scholarly journals Current Trends in Digital Marketing Communication

Author(s):  
Angela MADAN ◽  
Mihai Ioan Rosca

In the 21st century, businesses and communicators have faced new challenges. In the era of modern technology, internationalization and globalization, marketing communication implements new tools, trends and opportunities. Internet and technological development have opened up the potential for two-way marketing communication and online as well as offline communications are required for companies.

Modern technologies are an indispensable component of the entire space of a person’s life/being, acquiring a new configuration at the beginning of the 21st century. This situation has actualized the ontological anthropological dimension of the technological shifts of the present, transforming human life and vital activity. The objective of the study is to determine the configuration of modern technology, which produces the paradox of total technological being with a danger of “loosing human physicality” and loss of human personality. This situation emphasizes the ambivalence of the relationship “man – technology”: a person actively creates and uses technological products, but at the same time the latter directly affect the formation of his personality. Technologies transform worldview discourses, affirming a new stage in the development of mankind that requires a rethinking of the basic constants of human existence/preservation. It is noted that modern technology is a new intermediary between man and nature; they change not only the natural world, but also “encroach” on human nature that holds danger of transforming a person into an element of engineering/technology. It is also emphasized that in the era of accelerated technologicalization, research discourse focuses on the possibilities of a new augmented and substituted reality. At the same time, a person physically still exists on the platform provided by the Earth, which provokes new problems between them. The impact of technology on nature and man is comprehensive. In this context, the problem of “Being a human being” (Miroslav Popovich) acquires a new sound. The article insists on urgent necessity to find support in a world that is under the control of technological innovation. In this context, the ethical imperative of Hans Jonas “one must be involved in existence” takes on a new meaning. This situation requires a rethinking of the relationship “man – technology – nature” in the coordinates “you should/should not”, which reflects both technological development and the environmental crisis of the beginning of the 21st century. It is emphasized that the ontological anthropological dimension of technological reality provides new opportunities for exploring the relationship “man – Earth”, where the latter is the matrix of human life/being.


Author(s):  
David A Savitz

Abstract Interpreting the results of epidemiologic studies calls for objectivity and rigorous scrutiny, acknowledging the limitations that temper the applicability of the findings to public health action. Current trends have posed new challenges to balancing goal of scientific objectivity and validity with public health applications. The ongoing tension between epidemiology’s aspirations and capability has several sources: the need to overpromise in research proposals, compromising methodologic rigor because of public health importance, defending findings in the face of hostile critics, and appealing to core constituencies who have specific expectations from the research.


2021 ◽  
Vol 199 (1) ◽  
pp. 96-110
Author(s):  
Lesław Wełyczko

The article addresses what seems to be the critical aspects related to the most important competence of a human being in the 21st century – the competence to manage oneself. Nowadays, when life and civilization and technological development have accelerated unbelievably, people find it increasingly challenging to fulfill the social roles entrusted to them. That applies to everyone, but especially to those who have to manage (lead) other people or even entire teams, often forgetting about themselves, their needs, life priorities, and personal development. One should be able to wisely and rationally plan professional development in his/her personal life so as not to lose himself/herself entirely in the surrounding reality, being absorbed only in professional matters and others’ problems. This article indicates the most critical aspects that should be taken into account when planning personal and socio-professional development since only in this way can one feel the fulfillment of both in personal (family) and social and professional life.


2011 ◽  
Vol 3 (3) ◽  
pp. 164-183
Author(s):  
Aleksandar Čučaković ◽  
Biljana Jović

Contemporary technological development (CAD/CAM/CAE, VR, AR, MR) made conventional methods of Descriptive and Constructive Geometry uncompleted. Application and use of new technologies in Constructive geometry requires educational process with the aim to have complete knowledge of all fields that belong to this area. The aspect and results research shows that knowledge acquired in this way by using new technology, develops students' skills that are very important in senior years of studies, particularly in the field of engineering design. Interactive dynamic 3D geometry could not be achieved by conventional ways of studying. The use of modern technology should enable expanding the fields of research as well as preservation of the theoretical knowledge of descriptive geometry.


Author(s):  
Bahman Zohuri

Abstract: The human race has always innovated, and in a relatively short time went from building fires and making stone-tipped arrows to creating smartphone apps and autonomous robots. Today, technological progress will undoubtedly continue to change the way we work, live, and survive in the coming decades. Since the beginning of the new millennium, the world has witnessed the emergence of social media, smartphones, self-driving cars, and autonomous flying vehicles. There have also been huge leaps in energy storage, artificial intelligence, and medical science. We are facing immense challenges in global warming and food security, among many other issues. While human innovation has contributed to many of the problems we are facing, it is also human innovation and ingenuity that can help humanity deal with these issues “New directions in science are launched by new tools much more often than by new concepts. The effect of a concept-driven revolution is to explain old things in new ways. The effect of a tool-driven revolution is to discover new things that have to be explained”. (F. Dyson, 1997 In this article, we review the impact of technology as evolving at beginning of 21st Century on future prospect of Energy demand either renewable or non-renewable form, Economy, to Ecommerce, Education and any other E-related of Modern Technology.


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