scholarly journals The influence of marketing mix strategy on sales volume at PT.Jaya Anugrah Sukses Abadi Medan

2021 ◽  
Vol 10 (1) ◽  
pp. 110
Author(s):  
Jonner Lumban Gaol
Keyword(s):  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Distribution Channel ◽  
Distribution Channels ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Sales Volume ◽  
Test Results ◽  
Marketing Mix Strategy ◽  
Coefficient Of Regression

The purpose of this research is to analyze the influence of marketing mix strategies covering products, prices, promotions, and distribution channels on increasing sales volume at PT. Jaya Anugrah Success Abadi and to analyze the variables of the most dominant marketing mix strategy affects the increase in sales volume. The results of data analysis with multiple linear regression analysis methods show that products (X1), price (X2), promotion (X3) and Distribution Channel (X4) are jointly influential and significant to sales volume in PT.Jaya Anugrah Sukses Abadi Medan with regression coefficient X1 (b1) = 0.270, regression coefficient X2 (b2) = -0.220, regression coefficient X3 (b3) = 0.491 and coefficient of regression X4 (b4) = 0.273. F counting tests were obtained at 35,348 greater than Ftabel's 2,584. T test results showed for product = 2,564, price = -2,807, promotion = 4,683 and distribution channels = 2,430, the most dominant variables affected were the perception of promotional variables and the determination test results showed that 70.57% of variations of the marketing mix were influenced by all four independent variables, while 29.41% were other factors not studied in this study.

scholarly journals Pengaruh Pertumbuhan Ekonomi dan Pertumbuhan Penduduk Terhadap Tingkat Pengangguran di Kabupaten Mimika

2021 ◽  
Vol 1 (1) ◽  
pp. 54-66
Author(s):  
Putri Nadya Djaelani ◽  
Habel Taime
Keyword(s):  
Economic Growth ◽  
Regression Analysis ◽  
Linear Regression ◽  
Population Growth ◽  
Unemployment Rate ◽  
Positive Relationship ◽  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Regression

This study aims to determine the significance of the influence of economic growth and population growth on the unemployment rate in Mimika Regency. The method in this study is an associative method using multiple linear regression analysis tools with the help of SPSS statistic. Based on the results obtained in this study, the value of regression coefficient in economic growth variable was 0.058. The coefficient of positive value means that there is a positive relationship between economic growth and the unemployment rate. Then the coefficient of regression in the population growth variable was 0.451. The coefficient of positive value means that there is a positive relationship between population growth and the unemployment rate.

Pengaruh Diferensiasi Produk Dan Saluran Distribusi Terhadap Loyalitas Pelanggan Pada CV. Makmur Auto Sejahtera Medan

2020 ◽  
Vol 6 (1) ◽  
pp. 1-11
Author(s):  
Yulianti ◽  
Edwin Sugesti Nasution
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Product Differentiation ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Distribution Channel ◽  
Sampling Technique ◽  
Distribution Channels ◽  
Multiple Linear Regression Analysis ◽  
Permanent Customers

This study aims to determine the effect of product differentiation on customer loyalty on CV. Makmur Auto Sejahtera Medan, knows the effect of distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan, and find out the effect of product differentiation and distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan. The population in this study is CV. Makmur Auto Sejahtera Medan as many as 62 permanent customers. The sampling technique in this study used saturated samples. Thus, the number of research samples used was 62 permanent customers. Data were analyzed using the method of multiple linear regression analysis. The results of the analysis give the equation Customer Loyalty = 0,108+ 0,249 Product Differentiation + 0,383DistributionChannels + e. The results of the study partially indicate that product differentiation has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of tarithmetic 4.834 > ttable 1.67065 and a significant value of 0,000 < 0.05 and the distribution channel has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the value of tarithmetic 4.818 > ttable 1.67065 and a significant value of 0.000 < 0.05. Simultaneously, product differentiation and distribution channels simultaneously have a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the calculated Farithmetic 30,308 > Ftable 3,15 and a significant value of 0,000 <  0.05. Product differentiation and distribution channels can explain customer loyalty by 49.0% and the remaining 51.0% is influenced by other variables outside of this study such as customer satisfaction, brand and price.

