Information Integrity for CRM in a Virtual World

Author(s):  
Piyush Malik

As the Internet explosion has opened the doors to unprecedented avenues of e-Business for companies big and small, Customer Relationship Management (CRM) has taken a new meaning altogether, especially for virtual or e-customers. Virtual means of customer interactions via the Web, chat, e-mail, phone, fax and interactive voice recognition (IVR) systems are getting increasingly popular due to cost effectiveness as well as convenience. Companies no longer can rely on face-to-face interaction of their associates with their customers to know them better. As the customer is hidden behind the veil of IP addresses and Internet routers, it becomes increasingly apparent that companies lose the personal touch of yore in its customer interactions. The onus is on the company to provide all interaction capability that the e-customer demands and to “know” the customer by not only tracking and remembering all interactions across multiple touch points, but also be able to analyze customer interaction information to offer additional services such as personalization, security and communities of interest to attract and retain them. The quality and accuracy of data (i.e., customer, market, competitor, product and supplier data) in the CRM system will impact a consistent, error-free way to enhance the customer experience (Goldenberg, 2003). Challenges in understanding and formulating strategies for today’s virtual customers and prospects get accentuated when the quality of data collected and used is circumspect. Be it customer identity, customer preferences, privacy or misconstrued sales practices, these data issues can make or break the company’s future. Let’s take a closer look at the business scenarios for some of these.

2017 ◽  
Vol 9 (2) ◽  
pp. 231-236 ◽  
Author(s):  
John W. Liang ◽  
Vicki L. Shanker

ABSTRACT Background Approaches for teaching neurology documentation include didactic lectures, workshops, and face-to-face meetings. Few studies have assessed their effectiveness. Objective To improve the quality of neurology resident documentation through payroll simulation. Methods A documentation checklist was created based on Medicaid and Medicare evaluation and management (E/M) guidelines. In the preintervention phase, neurology follow-up clinic charts were reviewed over a 16-week period by evaluators blinded to the notes' authors. Current E/M level, ideal E/M level, and financial loss were calculated by the evaluators. Ideal E/M level was defined as the highest billable level based on the documented problems, alongside a supporting history and examination. We implemented an educational intervention that consisted of a 1-hour didactic lecture, followed by e-mail feedback “paystubs” every 2 weeks detailing the number of patients seen, income generated, income loss, and areas for improvement. Follow-up charts were assessed in a similar fashion over a 16-week postintervention period. Results Ten of 11 residents (91%) participated. Of 214 charts that were reviewed preintervention, 114 (53%) had insufficient documentation to support the ideal E/M level, leading to a financial loss of 24% ($5,800). Inadequate documentation was seen in all 3 components: history (47%), examination (27%), and medical decision making (37%). Underdocumentation did not differ across residency years. Postintervention, underdocumentation was reduced to 14% of 273 visits (P < .001), with a reduction in the financial loss to 6% ($1,880). Conclusions Improved documentation and increased potential reimbursement was attained following a didactic lecture and a 16-week period in which individual, specific feedback to neurology residents was provided.


Author(s):  
Maryam Ebrahimi

This study aims to investigate the effect of customer relationship management (CRM) on digital enterprises focusing on their digital shopping process using the agent-based modeling (ABM) in a digital store. In this regard, purposive non-probability sampling method was used to select 300 experts and descriptive and correlation coefficient with SPSS tools were used. The digital shopping process considered in this study include product review, product selection, payment, and receipt, and CRM dimensions include economic profitability, quality of optimal use of information, quality of information display, and customer satisfaction of digital shopping services. The research results based on the conceptual model, statistical analysis, and use of ABM in anylogic environment show that CRM system leads to improved digital enterprise performance and all dimensions of CRM system have a positive effect on digital shopping stages. Finally, the usefulness and accuracy of the results were confirmed based on the positive opinions of experts.


Author(s):  
Anna Elizabeth Sagaser ◽  
Betsy Pilon ◽  
Annie Goeller ◽  
Monica Lemmon ◽  
Alexa Craig

Purpose/Background: Therapeutic hypothermia (TH) is the standard treatment for hypoxic ischemic encephalopathy (HIE). We surveyed parents of infants treated with TH about their experiences of communication and parental involvement in the Neonatal Intensive Care Unit (NICU). Methods/Approach: A 29-question anonymous survey was posted on a parent support website (https://www.hopeforhie.org) and sent to members via e-mail. Responses from open-ended questions were analyzed using thematic analysis. Results: 165 respondents completed the survey and 108 (66%) infants were treated with TH. 79 (48%) respondents were dissatisfied/neutral regarding the quality of communication in the NICU, whereas 127 (77%) were satisfied/greatly satisfied with the quality of parental involvement in the NICU. 6 themes were identified: 1) Setting for communication: Parents preferred face to face meetings with clinicians. 2) Content and clarity of language: Parents valued clear language (use of layman’s terms) and being explicitly told the medical diagnosis of HIE. 3) Immediate and Longitudinal Emotional Support: Parents required support from clinicians to process the trauma of the birth experience and hypothermia treatment. 4) Clinician time and scheduling: Parents valued the ability to join rounds and other major conversations about infant care. 5) Valuing the Parent Role: Parents desired being actively involved in rounds, care times and decision making. 6) Physical Presence and Touch: Parents valued being physically present and touching their baby; this presence was limited by COVID-related restrictions. Conclusion: We highlight stakeholder views on parent involvement and parent-clinician communication in the NICU and note significant overlap with principles of Trauma Informed Care: safety (physical and psychological), trustworthiness and transparency, peer support, collaboration and mutuality, and empowerment, voice and choice. We propose that a greater understanding and implementation of these principles may allow the medical team to more effectively communicate with and involve parents in the care of infants with HIE in the NICU.


