scholarly journals Influence of Promotion Strategy on Student Enrolment in Kenyan Universities

2021 ◽  
Vol 04 (11) ◽  
Author(s):  
Dr. Kennedy Ntabo Otiso PhD ◽  
Keyword(s):  
Linear Regression Analysis ◽  
Private Universities ◽  
Target Population ◽  
Accurate Information ◽  
Administrative Staff ◽  
Validity And Reliability ◽  
Promotion Strategy ◽  
Marketing Managers ◽  
Student Enrolment ◽  
The University

The purpose of this study was to focus on the influence of promotion strategy on student enrolment in Kenyan Universities. This study was guided by the Resource-Based View Theory. The study will adopt a descriptive cross-sectional study design. The target population for this study senior administrative staff, heads of departments/faculties and marketing managers at the universities. The researcher considered these groups for the population since they have accurate information on the performance of the universities. The target population comprised a total of senior personnel comprising of top administrative staff, heads of departments/faculties and marketing managers of the University. Stratified sampling was adopted for this study; there were four strata which include senior personnel in private universities. The researcher adopted structured questionnaires to collect data for the study. A pilot study was done to test the research instruments for validity and reliability. Before the collection of data, the researcher obtained a letter of authorization from the university as well as a permit from NACOSTI to undertake the study. Further, permission was sort from the management of the universities whose personnel participated in the study. Descriptive statistics was applied in the analysis of the quantitative data. Analysis of data was done and the findings presented using, charts, table and graphs. Additionally, a linear regression analysis was conducted to establish the relationship between the variables. From the findings, 46% of the respondents were marketing managers, 23% were heads of departments, 15% were senior lecturers while 16% were senior administrative officers. The findings imply that accurate data was obtained for the study since majority of the respondents had adequate knowledge on the strategy used by private universities. The findings revealed that the university charges fees based on the technicalities of programmes offered and that charges fees based on the demand for programmes offered.

scholarly journals The Effect of Job Burnout on Employees’ Satisfaction: A Comparison Study between Public Universities and Private Universities in Jordan

2015 ◽  
Vol 7 (4) ◽  
pp. 54
Author(s):  
Naser Jamal Khdour ◽  
Omar Durrah ◽  
Martin Harris
Keyword(s):  
Job Satisfaction ◽  
Public Universities ◽  
Private Universities ◽  
Negative Attitude ◽  
Job Burnout ◽  
Administrative Staff ◽  
Public And Private ◽  
Employees Satisfaction ◽  
Personal Performance ◽  
The University

<p>This study seeks to shed light on the phenomenon of job burnout, and its prevalence amongst the staff and seeks to address the issue of the level of job satisfaction in Jordanian universities, together with the examination of the effect of job burnout on job satisfaction. The study adopted a descriptive analytical approach through a comparative study between public universities and private universities, and used the questionnaire as basic tool for data collection, which was distributed to a sample of (200) members of the administrative staff in Jordanian public and private universities. The study found that the degree of job burnout experienced by the administrative staff in the university sector was more than average, Showed that low personal performance dimension has ranked the first as the most persistent job burnout dimension then physical and emotional exhaustion then negative attitude towards relationships. It observed that the degree of job burnout in public universities was greater than in the private universities. The level of staff job satisfaction in the public universities was less than that observed in private universities. The study showed that no dimension of job morally affects on employees satisfaction in public universities. while only one dimension (low personal achievement) affects employees satisfaction in private universities.</p>

scholarly journals Combining Usability Testing with In-Depth Interview for Online Credit Hour Website Evaluation

2020 ◽  
Vol 6 (2) ◽  
Author(s):  
Pristi Sukmasetya ◽  
Endah Ratna Arumi ◽  
Agus Setiawan
Keyword(s):  
Linear Regression Analysis ◽  
Academic Community ◽  
Learning Ability ◽  
Reliability Test ◽  
Validity And Reliability ◽  
Website Evaluation ◽  
Online Application ◽  
Validity Test ◽  
Memory Efficiency ◽  
The University

