scholarly journals The role of marketing in the development of the world's leading higher education institutions

2021 ◽  
Vol 27 (1) ◽  
pp. 16-30
Author(s):  
Ayman BERDYBEKOVA ◽  
◽  
Margarita KURMANOVA
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Educational Institutions ◽  
Educational Services ◽  
Educational Marketing ◽  
Cost Of Education ◽  
The World ◽  
The Cost

The article tells about the importance of marketing in the development of leading higher education institutions in the world. The article substantiates the relevance of marketing applications in the field of educational services. The concepts of "educational marketing", "educational services", "advertising", "demand", "supply", "subjects of marketing relations in the field of education", "competitiveness", "consumers of educational services" are considered. The classification of types of marketing is given and the strategies of its application in the field of education are outlined. Examples of leading universities in the world and the dependence of the cost of education on their global ranking are also described. The place of marketing in the training as a whole is marked, the concepts of competitiveness and its importance in the development of leading universities around the world are separately described, the theme of marketing tools such as advertising and demand, as the main auxiliary abilities of marketing. The article demonstrates numerous theoretical and statistical data reflecting economic indicators of different countries, their characteristics, and clearly demonstrates their interrelation with each other using different tables. The high importance of the role of marketing in the education system of the world's leading universities has been proved. The perspective of application of marketing innovations for development of the sphere of educational services is revealed. The necessity of formation of special marketing services for market research and management of marketing complex in educational institutions is presented.

Conceptual Bases of Realization of Professional Orientation Work of Higher Education Institutions in the Region

2016 ◽  
Vol 5 (3) ◽  
pp. 6-14 ◽  
Author(s):  
Никулина ◽  
Yu. Nikulina
Keyword(s):  
Higher Education ◽  
Regional Economy ◽  
Career Guidance ◽  
Higher Education Institutions ◽  
Integrated Approach ◽  
Educational Institutions ◽  
Educational Services ◽  
Professional Orientation ◽  
Orenburg Region

Relevance of work is caused by the fact that now the integrated approach to system of professional orientation work with youth starting with the entrant becomes one of important tasks for higher education institutions and finishing the graduate taking into account their personal opportunities and abilities, and also a state and prospects of development of regional economy and labor market. In article functions of the main subjects on career guidance of youth in general are considered and the emphasis for a role of higher education institutions in this direction is placed. Results of research of preferences of entrants are given in the choice of educational services, an assessment of efficiency of professional orientation work in the region, conclusions are drawn. Need of development of the Concept of professional orientation work of higher educational institutions of the Orenburg region with youth is proved. The principles are formulated, the mechanism of realization of professional orientation work is presented and the main directions of improvement of work of higher education institutions of the Orenburg region on career guidance stages are defined.

scholarly journals The Growing Accountability Agenda: Progress or Mixed Blessing?

2015 ◽  
Author(s):  
Jamil Salmi
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Teaching And Research ◽  
The Past ◽  
Public Resources ◽  
The World ◽  
Mixed Blessing ◽  
University Leaders ◽  
Accountability Practices

In the past decade, however, accountability has become a major concern in most parts of the world. Governments, parliaments, and society at large are increasingly asking universities to justify the use of public resources and account more thoroughly for their teaching and research results. The universal push for increased accountability has made the role of university leaders much more demanding. The successful evolution of higher education institutions will hinge on finding an appropriate balance between credible accountability practices and favorable autonomy conditions.

scholarly journals Modern tendencies of marketing activity of institutions of higher education of Ukraine

2019 ◽  
pp. 87-94 ◽  
Author(s):  
Olena Korchynska
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Educational Activity ◽  
Educational Institutions ◽  
Educational Services ◽  
Necessary Condition ◽  
Institutions Of Higher Education ◽  
Marketing Activity ◽  
Advertising Activity

Introduction. Higher education has been constantly upgrading, competition in the educational services market is intensifying in recent years. This leads to an increase in the role of marketing in the activities of higher education institutions. It is necessary to constantly look for new ways to improve the efficiency of the management of higher education institutions. Such an opportunity exists only with the constant use of marketing and the improvement of its tools. In connection with the mentioned, important and actual tasks of the present time is research and improvement of the methodology of developing an advertising campaign of higher education institutions in order to enable educational institutions to overcome existing problems in their marketing activities and develop this trend in the future. Methods. Commonly used methods of research are used in the course of the research: dialectic, monographic method, abstract and logical, method of scientific generalization, and specific methods of statistical processing of information. Results. The article deals with the general situation on the domestic market of educational services. The specifics of advertising activity of educational institutions are revealed, in particular, the necessity to study this issue, due to its urgency and lack of elaboration, is substantiated. Advertising activity is considered as a necessary condition and factor of sustainability, the competitiveness of the educational institution and its success in the education market. It is indicated on the preconditions of reorientation of priorities of educational activity into the sphere of improvement of marketing activity and advertising process of an educational institution, as well as tasks, which should carry out advertising activity in the field of educational services. Discussion. Further research is planned to be carried out in order to assess the effectiveness of the use of modern marketing tools by higher education institutions. Keywords: market of educational services, marketing activity, advertising, institutions of higher education, competition, image of educational institution.

