scholarly journals STRATEGI BAURAN PEMASARAN ( MARKETING MIX ) DALAM PERSPEKTIF SYARIAH

2021 ◽  
Vol 2 (1) ◽  
pp. 15-26
Author(s):  
Endang Rahim ◽  
Roni Mohamad
Keyword(s):  
Competitive Strategy ◽  
Marketing Mix ◽  
Study Data ◽  
Important Task ◽  
Literature Study ◽  
Marketing Mix Strategy ◽  
Review Study ◽  
Implementation Stage ◽  
Strategy Marketing

Business activities are activities that require serious understanding, starting from planning what will be done, the implementation stage and the stage of monitoring a business being run. In running a business, the important task of marketers is to be able to provide what is needed by the community, both consumers and customers. In order for a business or business that is run to be successful, it would be nice to have an appropriate competitive strategy. This study aims to provide a study and analysis of the marketing mix strategy (Marketing Mix) in the sharia perspective. This type of research is a literature study, data is collected by conducting a review study of previous research journals that are relevant to this research.

scholarly journals ANALISIS STRATEGI MARKETING MIX DAN VOLUME PENJUALAN PADA USAHA SAOS SAMBAL GANDA SARI MUARA BULIAN

2017 ◽  
Vol 1 (1) ◽  
pp. 171
Author(s):  
Jasasila Jasasila
Keyword(s):  
Volume Growth ◽  
Marketing Mix ◽  
Sales Volume ◽  
Sources Of Information ◽  
Literature Study ◽  
Promotion Strategy ◽  
The Road ◽  
Marketing Mix Strategy ◽  
On The Road ◽  
Strategy Marketing

This study aims to determine the development of sales volume on the business of Sambal Ganda Sari Muara Bulian, to know the application of marketing mix strategy on Saos Sambal Ganda Sari Muara Bulian and to analyze Marketing Mix Strategy and Sales Volume on Saos Sambal Ganda Sari Muara Bulian. In this study the authors use descriptive and inductive data collection methods. To complete the accuracy of the results of research then in this study the authors use literature study, where the authors look for sources of information through writing both in the form of journals and articals associated with the research topic undertaken. From the analysis result, it can be seen that in general the product of sambal sauce has a good sales growth, where in the year of 2013 there is an increase of sales volume 13.65%, so also in the year 2014 there was an increase of 15.95%, significant sales volume growth occurred in 2015 where the increase reached 20.42% compared to the previous year, although in 2016 the development of Saal Sambal Ganda Sari Muara Bulian sales was not as much as the previous year which was 13.65% but the sales volume increased by 41,000 units. Strategy Marketing Mix on the road Strategy by saos sambal Ganda Sari business consists of, product strategy, Pricing Strategy, Promotion Strategy and Promotional Channel StrategyKeywords: Strategy; Marketing Mix; sales

scholarly journals Pengaruh strategi bauran pemasaran terhadap harga pada home industri jenang “Mirah” Ponorogo

2017 ◽  
Vol 5 (2) ◽  
pp. 184
Author(s):  
Prasetiyani Ika Saputri
Keyword(s):  
Linear Regression ◽  
Marketing Mix ◽  
Price Increase ◽  
Sampling Techniques ◽  
Simple Linear Regression ◽  
Significance Level ◽  
Research Hypothesis ◽  
Marketing Mix Strategy ◽  
Strategy Marketing

<p><em>Of this study was to determine the marketing mix strategy in Home Industry Jenang "MIRAH" in Ponorogo, to determine the pricing of products in Home Industry Jenang "MIRAH" in Ponorogo. Marketing Mix Strategy is one factor in the price. The samples in this study using sampling techniques saturated as many as 39 people. </em><em>Sampling using </em><em>techniques </em><em>sampling. Results of simple linear regression Y = 43,477 + 0,558 X, meaning that if the price increase of 1%, then </em><em>marketing mix strategy </em><em>will increase by 0,558 if other factors held constant. It is obtained from t</em><em>count </em><em>on </em><em>marketing mix strategy </em><em>variable (X) is 9,440 with 0,000</em></p><p><em>signifkansi level. Because 9,440 &gt;1,68488 and 0.000 &lt; 0.05, which expressed their rejection of Ho means the marketing mix strategy effect on price. It can be concluded that t</em><em>hitung </em><em>&gt; t</em><em>table </em><em>ie, greater than t table of a significance level of 0.000 t less than 0.05 then the research hypothesis reject Ho and accept Ha. While the results of R</em><em>2 </em><em>of 0.670, indicating that 67% strategy marketing mix variables influenced the price, while the remaining 33% is influenced by other factors not examined. Conclusion there is the effect of strategy marketing mix on price satisfaction in </em><em>Home Industry Jenang "MIRAH" in Ponorogo.</em></p>

scholarly journals THE MARKETING STRATEGIES & IMPROVED OPTIMIZATION OF COMPETENCE OF ENTREPRENEURSHIP: SURVEY OF SMALL AND MEDIUM BUSINESS IN INDONESIA CERAMIC ICONIC PRODUCTS