The Online Credits Hour (KRS) application is one of the existing systems at the University of Muhammadiyah Magelang where the academic community, including lecturers, students, and education staff, produces a large amount of student academic data. Evaluation is necessary to find out whether the system runs well. This study is an effort to evaluate the system employing a usability test consisting of five indicators, namely learning ability, memory, efficiency, errors, and satisfaction. The five indicators materialized in the form of questionnaires to online KRS users. The survey involved 118 respondents. The method of study includes validity and reliability tests. The validity test employs a correlation test. The reliability test uses a simple linear regression analysis test and the comparison uses the significance value Alpha equals 0.05. The validity test for all five indicators results in value above 0.05. The reliability test of all the answers in the questionnaire has a Cronbach's Alpha value of 0.93, which suggests that the whole has correspondence. The evaluation results show that the KRS Online application has the highest value in the memorability indicator at 3.97, indicating that the KRS Online application is easily accessible with easy procedures to obtain data. The lowest value is on the error indicator at a level of 3, which means that the KRS Online website shows many errors, such as a broken link or poor navigation.

scholarly journals Relationship between Psychological Contract and Job Satisfaction of Staff of Accra Technical University

2020 ◽  
Vol 3 (1) ◽  
pp. 35-41
Author(s):  
Christine Ampofo-Ansah ◽  
Rita Sarkodie-Baffoe
Keyword(s):  
Job Satisfaction ◽  
Psychological Contract ◽  
Survey Design ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Target Population ◽  
Teaching Staff ◽  
Technical University ◽  
The University ◽  
Descriptive Survey

The study investigated the relationship between psychological contract and job satisfaction of staff of Accra Technical University. A descriptive survey design was used with the target population being both teaching and non-teaching staff of Accra Technical University. Purposive sampling technique was used to sample a total of 300 respondents .  A total of 270 responded to the questionnaires out of a target sample of 300 staff. The study revealed that, there was a relationship between perceived psychological contract and job satisfaction. Using linear regression analysis, the study showed that an increase in the overall fulfillment of obligations and promises (psychological contract) by both Teaching and Non-teaching staff would directly cause an increase in job satisfaction. Another key finding of the study was that, in general the staff perceived they fulfilled their promises and obligations to a greater extent to the university, while the university fulfilled its promises and obligations  to a lesser extent, which meant there was inverse relation between what the staff offered to the university and what the university offered and this caused a breach of psychological contract which in turn bred job dissatisfaction. This study then recommends that management  revised its recruitment policy and emphasize on flexibility in terms of career development opportunities and endeavor to fulfill their promises and obligations (psychological contract).

scholarly journals PENGARUH PROMOSI TERHADAP PREFERENSI PRODUK PEMBIAYAAN MURABAHAH

2018 ◽  
Vol 7 (2) ◽  
pp. 207-229
Author(s):  
Umi Faizah ◽  
Muhammad Nur Ihwan Afif ◽  
Maslihan M. Ali
Keyword(s):  
Linear Regression Analysis ◽  
Field Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Validity And Reliability ◽  
Promotion Strategy ◽  
The Public ◽  
Product Preferences ◽  
Collection Methods

This research entitled Effect of Promotion on Murabahah Financing Product Preferences (Case Study in KSPPS BMT Bina Ummat Sejahtera Branch Pati). This study aims to find out: (First) knowing the promotion strategy of murabahah financing by account officer (AO) to prospective members in KSPPS BMT Bina Ummat Sejahtera Branch Pati Branch Pati, and (Second) Knowing the influence of promotions made by account officers (AO) in KSPPS BMT Bina Ummat Sejahtera Branch of Branch Pati against murabahah financing product preferences. The type of research used is field research using a quantitative approach. The population in this study were Murabahah financing customers in KSPPS BMT Bina Ummat Sejahtera Branch Pati as many as 60 people. The sampling technique uses Probability Sampling. The sampling technique is Simple Random Sampling technique. Data collection methods for questionnaires that have been tested for validity and reliability. Data analysis techniques include linear regression analysis, partial t test, and simultaneous f test. The results of this study indicate that: (First)  promotion strategy of murabahah financing by account officer (AO) to prospective members in KSPPS BMT Bina Ummat Sejahtera Branch Pati by offering directly to the community, using both print and social media and providing murabahah financing services to the public. (Second) promotion conducted by account officer (AO) at KSPPS BMT Bina Umm Sejahtera Branch Pati gives influence to murabahah financing product preferences to choose murabahah financing in KSPPS BMT Bina Ummat Sejahtera Branch Pati, this can be seen from the significance value of promotion influence on financing preferences murabahah of 0.000 <0.05, then the hypothesis is acceptable.

