scholarly journals How Does Audio Marketing Work?

2021 ◽  
pp. 22-28
Author(s):  
Tsai-Fa(TF) Yen
Keyword(s):  
New Media ◽  
Market Analysis ◽  
Future Research ◽  
Market Size ◽  
Induction Method ◽  
Growth Trend ◽  
Target Marketing ◽  
Relative Lack ◽  
Marketing Analysis ◽  
Marketing Data

Audio marketing is an important part of new media marketing. Its estimated market size increases by 44 times within seven years, and the growth trend of the industry is explosive. However, within a decade of development, there are still many problems to be solved. The purpose of this paper is to verify the significance, problems and countermeasures of audio marketing. Data was collected by literature retrieval and induction method was employed for analysis and interpretation. Findings show that the main problems of audio marketing are focused on audio content production (audio products/services) and platform management, and there is a relative lack of discussion on audio market analysis and target marketing analysis. Finally, it is suggested that future research should start from these two directions and give recommendations on audio marketing.

scholarly journals Public service media in the age of SVoDs: A comparative study of PSM strategic responses in Flanders, Italy and the UK

2021 ◽  
pp. 016344372097290
Author(s):  
Alessandro D’Arma ◽  
Tim Raats ◽  
Jeanette Steemers
Keyword(s):  
New Media ◽  
Public Service ◽  
Government Support ◽  
Market Size ◽  
Online Video ◽  
Competitive Displacement ◽  
Strategic Responses ◽  
Streaming Services ◽  
The Uk ◽  
Different Levels

Netflix and other transnational online video streaming services are disrupting long-established arrangements in national television systems around the world. In this paper we analyse how public service media (PSM) organisations (key purveyors of societal goals in broadcasting) are responding to the fast-growing popularity of these new services. Drawing on Philip Napoli’s framework for analysing strategic responses by established media to threats of competitive displacement by new media, we find that the three PSM organisations in our study exhibit commonalities. Their responses have tended to follow a particular evolution starting with different levels of complacency and resistance before settling into more coherent strategies revolving around efforts to differentiate PSM offerings, while also diversifying into activities, primarily across new platforms, that mimic SVoD approaches and probe production collaborations. Beyond these similarities, however, we also find that a range of contextual factors (including path-dependency, the role and status of PSM in each country, the degree of additional government support, cultural factors and market size) help explain nuances in strategic responses between our three cases.

The Effect of Statistics on Enjoyment and Perceived Credibility in Sports Media

2021 ◽  
pp. 216747952199839
Author(s):  
Dustin Hahn
Keyword(s):  
New Media ◽  
Future Research ◽  
Media Industry ◽  
Sports Media ◽  
Perceived Credibility ◽  
Competitive Environments ◽  
Dependent Variables ◽  
Media Source ◽  
The Impact

Evolving media landscapes toward increasingly diverse and competitive environments in both traditional and new media requires producers regularly examine the quality of their productions. One growing line of research identifies the increasing presence and significance of statistics in sports media programming. This experiment measures the effect of statistics on enjoyment and perceived credibility by sport consumers while considering level of fanship, media source, and variations in placement within Instagram posts. Results uncover evidence that validates previous observations about statistics in media while contradicting others. Specifically, findings reveal that statistics enhance enjoyment and improve perceived credibility. Observations were consistent across fanship level. However, additional findings also suggest media source and placement of statistics influences both enjoyment and credibility as well. For both dependent variables, statistics in both the Instagram caption and image yielded significantly greater enjoyment and credibility than some other conditions including posts without statistics at all. The impact of these and other findings on sports media industry and scholarship, along with limitations and directions for future research, are discussed.