2017 ◽  
Vol 9 (3) ◽  
pp. 86 ◽  
Author(s):  
Essa Ali R Adhabi ◽  
Christina B Lash Anozie

In carrying out qualitative studies, the important issue is the quality of data collected, which is dependent on the mode of data collection used. The interview is one of the data collection techniques for qualitative researchers. Distinct from other methods, interviews have unique features that make them superior. As such, the current study explores relevant issues that are linked to interviews, especially aspects that make them central to qualitative data collection. Besides the historical appeal, the discussion covers the advantages a researcher experiences while using interviews to collect data. They require a personal commitment of both the participant and researcher. Significantly, time and resource allocation are also required. With the emerging technology, implementation of the interview process is becoming flexible thus moving away from the rigid face to face mode. Besides their strengths, there are also challenges and ethical dilemmas that are linked to interviews. As a perfect qualitative data collection method, researchers have professional issues that they have a deal with throughout the process. The link between all these issues is the subject area of the current discussion, which tackles each factor separately.


2014 ◽  
Vol 701-702 ◽  
pp. 1286-1289
Author(s):  
Yi Fan Zhu ◽  
Li Xu ◽  
Hang Yang ◽  
Zhao Han

An increasing number of organizations are starting the customer relationship management systems to promote the quality of service. In the field of mineral trade, recording and analyzing the contracts between two parties is important to a third-party to offer intermediary services. This article designs a system to shortage the contracts and gives an easy way to analyze the contract relationship.


2019 ◽  
Vol 252 ◽  
pp. 03002 ◽  
Author(s):  
Agnieszka Bojanowska

The purpose of this paper is to present the potential of Internet of Things (IoT) for customer data collection for Customer Relationship Management (CRM) systems. The Internet of Things technology finds numerous applications in company operations ranging from scheduling production tasks to supporting marketing activities. This article discusses the possibility of using Internet of Things to collect customer data. Examples have been presented that will allow detection of some dependencies between the use of this technology and the quality of received data, which may be subjected to analyses, inter alia, in the CRM system. There are also examples of solutions that can be successfully used by enterprises that want to process and analyse data about their clients and have difficulty in obtaining this data.


Paradigm ◽  
2018 ◽  
Vol 22 (1) ◽  
pp. 1-16 ◽  
Author(s):  
Andy Fred Wali ◽  
Hope Adanne Andy-Wali

This article investigates the value of integrating a social media marketing (SMM) platform into customer relationship management (CRM) capabilities for marketing higher education (HE) services in Nigerian public universities. The qualitative research design and specifically multilevel face-to-face focus group (FG) and unsynchronized FG e-mail interviews were chosen for this study. The framework of analysis were undergraduates students in three public universities in Rivers State of Nigeria and three multilevel face-to-face FGs, and three unsynchronized e-mail interviews were held. Thematic template and content analysis techniques were employed for rigorous data analysis with NVivo 11. Four themes, market reach, academic coordination, post-academic services feedback, and students and staff collaboration, showed support for the role of SMM in CRM effectiveness for students’ recruitments and retention.


2006 ◽  
Vol 3 (2) ◽  
Author(s):  
Claudio Quintano ◽  
Rosalia Castellano ◽  
Antonella D’Agostino

The biggest advantage of the web survey method is that in many cases it is easier, faster and cheaper than any conventional methods. However, quality issues in web surveys are of interest because improving the quality of the survey process in terms of timeliness, response rate and accuracy is a basic requirement. The aim of this paper is to analyse several dimensions of quality of data collection through the web, adopting a mixed-mode contact and follow-up plan using both telephone and e-mail. In this way, we can compare differences between e-mail and telephone contact modes in response patterns on the occasion of both the first contact and the callbacks. Different quality indicators referring to data collection timeliness, the relationship between structural variables and quality of data collection process are computed. The data used on this empirical investigation concern university-to-work transition – an issue of great relevance in Italy considering its high levels of youth unemployment.


Author(s):  
B. L. Armbruster ◽  
B. Kraus ◽  
M. Pan

One goal in electron microscopy of biological specimens is to improve the quality of data to equal the resolution capabilities of modem transmission electron microscopes. Radiation damage and beam- induced movement caused by charging of the sample, low image contrast at high resolution, and sensitivity to external vibration and drift in side entry specimen holders limit the effective resolution one can achieve. Several methods have been developed to address these limitations: cryomethods are widely employed to preserve and stabilize specimens against some of the adverse effects of the vacuum and electron beam irradiation, spot-scan imaging reduces charging and associated beam-induced movement, and energy-filtered imaging removes the “fog” caused by inelastic scattering of electrons which is particularly pronounced in thick specimens.Although most cryoholders can easily achieve a 3.4Å resolution specification, information perpendicular to the goniometer axis may be degraded due to vibration. Absolute drift after mechanical and thermal equilibration as well as drift after movement of a holder may cause loss of resolution in any direction.


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