2019 ◽  
Author(s):  
Dede Romlah Oktini
Keyword(s):  
Competitive Advantage ◽  
Structural Equation ◽  
Total Sample ◽  
Marketing Mix ◽  
Direct Influence ◽  
West Java ◽  
Market Strategy ◽  
Marketing Mix Strategy ◽  
Entrepreneurial Competencies ◽  
Strategy Marketing

This study was conducted to determine the effect of market strategy, marketing mix strategy and entrepreneurial competencies to competitive advantage of marketing and its implications on the performance of ceramic iconic product marketing in West Java. The total sample of 220 respondents, the owners of small and medium-scale ceramic enterprises in West Java. The sampling method used power analysis techniques. Data collected through observation, interviews and surveys using questionnaires instrument closed and open. The analytical method used is Structural Equation Model. The results found that the influence of the entire independent variables significantly influence the intervening variable, and the effect of intervening variables significantly influence the independent variable. The amount of direct influence on competitive advantage strategy marketing market by 3.8%, the magnitude of the direct influence of marketing mix strategy on competitive advantage of marketing at 11.5%, the magnitude of the direct influence of entrepreneurial competencies to competitive advantage of marketing by 15.6%. The magnitude of the direct effect of the competitive advantage of marketing to marketing performance by 9.1%. Sequentially important variable is the competence of entrepreneurship, marketing mix strategy, market strategy, marketing competitive advantage. Marketing competitive advantage is influenced by market strategy, marketing mix strategy and entrepreneurial competence by 65%, while the remaining 35% are influenced by other factors (ceteris paribus). To 5 hypothesis proposed in this study were all found

scholarly journals ANALISIS MARKETING MIX PADA PRODUK INDOMIE DI KOTA BIMA

2021 ◽  
Vol 4 (1) ◽  
pp. 171-176
Author(s):  
Sri Ernawati
Keyword(s):  
Quantitative Data ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Study Data ◽  
Research Data ◽  
Primary Data ◽  
Literature Study ◽  
Data Source ◽  
Product Marketing ◽  
The City

This study aims to determine the product marketing mix of Indomie products in the city of Bima. The type of research used is descriptive, the research location is in the city of Bima. The population in this study are all consumers who have bought Indomie products, the sample in this study amounted to 100 people with a purposive sampling technique. The research instrument used a questionnaire with a Likert scale measurement. The type of data used in this study was quantitative data with the research data source, namely primary data. Data collection techniques are observation, questionnaires and literature study. Data analysis using one sample t test. The results showed that the product marketing mix of Indomie products in Bima City was above the predetermined criteria of 75% (Good)

Literature Study –Data Mining Techniques on Detecting Fradulent Activities in Credit Card

2017 ◽  
Vol 6 (10) ◽  
pp. 60
Author(s):  
S. K. Saravanan ◽  
G. N. K. Suresh Babu
Keyword(s):  
Data Mining ◽  
Credit Card ◽  
Data Transfer ◽  
Study Data ◽  
Time Requirement ◽  
Literature Study ◽  
Data Mining Techniques ◽  
Online Transactions ◽  
Secured Data ◽  
Credit Card Usage

In contemporary days the more secured data transfer occurs almost through internet. At same duration the risk also augments in secure data transfer. Having the rise and also light progressiveness in e – commerce, the usage of credit card (CC) online transactions has been also dramatically augmenting. The CC (credit card) usage for a safety balance transfer has been a time requirement. Credit-card fraud finding is the most significant thing like fraudsters that are augmenting every day. The intention of this survey has been assaying regarding the issues associated with credit card deception behavior utilizing data-mining methodologies. Data mining has been a clear procedure which takes data like input and also proffers throughput in the models forms or patterns forms. This investigation is very beneficial for any credit card supplier for choosing a suitable solution for their issue and for the researchers for having a comprehensive assessment of the literature in this field.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

