scholarly journals Perceptions of Marketing & Digital Transformationin Greek Public Higher Education Organizations in the Context of Digital Darwinism

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Nektarios Makrydakis
Keyword(s):  
Higher Education ◽  
Operating Time ◽  
Geographical Location ◽  
Value Added ◽  
Digital Transformation ◽  
Public Higher Education ◽  
Administrative Practices ◽  
Digital Revolution ◽  
Degree Of Maturity ◽  
New Applications

Objective: Marketing and digital transformation in the public institutions of higher education in Greece, have key role in the context of the digital revolution. The study aimed at investigating the perceptions and views explicitly or implicitly of the management of Greek public universities regarding the need to adopt new practices such as marketing and its digital transformation and to find out the factors that shape perceptions. Research Design & Methods: The study adopted a quantitative method conducting in-depth interviews with rectors and vice-rectors of 10 representative Greek Universities. Findings: Results indicated that administrators believe that marketing and its digital transformation have great impact in attracting students and that the duration of the operating time of a university is directly related to the formation of perceptions about marketing and digital transformation in the context of Digital Darwinism. Implications & Recommendations: Universities will be able to understand the extent of their reaction to the adoption of new applications such as marketing. Contribution & Value Added: The present study is primarily a useful tool for public university administrations in their efforts to adopt marketing practices to understand which areas to focus on in order to effectively implement marketing and its digital transformation. The study also provides them with the tools to easily recognize their degree of maturity in terms of their culture and perceptions towards the application of marketing practices. In addition the study enriches the literature on the management field of higher education institutions. It highlights factors such as the duration of operation, the geographical location and the size of a university compared to administrative practices.

scholarly journals The Role of Students in the Governance of Public Higher Education: a Case Study of Malta

2019 ◽  
Vol 11 (3) ◽  
pp. 1-20
Author(s):  
Colin Borg
Keyword(s):  
Higher Education ◽  
Teaching And Learning ◽  
Student Participation ◽  
Value Added ◽  
Optimum Level ◽  
Public Higher Education ◽  
The Subject

Abstract Objective: The aim of this paper is to analyse the extent of student involvement in higher education governance by considering Malta as a case study. When analysing participation within institutions, two main players are involved: students and staff. Methodology: The author uses a hybrid of methodological tools to analyse the subject matter. A review of the existing literature is compounded with document analysis and the collection of unpublished institutional data. Findings: Student participation in the governance of higher education institutions (HEIs) is becoming a pressing reality. Students, who are the institutional clients, are a crucial key player in the manner in which HEIs are governed and managed. Therefore, HEIs have an interest in ensuring effective student participation. Various mechanisms are available and student participation is not always at an optimum level. Value Added: This paper analyse in detail two main mechanisms of student participation: elections and academic feedback. A qualitative analysis is provided in order to measure the extent of participation. Elections are an important tool to elect student representatives while study-unit and course feedback provide valuable information to improve teaching and learning. Recommendations: Further research is required in order to determine the quality of student participation in academic boards and committees. Therefore, the quantitative analysis is to be embraced with qualitative data. Furthermore, HEIs are to study ways in which they can create more participatory tools within their complex governing arrangements. The issue of involving more established student societies, which are not intrinsically part of the governing structures, is also essential.

scholarly journals Competition vs. Searching as a Mechanism of the Rector’s Selection in Higher Education Institutions in Poland

2018 ◽  
Vol 10 (2) ◽  
pp. 19-39
Author(s):  
Iryna Degtyarova ◽  
Jerzy Woźnicki
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Value Added ◽  
Academic Community ◽  
Public Higher Education ◽  
University Management ◽  
Executive Staff ◽  
Executive Search ◽  
University Performance ◽  
The University