Market Size Growth Survival in Multi-Generation Technology Environment: A Predictive Review of the Indian Air-Conditioner and Refrigerator Industry

2019 ◽  
Vol 9 (5) ◽  
pp. 132-146
Author(s):  
Ayan Chattopadhyay ◽  
Somarata Chakraborty
Keyword(s):  
Time Series Data ◽  
Series Data ◽  
Market Size ◽  
Air Conditioner ◽  
Growth Trend ◽  
Sarima Model ◽  
Technology Products ◽  
Univariate Time Series ◽  
Size Growth ◽  
Generation Technology

The ensuing paper aims to explore the future growth pattern of the market size of air-conditioner and refrigerator industry in India. Though this industry has witnessed phenomenal growth in the past, with multi-generation technology products driving it, its growth has remained erratic in nature. This paper also ratifies if the industry would survive the existing market size growth trend. In this predictive assessment, univariate time series data of net sales, collected from CMIE, is used. The data, spreading across 14 years, have 56 observations and exhibit both trend and seasonality. Forecast of market size is made using the best model derived from comparative approaches that include SARIMA, triple exponential smoothing and neural network. SARIMA model is found to best fit the historical data for predictive purpose and the study outcome suggests market size to grow till 2020. Finally, Weibull’s function is used to analyze reliability of the forecast results which indicates diminishing trend of the market size growth. Finally, it is concluded that the current erratic nature of market size growth would disappear.

The Politics of Memory

2014 ◽  
Author(s):  
Nicole Maurantonio
Keyword(s):  
National Identity ◽  
New Media ◽  
Consumer Culture ◽  
Future Research ◽  
Politics Of Memory ◽  
Monuments And Memorials

This chapter considers the definitional and disciplinary politics surrounding the study of memory, exploring the various sites of memory study that have emerged within the field of communication. Specifically, this chapter reviews sites of memory and commemoration, ranging from places such as museums, monuments, and memorials, to textual forms, including journalism and consumer culture. Within each context, this chapter examines the ways in which these sites have interpreted and reinterpreted traumatic pasts bearing great consequence for national identity. It concludes with a discussion of the challenges set forth by new media for scholars engaging in studies of the politics of memory and identifies areas worthy of future research.

scholarly journals Pamięć w kulturze teraźniejszości

2016 ◽  
Vol 60 (4) ◽  
pp. 121-141
Author(s):  
Elżbieta Tarkowska
Keyword(s):  
Popular Culture ◽  
New Media ◽  
Collective Memory ◽  
Communication Technologies ◽  
Future Research ◽  
Contemporary Culture ◽  
The Past ◽  
Cultural Phenomenon ◽  
Social Time ◽  
Media And Communication

One of the most substantial interdisciplinary topics in the study of contemporary culture is change in social time, which is expressed in the compression of time (and space) and changing relationships between the past, present, and future. Research and analysis situate the present in an exceptional position in contemporary culture, providing us with the term ‘culture of the present.’ At the same time, however, we are dealing with a phenomenon labeled the ‘explosion of memory’—an astounding multidirectional and multifaceted rise in interest in the past. It is therefore worthwhile to investigate the structures and mechanisms of collective memory, as well as how the past is defined in contemporary culture, from the perspective of time as a social and cultural phenomenon. Questions should be asked regarding the mechanisms that unite the dominance of the present in culture with a rising interest in the past. The perspective of social time reveals that the ‘culture of the present,’ the current dominating forms of memory intensification, and the heightened awareness of the past, are influenced by the same or similar factors. These include new media and communication technologies, as well as consumption and popular culture, which change the structure of time, condense the time horizon, alter the manner in which the past is experienced, and modify the mechanisms of collective memory.

Social Interactive Media and Virtual Community Practices

2010 ◽  
pp. 443-452
Author(s):  
Demosthenes Akoumianakis
Keyword(s):  
New Media ◽  
Research And Development ◽  
Social Practice ◽  
Reference Model ◽  
Social Computing ◽  
Interactive Media ◽  
Virtual Community ◽  
Future Research ◽  
Community Practice ◽  
Synergistic Combination

This chapter attempts to consolidate concepts, ideas and results reported in this volume in an effort to synthesize an agenda and sketch a roadmap for future research and development on virtual community practices facilitated by synergistic combination of social interactive media. In this endeavor, the author revisits the notions of new media, communities and social practice, in the light of the preceding chapters and with the intention to pickup seemingly heterogeneous concepts and sketch the puzzle of social interactive media and virtual community practice. The ultimate target is to make inroads towards a reference model for understanding and framing online social practice under the different regimes constituted by new media and social computing.

