A Motley Pattern Of Sales-marketing Integration

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-50008-9_194 ◽

2017 ◽

pp. 718-720

Author(s):

Avinash Malshe ◽

Ravipreet Sohi ◽

Michael Krush

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