scholarly journals LIFE ON DISPLAY: WHY IT IS IMPORTANT TO EXPOSE YOUR ACTIONS ON THE SOCIAL NETWORK

Author(s):  
A. E. Starchenko ◽  
M. V. Semina

Social networks have emerged relatively recently in human life, but have already become an integral part of it. Companies tell about themselves, their activities, innovations, promotions and events in their profiles. This helps increase audience coverage, tell more about your brand, products, services. People in personal accounts have the opportunity to share their lives and creativity through photos, videos and texts. Now it is not necessary to receive higher education to become an operator, director or actor whose talent is recognized by society. It is enough to start a page on the social network and start sharing your knowledge and creativity. To find out why people post photos, videos and write texts on their social networks, a pilot sociological study was carried out. The method of deep interview with active users of social networks was chosen to carry out the study. The interview allowed getting unique information, to learn the opinion of users about social networks, the impact of the new way of communication on their life, to identify the reasons why users start and maintain profiles. The respondents were 20 users of social networks between the ages of 19 and 22. Interviewees have profiles on the most popular Instagram and Vkontakte networks. As a result of the analysis of the interview, a tendency was revealed to differ in the perception of users of their actions on the social network and similar actions of other users. Their content is perceived by them as opportunities to be in sight, as a resource to form their social status and an element of influence on their reference group. And the same content published by others is perceived as boasting.

Author(s):  
A. E. Starchenko ◽  
M. V. Semina

Social networks have emerged relatively recently in human life, but have already become an integral part of it. Companies tell about themselves, their activities, innovations, promotions and events in their profiles. This helps increase audience coverage, tell more about your brand, products, services. People in personal accounts have the opportunity to share their lives and creativity through photos, videos and texts. Now it is not necessary to receive higher education to become an operator, director or actor whose talent is recognized by society. It is enough to start a page on the social network and start sharing your knowledge and creativity.To find out why people post photos, videos and write texts on their social networks, a pilot sociological study was carried out. The method of deep interview with active users of social networks was chosen to carry out the study. The interview allowed getting unique information, to learn the opinion of users about social networks, the impact of the new way of communication on their life, to identify the reasons why users start and maintain profiles.The respondents were 20 users of social networks between the ages of 19 and 22. Interviewees have profiles on the most popular Instagram and Vkontakte networks. As a result of the analysis of the interview, a tendency was revealed to differ in the perception of users of their actions on the social network and similar actions of other users. Their content is perceived by them as opportunities to be in sight, as a resource to form their social status and an element of influence on their reference group. And the same content published by others is perceived as boasting. 


Author(s):  
Jethro Oludare OLOJO

The objective of this study was to examine the impact of social network usage on science students’ academic achievements in Ondo State’s senior secondary schools. The study was also to find the extent to which students under investigation used the social network platforms and the frequencies of their visits. In order to achieve this, a structured questionnaire was designed and administered to students from the three senatorial districts that made up the state. A multistage; which involved simple random and purposive sampling approaches was used to select the sample for the study. 150 copies of the questionnaire were distributed; out of which, 148 (98.78%) copies were returned. For the study, four research questions and two research hypotheses were developed. The hypotheses were assessed using the student's - t statistic at 0.05 significant level; using SPSS version 20 while the research questions formulated were evaluated using frequency counts and percentages. The study revealed that Ondo State senior secondary school science students can efficiently use the social network platforms for academic activities with male students being more proficient than their female counterparts. The study also revealed that the usage of social networks has assisted students to improve their academic performance; irrespective of their classes. Besides, the study showed that Facebook was the most popular of all the social network platforms. To this end, the researcher recommended that teachers, parents, and guidance should monitor the activities of their wards on the social network sites so that they can use the platforms to benefit their lots. Teachers should also use the advantage of students’ exposure to social networking to change their teaching methods from traditional one to online teaching.


