scholarly journals Understanding Digital Public Relations Practices among Exemplar School Principals in Malaysian Schools

2021 ◽  
Vol 29 (2) ◽  
Author(s):  
Emelia Fantoza Saraih ◽  
Su Luan Wong ◽  
Soaib Asimiran ◽  
Mas Nida Md Khambari
Keyword(s):  
Social Media ◽  
Public Relations ◽  
School Principals ◽  
Third Party ◽  
Structured Interviews ◽  
Leadership Practice ◽  
High Performing Schools ◽  
High Performing ◽  
School Settings ◽  
Information And Communication

In recent years, Digital Leadership (DL) has been recognised as an important practice for school principals. DL focuses on Information and Communication Technology (ICT) in support of school principals’ leadership practice. This qualitative study was undertaken with the aim of understanding DL among principals from four High Performing Schools (HPS) in Malaysia, particularly from the perspective of public relations. Semi-structured interviews were employed involving four exemplar school principals as the main respondents and 12 school staff as the secondary respondents of the study. The findings indicate that social media has become the contemporary public relations conduit among exemplar Malaysian school principals. The findings also suggest that third parties, such as students, parents, and alumni, enhance school principals’ public relations practices via their social media accounts. The aforesaid findings have meaningful implications for other school principals in similar school settings and contexts to better integrate social media in their public relations practice, especially by leveraging third-party social media accounts.

Artificial Intelligence: A Strategic Disruption in Public Relations

2019 ◽  
Vol 14 (3) ◽  
pp. 196-213 ◽  
Author(s):  
Geetanjali Panda ◽  
Ashwani Kumar Upadhyay ◽  
Komal Khandelwal
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Public Relations ◽  
Structured Interviews ◽  
Relevant Research ◽  
Research Papers ◽  
Research And Practice ◽  
Mass Personalization

This article discusses the concept, benefits, application, impact and role of artificial intelligence (AI) in public relations (PR) industry. It examines the application of AI-based systems and their role as strategic disruption in the PR industry. This article is based on qualitative semi-structured interviews of 31 PR professionals and is grounded in the insights from the review of relevant research papers, articles, and case studies. It highlights the developments in research and practice related to AI application in the PR industry. AI-powered systems can scan social media and are smart, intelligent and experts in handling queries. These AI-enabled systems can post responses on social media in real time for the client and manage the crisis. With AI, PR professionals can save time spent on mundane activities like creating media lists, scheduling meetings and sending follow-up emails. Mass personalization and customization using AI are improving the effectiveness of PR activities. It is too early to say whether AI will act as strategic disruption in the PR industry. Based on the insights and discussion in this article, the PR professionals and researchers can make decisions on whether to invest in AI tools and solutions.

UPAYA PUBLIC RELATIONS (PR) DALAM MENINGKATKAN CITRA PERUSAHAAN MELALUI SOSIAL MEDIA

2019 ◽  
Author(s):  
Puja Ningsih ◽  
Tia Ayu Ningrum
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Public Awareness ◽  
Corporate Image ◽  
The Public ◽  
Positive Image ◽  
Technological Developments ◽  
Information And Communication ◽  
Use Of Social Media ◽  
A Company

The purpose of this research is to reveal about (1) PR efforts, (2) creating a corporate image (3) the use of social media in building a corporate image. The results showed that the company's image would be better if PR in a company used social media as a tool to inform the company's excellence to the public. Because at this time the public tends to use social media at all levels of age, be it children, spiritual, adult to old age. technological developments allow people to communicate easily. A company must be able to keep abreast of market developments and demands because the movement of information and communication, internal or external knowledge and public awareness increases. Industrial competition requires everything to be communicated transparently. The problem might appear unexpectedly. Small problems can become big if they are not taken seriously. This demand makes the need for Public Relations must use social media in building the company's image. Public Relations emerged as a helper in a crisis and was responsible for developing the company's positive image. Positive images are not simply formed, but efforts are needed to build and maintain them. A positive reputation is a way to get a positive image. The success of Public Relations in gaining publicity can be obtained from harmonious relations with social media in this globalization era.