scholarly journals دور وزارة التعليم العالي في إعداد الموارد البشرية : دراسة نظرية لإعداد القوى العاملة

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
دقيل نبيل محمد
Keyword(s):  
Higher Education ◽  
Developing Countries ◽  
Higher Education Institutions ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Modern Conception ◽  
Higher Educational ◽  
And Training

دور وزارة التعليم العالي في إعداد الموارد البشرية : دراسة نظرية لإعداد القوى العاملة This study attempts to identify the role of Higher Education Institutions in the preparation and training of qualified man- power. It investigates the establishments and development of Higher Educational Institutions, their modern conception and their problems in developing countries, especially in the Sudan .Higher Education cannot meet the needs for qualified man- power unless it works according to pre-set plans

scholarly journals Culture of Corruption and Symbolic Rationality of Accounting Information – Higher Education Implication

2021 ◽  
Vol 11 (2) ◽  
pp. 143
Author(s):  
Imam Wahyudi
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Accounting Information ◽  
Phenomenological Approach ◽  
Financial Accounting ◽  
Accounting Students ◽  
Professional Organizations ◽  
Educational Institutions ◽  
Managerial Responsibility

When corruption becomes daily and socially acceptable practices, the functions of financial accounting have shifted from the instrument of managerial responsibility to a symbolic rationality of actions. Professional organizations of accountants and educational institutions consider this phenomenon as an ethical issue and have made professional ethics a mandatory subject for accounting students. This study aim to gain a better understanding of the role of accounting information in a corrupt society. It also tries to gain a better understaning that the accounting higher education institutions should play their role in this context. This study uses an interpretive phenomenological approach for the analysis. It is noted that it stresses the need for higher education institutions to take additional action by criticizing accounting principles that are fundamentally very capitalistic, being more flexible to different schools of thought, and incorporating the values of divinity into all accounting subjects.

scholarly journals Methodological aspects of digital communication of higher education institutions.

2021 ◽  
Vol 3 (3) ◽  
pp. 340-348
Author(s):  
Yuliya Synytsina ◽  
Askhat Bekishev
Keyword(s):  
Higher Education ◽  
Digital Communication ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Education Institution ◽  
Educational Institutions ◽  
Educational Services ◽  
Communication Policy ◽  
Higher Education Institution ◽  
Methodological Aspects

The article substantiates the need to study the methodological aspects of digital communication as a separate higher education institution and in the country as a whole. It is determined that one of the tools to increase the competitiveness of educational institutions is the development of communication policy and the use of modern digital technologies. And also that the formation of digital communication policy of higher education institutions is a key issue for the promotion of educational services at this stage of the country's development. The target audience of the market of educational services for the main users of the official site of the higher educational institution is outlined. The main tasks of information and social technologies in education, which provide general computerization of students and teachers, are listed. The author highlights the main components of educational sites and their general characteristics. The author also formed a complex analysis of the site using modern methods of analysis: general characteristics, design and description of the site; qualitative for quantitative analysis of the site; analysis of the site in accordance with the requirements for the sites of educational institutions at the legislative level regarding the disclosure of information; results of psychological verbal-communicative method of site research; SEO analysis (search engine promotion) of the site. The article presents the results of the application of the proposed comprehensive analysis on the example of a specific site of a higher education institution, namely the site of the State Dnipropetrovsk University of Internal Affairs, with a thorough explanation of the results. According to the results of the study, the author came to the conclusion that the development of communication policy using integrated marketing tools, namely site development, is achieved by successfully promoting higher education institutions in the market of educational services, image formation and competitiveness of educational institutions.

scholarly journals BANTUAN PEMBANGUNAN RUSUNAWA PADA LEMBAGA PENDIDIKAN TINGGI

2021 ◽  
Vol 1 (1) ◽  
pp. 10
Author(s):  
Raflis Raflis
Keyword(s):  
Higher Education ◽  
Public Housing ◽  
Quantitative Methods ◽  
Higher Education Institutions ◽  
Uniform Design ◽  
Building Design ◽  
Qualitative Approach ◽  
Research Approach ◽  
Cost Of Education ◽  
The Cost

