Arousal or Not? The Effects of Scarcity Messages on Online Impulsive Purchase

Lecture Notes in Computer Science - HCI in Business, Government and Organizations. Supporting Business ◽

10.1007/978-3-319-58484-3_3 ◽

2017 ◽

pp. 29-40 ◽

Cited By ~ 1

Author(s):

Junpeng Guo ◽

Liwei Xin ◽

Yi Wu

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