An Analysis of the Basic Determinants of Starch Readership Scores

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17049-7_64 ◽

2015 ◽

pp. 313-317

Author(s):

Ernest F. Cooks ◽

Katherine A. Stucky

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