When Ideas Generate Value: How LEGO Profitably Democratized Its Relationship with Fans

Creativity in the Digital Age - Springer Series on Cultural Computing ◽

10.1007/978-1-4471-6681-8_9 ◽

2015 ◽

pp. 159-170 ◽

Cited By ~ 1

Author(s):

Vlada Botoric

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