scholarly journals STRATEGI PEMASARAN TERHADAP IMPULSE BUYING (Penelitian Pada Konsumen Sinar Terang Bersaudara)

2021 ◽  
Vol 12 (02) ◽  
Author(s):  
Nurjannatul Hasanah ◽  
Arifudin Arifudin
Keyword(s):  
Impulse Buying ◽  
Purposive Sampling

Penelitian ini bertujuan untuk mengetahui pengaruh suasana toko,potongan harga, dan tenaga penjual terhadap pembelian impulsif (penelitian pada konsumen di Supermarket Sinar Terang Bersaudara). Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Metode pengambilan sampel yang digunakan adalah teknik nonprobability sampling dengan menggunakan sampel purposive sampling. Sampel dalam penelitian ini adalah masyarakat Kota Tarakan yang pernah berbelanja di toko Terang Sinar Bersaudara dengan jumlah sampel 100 orang. Metode analisis yang digunakan adalah analisis regresi dengan bantuan program SPSS versi 22. Hasil penelitian ini menunjukkan bahwa variabel suasana berpengaruh positif dan signifikan terhadap pembelian impulsif. Sedangkan variabel diskon dan tenaga penjual tidak berpengaruh dan signifikan terhadap pembelian impulsif.

HOW DOES THE STORE (MALL) ENVIRONMENT AND MONEY AVAILABILITY AFFECT CONSUMER IMPULSE BUYING BEHAVIOR AT SURABAYA CITY OF TOMORROW SHOPPING CENTER?

2019 ◽  
Vol 4 (2) ◽  
pp. 215-224 ◽  
Author(s):  
Hendra Hendra ◽  
Thomas Stefanus Kaihatu
Keyword(s):  
Sampling Technique ◽  
Quantitative Approach ◽  
Shopping Center ◽  
Sampling Techniques ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
The City ◽  
Buying In

This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained from the results of questionnaires. The sample in this study were 389 respondents taken based on purposive sampling technique which was included in non-probability sampling techniques. The results of this study indicate that the store (mall) environment has no effect on impulse buying. Meanwhile, money availability has a positive and significant effect on consumer impulse buying in the City of Tomorrow (Cito) Surabaya.

scholarly journals A Critical Review of Digital Marketing: Effect of Flow and Impulse Buying

2021 ◽  
Vol 17 (2) ◽  
pp. 175-194
Author(s):  
Rahmawati Azizah Mt ◽  
Ria Octavia
Keyword(s):  
Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Online Questionnaire ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Willingness To Buy ◽  
Positive Effect

Abstract: This study aims to examine the influence of user belief on flow, willingness to buy on flow, and flow on impulse buying behavior. The subjects of this research include Students/College Students, Civil Servants, Private Employees, Lecturers/Teachers, Professionals (accountants, consultants, etc.). The technique used is non-probability sampling , purposive sampling, with a total sample of 300 respondents aged 17 to 45 and are users of the digital application, Shopee, in Indonesia. The research instrument was an online questionnaire and was analyzed using multiple linear regression analysis. The results of this study showed that the dimension of the perceived usefulness of user belief has a positive effect on flow. Willingness to buy has a positive effect on flow and flow has a positive effect on impulse buying. Meanwhile, the ease of use dimension of the user belief variable has no positive effect on flow.Keywords: flow, willingness to buy, user belief, impulse buying behavior. Tinjauan Kritis Pemasaran Digital: Pengaruh Flow dan Pembelian Impulsif Abstrak: Penilitian ini bertujuan untuk menguji pengaruh kepercayaan pengguna (user belief) terhadap flow, willingness to buy terhadap flow, dan flow terhadap perilaku pembelian spontan. Subjek penelitian ini meliputi Pelajar/Mahasiswa, PNS, Karyawan Swasta, Dosen/Guru, Profesional (akuntan, konsultan, dll). Teknik yang digunakan adalah non-probability sampling dengan jenis purposive sampling dengan kriteria usia 17 hingga 45 tahun dengan total sampel 300 responden dan merupakan pengguna aplikasi digital Shopee di Indonesia. Instrumen penelitian ini adalah kuesioner yang dibuat secara daring dan dianalisis dengan menggunakan analisis regresi linier berganda. Hasil penelitian ini menemukan bahwa dimensi manfaat yang dirasakan dari kepercayaan pengguna berpengaruh positif terhadap flow, willingness to buy berpengaruh positif terhadap flow dan  flow berpengaruh positif terhadap pembelian spontan. Sedangkan, dimensi kemudahan menggunakan dari variabel kepercayaan pengguna tidak berpengaruh positif terhadap flow.Kata kunci: flow, willingness to buy, kepercayaan pengguna, perilaku pembelian spontan.