Kebijakan Badan Narkotika Nasional Dalam Penanggulangan Narkoba Wilayah Perbatasan

2020 ◽  
Vol 3 (1) ◽  
pp. 20-31
Author(s):  
Novana Veronica Julenta Kareth ◽  
Reni Shintasari
Keyword(s):  
Central Government ◽  
Descriptive Analysis ◽  
Study Data ◽  
Eastern Region ◽  
Analysis Model ◽  
Literature Study ◽  
Qualitative Descriptive ◽  
Multi Stakeholder ◽  
Collection Methods

This paper aims to determine the policies implemented by the Papua National Narcotics Agency against drug trafficking. This article is a qualitative descriptive study. Data collection methods through interviews and literature study. Data analysis using descriptive analysis model. The results showed that the role of BNN Papua is very central in the eastern region and the Indonesian border. The policies that have been planned by BNN with multi-stakeholder have been implemented, but the new modes adopted by the international network vary. The drug subscription policy cannot be carried out by one institution only, it needs to be supported by other government agencies and the community. The need for a serious role for the regional and central government in both preventive efforts and subscription programs in synergy with the Papua Provincial BNN.

Model Pemberdayaan Masyarakat di Kabupaten Purbalingga: Dinamika Program dan Reorientasi Kebijakan Pengembangan

2012 ◽  
Vol 10 (2) ◽  
pp. 179-191
Author(s):  
Renny Savitri
Keyword(s):  
Community Development ◽  
Positive Impact ◽  
National Policy ◽  
Study Data ◽  
Field Trips ◽  
Exploratory Research ◽  
Development Programs ◽  
Literature Study ◽  
Decentralization Policy ◽  
Empowerment Practice

The decentralization policy has long been implemented in Indonesia, but issues related to community development was still a serious problem. Hence the concept of community-based development became the most attentive development concept meantime. This study was conducted in 2010 in Purbalingga Regency. This study used descriptive and exploratory research method. Data collection was done through in-depth interviews, discussions, field trips, and literature study. Data obtained were analyzed using qualitative research methods. The result shows that the implementation of regional autonomy increased empowerment practice both in quantity and quality. Developing empowerment models are Program PNPM Mandiri Pedesaan, TMMD, PKP, Puspahastama, and Desa Sehat Mandiri. Implementation of community development programs generates a positive impact on society both physical and nonphysical. Many problems encountered in community development programs, for instance in terms of the policy, planning, implementation, financial, human resources, and coordination. Amongst all those problems, we expected that in the future there will be a national policy which able to integrate and synergize all government levels and units, and also stakeholders in the implementation of community development programs.

scholarly journals Does Marketing Success Factors Influence Private College Admission? Evidence From Malaysia

2019 ◽  
Vol 10 (5) ◽  
pp. 440
Author(s):  
Zalina Zainudin ◽  
Mohd Faiq Bin Abdul Fattah ◽  
Sheikh Muhamad Hizam Sheikh Khairudin
Keyword(s):  
Private Colleges ◽  
Significant Relationship ◽  
Structural Equation ◽  
Success Factors ◽  
College Admission ◽  
Marketing Mix ◽  
Private College ◽  
Physical Evidence ◽  
Marketing Mix Strategy ◽  
The Relationship

Private colleges are predicted to be presented with many opportunities as well as challenges in the coming years. Admission pressures become one of the challenges face by most of Private Colleges in Malaysia. Lacking of marketing mix strategy are claimed to contribute to this admission pressure. This study was conducted firstly, to determine the relationship between marketing success factors (Price, Place, Product, Promotion, People, Process, Physical Evidence, Partnership, Publication and Conference, Presentation and Extracurricular Program) with the marketing mix strategy of private colleges. Secondly, to determine the relationship between Marketing Mix Strategy with Private College Admission. Similarly, in this study, these 11Ps are the success factors of private college marketing mix strategy in influencing student to study in private colleges. Structural Equation Model (SEM) is conducted to estimate the effects of the main construct on its subcontracts, exogeneous and endogenous variables and its significant relationship. The result found the factors with the highest percentage of variation in contributing to Marketing Mix Strategy are Promotion, Product, Place, Price, Process, Partnership, Presentation, People, Physical Evidence, Publication and Conference and lastly Extracurricular Program. Thus, concluding that 11Ps Marketing Mix Strategy has a significant relationship with Private College Admissions. National private colleges can create a strategy based on the marketing mix strategy in competing for students. The study area is Malaysia, and it was conducted over a sample of 366 executive and marketing officers as the respondents.

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