IS TWO ALWAYS BETTER THAN ONE? Customer Perception on the Merger of Startup Decacorn Companies

Recently, the two decacorn Startups in Indonesia decided to collaborate with a merger scheme and accumulate over 100 million monthly active users. The Merger triggers a new perception for customers and has an impact on the level of Brand Loyalty. However, no research examines how customer perception to mergers between the startup with decacorn status. Therefore, this study intends to fill this gap. Using the mix method approach, this study investigates how customer perception of startups’ mergers decacorn status and examines its effect on customer behavior. The findings revealed that customer self-congruency successfully mediates the research gap between customer perceptions on merger scheme (sig. 0.000 < 0.05, β = 0.575) and purchase intention (sig. 0.000 < 0.005, β = 0.390) by combining impulse buying strategies (sig. 0.003 < 0.05, β = 0.329). The paper contributes theoretically to the body of knowledge in the customer’s perception of the merging company. The study also gives new insight that customers’ perception of the Merger of two decacorn companies cannot guarantee that customers will be loyal to the company without connecting the customer self-congruency in each partner. It is recommended that the manager gain stimulus in building conformity of company image with customer perceptions that create self-congruency.

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Analysis of reverse logistics implementation practices by South Australian construction organisations

International Journal of Operations & Production Management ◽

10.1108/ijopm-01-2014-0024 ◽

2016 ◽

Vol 36 (3) ◽

pp. 332-356 ◽

Cited By ~ 27

Author(s):

Nicholas Chileshe ◽

Raufdeen Rameezdeen ◽

M. Reza Hosseini ◽

Steffen Lehmann ◽

Chika Udeaja

Keyword(s):

Construction Industry ◽

Reverse Logistics ◽

South Australia ◽

The Body ◽

Content Type ◽

Body Of Knowledge ◽

New Construction ◽

Method Approach ◽

Practical Implications ◽

Current Practices

Purpose – A large number of benefits have been reported when reverse logistics (RL) is fully implemented in the construction industry. However, RL is yet to become common place in the construction sector, particularly in Australia. The particular sub-sector in which RL operates is small and weak and the remainder of the sector must embrace and accommodate it comfortably. Research is lacking on how to promoting RL in the construction industry. Very little has been done to identify the current practices that have the potential to promote RL industry-wide. The purpose of this paper is to identify the practices that work well in the sector, a strategy could be mapped out to promote RL to all stakeholders. Design/methodology/approach – In order to fill the above gap, the present study used a mixed method approach to gather and evaluate current practices and their potential to promote RL in South Australia’s construction industry. Practices that were identified using a comprehensive literature review were evaluated with a questionnaire survey and series of interviews involving construction professionals. Findings – The findings are that practices facilitating deconstruction is the most important, followed by practices facilitating the use of salvaged materials in new construction to promote RL in South Australia. Awareness of deconstruction benefits, challenges and procedures at the organisation level and facilities and services at industry level were associated with RL implementation. Availability of salvaged materials in the market was found to influence its use in new construction and as a consequence its demand. Designing for reverse logistics is another practice that could facilitate deconstruction and the onus of its promotion lies mainly with the designers. Research limitations/implications – This research was confined to one state in Australia. As such the generalisation to other states and other countries should be treated cautiously. Practical implications – The findings of this study can help inform the industry and its stakeholders on areas that they need to concentrate more on to make the South Australian construction industry a fully RL integrated one. To that end the authors propose some recommendations arising from the findings reported here. Originality/value – This study makes a contribution to the body of knowledge on reserve logistics within a previously unexplored South Australian context. In addition, the study provides valuable insights into the contribution of RL practices to the construction industry.

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A Conceptualization of the Effect of Organisational Justice on Turnover Intention: The Mediating Role of Organisational Citizenship Behaviour

International Journal of Financial Research ◽

10.5430/ijfr.v10n5p327 ◽

2019 ◽

Vol 10 (5) ◽

pp. 327

Author(s):

Oussama Saoula ◽

Muhammad Fareed ◽

Saiful Azizi Ismail ◽

Nurul Sharniza Husin ◽

Rawiyah Abd Hamid

Keyword(s):

Turnover Intention ◽

The Body ◽

Factors Affecting ◽

Mediating Role ◽

Body Of Knowledge ◽

Organisational Justice ◽

Research Gap ◽

The Individual ◽

The Relationship

Considering employees are the ultimate valuable assets, most companies nowadays give lots of effort and capitalise vital resources to preserve them. The turnover of those employees will affect the achievement of the organisations’ goals as well as the maintaining of the competitive advantage. Therefore, it is imperative to call for more studies to understand the factors affecting this phenomenon in different settings and contexts of research, particularly in the non-western perspectives such as Malaysia who is facing big challenges toward the employees’ turnover in many sectors. Therefore, the drive of this paper is to examine the relationship between organisational justice (OJ), organisational citizenship behaviour (OCB) (benefiting the individual OCB-I and benefiting the organisation OCB-O) and turnover intention (TI). Consequently, this study proposed framework to study the effect of organisational justice on turnover intention via the mediation role of organisational citizenship behaviour (OCB-I, OCB-O). Also, the direct impact between the variables has been discussed. Hence this paper is expected to fill the research gap and contribute to the body of knowledge in this area of research.

