A Pedagogical Perspective for Creating Value Via a Better Understanding of Behavioral Demand–Abstract

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-11885-7_33 ◽

2014 ◽

pp. 133-133

Author(s):

William B. Dodds ◽

Kenneth A. Hunt

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