scholarly journals ANALYSIS OF MARKETING MIX AND SALES PERFORMANCE OF “INDUSTRI HILIR TEH WALINI” PRODUCT

Agro Ekonomi ◽  
2016 ◽  
Vol 26 (2) ◽  
pp. 168
Author(s):  
Dwi Oktaviyanti ◽  
Masyhuri Masyhuri ◽  
Jangkung Handoyo Mulyo
Keyword(s):  
Analysis Of Variance ◽  
Swot Analysis ◽  
Market Competition ◽  
Linear Regression Analysis ◽  
Distribution Channel ◽  
Black Tea ◽  
Sales Performance ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Marketing Mix Strategy

This research as a case study in “Industri Hilir Teh Walini” aimed to: (1) describe the marketing mix strategy, (2) examine the influence of marketing mix strategy on sales, (3) know the sales performance of products, (4) forecast the future demand of primary products, and (5) explore the strengths, weaknesses, opportunities, and threats (SWOT).Descriptive explanation, multiple linear regression analysis, one way analysis of variance, moving average forecasting, and SWOT analysis were conducted. This research showed that in the product mix as a component of marketing mix, this business unit offers tea products in various packaging and flavoring. The price determination conducted based on cost, market competition, and standards in certain lines. The promotion mix used are Above and Below The Line communication strategy. The place mix conducted by distributing products through selective distribution channel and direct channel. Promotion cost and flavor variants variables of the marketing mix were proven to have positive significant influence on the sales. Based on the one way analysis of variance, grouped tea product sales of tea bag, loose and instant tea, and ready to drink tea were significantly different. Forecast of black tea bag, lemon flavored black tea bag, and green tea bag sales volume in 2014 which give the best sales performance tend to be fluctuated. The SWOT analysis showed that this business unit’s position is in quadrant 1 which supports the SO (Strengths-Opportunities) strategy.

PENGARUH EFISIENSI PELAYANAN PUBLIK DAN DISIPLIN KERJA TERHADAP EFEKTIVITAS KERJA PEGAWAI KELURAHAN SUNTER JAYA DI JAKARTA UTARA

2016 ◽  
Vol 3 (2) ◽  
pp. 69-86
Author(s):  
Eko Warsono
Keyword(s):  
Public Service ◽  
Public Services ◽  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Work Effectiveness ◽  
Efficiency And Effectiveness

