Current Trends in Digital Marketing Communication
Keyword(s):
In the 21st century, businesses and communicators have faced new challenges. In the era of modern technology, internationalization and globalization, marketing communication implements new tools, trends and opportunities. Internet and technological development have opened up the potential for two-way marketing communication and online as well as offline communications are required for companies.
Keyword(s):
2020 ◽
Vol 24
(5)
◽
pp. 3553-3578
2009 ◽
Vol 22
(4)
◽
pp. 376-384
◽
2002 ◽
Vol 23
(6)
◽
pp. 294-296
◽
2021 ◽
Vol 199
(1)
◽
pp. 96-110
2020 ◽
Keyword(s):