The Customer is not Always Right? A Study on the Trustworthiness of Ewom Senders

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-50008-9_228 ◽

2017 ◽

pp. 835-835

Author(s):

Andreas Munzel ◽

Anton Meyer ◽

Kathrin Feigl

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