scholarly journals Exploring the Dynamics of Justification in the Wake of a Rumor Outbreak on Social Media

2022 ◽  
Vol 18 (1) ◽  
pp. 0-0
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Content Analysis ◽  
Public Relations ◽  
Before And After ◽  
Fact Checking ◽  
Cross Tabulation ◽  
Later Phase ◽  
Epistemological Skepticism ◽  
Silver Lining

This paper explores the dynamics of justification in the wake of a rumor outbreak on social media. Specifically, it examines the extent to which the five types of justification—descriptive argumentation, presumptive argumentation, evidentialism, truth skepticism, and epistemological skepticism—manifested in different voices including pro-rumor, anti-rumor and doubts before and after fact-checking. Content analysis was employed on 1,911 tweets related to a rumor outbreak. Non-parametric cross-tabulation was used to uncover nuances in information sharing before and after fact-checking. Augmenting the literature which suggests the online community’s susceptibility to hoaxes, the paper offers a silver lining: Users are responsible enough to correct rumors during the later phase of a rumor lifecycle. This sense of public-spiritedness can be harnessed by knowledge management practitioners and public relations professionals for crowdsourced rumor refutation.

scholarly journals The Effect of Social Media Marketing Compared to Traditional Marketing on Sales: A Study of Enterprises in Kosovo

2021 ◽  
Vol 18 ◽  
pp. 402-410
Author(s):  
Gonxhe Beqiri ◽  
Kreshnik Bello
Keyword(s):  
Social Media ◽  
Public Relations ◽  
T Test ◽  
Social Media Marketing ◽  
Marketing Department ◽  
Paired Sample ◽  
Primary Data Analysis ◽  
Before And After ◽  
Consumer Services ◽  
Tools And Techniques

The aim of this paper is to analyse whether there is an impact of some key marketing components, in particular the advertising, promotion, public relations, campaigns, and consumer services on enterprise sales, before and after applying social media tools and techniques. The methodology used in this paper is based on statistical primary data analysis procedure. The data was gathered through structured questionnaires, conducted mainly in marketing department with key marketing management representatives, in 120 enterprises in Kosovo. The sampling was based on the deliberating techniques. In order to test the main hypothesis of the research, whether there was a specific change in the sales of the enterprise, before and after applying social media marketing tools and techniques, a variance coefficient analysis was performed using in specific paired sample t-test analysis through SPSS. The data shows that in all cases, the results of the paired sample t-test were statistically significant. Moreover, there was a significant average difference between each paired group. In all cases, the means of the groups paired through this research from advertising, promotion, public relations, campaigns, consumer services, the sales were higher in social media contest compared to traditional contest.

scholarly journals Perhubungan Awam, Media Sosial, Etika Kerja Islam Serta Trend Penggunaan Media Sosial di Sektor Awam Kementerian di Malaysia

2020 ◽  
Vol 22 (2) ◽  
pp. 47-66
Author(s):  
Muhamad Zaki Mustafa ◽  
Mohd Faizal Kasmani ◽  
Mohd Yahya Mohamed Ariffin ◽  
Khairunneezam Mohd Noor
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
New Media ◽  
Public Relations ◽  
Ministry Of Education ◽  
Analysis Method ◽  
Health Ministry ◽  
Media Usage ◽  
Content Analysis Method ◽  
Domestic Affair

Media baharu memainkan peranan penting di dalam pembangunan sesebuah negara. Kajian ini menerangkan mengenai perhubungan awam, media sosial, etika kerja Islam serta trend penggunaan media baharu dalam kalangan unit perhubungan awam kementerian-kementerian di Malaysia. Hasil kajian yang menggunakan kaedah analisis kandungan keatas jumlah pengikut Facebook, Twitter dan Instagram Kementerian di Malaysia pada bulan Oktober tahun 2019. Hasil kajian menunjukkan tiga Kementerian yang mempunyai paling ramai pengikut adalah Kementerian Kesihatan, Kementerian Pendidikan, Kementerian Dalam Negeri serta Kementerian Belia dan Sukan. New media plays an important role in the development of a country. This study explores public relations, social media, Islamic work ethics and new media usage trends among public relations units of ministries in Malaysia. The results of the study use content analysis method on the Ministry of Malaysia's Followers Facebook, Twitter and Instagram accounts in October 2019. The results show three Ministries with the most followers are the Ministry of Health, Ministry of Education, Ministry of Domestic Affair and Ministry of Youth and Sports.