scholarly journals PERAN SHOPPING EMOTION DALAM MEMEDIASI PENGARUH ATMOSFER RITEL DAN PROMOSI TERHADAP IMPULSE BUYING

2019 ◽  
Vol 8 (6) ◽  
pp. 3873
Author(s):  
Ni Putu Krisna Diah Rani ◽  
Ni Made Purnami
Keyword(s):  
Path Analysis ◽  
Sampling Method ◽  
Impulse Buying ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
The Relationship ◽  
Positive Effect

The purpose of this study was to explain the influence of the retail atmosphere, and the promotion of emotions, to explain the influence of the retail atmosphere, promotion, and emotions on impulse buying, to explain the role of emotions as mediating the relationship between the retail atmosphere and promotion of impulse buying at Hypermart Mall Bali consumers. Galeria. The population in this study were all consumers who had shopped at Hypermart Mall Bali Galeria and had done Impulse Buying. The sampling method used was purposive sampling. The samples selected in this study were 108 respondents. Data were analyzed using path analysis techniques. Based on the results of the study shows that the retail atmosphere, and promotion has a positive effect on emotions. Retail atmosphere, promotion, and emotions have a positive effect on impulse buying. Emotions mediate the relationship between the retail atmosphere and promotion of impulse buying on Hypermart Mall Bali Galeria consumers. Keywords: retail atmosphere, promotion, emotion, impulse buying

scholarly journals POSITIVE EMOTION MEMEDIASI SALES PROMOTION DAN STORE ENVIRONMENT TERHADAP IMPULSE BUYING

2020 ◽  
Vol 9 (5) ◽  
pp. 1942
Author(s):  
Ni Wayan Cynthia Devi ◽  
I Made Jatra
Keyword(s):  
Path Analysis ◽  
Positive Emotion ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Purposive Sampling ◽  
Research Objects ◽  
The Creation ◽  
Store Environment

Impulse buying is the behavior to make purchases directly, without prior plan, done quickly and without much evaluation. Companies need to pay attention to factors that influence the creation of impulse buying to increase revenue. Purpose of this study is to determine Positive Emotion in mediating sales promotion and store environments in impulse buying. Study is conducted in Denpasar and Alfamart as research objects. 112 are used as respondents who had shopped at Alfamart with purposive sampling. Data collected through questionnaires and analyzed using path analysis. Based on the results, sales promotion and store environment have a positive and significant effect on Positive Emotion, Positive Emotion has a positive and significant effect on impulse buying, sales promotion and store environment has a positive and significant effect on impulse buying, and Positive Emotion is able to mediate the influence of sales promotion and store environment for impulse buying. Keywords: sales promotion, store environment, Positive Emotion, impulse buying.

scholarly journals Effect of Visual Merchandising, Store Atmosphere, and Price Discount on Impulse Buying with Positive Emotion as Intervening Variable

2021 ◽  
Vol 11 ◽  
Author(s):  
Raden Hanif Arga Suryana ◽  
Dewi Komala Sari
Keyword(s):  
Data Analysis ◽  
Positive Emotion ◽  
Sampling Method ◽  
Sem Analysis ◽  
Impulse Buying ◽  
Price Discount ◽  
Purposive Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Visual Merchandising