Substance Use and the Media

2015 ◽  
Author(s):  
Cristel Antonia Russell ◽  
Dale W. Russell ◽  
Joel W. Grube
Keyword(s):  
Substance Use ◽  
New Media ◽  
Good Evidence ◽  
Future Research ◽  
Entertainment Media ◽  
Media Campaigns ◽  
Tobacco Marketing ◽  
Product Placements ◽  
Alcohol Marketing ◽  
Smoking Behaviors

This chapter reviews the research relating to substance use portrayals and marketing in media. Research suggests that alcohol and tobacco marketing through traditional advertising, but also through product placements in film and television and other new forms of promotion, are prevalent. Youth may be especially exposed to these marketing efforts. New interactive electronic media, including social media, mobile phones, and games are increasingly important marketing tools. Overall, there is good evidence that exposure to tobacco marketing and portrayals are related to smoking behaviors, especially among youth. Evidence regarding exposure to alcohol marketing and portrayals also indicates that it is correlated with drinking behaviors among youth. Less is known about the effects of exposure to other substance use portrayals or about new media. There is some evidence that social marketing through media campaigns or entertainment media may have socially desirable effects. Future research should focus on emerging media and marketing techniques.

The Marketing of Legal Services

1981 ◽  
Vol 45 (2) ◽  
pp. 123-134 ◽  
Author(s):  
Donna K. Darden ◽  
William R. Darden ◽  
G. E. Kiser
Keyword(s):  
Decision Making ◽  
Life Cycle ◽  
Distribution System ◽  
Market Analysis ◽  
Legal Services ◽  
Marketing Analysis ◽  
Delivery Of Services

This article takes a marketing analysis perspective of the distribution of legal services. A study of the demographic, personal, and life cycle characteristics of users and nonusers of legal services reveals that users are still primarily those with money and prestige. Some difference is found in the ways the two groups perceive important characteristics of lawyers for decision making purposes and in their perceptions of what potential legal needs are the most important. The problem of unevenness in the distribution system is seen as a marketing one. Suggestions as to how the delivery of services can be improved to present nonusers are made, based on market analysis.

scholarly journals Social Media and Self-curatorship: Reflections on Identity and Pedagogy through Blogging on a Masters Module

Comunicar ◽  
2012 ◽  
Vol 19 (38) ◽  
pp. 83-91 ◽  
Author(s):  
John Potter ◽  
Shakuntala Banaji
Keyword(s):  
Social Media ◽  
New Media ◽  
Digital Media ◽  
Learning Experience ◽  
Course Evaluation ◽  
Project Work ◽  
Future Research ◽  
Innovative Learning ◽  
On Line ◽  
Medios Sociales