scholarly journals Communicating Secure Based Feeling: Content Analysis on Indonesian Police Official Account

2019 ◽  
Vol 8 (6) ◽  
pp. 2541-2543 ◽  
Keyword(s):  
Social Media ◽  
Big Data ◽  
Content Analysis ◽  
Public Relations ◽  
The Past ◽  
Police Official

The development of social media in Indonesia, especially instagram has changed the paradigm of public relations in Indonesia. In the past five years, data from several studies have shown a change in the use of conventional public relations media towards the use of information-based technology and big data. This article will describe descriptively how security is built by Indonesian police social media. This article uses Krippendorf content analysis in collecting data and analyzing data. The results of the study showed that the security was successfully built by the Indonesian police through engagement on Instagram

#deflategate: Sports journalism and the use of image repair strategy on Twitter

2018 ◽  
Vol 39 (1) ◽  
pp. 69-82 ◽  
Author(s):  
Mary Lou Sheffer ◽  
Brad Schultz ◽  
Willie Tubbs
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Public Relations ◽  
Conflicts Of Interest ◽  
Image Repair ◽  
Sports Journalism ◽  
Sports Organizations ◽  
Repair Strategy ◽  
Image Repair Strategies

This study investigated how different groups of sports journalists covered the NFL “deflategate” scandal through social media, specifically in terms of employing image repair strategies via Twitter. Image repair strategy is typically used within public relations, but its use within journalism has not been examined. A content analysis revealed that while many journalists employed objective reporting, many others engaged in a variety of repair strategies, notably minimization and stonewalling. Discussion and implications focused on two main issues: conflicts of interest between journalists and sports organizations, and the evolving role of social media in crisis coverage.

scholarly journals Compliance With FDA Nicotine Warning Statement Provisions in E-liquid Promotion Posts on Instagram

2020 ◽  
Vol 22 (10) ◽  
pp. 1823-1830
Author(s):  
Linnea I Laestadius ◽  
Megan M Wahl ◽  
Julia Vassey ◽  
Young Ik Cho
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Marketing Strategies ◽  
Media Environment ◽  
The Social ◽  
Before And After ◽  
Social Media Platforms ◽  
Promotional Strategies ◽  
The Impact ◽  
The U.S

Abstract Introduction Effective August 2018, the U.S. Food and Drug Administration (FDA) required that nicotine addiction warnings be placed on ads for nicotine containing e-liquids. As per FDA comments, this provision pertains to visual ads communicated via social media, raising questions about compliance within the large e-liquid promotion community on Instagram. Aims and Methods This study examines use of warnings on promotional Instagram posts before and after provisions took effect on August 10, 2018. Netlytic was used to gather a sample of 500 promotional #eliquid and #ejuice posts from: May 2017, October 2017, March 2018, August 2018, and September 2018. The 1500 prewarning and 1000 postwarning posts were coded using content analysis. Changes in products and marketing strategies were also considered. Post volume was tracked monthly between May 2017 and February 2020. Results In the prewarning period, nicotine warning statements were absent on all posts. Following August 10, 2018, FDA compliant warnings were present on 13.6% of posts. Among US-based posts, 36.4% used the warnings, with warnings more common on posts made by e-liquid brands (52.3%) and posts promoting e-liquids with nicotine (40.0%). Promotional strategies and products did not significantly change. The share of posts made by US Instagram users decreased by 11%, although total post volume continued to grow. Conclusions Many e-liquid promotion posts on Instagram remained noncompliant with nicotine warnings after FDA provisions took effect. The large volume of international users also limited the impact of FDA-mandated warnings on the social media environment. Implications Further guidance and enforcement are needed to ensure that US e-liquid marketers on visual social media platforms adhere to current provisions, particularly for individual social media users who are sponsored by industry. The inherently global span of social media also indicates the importance of a shared approach to marketing regulations. Further work is needed to assess enforcement strategies viable for the social media environment.

scholarly journals Communication Patterns of Government Public Relation in the Digital Era: A Content Analysis on Twitter Account of the Directorate General of Taxes

