Marketing and Advertising in E-Commerce

Springer Texts in Business and Economics - Electronic Commerce ◽

10.1007/978-3-319-10091-3_9 ◽

2015 ◽

pp. 403-456 ◽

Cited By ~ 4

Author(s):

Efraim Turban ◽

David King ◽

Jae Kyu Lee ◽

Ting-Peng Liang ◽

Deborrah C. Turban

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