Abstract Objective: This paper aims at looking at the mechanisms of rector’s appointment in public higher education institutions in Poland based on the analysis of the legislation binding since 2005 with reference to the latest changes. Methodology: Legislative analysis of the past and current regulations on the models of rector’s election was conducted, including mechanisms of nominating candidates in the Act on Higher education 2005, its amendments in 2011 and the Act on Higher education and Science in 2018. Literature review and empirical analysis of good practices were used. Findings: The issue of strengthening a rector’s position and professionalizing university management in the system of higher education is very important and being widely discussed in terms of governance reforms. Changes, new regulations, reforms depend on how they are implemented on the institutional level in terms of their strategical development and how they are supported and promoted by the executive head. The model of nominating and appointing the rector determines his relationship with the university board, senate and with academic community as well. In public higher education institutions in Poland the competition model is more burdensome than the model of election, it has numerous disadvantages and threats, and wasn’t applied by any university. New regulations in Poland make the process of nomination more important than before. In general, there are two main models of nominating candidates: an open procedure (open competition) and a closed one (e.g. searching, headhunting for senior executive staff in HR, in business sphere), each has their own strengths and weaknesses. In case of HEIs, both respect the principles of institutional autonomy, guaranteed to universities by the Polish Constitution and the law. It is an autonomous right of the academic community, of the university itself to define their own framework and nomination procedure. The model of executive search in nominating candidates can become more feasible and effective for professionalizing and improvement of the rector’s governance. Value Added: The model of rector’s appointment has a significant impact on the whole university performance. By professionalizing appointment mechanisms at all its stages, universities will improve university governance and introduce new quality of management. Recommendations: New regulations in higher education create possibilities for introducing into the academic practice the executive search as a mechanism for nominating candidates for a rector’s position in Polish universities.

scholarly journals Digital Transformation for Business Model Innovation in Higher Education: Overcoming the Tensions

2020 ◽  
Vol 12 (12) ◽  
pp. 4980 ◽  
Author(s):  
Albert Rof ◽  
Andrea Bikfalvi ◽  
Pilar Marquès
Keyword(s):  
Higher Education ◽  
Business Model ◽  
Higher Education Institutions ◽  
Business Model Innovation ◽  
Digital Transformation ◽  
Digital Revolution ◽  
Research Gap ◽  
The Impact ◽  
Innovation In Higher Education ◽  
Current Business

The higher education sector is in the eye of the hurricane of the digital revolution, immersed as it is in an ongoing digital transformation (DT) process that is expected to result in significant changes in the current business model. Despite the relevance of this transformation, little remains known about how the business model is innovated (BMI), due to the impact of digital transformation in the context of higher education institutions (HEI). This research explores the impact of DT on the HEI business model, through analyzing the case of a traditional university, conceived non-digitally. The results present the HEI understanding of DT, the main tensions arising from the DT process for each of the business model dimensions, and the anticipated solutions for solving these tensions. Additionally, the results uncover the existence of an emergent (non-formalized) envisioned business model, which is a visualization of how the current business model is expected to be innovated, due to the impact of DT. The main originality of this paper is in addressing a research gap at the intersection of DT and BMI in the HEI context.

Desserts With Oasis—SkillGap Analysis Into Dubai’s Labour Intensive Market

2019 ◽  
Vol 118 (11) ◽  
pp. 533-541
Author(s):  
Dr. Premila Koppalakrishnan
Keyword(s):  
General Population ◽  
Industrial Revolution ◽  
Digital Transformation ◽  
Digital Revolution ◽  
Scholarly Community ◽  
Fourth Industrial Revolution ◽  
The World ◽  
Basic Level ◽  
The Revolution

The world stands on the precarious edge of an innovative transformation that will on a very basic level modify the manner in which we live, work, and identify with each other. In its scale, degree, and unpredictability, the change will be not normal for anything mankind has encountered previously. We don't yet know exactly how it will unfurl, however one thing is clear: the reaction to it should be incorporated and exhaustive, including all partners of the worldwide nation, from the general population and private segments to the scholarly community and common society. It is The Fourth Industrial Revolution, the digital revolution. The digital revolution has opened way for many impacts. All of the emirates are experiencing the effects of the “Fourth Industrial Revolution.” This revolution reflects the velocity, scope, and systems impact of a digital transformation that is changing economies, jobs, and work as it is currently known. Characteristics of the revolution include a fusion of technologies across the physical, digital, and biological spheres.

Digital Transformation of Higher Education.

2020 ◽  
Vol 4 (3) ◽  
pp. 178-184
Author(s):  
M. D. Smetanina ◽  
◽  
E. P. Yefremova ◽  
E. V. Lazutkina ◽  
◽  
...  
Keyword(s):  
Higher Education ◽  
Digital Transformation
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