scholarly journals Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study

2020 ◽  
Vol 17 (13) ◽  
pp. 4859 ◽  
Author(s):  
Carlos de las Heras-Pedrosa ◽  
Dolores Rando-Cueto ◽  
Carmen Jambrino-Maldonado ◽  
Francisco J. Paniagua-Rojano
Keyword(s):  
Social Media ◽  
Professional Organizations ◽  
Communication Tool ◽  
Structured Interviews ◽  
Medical College ◽  
The People ◽  
The Social ◽  
Information And Communication ◽  
Use Of Social Media ◽  
Medical Colleges

The purpose of the study is to analyze the role that social media have on the practice of health professionals working in information and communication department of Spanish official medical college. Social media in health fields have experienced growing participation of users and are increasingly considered a credible form of communication. This paper examines the use of social media as communication tool by the Official Medical Colleges (OMC) of Spain. According to the National Institute of Statistics, in 2019 there were 267,995 registered medical professionals in the 52 OMC in Spain. This research is based on a qualitative methodological technique through semi-structured interviews, with the aim of identifying the profiles of the people who lead the information in the professional organizations of the OMC. Of the colleges, 73.07% participated. The findings show that information is essential for the OMC and most of them have at least one experienced communication professional. Social media are essential tool in their work and Twitter (87.5%) and Facebook (81.3%) are considered the most relevant social media according to their interests. These tools are believed to be very useful for informing, establishing relationships and listening to users.

The role of deputy principals: Perspectives of South African primary school principals and their deputies

2020 ◽  
pp. 174114322097576
Author(s):  
Christa Jansen ◽  
André du Plessis
Keyword(s):  
South African ◽  
Primary Schools ◽  
Structured Interviews ◽  
High Performing Schools ◽  
High Performing ◽  
Roles And Responsibilities ◽  
Primary School Principals ◽  
Management Positions ◽  
Rich Data

Education leadership literature indicates that relatively little attention has been given to the specific duties and responsibilities of South African deputy principals in comparison with other leadership and management positions in schools. As a result, their roles and responsibilities remain vague. The purpose of this study was, therefore, to explore the roles of deputy principals in selected well-resourced fee-paying primary schools. Semi-structured interviews were conducted with the principal and two deputy principals of each of the five participating schools. The participating schools were selected for having a reputation of being high-performing schools and being most likely to provide rich data. The findings suggest that the sub-context of a school is an important factor influencing the role of a deputy principal. In addition, principals play a key role in determining the job description of individual deputy principals. This is often accompanied by purposeful leadership distribution and a reconfiguration of conventional management structures. In addition, deputy principals were generally viewed as ‘principals-in-training’ and their relationship with their principals characterised by shared leadership practices.

scholarly journals Leadership Behaviour in High- Performing Government Boys Secondary Schools in Quetta: A Grounded Theory Analysis

2017 ◽  
Vol 4 (2) ◽  
pp. 153
Author(s):  
Waheed Bahadur ◽  
Amir Bano ◽  
Zarina Waheed ◽  
Abdul Wahab
Keyword(s):  
Grounded Theory ◽  
Secondary Schools ◽  
School Performance ◽  
Leadership Behaviors ◽  
Leadership Behavior ◽  
Theory Approach ◽  
Structured Interviews ◽  
High Performing Schools ◽  
High Performing ◽  
Vice Principals

<em>The performance of schools is highly dependent on the leadership of school heads, and, flexible leaders accelerate school performance. The purpose of this qualitative study was to examine leadership behavior in selected boys’ secondary schools that are performing well. Based on multiple-case study design, four high-performing schools from Quetta were selected as sites. Collectively, four principals, four vice-principals and purposively selected sixteen teachers constituted the sample of the study. The data were collected from semi-structured interviews. For the data analysis, the study relied on grounded theory approach through open-coding, axial coding and selective coding. The findings revealed that the school principals possessed different leadership behaviors, such as changeoriented, relation-oriented and task-oriented behaviors. Moreover, different leadership behaviors contribute to school performance. The implications of the study, recommendations and suggestion are also discussed.</em>

scholarly journals PERAN HUMAS DALAM MEMBANGUN EKSISTENSI POLITEKNIK KELAUTAN DAN PERIKANAN PANGANDARAN

Jurnal Pari ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 19
Author(s):  
Papa samrotul Puadah
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
General Public ◽  
Public Relation ◽  
Information And Communication ◽  
Work Programs ◽  
Source Of Information

