sector institutions in Pakistan. The results provide empirical evidence that media-generated stereotypes are a substantially negative predictor of media trust and attitudes towards the media organization. The results also validate that the influence of the stereotyping manifested by the receiver’s ecological perspective such as ethnicity and gender are crucial determinants of the receiver’s trust and attitudes. Managerially, the study urges that journalistic practices must be more ethnoculturally inclusive, to cope with the contemporary media landscape.

1987 ◽  
Vol 13 (3) ◽  
Author(s):  
Martin Field

SummaryThis article sets the debate about the effects of media violence in the context of broader media research. A direct and simple ‘cause and effect’ model between media violence and violence in society does not stand up to scrutiny. It relies on an obsolete model of media influence which stands outside current, theoretical developments in mass communication research. It has diverted attention away from more relevant accounts which see the media as having ‘a primary function’ of ‘legitimation and maintenance of authority’. These suggest a no less powerful but infinitely more subtle model of media influence which finds wide support in other areas of mass communication research. Ironically, since popular debate about media violence has been – and still is – based almost exclusively upon experimental research, it too seems to serve this same legitimation process.


2015 ◽  
Vol 8 (2) ◽  
Author(s):  
Dr. M. Rabindranath

Media Ecology is study of complex communication systems as environments. Media ecologists are interested in the interactions of communications media, technology, technique, and processes with human feelings, thoughts, values, and behaviour. Ecology implies the study of environments: their structure, content, and impact on people and media environments; the specifications are more often implicit and informal, half concealed by our assumption that what we are dealing with is not an environment but merely a machine. Media Ecology tries to find out what roles media forces us to play, the media structure what we are seeing, why media make us feel and act as we do. An ecological perspective instead views the human as always being situated within both environmental and technical networks, and contends that an analysis of the human must not proceed from an abstract essence, such as the concept of the soul or free will. An ecological perspective instead views the human as always being situated within both environmental and technical networks, and contends that an analysis of the human must not proceed from an abstract essence, such as the concept of the soul or free will, but instead should compose an investigation into the networks in which humanity is situated. McLuhan saw that media change the way we live and who we are. McLuhan gave Media Ecology a centre of gravity, a moral compass. Neil Postman, who wisely created Media Ecology in so much of McLuhan’s image, was the one most responsible for our focus on media, technology, process, and structure, rather than content. This paper analyses the different dimensional effects of Media Ecology and the own personal interpretation of the author himself.


2021 ◽  
pp. 135910532199596
Author(s):  
Yi Wu ◽  
Fei Shen

The aim of this study is to investigate the effects of traditional media, social media, and media trust on people’s compliance with health behaviors during the COVID-19 pandemic in China. A total of 3000 Chinese adults filled online questionnaire using quota sampling method. Results show that use of central government media and use of WeChat are positively related to compliance with health behaviors, while use of local media and use of Weibo are negatively related to the levels of compliance. In addition, trust in the media amplified the effects of media use on levels of compliance.


2009 ◽  
Author(s):  
Erin Winterrowd ◽  
Silvia Canetto ◽  
April Biasiolli ◽  
Nazanin Mohajeri-Nelson ◽  
Aki Hosoi ◽  
...  

The Synergist ◽  
2006 ◽  
Vol 17 (8) ◽  
pp. 38
Author(s):  
Jeff Behar

2020 ◽  
Author(s):  
EAR Losin ◽  
CW Woo ◽  
NA Medina ◽  
JR Andrews-Hanna ◽  
Hedwig Eisenbarth ◽  
...  

© 2020, The Author(s), under exclusive licence to Springer Nature Limited. Understanding ethnic differences in pain is important for addressing disparities in pain care. A common belief is that African Americans are hyposensitive to pain compared to Whites, but African Americans show increased pain sensitivity in clinical and laboratory settings. The neurobiological mechanisms underlying these differences are unknown. We studied an ethnicity- and gender-balanced sample of African Americans, Hispanics and non-Hispanic Whites using functional magnetic resonance imaging during thermal pain. Higher pain report in African Americans was mediated by discrimination and increased frontostriatal circuit activations associated with pain rating, discrimination, experimenter trust and extranociceptive aspects of pain elsewhere. In contrast, the neurologic pain signature, a neuromarker sensitive and specific to nociceptive pain, mediated painful heat effects on pain report largely similarly in African American and other groups. Findings identify a brain basis for higher pain in African Americans related to interpersonal context and extranociceptive central pain mechanisms and suggest that nociceptive pain processing may be similar across ethnicities.


Author(s):  
Mohd. Shuhaimi Ishak

 Abstract Generally speaking, media is extensively used as the means to disseminate news and information pertaining to business, social, political and religious concerns. A portion of the time and space of media has now become an important device to generate economic and social activities that include advertising, marketing, recreation and entertainment. The Government regards them as an essential form of relaying news and information to its citizens and at the same time utilizes them as a powerful public relations’ mechanism. The effects of media are many and diverse, which can either be short or long term depending on the news and information. The effects of media can be found on various fronts, ranging from the political, economic and social, to even religious spheres. Some of the negative effects arising from the media are cultural and social influences, crimes and violence, sexual obscenities and pornography as well as liberalistic and extreme ideologies. This paper sheds light on these issues and draws principles from Islam to overcome them. Islam as revealed to humanity contains the necessary guidelines to nurture and mould the personality of individuals and shape them into good servants. Key Words: Media, Negative Effects, Means, Islam and Principles. Abstrak Secara umum, media secara meluas digunakan sebagai sarana untuk menyebarkan berita dan maklumat yang berkaitan dengan perniagaan, kemasyarakatan, pertimbangan politik dan agama. Sebahagian dari ruang dan masa media kini telah menjadi peranti penting untuk menghasilkan kegiatan ekonomi dan sosial yang meliputi pengiklanan, pemasaran, rekreasi dan hiburan. Kerajaan menganggap sarana-sarana ini sebagai wadah penting untuk menyampaikan berita dan maklumat kepada warganya dan pada masa yang sama juga menggunakannya sebagai mekanisme perhubungan awam yang berpengaruh. Pengaruh media sangat banyak dan pelbagai, samada berbentuk jangka pendek atau panjang bergantung kepada berita dan maklumat yang brekenaan. Kesan dari media boleh didapati mempengaruhi pelbagai aspek, bermula dari bidang politik, ekonomi, sosial bahkan juga agama. Beberapa kesan negatif yang timbul dari media ialah pengaruhnya terhadap budaya dan sosial, jenayah dan keganasan, kelucahan seksual dan pornografi serta ideologi yang liberal dan ekstrim. Kertas ini menyoroti isu-isu ini dan cuba mengambil prinsip-prinsip dari ajaran Islam untuk mengatasinya. Tujuan Islam itu sendiri diturunkan kepada umat manusia ialah untuk menjadi pedoman yang diperlukan untuk membina dan membentuk keperibadian individu dan menjadikan manusia hamba yang taat kepada Tuhannya. Kata Kunci: Media, Kesan Negatif, Cara-cara, Islam dan Prinsip-prinsip.


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