This study aims to know the effect of Visual Merchandising, Store Atmosphere and Price Discount on Impulse Buying with Positive Emotion as an Intervening Variable in Ace Hardware Sidoarjo. The sample used were 100 respondents. Samples were taken by purposive sampling method. Data analysis technique is done by using PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study indicate that Visual Merchandising has an effect on Impulse Buying, Store Atmosphere has an effect on Impulse Buying, Price Discount has no effect on Impulse Buying, Visual Merchandising has an effect on Positive Emotion, Store Atmosphere has an effect on Positive Emotion, Price Discount has an on effect on Positive Emotion, Positive Emotion has an effect on Impulse Buying, Visual Merchandising has an effect on Impulse Buying through Positive Emotion, Store Atmosphere has an effect on Impulse Buying through Positive Emotion, Price Discount has an effect on Impulse Buying through Positive Emotion

scholarly journals PENGARUH HEDONIC SHOPPING VALUE, SHOPPING LIFESTYLE DAN POSITIVE EMOTION TERHADAP IMPULSE BUYING PADA PLAZA ANDALAS PADANG

2019 ◽  
Vol 4 (1) ◽  
pp. 71-75
Author(s):  
Mega Usvita
Keyword(s):  
Positive Emotion ◽  
Impulse Buying ◽  
Purposive Sampling ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping

This study was intended to see how the influence of Hedonic Shopping Value, Shopping Lifestyle and Positive Emotion against Impulse Buying on visitor of Plaza Andalas Padang . The population of this study is the consumers have ever shopped at Plaza Andalas Padang with a sample of 150. The technique of sampling using purposive sampling . Results of this study, the variables Hedonic Shopping Value ( X1 ) , Shopping Lifestyle ( X2 ) , and Positive Emotion ( X3 ) significantly affects to the Impulse Buying ( Y ) with a significant level of 0.000 . The influence of Hedonic Shopping Value ( X1 ) , Shopping Lifestyle ( X2 ) , and Positive Emotion ( X3 ) against Impulse Buying ( Y ) was 0.663 ( R2 = 66.3 ) . Keywords :Hedonic Shopping Value, Shopping Lifestyle, Positive Emotion, Impulse Buying

scholarly journals PENGARUH POTONGAN HARGA (DISCOUNT) TERHADAP PEMBELIAN TIDAK TERENCANA (IMPULSE BUYING) (studi pada pengunjung Matahari Department Store Johar Plaza Jember)

2018 ◽  
Vol 5 (2) ◽  
Author(s):  
Indra Bayu Baskara
Keyword(s):  
Linear Regression ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Department Store ◽  
Impulse Buying ◽  
Simple Linear Regression ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Buying In ◽  
Positive Results

The purpose of this research was to analyze the response of impulse buying, response to discount on Matahari Department store and  the effect of  discount on impulse buying on visitors. The population in were the visitors at Matahari Department Store, the number of samples 100 visitors who were collected by using purposive sampling technique. The analysis technique was descriptive analysis and the simple linear regression. The result of descriptive analysis shows that the response of impulse buying was positive and the response of discount was also positive. The result of simple linear regression show that impulse buying was influenced by discounted price (discount) on Matahari Department Store. The positive results  tend to be weak indicated by the results of adjusted R-square. This mean that  the impulse buying in Matahari Department Store was also  influenced by other variables outside of this research

scholarly journals SHOPPING LIFESTYLE AS MEDIATING BETWEEN HEDONIC SHOPPING ON IMPULSE BUYING ONLINE AT MARKETPLACE

2020 ◽  
Vol 10 (2) ◽  
Author(s):  
Viajeng Purnama Putri
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Causal Relationship ◽  
Path Coefficient ◽  
Impulse Buying ◽  
Consumer Responses ◽  
Purposive Sampling ◽  
Path Diagram ◽  
Analysis Technique ◽  
Hedonic Shopping

