Gamification in Market Research

Author(s):  
Kartik Pashupati ◽  
Pushkala Raman

This chapter presents an overview of gamification in the domain of market research, with a specific focus on digital data collection methods, such as online surveys. The problems faced by the market research industry are outlined, followed by a discussion of why gamification has been offered as a possible way to overcome some of these challenges. The literature on gamification is reviewed, with a focus on results from empirical studies investigating the impact of gamification on outcome variables such as data quality and respondent engagement. Finally, the authors present results from an original study conducted in 2013, comparing differences between a conventional (text-dominant) survey and a gamified version of the same survey.

Author(s):  
Siti Mariana Ulfa

AbstractHumans on earth need social interaction with others. Humans can use more than one language in communication. Thus, the impact that arises when the use of one or more languages is the contact between languages. One obvious form of contact between languages is interference. Interference can occur at all levels of life. As in this study, namely Indonesian Language Interference in Learning PPL Basic Thailand Unhasy Students. This study contains the form of interference that occurs in Thai students who are conducting teaching practices in the classroom. This type of research is descriptive qualitative research that seeks to describe any interference that occurs in the speech of Thai students when teaching practice. Data collection methods in this study are (1) observation techniques, (2) audio-visual recording techniques using CCTV and (3) recording techniques, by recording all data that has been obtained. Whereas the data wetness uses, (1) data triangulation, (2) improvement in perseverance and (3) peer review through discussion. Data analysis techniques in this study are (1) data collection, (2) data reduction, (3) data presentation and (4) conclusions. It can be seen that the interference that occurs includes (1) interference in phonological systems, (2) interference in morphological systems and (3) interference in syntactic systems. 


2021 ◽  
Vol 13 (6) ◽  
pp. 3320
Author(s):  
Amy R. Villarosa ◽  
Lucie M. Ramjan ◽  
Della Maneze ◽  
Ajesh George

The COVID-19 pandemic has resulted in many changes, including restrictions on indoor gatherings and visitation to residential aged care facilities, hospitals and certain communities. Coupled with potential restrictions imposed by health services and academic institutions, these changes may significantly impact the conduct of population health research. However, the continuance of population health research is beneficial for the provision of health services and sometimes imperative. This paper discusses the impact of COVID-19 restrictions on the conduct of population health research. This discussion unveils important ethical considerations, as well as potential impacts on recruitment methods, face-to-face data collection, data quality and validity. In addition, this paper explores potential recruitment and data collection methods that could replace face-to-face methods. The discussion is accompanied by reflections on the challenges experienced by the authors in their own research at an oral health service during the COVID-19 pandemic and alternative methods that were utilised in place of face-to-face methods. This paper concludes that, although COVID-19 presents challenges to the conduct of population health research, there is a range of alternative methods to face-to-face recruitment and data collection. These alternative methods should be considered in light of project aims to ensure data quality is not compromised.


2014 ◽  
Vol 14 (10) ◽  
pp. 2681-2698 ◽  
Author(s):  
V. J. Cortes Arevalo ◽  
M. Charrière ◽  
G. Bossi ◽  
S. Frigerio ◽  
L. Schenato ◽  
...  

Abstract. Volunteers have been trained to perform first-level inspections of hydraulic structures within campaigns promoted by civil protection of Friuli Venezia Giulia (Italy). Two inspection forms and a learning session were prepared to standardize data collection on the functional status of bridges and check dams. In all, 11 technicians and 25 volunteers inspected a maximum of six structures in Pontebba, a mountain community within the Fella Basin. Volunteers included civil-protection volunteers, geosciences and social sciences students. Some participants carried out the inspection without attending the learning session. Thus, we used the mode of technicians in the learning group to distinguish accuracy levels between volunteers and technicians. Data quality was assessed by their accuracy, precision and completeness. We assigned ordinal scores to the rating scales in order to get an indication of the structure status. We also considered performance and feedback of participants to identify corrective actions in survey procedures. Results showed that volunteers could perform comparably to technicians, but only with a given range in precision. However, a completeness ratio (question/parameter) was still needed any time volunteers used unspecified options. Then, volunteers' ratings could be considered as preliminary assessments without replacing other procedures. Future research should consider advantages of mobile applications for data-collection methods.