Humas merupakan ujung tombak dalam menyampaikan informasi kegiatan yang dilaksanakan, dan program kerja pada suatu institusi. Selain itu, humas sebagai corong atau sumber informasi, yang dituntut kemampuannya dalam menghadapi tantangan dan perubahan zaman yang sangat cepat terutama menghadapi perkembangan teknologi, informasi dan komunikasi. Humas memiliki peranan penting dalam menyampaikan informasi pada khalayak umum. Selain itu humas di tuntut untuk menguasai teknologi informasi dan komunikasi, termasuk di dalamnya media sosial sehingga dapat mengetahui informasi yang sedang ramai dibicarakan. Peran kehumasan dalam membangun eksistensi Politeknik Kelautan dan Perikanan Pangandaran diharapkan dapat memenuhi kebutuhan informasi dan tututan masyarakat. Humas sebagai perpanjangan tangan dari sebuah institusi diharapkan dapat memberikan kontribusi terhadap eksistensinya Politeknik Kelautan dan Perikanan Pangandaran.Public Relations is the spearhead in conveying information on activities carried out, and work programs at an instituation. In addition, public relations as a mouthpiece or source of information, wich is demanded for its ability to face the challengs and changing time very quickly, especially, facing the development of technology, information and communication. Public Relation has an important role in conveying information to the general public. In addition, public relations are demaded to master information and communication technology, including social media do they can find out information that is being talked about. The role of public reations in building the existence of Pangandaran Marine and Fisheries polytechnic is expected to meet the needs of information and public demands. Public Relations ans an extension of an instituation are expected to contribute to the existence of of Pangandaran Marine and Fisheries polytechnic.

scholarly journals Examination of School Principals' Use of Technology and Individual Innovation Behaviors from the Perspectives of Female Teachers

2021 ◽  
Vol 9 (2) ◽  
pp. 30-41
Author(s):  
Pınar MERT
Keyword(s):  
Information And Communication Technologies ◽  
Technology Use ◽  
Research Method ◽  
School Principals ◽  
Communication Technologies ◽  
Educational Effectiveness ◽  
Structured Interviews ◽  
Female Teachers ◽  
Use Of Technology ◽  
Information And Communication

Concepts related to information and communication technologies such as technology use and individual innovation have recently become important concepts to increase educational effectiveness. Therefore, this study aims to examine school principals' use of technology and individual innovative behaviours of female teachers. The qualitative research method and phenomenology design were used in the research. The data were collected through semi-structured interviews, and twenty female teachers working in secondary schools in Ümraniye, Üsküdar, and Ataşehir participated in the study. The data were analysed with content analysis. The main themes resulting from the determined codes are ‘technological goals’, ‘pioneering behaviours’, ‘non-innovative behaviours’, ‘creative behaviours’, ‘traditionalist behaviours’, and ‘encouraging behaviours’.

Systems school leadership: exploring an emerging construct

2014 ◽  
Vol 52 (6) ◽  
pp. 792-811 ◽  
Author(s):  
Haim Shaked ◽  
Chen Schechter
Keyword(s):  
School Leadership ◽  
Systems Thinking ◽  
School Principals ◽  
Structured Interviews ◽  
Effective School ◽  
Content Type ◽  
School Settings ◽  
Direct Observations ◽  
Educational Career ◽  
Principals Perceptions