This  study  is  to  test  the  effect  of hedonic shopping, shopping lifestyle to impulse buying online. This  research  sample  of  100 respondents,  taken  based  on  Purposive  Sampling .The  data analysis  uses PLSsoftware3.  This  path  analysis  technique  will  be  used  in  testing  the  amount  of contribution  shown  by  the  path  coefficient  on  each  path  diagram  of  the  causal  relationship between variables  Hedonic shopping (HS), Shopping Lifestyle (SL), on Impulse Buying (IB). Hedonic shopping support  have  a  positive  and  significant  effect  on impulse buying. Shopping lifestyle positif effect on impulse buying and shopping lifestyle able to mediate the effect between hedonic shopping on impulse buying. Hedonic shopping and shopping lifestyle had positively and significantly influenced the consumer’ responses to impulse buying.The findings of this study contribute to the theory of impulse buying online, namely hedonic shopping and shopping lifestyle important factors in realizing impulse buying online.

scholarly journals Pengaruh Store Atmosphere Dan Price Discount Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Intervening Pada Produk Fashion

Jurnal Ecogen ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 10
Author(s):  
Mir’atil Isnaini ◽  
Rose Rahmidani
Keyword(s):  
Path Analysis ◽  
Positive Emotion ◽  
Primary Data ◽  
Impulse Buying ◽  
Analysis Method ◽  
Price Discount ◽  
Purposive Sampling ◽  
Product Study

The purpose of researche is to know the effect of store atmosphere and price discount on impulse buying with intervening variable is positive emotion of fashion product (study on consumer Ramayana Plaza Andalas Padang city). This research used causative form, the population in this research were society of Padang. The sample of this research as many 100 respondents that choose by using purposive sampling technic with consideration consumer impulse buying fashion product in Ramayana Plaza Andalas. It used primary data that obtained through distributing questionnaires to people in Padang with particular criteria. Analysis method was used is path analysis with SPSS 16. The result of this research shows (1) store atmosphere has significant effect and positif on impulse buying, (2) price discount has significant effect and positif on impulse buying, (3) store atmosphere has significant effect and positif on positive emotion,(4) price discount has significant effect and positif on positive emotion,(5) impulse buying has significant effect and positif on positive emotion,  (6) store atmosphere has significant effect and positif to impulse buying with variable intervening as positive emotion (7) price discount has significant effect and positif to impulse buying with variable intervening as positive emotion. Keywords: store atmosphere, price discount, impulse buying, positive emotion 

Pengaruh Sale Promotion dan Store Atmosphere terhadap Impulsive Buying dengan Positive Emotion sebagai Variable Intervening pada Konsumen Matahari Department Store Yogyakarta

2021 ◽  
Vol 4 (3) ◽  
pp. 756-771
Author(s):  
Oktamia Asri Ivo ◽  
Henny   Welsa ◽  
Putri Dwi Cahyani
Keyword(s):  
Positive Emotion ◽  
Sampling Method ◽  
Sampling Technique ◽  
Department Store ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Impulsive Buying

There is knowledge about the analysis of the influence of sales store atmosphere and sales promotion on impulse buying and positive emotion in Matahari Department Store Yogyakarta. Non-probability sampling method and purposive sampling technique using Matahari Department Store consumers as many as 100 consumers as respondents. The questionnaire which is the instrument in this study was analyzed using SPSS 25. The researcher took the result that positive emotion was not positively influenced by sales promotion. Positive emotion is positively influenced by store atmosphere. Impulse buying is not positively influenced by sales promotion. Impulsive buying is also not positively influenced by the store atmosphere. Meanwhile, impulsive buying is significantly influenced by the positive emotion variable. Keywords: Sale Promotion, Store Atmosphere, Positive Emotion, Impulsive Buying

Sign in / Sign up

Export Citation Format

Share Document