The widespread uses of social media have been celebrated as a unique opportunity to redesign innovative learning environments that position students at the center of a participatory, multiliteracy and peer learning experience. This article problemitizes the connection between the social uses of new media and relevant educational practices and proposes more rigorous theoretical frames that can be used to guide future research into the role of social media in education. This article reports on a case study of a small group of students who use an online module to study media, culture and communication as part of a wider master’s programme. The students were invited to reflect in a more reflexive and theoretical manner than is commonly used in a standard course evaluation about their experiences of engaging with social media as both the medium and the subject of the course. The article discusses the student experience as it unfolded in the context of an assessed piece of project work. In discussing the findings the authors locate the arguments in the context of debates about new literacies, pedagogy and social media as well as in an emergent theory of self-curatorship as a metaphorical frame for understanding the production and representation of identity in digital media.El uso de los medios sociales se ha extendido notablemente y se considera ya como una oportunidad única para el diseño de entornos innovadores de aprendizaje, donde los estudiantes se conviertan en protagonistas de experiencias de multialfabetización participativas y entre iguales. El trabajo cuestiona la conexión entre los usos sociales de los nuevos medios y las prácticas educativas relevantes, y propone marcos teóricos más rigurosos que puedan orientar en futuras investigaciones sobre el papel de los medios sociales en la educación. El trabajo reflexiona sobre el estudio de caso llevado a cabo en un grupo de alumnos en un módulo on-line como parte de un programa de máster sobre medios de comunicación, cultura y comunicación. Se invitó a los estudiantes a desenvolverse en estrategias de evaluación más allá de las convencionales, con el fin de teorizar y reflexionar sobre sus experiencias con los medios sociales como soporte y materia del curso. El artículo analiza la experiencia de los estudiantes evaluados en el conjunto del proyecto. Durante la exposición de resultados, los autores situaron los argumentos en el contexto del debate sobre las nuevas alfabetizaciones, la pedagogía y los medios sociales, así como en el marco de la teoría emergente de la autogestión del individuo en estos contextos, como marco metafórico para comprender la producción y la representación de la identidad en los medios digitales.

scholarly journals The Elements Way: Empowering Parents, Educators, and Mentors in the Age of New Media

10.28945/3702 ◽  
2017 ◽  
Vol 14 ◽  
pp. 101-119 ◽  
Author(s):  
Gila Cohen Zilka
Keyword(s):  
At Risk ◽  
New Media ◽  
Children And Adolescents ◽  
Success Factors ◽  
Goal Achievement ◽  
Immigrant Children ◽  
Future Research ◽  
Self Awareness ◽  
Behavioral Models ◽  
Educational Method

Aim/Purpose: This study was designed to examine the effectiveness of mentor’s work with immigrant children and adolescents at risk, using the Elements Way. Background: The New Media offers our “screen kids” a lot of information, many behavioral models, and a new type of social communication. The Elements Way is an educational method designed to enhance openness, development, breakthroughs, goal achievement, and transformation in the age of media and social networks. Methodology: The Elements Way was developed following research on communication in the diversified media, especially new media such as Facebook, WhatsApp, and television reality shows, and the study is an examination of the effectiveness of mentors’ work with immigrant children and adolescents at risk, using the Elements Way. All mentors had been trained in the Elements Way. The study population included 640 mentors working with immigrants’ children in Israel. The work was conducted in 2010-2013. The mixed-methods approach was selected to validate findings. Contribution: Empowering children and enhancing their ability to cope; Creating openness and sharing, making children more attentive to the significant adults in their lives; Supporting children who face the complex reality that characterizes our age. Findings: Significant differences were found in the mentors’ conduct with the children. Work programs were designed and implemented with care and consistency, and mentors succeeded in generating change within the children and achieving desired goals. Of the 640 participating mentors, 62 were not able to promote the child, and interviews with them revealed that their work with the children was not consistent with the Elements Way and began from a different vantage point. Recommendations for Practitioners: Success factors: Self-awareness and awareness of one’s surroundings. Empathy. Willingness to engage in significant interactions. Self-cleansing and self-reflection. Ability to engage in a personal and interpersonal dialogue. Ability to accept and contain the child. Cooperation with the child in creating a work program and assisting the child to achieve the goals that were set in the program. Recommendation for Researchers: Future studies should focus on analyzing the discussions of children and adolescents, to add depth to our insights regarding children and adolescents’ perception of the mentors’ work from their perspective. Impact on Society: Finding the “keys” to openness, development, goal achievement, and transformation in our work with “screen kids.” Future Research: Studies that are designed to examine the effectiveness of mentor’s work with immigrant children and adolescents at risk, using the Elements Way.

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