scholarly journals Pengaruh Strategi Promosi terhadap Keputusan Konsumen dalam Pembelian Kosmetik Sari Ayu di Outlet Mall Palembang Icon

2020 ◽  
Vol 1 (2) ◽  
pp. 56-65
Author(s):  
Nadya Annisa ◽  
Roswaty Roswaty ◽  
Budi Setiawan
Keyword(s):  
Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Strong Relationship ◽  
Total Sample ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Validity And Reliability ◽  
Promotion Strategy

Abstrak Penelitian ini bertujuan untuk melihat pengaruh strategi promosi terhadap keputusan konsumen dalam pembelian kosmetik Sari Ayu di outlet Mall Palembang Icon atau bisa juga disebut dengan PT. Martina Berto Tbk yang bertepatan di jalan POM IX. Penelitian ini merupakan penelitian deskriptif kuantitatif dengan jumlah sampel sebanyak 70 responden, sedangkan teknik pengambilan sampel yang digunakan dalam penelitian ini adalah sampling kebetulan (Accidental). Pada penelitian ini variabel bebasnya terdiri dari Strategi Promosi, sedangkan variabel terikatnya adalah keputusan pembelian. Pengujian instrumen menggunakan uji validitas dan reliabilitas. Sedangkan metode analisis data menggunakan analisis regresi linier sederhana dengan uji t, R, dan R2. Hasil perhitungan uji t sebesar t hitung X (Strategi Promosi) sebesar 10,679 pada tingkat sig 0,000. Hasil uji koefisien Korelasi (R) diperoleh nilai sebesar 0,791 menunjukan bahwa hubungan antara variabel X (Strategi Promosi) mempunyai hubungan yang kuat terhadap variabel Y (keputusan pembelian). Hasil uji koefisien determinasi (R2) menunjukan Adjusted R Square 0,626 atau 62,6%. Hasil perhitungan uji regresi linier sederhana sebesar Y= -0,922-1,007X. Hasil dari penelitian ini mengatakan bahwa Strategi Promosi memiliki pengaruh positif terhadap keputusan pembelian. Abstract This study aims to see the effect of promotional strategies on consumer decisions in purchasing Sari Ayu cosmetics at the Palembang Icon Mall outlet or also known as PT. Martina Berto Tbk which coincides on Jalan POM IX. This research is a quantitative descriptive study with a total sample of 70 respondents, while the sampling technique used in this study is accidental sampling. In this study, the independent variable consists of the Promotion Strategy, while the dependent variable is the purchase decision. Testing instruments using validity and reliability tests. While the data analysis method uses simple linear regression analysis with t, R, and R2 tests. The result of t test calculation is t count X (Promotion Strategy) of 10.679 at the sig 0.000 level. The results of the correlation coefficient test (R) obtained a value of 0.791, indicating that the relationship between variable X (Promotion Strategy) has a strong relationship with variable Y (purchase decision). The test results of the coefficient of determination (R2) show Adjusted R Square 0.626 or 62.6%. The calculation result of simple linear regression test is Y = -0,922-1,007X. The results of this study indicate that the Promotion Strategy has a positive influence on purchasing decisions.

scholarly journals PENGARUH KEPEMIMPINAN, INSENTIF, DAN LINGKUNGAN KERJA TERHADAP LOYALITAS KARYAWAN ADMINISTRATIF KANTOR FAKULTAS DI UNIVERSITAS AHMAD DAHLAN YOGYAKARTA

2020 ◽  
Vol 6 (1) ◽  
pp. 83
Author(s):  
Huda Khoyrun ◽  
Utik Bidayati
Keyword(s):  
Work Environment ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Administrative Staff ◽  
Validity And Reliability ◽  
Sample Collection ◽  
Employee Loyalty ◽  
Administrative Employees ◽  
Questionnaire Method