2019 ◽  
Author(s):  
Neng Indriwati Nurfurqonah ◽  
Andre Rahmanto ◽  
Sri Hastjarjo
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
New Media ◽  
Public Relations ◽  
Public Information ◽  
Communication Patterns ◽  
Public Relation ◽  
Digital Era ◽  
Directorate General ◽  
Twitter Account

The headway of information and communication technology has brought into the world a digital era with the emergence of new media such as Twitter social media. Nowadays social media is increasingly used by the community and can support various activities. This condition has also encouraged a new approach to public relations activities known as online public relations (online PR). This online PR activity is very important in addition to traditional PR activities, Grunig (2009) argues that new media has the potential to make public relations more strategic and global. Currently, Twitter is increasingly being used by government public relations, the Directorate General of Tax (DGT) public relations is no exception. But so far there has been no research related to aspects of communication patterns on DGT’s official Twitter account, so research needs to be carried out as input and evaluation material. This study aims to determine the communication pattern based on Grunig and Hunt’s public relations models in a message or tweet delivered by DGT public relations (Taxmin) on DGT’s official Twitter account (@DitjenPajakRI) by referring to the research conducted by Waters and Williams (2011) at government agencies in the USA. The method used in this study is a quantitative method, with a content analysis approach. This study will analyze the content of tweets in the period of July-August 2018. The results of this study found that overall DGT public relation still relies on one-way communication rather than two-way communication. From 565 taxmin tweets, 70.3% public information, 15.8% two-way symmetry, 12.2% publicity, and 1.8% two-way asymmetry. These results indicate that DGT public relation has used all four public relations models together, although it is not yet ideal, which Taxmin is using public information pattern more than other communication patterns.

Making Twitter Work For You

ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Speech Language Pathologists

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.

Sosyal medyada Suriye’li sığınmacılara yönelik algı: bir sözlük değerlendirmesi

2017 ◽  
Vol 4 (2) ◽  
pp. 185-200 ◽  
Author(s):  
Servet Kardeş ◽  
Çağla Banko ◽  
Berrin Akman
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Content Analysis ◽  
Syrian Refugees ◽  
Analysis Method ◽  
Social Media Platform ◽  
Content Analysis Method ◽  
Negative News ◽  
Media Platform ◽  
Made In

Bu araştırmada sığınmacılara yönelik paylaşımların yapıldığı sosyal medyada yer alan sözlüklerden birinde sığınmacılara yönelik algıya bakılmıştır. Yöntem olarak nitel desende olan bu çalışmada, bir sosyal medya sitesinde yer alan paylaşımlar içerik analizi yoluyla derinlemesine incelenip yorumlanmıştır. Araştırmanın sonucunda sosyal medya kullanıcılarının sığınmacıları büyük bir güvensizlik ortamı ve huzursuzluk yaratan bireyler olarak gördükleri saptanmış, sığınmacılarla yaşanan deneyimlerin ve medyadaki haberlerin bu düşüncelerin oluşmasında etkisinin olduğu belirlenmiştir. Bunun yanında sosyal medya kullanıcılarının devletin sığınmacılar konusunda yanlış politika izlediğini düşündükleri ve sığınmacılar için etkili bir planlama yapılmadığını ifade ettikleri görülmüştür. Çalışmanın sonuçları doğrultusunda medyada sığınmacılar hakkında çıkan haberlerde olumsuz ve şiddet temalı haberlerin azaltılması, Suriyeli sığınmacıların durumu, sahip oldukları haklar ve topluma yansımaları hakkında doğru ve bilgilendirici kamu spotları hazırlanması ayrıca sığınmacıların topluma entegre olma sürecinin her basamağında daha planlı ve etkili bir yol izlenmesi önerilebilir.ABSTRACT IN ENGLISHPerceptions about Syrian refugees on social media: an evaluation of a social media platformIn this research, posts which are about Syrian refugees were published in a social media platform, called as “sözlük” were investigated. The research is a qualitative research. The posts in this platform are analyzed with content analysis method. According to results of analyses, social media users see Syrian refugees as people who create an insecure and a restless environment. The experiences people had with them and news have an effect on this view. In addition, social media users think that government made inappropriate policies and ineffective plans about Syrian refugees. It is suggested negative news about Syrian refugees should be decreased and government should make safer policies. In addition, adaptation of refugees to society should be made in more planned and effective way.

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

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