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ELABORATING THE ROLE OF NETWORK SYNERGY CAPACITY AS A SUPPLIER’S ALTERNATIVE TERMINAL FOR ACHIEVING MARKETING PERFORMANCE

International Journal of Business and Society ◽

10.33736/ijbs.481.2017 ◽

2017 ◽

Vol 18 (2) ◽

Author(s):

Ahmad Ikhwan Setiawan ◽

Ahmad Hanfan

Keyword(s):

Goodness Of Fit ◽

Sampling Technique ◽

The Body ◽

Research Model ◽

Competitive Position ◽

Marketing Performance ◽

Body Of Knowledge ◽

Excellent Service ◽

Research Gap

This research aims to construct a model of network synergy capacity in order to fill the research gap between trust-developing capability and marketing performance. This research model involves a number of other important supporting variables such as competitive position strengthening and excellent service commitment to improve marketing performance. At the beginning, 320 companies which distribute industrial products in Indonesia were contacted for the study using a purposive sampling technique. To achieve normality of data distribution, it was 263 respondent selected to be processed using AMOS. Our research indicated that the level of goodness of fit for the model meets all the necessary conditions and all the hypotheses proposed are supported. Even though network synergy capacity, in some pathways, has terminal role for increasing marketing performance but it is not as important as function of other variables, competitive position strengthening and excellent service commitment. Network synergy capacity as the novelty of this study contributed towards enhancing the body of knowledge of the network theory.Keywords: Network Synergy Capacity; Trust-developing Capability; Competitive Position Strengthening; ExcellentService Commitment; Marketing Performance.

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Performance evaluation of Pakistan’s mutual fund industry

10.34091/ajss.12.2.07 ◽

2019 ◽

Vol 12 (2) ◽

Author(s):

Ayesha Iraj ◽

Syed Mohsin Ali

Keyword(s):

Performance Evaluation ◽

Mutual Funds ◽

Mutual Fund ◽

Factor Model ◽

The Body ◽

Body Of Knowledge ◽

The Us ◽

Fund Industry ◽

Mutual Fund Industry ◽

Better Than

In order to evaluate the performance of mutual fund industry in various financial markets a wide variety of researches have been conducted, which lead to different results. As Pakistani mutual fund industry is much younger as compared to the US and UK fund industries and thus limited work has been done to evaluate Pakistani mutual fund industry. Over the past few years the industry had showed a phenomenal growth and it makes it worthwhile to study the performance of mutual funds. The aim of this research study is to validate the Fama French 3-Factor Model and Carhart 4-Factor Model. Also this research attempts to test that which one of the included model performs better than the other so as to check there preferred suitability in measuring and evaluating the mutual fund performance in Pakistan. The monthly data of 323 open ended mutual funds for the period of 2008 to 2018 is analyzed. The GRS model validation test was applied, the results of the test found that the Carhart 4-Factor Model performed much better than the Fama French 3-Factor Model and from the CAPM as well. This research contributes to the body of knowledge by providing academicians and practitioners more knowledge regarding multifactor asset pricing model so as to make better investment decisions. Keywords: Mutual funds, performance evaluation, CAPM, Fama-French 3- factor model, Carhart 4-factor model

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Athlete Endorsement, Attitudes, and Purchase Intention: The Interaction Effect Between Athlete Endorser-Product Congruence and Endorser Credibility

Journal of Sport Management ◽

10.1123/jsm.2014-0195 ◽

2015 ◽

Vol 29 (5) ◽

pp. 523-538 ◽

Cited By ~ 24

Author(s):

Younghan Lee ◽

Jakeun Koo

Keyword(s):

Interaction Effect ◽

External Validity ◽

Purchase Intention ◽

The Body ◽

Celebrity Endorsement ◽

Consumer Responses ◽

Body Of Knowledge ◽

Real People ◽

Indirect Path ◽

Endorser Credibility

The current study used a 2 × 2 analysis to explore the effect of athlete endorser-product congruence and endorser credibility on consumer responses, such as attitude toward the advertisement, attitude toward the brand, and purchase intention. Real people and actual brands were used as stimuli to enhance external validity and generalizability. Research results confirmed the interaction effects between athlete endorser-product congruence and endorser credibility on three specific consumer responses. The research further examined and identified the indirect path from attitude toward the advertisement and purchase intention, mediated by attitude toward the brand. The findings from the research fill gaps in the literature and extend the body of knowledge in endorsement studies in general and sport celebrity-endorsement studies in particular.

