Extending the Context of Innovation: The Co-creation and Institutionalization of Technology and Markets

Innovating in Practice ◽

10.1007/978-3-319-43380-6_3 ◽

2016 ◽

pp. 43-57 ◽

Author(s):

Melissa Archpru Akaka ◽

Stephen L. Vargo ◽

Heiko Wieland

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