2019 ◽  
pp. 112-123
Author(s):  
Elena Grunt

The article presents the results of a sociological study conducted in October-December 2018 in Ekaterinburg. The subject of the study is the factors influencing the social and cultural adaptation of migrants from Central Asia in the Ural megalopolis. The sociological study was conducted using quantitative and qualitative strategies – the method of questionnaire survey (n = 400) and the method of in-depth interview (n = 10). The study revealed a new trend in the migrant environment of the Ural metropolis – the formation of ethnic establishment within the migrant community of the same nationality, which has a relatively high level of income, with a high probability of planning to stay in Russia and obtain citizenship. The author concludes about a new phenomenon in migrant communities – the interaction of migrants with their compatriots left in the country of origin through a social network. Social networks (Vkontakte, Facebook, etc.) are now beginning to replace Diaspora in solving the problems that arise in migrants community in their host culture, especially at the initial stage of their social and cultural adaptation, which indicates the weakening of Diaspora relations of migrants. Every third respondent pointed to this factor. At the same time, the interaction of migrants with their compatriots through the social network, solving problems through social networks, conversation and communication in the network in their native language hinder the social and cultural adaptation of the migrant in the host culture. The study finds out that for young people who came to the Urals from Central Asia it is more difficult to adapt to Russian culture. This is stipulated by the fact that the older generation migrants were socialized in the Soviet Union, learning Russian language, Russian culture, etc. Besides, the older generation does not see a significant difference between the two cultures. In this regard, it is easier for them to undergo social and cultural adaptation in Russia compared to young people. At the same time, the majority of migrants are young and middle-aged people. The study reveals the leading external (education; cultural environment of the host community; age of the migrant; presence / absence of citizenship, etc.) and internal (interest in Russian culture, motivation to move to Russia) factors that ambiguously affect the social and cultural adaptation of migrants from Central Asia in the Ural metropolis.


2020 ◽  
Vol 12 (7) ◽  
pp. 3064 ◽  
Author(s):  
Tai Huynh ◽  
Hien Nguyen ◽  
Ivan Zelinka ◽  
Dac Dinh ◽  
Xuan Hau Pham

Influencer marketing is a modern method that uses influential users to approach goal customers easily and quickly. An online social network is a useful platform to detect the most effective influencer for a brand. Thus, we have an issue: how can we extract user data to determine an influencer? In this paper, a model for representing a social network based on users, tags, and the relationships among them, called the SNet model, is presented. A graph-based approach for computing the impact of users and the speed of information propagation, and measuring the favorite brand of a user and sharing the similar brand characteristics, called a passion point, is proposed. Therefore, we consider two main influential measures, including the extent of the influence on other people by the relationships between users and the concern to user’s tags, and the tag propagation through social pulse on the social network. Based on these, the problem of determining the influencer of a specific brand on a social network is solved. The results of this method are used to run the influencer marketing strategy in practice and have obtained positive results.


Author(s):  
Caroline Haythornthwaite ◽  
Maarten De Laat

This chapter discusses and illustrates how knowledge of social networks can be used to inform social and technical design for learning and teaching in higher education. The chapter introduces the social network perspective and how this can be used to explore learning. It shows how a relational approach can be used to explore the basis of learning ties, uncover social roles and positions, and form a basis for a network’s social capital. This is followed by a discussion of current research directions illustrating how this approach can be applied in education. This research indicates how knowledge of informal learning networks can facilitate informed design for learning, teaching, and professional development.


PLoS ONE ◽  
2021 ◽  
Vol 16 (1) ◽  
pp. e0244619
Author(s):  
Amaia Albizua ◽  
Elena M. Bennett ◽  
Guillaume Larocque ◽  
Robert W. Krause ◽  
Unai Pascual

The social-ecological effects of agricultural intensification are complex. We explore farmers’ perceptions about the impacts of their land management and the impact of social information flows on their management through a case study in a farming community in Navarra, Spain, that is undergoing agricultural intensification due to adoption of large scale irrigation. We found that modern technology adopters are aware that their management practices often have negative social-ecological implications; by contrast, more traditional farmers tend to recognize their positive impacts on non-material benefits such as those linked with traditions and traditional knowledge, and climate regulation. We found that farmers’ awareness about nature contributions to people co-production and their land management decisions determine, in part, the structure of the social networks among the farming community. Since modern farmers are at the core of the social network, they are better able to control the information flow within the community. This has important implications, such as the fact that the traditional farmers, who are more aware of their impacts on the environment, rely on information controlled by more intensive modern farmers, potentially jeopardizing sustainable practices in this region. We suggest that this might be counteracted by helping traditional farmers obtain information tailored to their practices from outside the social network.


2015 ◽  
Author(s):  
Sujata Jindal ◽  
Ritu Sindhu

Social networks are growing day by day. Users of the social networks are generating values for these networks. All the users can’t be considered equal as they have different social network impact value. In this paper we analyze the social impact of a user and propose a method to estimate an individual’s worth to a social network in terms of impact. The mathematical evaluations show the effectiveness of our method. Based on the proposed method many applications can be built taking into consideration the impact any individual’s social profile has. We have tried to make various social data attributes more valuable and meaningful.