ABSTRACT This study aims to find out, "The Effect of Public Service Efficiency and Effectiveness Against Work Discipline Employee Work Sunter Jaya Village, Tanjung Priok subdistrict in North Jakarta" .Variabel dependent in this study is the Employee Work Effectiveness, while the independent variable in this study is the Efficiency Services Public and Work Discipline. The approach used in this study is a quantitative analysis, using primary data obtained from the questionnaire. Questionnaires were distributed to 30 respondents who are employees Sunter Jaya Village, Tanjung Priok subdistrict in North Jakarta. Tests conducted with test instrument validity, reliability and classical assumptions. Further analysis of the data performed by multiple linear regression analysis test, which consists of the F test, the coefficient of determination (R2) and test t.Analisis quantitative data is done using SPSS for windows 16.00. The study concluded from the test results F Efficiency of Public Services and Work Discipline simultaneously affect the effectiveness of Employee Work. T test results in partial Efficiency and Discipline of Public Service Employment positive and significant impact on the effectiveness of Employee Work, Efficiency Variable Public Service has a regression coefficient of 0.972 to 0.05 Variable working discipline has a regression coefficient of 0.035 to 0.05. Results of this testing has resulted in the coefficient of determination (R2) of 0.778. That is 77.8% Employees Work Effectiveness variables can be explained or influenced by variables Efficiency of Public Services and Work Discipline. While the remaining 22.2% is influenced by other variables outside the research. Keywords: Efficiency of Public Service, Labour and Effectiveness Work Discipline Employees ABSTRAK Penelitian ini bertujuan untuk mengetahui, “ Pengaruh  Efesiensi Pelayanan Publik dan  Disiplin Kerja Terhadap  Efektivitas Kerja Pegawai Kelurahan Sunter Jaya, Kecamatan Tanjung Priok di Jakarta Utara“.Variabel dependen dalam penelitian ini adalah Efektivitas Kerja Pegawai, sedangkan untuk variabel independen dalam penelitian ini adalah   Efesiensi Pelayanan Publik dan  Disiplin Kerja. Pendekatan yang digunakan dalam penelitian ini adalah analisis kuantitatif, dengan menggunakan data primer yang diperoleh dari hasil penyebaran kuisioner. Kuisioner yang disebarkan  kepada 30 responden yang merupakan pegawai Kelurahan Sunter Jaya, Kecamatan Tanjung Priok di Jakarta Utara. Pengujian instrumen dilakukan dengan uji validitas, reliabilitas dan asumsi klasik. Selanjutnya analisis data dilakukan dengan uji analisis regresi liner berganda yang terdiri dari uji F, koefisien determinasi (R2) dan uji t.Analisis data dilakukan secara kuantitatif menggunakan alat bantu SPSS for windows 16,00. Penelitian ini menyimpulkan dari hasil uji F Efesiensi Pelayanan Publik dan  Disiplin Kerja secara simultan berpengaruh terhadap  Efektivitas Kerja Pegawai. Hasil uji t secara parsial variabel Efisiensi Pelayanan Publik  dan   Disiplin Kerja berpengaruh positif dan signifikan terhadap Efektivitas Kerja Pegawai, Variabel Efisiensi Pelayanan Publik memiliki koefisien regresi sebesar 0,972  dengan signifikansi 0,05 Variabel disiplin kerja  memiliki  koefisien regresi sebesar 0,035 dengan signifikansi  0,05. Hasil pengujian ini menghasikan koefisien determinasi (R2) sebesar 0,778.  Artinya 77,8% variabel  Efektivitas Kerja Pegawai dapat dijelaskan atau dipengaruhi  oleh  variabel Efesiensi Pelayanan Publik  dan   Disiplin Kerja. Sedangkan sisanya 22,2 % dipengaruhi oleh variabel  lain di luar penelitian ini.   Kata Kunci: Efisiensi Pelayanan Publik, Disiplin Kerja dan Efektivitas Kerja Pegawai

scholarly journals PENGARUH DIFERENSIASI PRODUK DAN SALURAN DISTRIBUSI TERHADAP LOYALITAS PELANGGAN PADA CV. MAKMUR AUTO SEJAHTERA MEDAN

2021 ◽  
Vol 7 (1) ◽  
pp. 79-90
Author(s):  
Sri Rezeki ◽  
Desma Erica Maryati Manik ◽  
Ihdina Gustina
Keyword(s):  
Product Differentiation ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Distribution Channel ◽  
Sampling Technique ◽  
Distribution Channels ◽  
Multiple Linear Regression Analysis ◽  
Observation Unit ◽  
Unit Of Analysis ◽  
Permanent Customers