This study aims to determine the effect of leadership, incentives and work environment both partially and jointly on the loyalty of the administrative staff of the Faculty office at Ahmad Dahlan University, Yogyakarta. This research is a quantitative research. Data collection using a questionnaire method (questionnaire) that has been tested for validity and reliability, while data analysis is done using multiple linear regression analysis. The sample of this study was all administrative employees in all faculties at Ahmad Dahlan University, amounting to 60 employees with sample collection techniques using saturated samples, so the sample size in this study amounted to 60 employees. The results showed that: 1) Leadership has a significant effect on employee loyalty, this is indicated by the results of the t test of 3.123 with a significance of 0.003. 2) Incentives have a negative and significant effect on employee loyalty, this is indicated by the results of t count of -2,378 with a significance of 0.021. 3) The work environment has no effect on employee loyalty. 4) Leadership, incentives and work environment together have a significant effect on employee loyalty, this is indicated by an F count of 3.647 with a significance of 0.0.018 with a regression equation Y = -2.315 + 0.432X1-0.333X2 + 0.099X3 + e. With a large effect of 0.16.3%, while the remaining 83.7% is influenced by other independent variables that are not observed.

scholarly journals Influence of Market Focus Planning Strategies on Competitiveness of Private Universities in Nairobi County, Kenya

2020 ◽  
Vol 8 (3) ◽  
pp. 93-105
Author(s):  
NENE NDERITU ◽  
Dr. Mary Mugwe Chui ◽  
Dr. Paul Edabu
Keyword(s):  
Private Universities ◽  
Target Population ◽  
University Education ◽  
Chi Square ◽  
Public And Private ◽  
Student Enrolment ◽  
Planning Strategies ◽  
Market Focus ◽  
The Republic ◽  
Narrative Forms

In the last three decades, the republic of Kenya has witnessed a tremendous increase in the number of chartered universities and a stiff competition for students. The student enrolment base coupled with the emergence of private university education providers turned the university arena in Kenya into a student enrolment market, leading to intense competition between Public and Private Universities. The researcher realizes that, the existing studies relate competitiveness with performance. Thus, the purpose of this study was to assess the influence of market focus planning strategies on competitiveness of private universities in Nairobi County, Kenya. Resource Based Theory, Competitive Advantage Theory and Generic Framework Theory guided this study. The study applied mixed method approach and thus adopted concurrent triangulation design. Target population comprised 66 Registrar Academics, 66 Registrar Admissions and 33 Directors of Marketing all totalling to 165. Using the Central Limit Theorem, 36 Registrars of Academics, 36 Registrars of Admissions and 18 Directors of Marketing were purposively sampled. Questionnaires were used to collect data from Registrar Academic and Admissions whereas interview guide was used to gather data from Directors of Marketing. Data analysis began by identifying common themes from the respondents’ description of their experiences. Qualitative data were analyzed thematically along the objectives and were presented in narrative forms. Quantitative data were analyzed using descriptive statistics and inferentially using Chi-Square through Statistical Packages for Social Science and presented using tables. The study established that many private universities have not fully adopted market focus planning strategies to enhance their competitiveness. The study recommends that private universities design and market their academic programmes affordable to students from all socio-economic backgrounds.

Determinan Yang Mempengaruhi Perilaku Pembelian Produk Hijau Di Daerah Istimewa Yogyakarta

2019 ◽  
Vol 6 (1) ◽  
pp. 52-68
Author(s):  
Muhammad Mathori ◽  
Uswatun Chasanah
Keyword(s):  
Willingness To Pay ◽  
Environmental Awareness ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Environmental Knowledge ◽  
Test Results ◽  
Purchasing Behavior ◽  
Perceived Effectiveness ◽  
Validity And Reliability ◽  
Green Purchasing

This study aims to identify the determinants that influence the attitudes of consumers of green purchases and the willingness to pay more on green products, specifically on energy-saving lighting products. The variables studied included environmental knowledge, environmental awareness and perceived effectiveness. The sample of this study was 196 students, but out of 196 respondents after the questionnaire was distributed only 189 could be processed. Validity and reliability test results show valid values of loading factors of more than 0.4 while for reliability testing using the cronbach’s alpha criteria above 0.5 indicates reliable. Through the multiple linear regression analysis, the variables of environmental knowledge, environmental awareness and effectiveness are felt to have a positive and significant effect on the attitude of buying and willingness to pay more. Green purchasing attitudes and willingness to pay more have a positive and significant effect on green purchasing behavior. Green purchasing attitudes have a greater influence on green purchasing behavior compared to willingness to pay more.