2019 ◽  
Author(s):  
Steven Tompson ◽  
Ari E Kahn ◽  
Emily B. Falk ◽  
Jean M Vettel ◽  
Danielle S Bassett

Most humans have the good fortune to live their lives embedded in richly structured social groups. Yet, it remains unclear how humans acquire knowledge about these social structures to successfully navigate social relationships. Here we address this knowledge gap with an interdisciplinary neuroimaging study drawing on recent advances in network science and statistical learning. Specifically, we collected BOLD MRI data while participants learned the community structure of both social and non-social networks, in order to examine whether the learning of these two types of networks was differentially associated with functional brain network topology. From the behavioral data in both tasks, we found that learners were sensitive to the community structure of the networks, as evidenced by a slower reaction time on trials transitioning between clusters than on trials transitioning within a cluster. From the neuroimaging data collected during the social network learning task, we observed that the functional connectivity of the hippocampus and temporoparietal junction was significantly greater when transitioning between clusters than when transitioning within a cluster. Furthermore, temporoparietal regions of the default mode were more strongly connected to hippocampus, somatomotor, and visual regions during the social task than during the non-social task. Collectively, our results identify neurophysiological underpinnings of social versus non-social network learning, extending our knowledge about the impact of social context on learning processes. More broadly, this work offers an empirical approach to study the learning of social network structures, which could be fruitfully extended to other participant populations, various graph architectures, and a diversity of social contexts in future studies.


Author(s):  
Nataliia Vovk ◽  
Sofia Zhavoronko

The purpose of the article is to study the organizational aspects of advertising and information presentation of modern public libraries on the Internet. The main tasks of the work are the research of the state of the problem studying; analysis of the peculiarities of the modern libraries’ representation in cyberspace; research of advertising and information support methods of the regional library; creating and filling the library's Instagram page. The methodology uses the tools of the modeling method: problem statement, creation, and analysis of the model. The application of the integrity principles, hierarchy, and structure makes it possible to consider the library's page on the social network Instagram as part of the library promotion. The scientific novelty of the work is the expansion of theoretical knowledge and practical skills in presenting the libraries’ activities in social networks and the impact of the latter on the involvement of young people in libraries. The article considers the main aspects of popularization of the regional library in the social network Instagram. Conclusions. The study showed that by using social networks as a tool for presentation in cyberspace, library institutions promptly inform visitors about current library news, provide round-the-clock access to information resources and provide remote reference and information services.


2017 ◽  
Vol 9 (1) ◽  
pp. 91-104 ◽  
Author(s):  
Kevin Hull ◽  
Julie E. Dodd

Purpose The purpose of this paper is to determine how higher education teachers are using Twitter in their classroom to engage, educate, and inform students. The results were measured against Chickering and Gamson (1987) “Seven principles for good practice in undergraduate education.” Design/methodology/approach A survey was sent to college and university educators throughout the country who were identified as teachers who use Twitter in their classroom. These educators were asked about their Twitter use, their opinions of Twitter, the impact the social network has had on student learning, the students’ reactions to using Twitter, and how Twitter supported pedagogical best practices, including the “Seven principles for good practice in undergraduate education”. Findings The educators reported that student response to using Twitter in the classroom was overwhelmingly positive and that Twitter has positively impacted student learning. The results also indicate that college educators consider that Twitter use in classes does support the seven principles. Research limitations/implications While college instructors from a wide range of institutions, locations, subject types, and experience levels were surveyed, a limitation is that only their opinions are being examined. Future research may wish to examine the Twitter accounts of these professors to determine if they are using Twitter in the manner that they think they are. Results from the survey could then be compared with the tweet content. Originality/value While previous research has examined how students use and appreciate Twitter in the classroom, this is one of the first studies to examine how the social network is implemented from an instructor viewpoint. The results demonstrate value to instructors. For instructors, the value lies in the knowledge that Twitter has had a positive impact on classroom success for students and that using the social network promotes best practices in pedagogy, supporting constructivism, experiential learning, and the “Seven principles for good practice in undergraduate education”. For administrators, the value lies in the fact that many instructors have had success using Twitter and that more should be encouraged to do the same in their classrooms.


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