Author(s):  
Robert McCormick ◽  
Tomi Jaakkola ◽  
Sami Nurmi

Most studies on reusable digital learning materials, Learning Objects (LOs), relate to their use in universities. Few empirical studies exist to explore the impact of LOs on pedagogy, especially in schools. This chapter provides evidence from an evaluation of the use of LOs in schools. The evidence is from an EU-funded project Context E-Learning with Broadband Technologies, involving 500 schools in six countries across Europe, to examine the impact of LOs on pedagogy. It brought together producers and users to try out technically and pedagogically sound ways of producing, making available through a portal, and using LOs. This chapter reports data from both quantitative and qualitative studies conducted during 2004, including: online surveys (of all the teachers involved), routine data from the portal, semistructured interviews in 40 schools in all six countries, experimental studies in one of these countries, and 13 classroom case studies in four of the countries.


Author(s):  
Liliana Ramírez Vera ◽  
Ma. Guadalupe Veytia Bucheli

This chapter reports on a research project on the homeschooling phenomenon in Mexico and how parents perceive the use of online programs to undertake academic activities with their children. It is in this space that this chapter is located, as it explores the changes to the phenomenon of homeschooling and the impact communication technology and, more specifically, of national and international educational platforms have had on the processes of follow-up and accreditation in Mexico and Latin America. In what follows, this chapter explores the situation in Mexico in particular and Latin America more broadly. It begins by exploring the problem statement and the question guiding this chapter. It then undertakes a literature review, from which it ascertains a theoretical lens and methodology. The data collection methods and the data are then outlined. Then, data are analysed.


2017 ◽  
Vol 16 (4) ◽  
pp. 341-360 ◽  
Author(s):  
Siyu Chen ◽  
Fuquan Huang ◽  
Wenjie Zeng

Substantial attention has been given to action research. A systematic review was implemented in 2001 to provide a complete summary of existing action research studies, but there is no systematic exploration of action research publications for this millennium. The general objective of this study was to systematically retrieve and review empirical studies on action research methodologies from 2000 to 2014. The consecutive and structured process of searching, selecting and examining articles through the Matrix Method was elaborated clearly in this paper. This study has found a wide variety of action research paradigms, data collection, and analysis methods and this paper discussed action research quality from these three aspects. Actor-network theory was introduced to propose the Spectrum of action research paradigms. In addition, a new classification was presented to group all data collection methods into those conducted respectively by researchers, participants, and both. Six kinds of commonly used data analysis approaches were extracted. Limitations and conclusions of the study were articulated in this paper.


2009 ◽  
Vol 51 (3) ◽  
pp. 1-6
Author(s):  
Clive Boddy

This article responds to Humphrey Taylor's suggestion (89298) that a history of market research fads should be written. The author has reviewed journal titles over the past 24 years and found that there were fewer fads than expected. Main themes have been: improving data collection methods, improving market research in practice, international research. ‘Faddish’ themes have been mainly ethnography and semiotics.


BIODIK ◽  
2018 ◽  
Vol 4 (2) ◽  
pp. 77-82
Author(s):  
Ervan Johan Wicaksana ◽  
Pramana Atmadja