This study aims to determine the effect of product differentiation on customer loyalty on CV. Makmur Auto Sejahtera Medan, knows the effect of distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan, and find out the effect of product differentiation and distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan. The research methodology used is descriptive quantitative method, the unit of analysis in this study is CV. Makmur Auto Sejahtera Medan and its observation unit are CV customers. Makmur Auto Sejahtera Medan. The population in this study is CV. Makmur Auto Sejahtera Medan as many as 62 permanent customers. The sampling technique in this study used saturated samples. Thus, the number of research samples used was 62 permanent customers. Data were analyzed using the method of multiple linear regression analysis. The results of the analysis give the equation Customer Loyalty = 0,108+ 0,249ProductDifferentiation + 0,383DistributionChannels + e. The results of the study partially indicate that product differentiation has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of tarithmetic 4.834 >  ttable 1.67065 and a significant value of 0,000 < 0.05 and the distribution channel has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the value of tarithmetic 4.818 > ttable 1.67065 and a significant value of 0.000 < 0.05. Simultaneously, product differentiation and distribution channels simultaneously have a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the calculated Farithmetic 30,308 > Ftable 3,15 and a significant value of 0,000 <  0.05. Product differentiation and distribution channels can explain customer loyalty by 49.0% and the remaining 51.0% is influenced by other variables outside of this study such as customer satisfaction, brand and price.

scholarly journals Factors affect consumers behavior in purchasing Avanza mobil at Auto 2000 Medan

2021 ◽  
Vol 10 (1) ◽  
pp. 120
Author(s):  
Pandapotan Na Uli Sun Siregar
Keyword(s):  
Regression Analysis ◽  
Consumer Behavior ◽  
Linear Regression ◽  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Results ◽  
Analysis Method ◽  
Independent Variables ◽  
Intensity Of Competition

Understanding consumer behavior is absolutely necessary at this time for the development of the automotive world that is so fast and fast the intensity of competition is getting higher.The research objective was to determine the influence of cultural, social, personal and psychological towards consumer behavior in buying an Avanza car on Auto 2000 Terrain. This study uses linear regression analysis multiple. Results of data analysis using multiple linear regression analysis method shows that culture (X1), Social (X2), personal (X3) and psychological (X4) jointly and significantly influence cunsomer behavior on the auto 2000 sandpaper field with the regression coefficient X1 (b1)= 0,357, the coefficient regression X2 (b2)=0,298, regression coefficient X3 (b3)= 0,288 and regression coefficient X4 (b4)=0,261. The Fcount test obtained was 94,105 greater than Ftable of 2,47.The t test results show for culture = 6.449, social= 5.794, personal= 4.596 and psychological= 4,728, with Ttable value = 1,985 for the most dominant variable  influuence is the  perception of cultural variabels and the results of the test of determination shows that 79% of the variation in consumer behavior factors is influenceced by the four independent variables , while 21% are other factors that are not researched in this study.

scholarly journals Analisis Pengaruh Bauran Pemasaran terhadap Penjualan

2021 ◽  
Vol 2 (1) ◽  
pp. 26-30
Author(s):  
Nana Sopiana
Keyword(s):  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Distribution Channel ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
F Test ◽  
Test Hypothesis ◽  
Descriptive Research ◽  
Analytical Tools ◽  
Dominant Influence

The purpose of this study is to prove the significance of the influence of the marketing mix both simultaneously and partially on the sale of coffee products and prove the marketing mix that has a dominant influence on the sale of coffee products in coffee companies and convection "Aneka Busana" Kediri West Lombok. The type of research used to examine the above problems is descriptive research with case study method. The analytical tools used in this study are multiple linear regression analysis, hypothesis test (f test), hypothesis test (t test), and classic assumption test processed through SPSS program. The results showed that: (1) For the F test hypothesis test, that together product variables, prices, promotions, distributions influenced sales so that Ho was rejected and Ha accepted; (2) For the test hypothesis test t , which does not have a significant influence on sales is a variable promotion and distribution channel; (3) Of the four variables that have a dominant influence on sales is the price variable

Determinan Yang Mempengaruhi Perilaku Pembelian Produk Hijau Di Daerah Istimewa Yogyakarta

2019 ◽  
Vol 6 (1) ◽  
pp. 52-68
Author(s):  
Muhammad Mathori ◽  
Uswatun Chasanah
Keyword(s):  
Willingness To Pay ◽  
Environmental Awareness ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Environmental Knowledge ◽  
Test Results ◽  
Purchasing Behavior ◽  
Perceived Effectiveness ◽  
Validity And Reliability ◽  
Green Purchasing

