Emergence of the Leader-Follower Structure Among Consumers: What Type of Consumers Would Be the Most Influential in the Marketplace?

Advancing Social Simulation: The First World Congress ◽

10.1007/978-4-431-73167-2_12 ◽

2008 ◽

pp. 117-128

Author(s):

Makoto Mizuno ◽

Shoichiro Inoue ◽

Masami Noguchi

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