This analytic descriptive study aims to determine the impact of the accompanying teacher of the SM3T program towards on the learning interest of the students in biology subject at SMKN 1 Kintamani, Bangli, Province of Bali. Data collection methods with observation, questionnaires and interviews. Data were analyzed by quantitative descriptive. The results of the regression analysis between the presence of the accompanying teacher and the learning interest of the students in Biology subject get a determination value of 0.28. These data indicate that 28% of the learning interest of students at SMK 1 Kintamani is influenced by the presence of a companion biology teacher in the Direktorat PSMK program.   Abstrak. Penelitian deskriptif analitik ini bertujuan untuk mengetahui dampak program guru pendamping Direktorat PSMK (Program SM3T) terhadap animo belajar peserta didik pada mata pelajaran biologi di SMKN 1 Kintamani, kabupaten Bangli, Propinsi Bali. Metode pengumpulan data dengan observasi, angket dan wawancara. Data dianalisis dengan deskriptif kuantitatif. Hasil analisis regresi antara adanya guru pendamping dengan animo belajar peserta didik pada mata pelajaran Biologi mendapatkan nilai determinasi sebesar 0,28. Data tersebut menenuntukkan bahwa 28% animo belajar peserta didik di SMKN 1 Kintamani dipengaruhi oleh adanya guru biologi pendamping pada program Direktorat PSMK.   Kata Kunci: Guru Pendamping, Program Direktorat PSMK, Animo Belajar


2021 ◽  
Vol 1 (3) ◽  
pp. 190-221
Author(s):  
Muhammad Saerozi

The Covid-19 pandemic that has hit Indonesia since March 2109 has an impact on all aspects of life, including in this study the impact on mosque cash. This study aims to analyze the trend of obtaining mosque cash funds at the Istiqomah Ungaran Grand Mosque before and during the covid-19 pandemic, if there is a decline then what causes the decline to occur and what philanthropic strategies are made by mosque administrators to optimize the mosque's cash funds. This research was completed by using a mixed method qualitative and quantitative with data collection methods through observation, interviews, documentation and group discussion forums (FGD). This study found that a significant decrease occurred in the cash fund of the Great Mosque of Istiqomah Ungaran due to the reduced activities organized by the mosque. The strategy made by the administrators of the Istiqomah Grand Mosque in Ungaran is with online recitations as well as infaq payments and online Istiqomah RA and SD Istiqomah tuition payments.  


2021 ◽  
Vol 17 (1) ◽  
Author(s):  
Huajie Hu ◽  
Yu Yang ◽  
Chi Zhang ◽  
Cong Huang ◽  
Xiaodong Guan ◽  
...  

Abstract Background Social Network Analysis (SNA) demonstrates great potential in exploring health professional relationships and improving care delivery, but there is no comprehensive overview of its utilization in healthcare settings. This review aims to provide an overview of the current state of knowledge regarding the use of SNA in understanding health professional relationships in different countries. Methods We conducted an umbrella review by searching eight academic databases and grey literature up to April 30, 2021, enhanced by citation searches. We completed study selection, data extraction and quality assessment using predetermined criteria. The information abstracted from the reviews was synthesized quantitatively, qualitatively and narratively. Results Thirteen reviews were included in this review, yielding 330 empirical studies. The degree of overlaps of empirical studies across included reviews was low (4.3 %), indicating a high diversity of included reviews and the necessity of this umbrella review. Evidence from low- and middle-income countries (LMIC), particularly Asian countries, was limited. The earliest review was published in 2010 and the latest in 2019. Six reviews focused on the construction or description of professional networks and seven reviews reported factors or influences of professional networks. We synthesized existing literature on social networks of health care professionals in the light of (i) theoretical frameworks, (ii) study design and data collection, (iii) network nodes, measures and analysis, and (iv) factors of professional networks and related outcomes. From the perspective of methodology, evidence lies mainly in cross-sectional study design and electronic data, especially administrative data showing “patient-sharing” relationships, which has become the dominant data collection method. The results about the impact of health professional networks on health-related consequences were often contradicting and not truly comparable. Conclusions Methodological limitations, inconsistent findings, and lack of evidence from LMIC imply an urgent need for further investigations. The potential for broader utilization of SNA among providers remains largely untapped and the findings of this review may contain important value for building optimal healthcare delivery networks. PROSPERO registration number The protocol was published and registered with PROSPERO, the International Prospective Register of Systematic Reviews (CRD42020205996).


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