With the issuance of Law Number 16 of 1985 concerning Flats, Draft General Guidelines for Compilation and Submission of Proposals for Development of Flats for Higher Education Number 1 of 2006 and Regulation of the State Minister of Public Housing Number 9/PERMEN/M/2008 concerning Guidelines for Assistance for Flats Development Simple rent (Rusunawa) at Higher Education Institutions and Boarding Education Institutions, so students can breathe a little easier to reduce the cost of education. The purpose of this study is to determine the effectiveness of the use of flats in universities.The research approach used in this research is a quantitative approach and a qualitative approach. Quantitative methods emphasize the existence of variables as objects of research and these variables must be defined in the form of the operationalization of each variable. This research is an ex facto research because it is carried out after all events have taken place.The results of this study indicate that so far the utilization of the building has not been optimal. This is because the building design does not match the habits of building users, even though the building design is a uniform design from the rusunawa construction aid provider. Moreover, other regions have different local wisdom according to the characteristics of each region.

scholarly journals MECHANISM FOR NEUTRALIZING INTERNAL AND EXTERNAL THREATS TO THE FINANCIAL SECURITY

2021 ◽  
Vol 4 (39) ◽  
pp. 312-319
Author(s):  
Z. Zhyvko ◽  
O. Senyshyn ◽  
N. Rushchyshyn ◽  
L. Kukharska ◽  
Kh. Drymalovka
Keyword(s):  
Higher Education ◽  
Swot Analysis ◽  
Higher Education Institutions ◽  
Education Institution ◽  
Educational Institutions ◽  
Educational Services ◽  
Financial Security ◽  
Higher Educational Institutions ◽  
External Threats

Abstract Abstract. The main purpose of the article is to form a consistent and clear mechanism for neutralizing internal and external threats to financial security. Financial security at any level always implies a state of security against the impact of threats. Terms such as «risk», «call» and «danger» are often used. The article establishes the essence of the concepts of «financial security of higher education institution», «danger», «risk», «challenge» and «threat». Classification of threats into internal and external ones is carried out, their sources and factors are identified. The methods used to assess risks, their advantages and disadvantages are defined. It is offered to carry out an estimation of risks of financial security of higher education institutions by means of SWOT-analysis and expert methods, and using point marks to establish a generalized estimation of one expert of influence of factors of strong and weak sides of activity of higher education institution on assistance to use of possibilities and protection against threats taking into account probability of their occurrence. The generalized result of activity of higher educational institutions is calculated, which showed insignificant prevalence of internal strong factors in activity of higher educational institutions on quality of educational services provided by them and provision of financial security. Weaknesses of activity of higher education institutions on which management of quality of educational services for the purpose of maintenance of financial security should be focused, and also those strong sides of activity which potential should be used for achievement of the set goal are established. Based on the results of the study, it was identified the main weaknesses that the management of the quality of educational services should pay attention to in order to ensure the financial security of higher education institutions. It is necessary to take into account that the results of this assessment are quite variable in time, because according to the circumstances may change the system of factors, and step their influence. According to the results of the analysis, the most significant factors of internal and external environment of the institution of higher education were identified, and the matrix of components of the SWOT-analysis will take shape.  Keywords: financial security, threats, higher education institutions, education, risk.  JEL Classification B26, G29, I22, P43  Formulas: 3; fig.: 0; tabl.: 1; bibl.: 15.

scholarly journals Unveiling a new taxonomy in education field

2020 ◽  
Vol 9 (3) ◽  
pp. 524
Author(s):  
Muhamad Afzamiman Aripin ◽  
R. Hamzah ◽  
P. Setya ◽  
M. H. M. Hisham ◽  
M. I. Mohd Ishar
Keyword(s):  
Hierarchical Models ◽  
Evaluation System ◽  
Teaching And Learning ◽  
Learning Outcome ◽  
Learning Goals ◽  
Educational Institutions ◽  
Outcome Framework ◽  
The World

Taxonomy is a set of hierarchical models that is applied to classify educational learning goals or objectives into a certain level of complexity. Many models have been developed and implemented to suit the educational settings of schools or educational institutions around the world. Realising the importance of educational taxonomy, the purpose of this paper is to explore the function and role of the taxonomy framework used in education, especially through the lens of Bloom, Anderson and SOLO’s (Structure of the Observed Learning Outcome) framework. In addition, this concept paper also aims to formulate a more holistic alternative taxonomy based on the concept of Syed Muhammad Naquib Al-Attas. Research on Bloom, Anderson and SOLO’s taxonomies is not intended to deny the role and contribution of existing taxonomies, but to provide an alternative and space in creating a balanced system of cognitive classification of students through teaching and learning as well as in the evaluation system.

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