Measurement of Profit Losses from Brand Damage: The Case of an Unlisted Company

The Impact of Globalization on International Finance and Accounting - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-68762-9_19 ◽

2017 ◽

pp. 173-180

Author(s):

Tomáš Krabec ◽

Romana Čižinská

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