A meta-analysis of national brand and store brand cross-promotional price elasticities

1995 ◽  
Vol 6 (4) ◽  
pp. 275-286 ◽  
Author(s):  
Raj Sethuraman
Keyword(s):  
Meta Analysis ◽  
Store Brand ◽  
National Brand ◽  
Price Elasticities

Store-brand introduction and production arrangement in the presence of multiple retailers

2020 ◽  
Vol 54 (3) ◽  
pp. 827-843 ◽  
Author(s):  
Rong Cheng ◽  
Weimin Ma ◽  
Hua Ke
Keyword(s):  
Game Theory ◽  
Real World ◽  
Stackelberg Games ◽  
Store Brand ◽  
Store Brands ◽  
National Brand ◽  
Model Interaction ◽  
National Brands ◽  
The Real ◽  
Retailing Business

Store brands play an increasingly important role in retailing business, leading more and more retailers to introduce store brands. Abundant research focuses on competition between store brands and national brands and counterstrategies that national-brand manufacturers can take to counter store-brand introduction. A little research studies the store-brand production issue, however, all under single-retailer scenarios. To approach the real world, we employ game theory to model interaction between a national-brand manufacturer and multiple locally monopolist retailers, one of whom has capability and motivation to introduce a store brand. Five Stackelberg games are build and solved to investigate: how the presence of the non-store-brand retailers affects the store-brand retailer’s decision on and profitability in the store-brand introduction; how the store-brand retailer should arrange store-brand production; whether there is a win–win situation where both the store-brand retailer and the national-brand manufacturerare better off with the latter producing the store brand. Accordingly, our study offers a novel rationale for why so many, especially leading, national-brand manufacturers are involved in the store-brand production. Some useful managerial suggestions are proposed on the store-brand introduction and production arrangement.

scholarly journals Irrigation water demand: A meta-analysis of price elasticities

2006 ◽  
Vol 42 (1) ◽  
Author(s):  
Susanne M. Scheierling ◽  
John B. Loomis ◽  
Robert A. Young
Keyword(s):  
Irrigation Water ◽  
Water Demand ◽  
Meta Analysis ◽  
Price Elasticities ◽  
Irrigation Water Demand

GAMBLING DEMAND: A META-ANALYSIS OF THE PRICE ELASTICITY

2015 ◽  
Vol 9 (1) ◽  
pp. 13-22
Author(s):  
Craig Arthur Gallet
Keyword(s):  
Price Elasticity ◽  
Regional Differences ◽  
Meta Analysis ◽  
Casino Gambling ◽  
Horse Racing ◽  
Absolute Value ◽  
Price Elasticities ◽  
Casino Gaming ◽  
Model Features ◽  
Price Responsiveness

Many studies have examined the demand for gambling, providing roughly 200 estimates of the price elasticity associated with horse racing, casino gaming, and the lottery.  Treating these price elasticities as observations of the dependent variable in a meta-regression model, several features of the literature are found to influence the price responsiveness of gambling.  For instance, the price elasticity of casino gambling is lowest in absolute value, while the price elasticities of horse racing and the lottery are of similar value.  Also, not only are there regional differences in the price elasticity of gambling, but other model features, such as the functional form of gambling demand, are found to influence the price elasticities. 

Factors Influencing Consumer Behaviour towards Store Brand: A Meta-Analysis

2012 ◽  
Vol 54 (3) ◽  
pp. 407-430 ◽  
Author(s):  
Xiaojun Fan ◽  
Yi Qian ◽  
Pei Huang
Keyword(s):  
Consumer Behaviour ◽  
Brand Management ◽  
Meta Analysis ◽  
Product Category ◽  
Future Research ◽  
Store Brand ◽  
Store Brands ◽  
Related Factors ◽  
Price Consciousness

In order to improve the effectiveness of store brand management, this study presents a meta-analysis that aggregates empirical findings from the literature on consumer behaviour towards store brands. First, the study provides a quantitative summary of bivariate findings regarding the way consumer-related factors influence store brand success. Second, the authors analyse the moderating effect of market context, product category and data type on store brand success. The resulting analysis suggest that price consciousness, quality consciousness, familiarity with store brands and perceived quality of store brands are the four most important factors that significantly influence consumer behaviour towards store brands. Market context and product category also exert significant moderating effects on the influence of some factors on consumer behaviour towards store brands. On the basis of these findings, this study concludes with a discussion of practical implications and possible directions for future research.

New Empirical Generalizations on the Determinants of Price Elasticity

2005 ◽  
Vol 42 (2) ◽  
pp. 141-156 ◽  
Author(s):  
Tammo H.A. Bijmolt ◽  
Harald J. Van Heerde ◽  
Rik G.M. Pieters
Keyword(s):  
Price Elasticity ◽  
Analytical Study ◽  
Meta Analysis ◽  
Price Elasticities ◽  
Product Categories ◽  
Pricing Decisions ◽  
Null Result ◽  
Research Findings ◽  
The Difference ◽  
Empirical Generalizations

The importance of pricing decisions for firms has fueled an extensive stream of research on price elasticities. In an influential meta-analytical study, Tellis (1988) summarized price elasticity research findings until 1986. However, empirical generalizations on price elasticity require modifications because of (1) changes in market characteristics (i.e., characteristics of brands, product categories, and economic conditions) and (2) changes in the research methodology used to assess price elasticities. Therefore, the authors present a meta-analysis of price elasticity with new empirical generalizations on its determinants. Across a set of 1851 price elasticities based on 81 studies, the average price elasticity is −2.62. A salient finding is that over the past four decades, sales elasticities have significantly increased in magnitude, whereas share and choice elasticities have remained fairly constant. The authors find that accommodating price endogeneity has a strong (magnitude-increasing) impact on price elasticities. A striking null result is that accounting for heterogeneity does not affect elasticities significantly. The authors also present an analysis that explains the difference between their findings and Tellis's findings, and they indicate which new price elasticity studies are most desirable.

Go Upscale? Quality Competition between National Brand and Store Brand

2018 ◽  
Author(s):  
Tulika Chakraborty ◽  
Satyaveer Singh Chauhan ◽  
Xiao Huang
Keyword(s):  
Quality Competition ◽  
Store Brand ◽  
National Brand

scholarly journals Price elasticities of demand for passenger air travel: a meta-analysis

2002 ◽  
Vol 8 (3) ◽  
pp. 165-175 ◽  
Author(s):  
Martijn Brons ◽  
Eric Pels ◽  
Peter Nijkamp ◽  
Piet Rietveld
Keyword(s):  
Meta Analysis ◽  
Air Travel ◽  
Price Elasticities
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