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Prioritized Solutions for Overcoming Barriers When Implementing Lean in the Healthcare Supply Chain: A Saudi Perspective

Logistics ◽

10.3390/logistics5010009 ◽

2021 ◽

Vol 5 (1) ◽

pp. 9

Author(s):

Abdulaziz M. Almutairi ◽

Mohammed Almanei ◽

Ahmed Al-Ashaab ◽

Konstantinos Salonitis

Keyword(s):

Developing Countries ◽

Supply Chain ◽

Healthcare Providers ◽

Hospital Setting ◽

Developed Countries ◽

The Body ◽

Successful Implementation ◽

Healthcare Organizations ◽

Body Of Knowledge ◽

Research Gap

The main purpose of this paper is to propose solutions for overcoming the obstacles that healthcare organizations might face when implementing lean. An in-depth review of existing barriers for lean implementation in healthcare supply chain is presented and validated by experts. Although there is a widespread use of lean concepts in developed countries, little attention has been paid to implementing a lean approach by healthcare providers in developing countries. The present study’s key novelty and contribution is related to this research gap. The study is thus focused in proposing solutions for healthcare organisations in developing countries, especially in Saudi Arabia. The efficacy of these solutions is assessed through experts’ opinion. The paper enhances the body of knowledge for the successful implementation of lean in a hospital setting.

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Analisis Green Image, Perceived Csr Capability Dan Customer Perception Of CSR Activities: Ethical CSR Terhadap Customer Loyalty

Master: Jurnal Manajemen dan Bisnis Terapan ◽

10.30595/jmbt.v1i2.12662 ◽

2021 ◽

Vol 1 (2) ◽

pp. 13

Author(s):

Riska Ernawati ◽

Ida Bagus Nyoman Udayana ◽

LTH Hutami

Keyword(s):

Customer Loyalty ◽

Sampling Technique ◽

Positive Influence ◽

The Body ◽

Body Shop ◽

Probability Sampling ◽

Customer Perception ◽

Customer Perceptions ◽

The Body Shop ◽

Positive Effect

This study aims to see the effect of Green Image on Customer Perceptions of CSR Activities: Ethical CSR, The Effect of CSR Capability on Customer Perceptions of CSR Activities: Ethical CSR and the influence of Customer Perceptions on CSR Activities: Ethical CSR on Customer Loyalty. The population in this study were students and students of Sarjanawiyata Tamansiswa University who had used or are still using products from The Body Shop, with a sample of 105 respondents. The sampling technique in this study used a non-probability sampling technique with purposive sampling.The results showed that there was a positive effect of green image on customer perception of CSR activities: ethical CSR, there was a positive influence on perceived CSR capability on customer perception of CSR activities: ethical CSR and there was a positive effect on Customer Perception Of CSR Activities: Ethical CSR on Customer Loyalty.

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Perceiving Destination Through Animated GIFs: A Mixed Method Design for Multifaceted Image Assessment

Journal of Travel Research ◽

10.1177/00472875211057606 ◽

2021 ◽

pp. 004728752110576

Author(s):

Huahua Li ◽

Mimi Li ◽

Guyang Lin ◽

Hanqin Qiu

Keyword(s):

Mixed Method ◽

Visual Stimuli ◽

Visual Presentation ◽

The Body ◽

Destination Image ◽

Body Of Knowledge ◽

Mixed Method Design ◽

Image Assessment ◽

Method Approach ◽

Practical Implications

The notion of multifaceted image, composed of cognitive, affective, and sensory dimensions, has attracted growing scholarly interest in recent years. However, general understanding of the roles of the senses (i.e., sight, hearing, taste, smell, and touch) in image processing remains scarce. Little attention has also been paid to the effects of visual stimuli related to design features on the construction of multifaceted image. This study investigated viewers’ perceived multifaceted destination image upon exposure to different photo formats (i.e., animated vs. static). A mixed method approach was employed to collect data using a between-subjects experimental design. Findings revealed that moving visual presentation exert stronger impacts on three image dimensions in several aspects and associations were also observed between photo contents and sensory arousal. Results enrich the body of knowledge on destination image in terms of image structure and the features of visual stimuli. Practical implications are discussed as well.

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Event Sponsorship Factors Towards Purchasing Intention

Journal of International Business, Economics and Entrepreneurship ◽

10.24191/jibe.v5i2.14245 ◽

2020 ◽

Vol 5 (2) ◽

pp. 73

Author(s):

Nur Farhana Mohd Sah ◽

Wan Soraya Wan Abdul Ghani ◽

Nurlisa Aina Abd Majid ◽

Mohd Khalid Mohd Abas

Keyword(s):

Significant Relationship ◽

Purchase Intention ◽

The Body ◽

Future Studies ◽

Brand Knowledge ◽

Developed Economies ◽

Body Of Knowledge ◽

Purchasing Intention ◽

The Relationship ◽

Empirical Insight

This study was conducted using empirical data to examine objectives by adopting the perception of attendees towards sponsors. Three distinct forms based on Tomalieh (2016) which proposed the relationship between brand knowledge, event sponsor-fit and attitude towards events to purchase intention was adapted. How consumers experience an event can also have a powerful influence over their purchasing intention behavior. Outcome of this study concludes that attitude towards the event is the most important factor and has a much more significant relationship towards purchase intention when compared with other variables. This factor refers to how event attendees perceive an event sponsor. This study adds to the body of knowledge by providing new data and empirical insight on the relationship between event sponsorship factors and purchase intention specifically for the event industry in Malaysia. For future studies, it is recommended that comparative studies with other industries as well as other developing and developed economies be carried out.

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