Purpose – The purpose of this paper is to explore how effective school principals use systems thinking, aiming to present the systems school leadership (SSL) approach – an approach where principals lead schools through the systems thinking concept and procedures. Design/methodology/approach – Participants were 28 Israeli school principals, selected as outstanding leaders by recommendations from their superintendents and according to their schools’ achievements. The study employed semi-structured interviews as well as focus groups. Generating themes was an inductive process, grounded in the various perspectives articulated by participants. Findings – Data analysis generated four main characteristics of SSL: leading wholes; adopting a multidimensional view; influencing indirectly; and evaluating significance. Research limitations/implications – Further research that will explore to what extent and how often principals use systems thinking is required. In addition, replication in various educational contexts is important in order to substantiate the validity of the SSL's characteristics. Beyond principals’ perceptions, more objective measures like direct observations are needed to evaluate actual implementation of SSL in diverse school settings. Practical implications – Identifying the SSL characteristics facilitates the development of practical processes for nurturing SSL in various stages of school leaders’ educational career. Originality/value – This paper provides a useful conceptual and empirical framework to evaluate SSL as a managerial approach.

Upaya Public Relation (PR) dalam Meningkatkan Citra Perusahaan Melalui Sosial Media

2019 ◽  
Author(s):  
Puja Ningsih ◽  
Tia Ayu Ningrum
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Public Awareness ◽  
Corporate Image ◽  
The Public ◽  
Positive Image ◽  
Technological Developments ◽  
Information And Communication ◽  
Use Of Social Media ◽  
A Company

The purpose of this research is to reveal about (1) PR efforts, (2) creating a corporate image (3) the use of social media in building a corporate image. The results showed that the company's image would be better if PR in a company used social media as a tool to inform the company's excellence to the public. Because at this time the public tends to use social media at all levels of age, be it children, spiritual, adult to old age. technological developments allow people to communicate easily. A company must be able to keep abreast of market developments and demands because the movement of information and communication, internal or external knowledge and public awareness increases. Industrial competition requires everything to be communicated transparently. The problem might appear unexpectedly. Small problems can become big if they are not taken seriously. This demand makes the need for Public Relations must use social media in building the company's image. Public Relations emerged as a helper in a crisis and was responsible for developing the company's positive image. Positive images are not simply formed, but efforts are needed to build and maintain them. A positive reputation is a way to get a positive image. The success of Public Relations in gaining publicity can be obtained from harmonious relations with social media in this globalization era.

Administrators’ professional learning via Twitter: the dissonance between beliefs and actions

2016 ◽  
Vol 54 (3) ◽  
Author(s):  
Vincent Cho
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Professional Learning ◽  
Online Community ◽  
Design Methodology ◽  
School Administrators ◽  
The United States ◽  
Future Research ◽  
Structured Interviews ◽  
Practical Implications

Purpose Although there has been increasing optimism about the potential for social media platforms such as Twitter to support educators’ professional learning, it is yet unclear whether such promises hold true. Accordingly, the purpose of this study is to explore school administrators’ use of Twitter for professional learning. Design/methodology/approach This qualitative case study draws data collected from 17 school administrators from throughout the United States and Canada. In addition to individual, semi-structured interviews, administrators’ tweets were collected for two weeks. This resulted in 1460 tweets. Analyses were aimed at perceptions about Twitter, the knowledge shared, and its impact on practice. Findings Findings presented a paradox: although administrators were enthusiastic about the social and professional benefits associated with Twitter, they did not share or apply much knowledge commonly associated with administrator work. Topically, administrators’ tweets tended to focus on technology, rather than other leadership issues. Also, administrators’ informal tweets focused on norms and relationships in the online community, rather than other dimensions to leadership craft. What’s more, leaders were rarely able to point to direct changes in their school policies or practices resulting from Twitter. Research limitations/implications The present study raises issues for future research, including: How do administrators evaluate the expertise of peers or other resources online? How do leaders negotiate conflict or dialogue online? How might leaders leverage social media as public relations tools? Practical implications Whereas popular media have described the benefits of platforms like Twitter in broad strokes, the present study provides a detailed account of the practitioner experience. This account includes not only descriptions of what leaders might (or might not) be learning via Twitter, but also some of the benefits of being able to socialize with colleagues online. Originality/value As social media use has grown, so has interest in using such platforms for professional learning. However, there is a gap in knowledge regarding the strengths and shortfalls facing administrators. This study breaks new ground by comparing Twitter's purported benefits to user's tweets and outcomes.

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