The Relationship Between The University Services Marketing And the Leading Orientation And Their Impact In Enhancing The University Reputation

2018 ◽  
Vol 2 (3) ◽  
pp. 110-140 ◽  
Author(s):  
Nusseibeh Ahmed Abdul Wahid
Keyword(s):  
Private Universities ◽  
Services Marketing ◽  
Correlation Relationship ◽  
Independent Variables ◽  
Marketing Orientation ◽  
University Reputation ◽  
Administrative Leaders ◽  
University Services ◽  
The University ◽  
The Relationship

The relationship between the university services marketing and the leading orientation and their impact in enhancing the university reputation: Field study on a sample of administrative leaders in       private universities in the Erbil city Objective - The current study try to find the role of marketing university services (educational services, research services, community services) and the leading orientation (research mobilization, distinction, cooperation, university policies, proactive) as independent variables in enhancing the university's reputation as dependent a variable (Social responsibility, innovation, quality of service, image of the organization) in a sample of private universities in the Erbil city. Methodology of the study - The problem of the study was determined in several questions related to the nature of the correlation relationship - the effect of independent study variables (marketing of university services and leadership orientation) and the dependent variable (the reputation of the university). For this purpose, the hypotheses were subjected to multiple tests. The study used the questionnaire as a means to obtain data from the administrative leaders of the investigated universities. - The study was used the analytical descriptive method. The main and sub-variables were described and correlation and effect relationships were analyzed between the variables using advanced statistical methods (arithmetic mean, standard deviation, percentages, Pearson correlation, multiple regression test) , And the implementation of the statistical program (SPSS-Ver.18). The study was conducted in the educational sector in the city of Erbil, in order to obtain the necessary information for the field through a questionnaire prepared for this purpose and distributed to six universities. The number of respondents was (73) (Presidents of universities, their assistants, deans, their assistants, heads of departments) at the universities in question. The value of the study: The main conclusions of the study are the existence of a significant relationship between the variables of the study and the existence of a significant effect of the independent variable marketing of university services and the leading trend in the dependent variable universities reputation and the existence of variation of the effect of independent variables in the dependent variable in the universities investigated, A set of recommendations, the most important of which is the establishment of a center for the marketing of services at the university level and at the level of each college. In order to conduct a continuous study of the labor market to determine market needs, the university should be aware of the importance of marketing orientation in university education

PENGARUH LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN BAGIAN PRODUKSI PT. FUJI SEIMITSU INDONESIA - BEKASI

2018 ◽  
Vol 19 (2) ◽  
pp. 121
Author(s):  
Riski Eko Ardianto ◽  
Ergo Nurpatria Kurniawan
Keyword(s):  
Work Environment ◽  
Significant Influence ◽  
High Performance ◽  
Employee Performance ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Working Environment ◽  
Validity And Reliability ◽  
Quantitative Research Methods ◽  
Environment Variables

Employee performance is something that is considered important for the company. Employees have high performance will certainly be able to work optimally so that the objectives of the institution itself will be easily achieved. Through the improvement of the working environment and working discipline expected the resulting performance can be optimized within the enterprise. In this study to determine the three variables that can affect employee performance (Y), the work environment variables (X1) and discipline (X2). Simultaneous and partially on the performance of employees at PT.Fuji Seimitsu Indonesia. Type of research is quantitative research. Methods of data collection using questionnaires with sempel amount of research is 100 respondents.Data analysis techniques in research using descriptive analysis, multiple linear regression analysis, validity and reliability test and partial test ( Test T) and a simultaneous test (Test F). Results of research conducted using SPSS 2.2 (ststitical program for social science), from the results obtained that the working environment (X1) were significant influence on employee performance (Y) on PT.Fuji Seimitsu Indonesia because work environment variables t = 3.231 > t table 1.660 with sig = 0.002 < 0.05. Labor discipline (X2) have a significant effect on employee performance (Y). Work environment (X1) and discipline (X2) simultaneously significant effect on employee performance (Y) PT. Fuji Seimitsu Indonesia.The results obtained on the whole of the working environment (X1) and discipline (X2) are all very significant influence on employee performance (Y) in PT.Fuji Seimitsu Indonesia. Keywords:Work Environment, Work Discipline and Employee Performance

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