This study aims to identify the determinants that influence the attitudes of consumers of green purchases and the willingness to pay more on green products, specifically on energy-saving lighting products. The variables studied included environmental knowledge, environmental awareness and perceived effectiveness. The sample of this study was 196 students, but out of 196 respondents after the questionnaire was distributed only 189 could be processed. Validity and reliability test results show valid values of loading factors of more than 0.4 while for reliability testing using the cronbach’s alpha criteria above 0.5 indicates reliable. Through the multiple linear regression analysis, the variables of environmental knowledge, environmental awareness and effectiveness are felt to have a positive and significant effect on the attitude of buying and willingness to pay more. Green purchasing attitudes and willingness to pay more have a positive and significant effect on green purchasing behavior. Green purchasing attitudes have a greater influence on green purchasing behavior compared to willingness to pay more.

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, KEPUASAN KERJA, KEPERCAYAAN KEPADA PEMIMPIN TERHADAP KETERIKATAN KERJA KARYAWAN PADA PT. BALI BIJAKSANA NUSA DUA – BALI

2019 ◽  
Vol 14 (4) ◽  
pp. 2455
Author(s):  
I Putu Dharmawan Pradhana ◽  
Putu Nova Kusuma Hendra
Keyword(s):  
Job Satisfaction ◽  
Transformational Leadership ◽  
Employee Engagement ◽  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Positive Effects ◽  
Trust In Leaders

The purpose of this study was to determine the effect of transformational leadership, job satisfaction, trust in leaders on employee engagement at PT.Bali Bijaksana Nusa Dua – Bali. The number of samples in this study were 75 employees with a simple random sampling method. Data collection used questionnaire. The data analysis technique used is the classical assumption test, multiple linear regression analysis, t-test, F-test and test coefficient of determination. The results of the study show that there are positive and partial positive effects of transformational leadership, job satisfaction, and trust in leaders in increasing employee engagement at PT. Bali Bijaksana Nusa Dua – Bali. The results showed that the transformational leadership regression coefficient (X1) was 0.268 with a value that meant that each increase in transformational leadership variables could increase employee engagement at PT. Bali Bijaksana Nusa Dua – Bali. Job satisfaction regression coefficient (X2) is equal to 0.303, which means that every increase in job satisfaction variables can increase employee engagement at PT. Bali Bijaksana Nusa Dua – Bali. Regression coefficient value to leader (X3) is equal to 0.256, which means that every increase in the trust variable in the leader can increase employee engagement at PT. Bali Bijaksana Nusa Dua – Bali. As  the results of the determination coefficient of 0.657, its means that 65.7% can explain the model or influence of each variable on work engagement, while the rest (100% -65.7% = 34,3%) is explained by other reasons outside research model.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI PADA PT. KRAMA YUDHA MOTORS AND MANFACTURING

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Nuridin, SE., MM. ◽  
Dwi Ardika Prayudha
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Test Results ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Image Variables

This research is aimed to examine the influence of brand image and product quality to car purchase decision at PT. Mitsubishi Krama Yudha Motors and Manufacturing. Data analysis method was used, is quantitative analysis, by using validity and reliability test, coefficient of determination, and multiple linear regression analysis. Result of regression equation is: Y = 0,665 + 0,517 X1 + 0,416 X2 Simultaneously testing of brand image variables and product quality to purchase decision, shown by F count equal to 85,955 bigger than F table 3,159 or with sig. F 0.000 is smaller than alpha 0.005. Based on the test results simultaneously, can be seen that the independent variables (brand image and product quality) have a positive and significant impact on the car purchase decision at Mitsubishi cars At PT. Krama Yudha Motors and Manufacturing. Suggestions which can be given for future developments and determinations of policy are, companies should pay attention to brand image, product quality, to make customers more satisfied and keep using Mitsubishi cars as their choice.

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