Improving recommender system via knowledge graph based exploring user preference

Author(s):  
Huilian Fan ◽  
Yuanchang Zhong ◽  
Guangpu Zeng ◽  
Chenhao Ge
Author(s):  
Punam Bedi ◽  
Sumit Kr Agarwal

Recommender systems are widely used intelligent applications which assist users in a decision-making process to choose one item amongst a potentially overwhelming set of alternative products or services. Recommender systems use the opinions of members of a community to help individuals in that community by identifying information most likely to be interesting to them or relevant to their needs. Recommender systems have various core design crosscutting issues such as: user preference learning, security, mobility, visualization, interaction etc that are required to be handled properly in order to implement an efficient, good quality and maintainable recommender system. Implementation of these crosscutting design issues of the recommender systems using conventional agent-oriented approach creates the problem of code scattering and code tangling. An Aspect-Oriented Recommender System is a multi agent system that handles core design issues of the recommender system in a better modular way by using the concepts of aspect oriented programming, which in turn improves the system reusability, maintainability, and removes the scattering and tangling problems from the recommender system.


Author(s):  
S. Guan ◽  
Y. Tay

We propose a product catalog where browsing is directed by an integrated recommender system. The recommender system is to take incremental feedback in return for browsing assistance. Product appearance in the catalog will be dynamically determined at runtime based on user preference detected by the recommender system. The design of our hybrid m-commerce catalog-recommender system investigated the typical constraints of m-commerce applications to conceptualize a suitable catalog interface. The scope was restricted to the case of having a personal digital assistant (PDA) as the mobile device. Thereafter, a preference detection technique was developed to serve as the recommender layer of the system.


Author(s):  
Shunichi Hattori ◽  
◽  
Yasufumi Takama

A recommender systemis a fundamental technique for finding information that is likely to be preferred by users among vast amounts of information. While existing recommender systems usually employ user preference or attributes of items to make recommendations, marketing fields have been taking notice of personal values, because that such values are significantly related to user preference. This paper investigates the applicability of personal values in modeling items and users. The results of questionnaires show the feasibility of a recommender system based on personal values.


2021 ◽  
Author(s):  
Nunung Nurul Qomariyah ◽  
Dimitar Kazakov

Abstract The massive growth of internet users nowadays can be a big opportunity for the businesses to promote their services. This opportunity is not only for e-commerce, but also for other e-services, such as e-tourism. In this paper, we propose an approach of personalized recommender system with pairwise preference elicitation for the e-tourism domain area. We used a combination of Genetic Agorithm with pairwise user preference elicitation approach. The advantages of pairwise preference elicitation method, as opposed to the pointwise method, have been shown in many studies, including to reduce incosistency and confusion of a rating number. We also performed a user evaluation study by inviting 24 participants to examine the proposed system and publish the POIs dataset which contains 201 attractions used in this study.


2021 ◽  
Author(s):  
Zhisheng Yang ◽  
Jinyong Cheng

Abstract In recommendation algorithms, data sparsity and cold start problems are always inevitable. In order to solve such problems, researchers apply auxiliary information to recommendation algorithms to mine and obtain more potential information through users' historical records and then improve recommendation performance. This paper proposes a model ST_RippleNet, which combines knowledge graph with deep learning. In this model, users' potential interests are mined in the knowledge graph to stimulate the propagation of users' preferences on the set of knowledge entities. In the propagation of preferences, we adopt a triple-based multi-layer attention mechanism, and the distribution of users' preferences for candidate items formed by users' historical click information is used to predict the final click probability. In ST_RippleNet model, music data set is added to the original movie and book data set, and the improved loss function is applied to the model, which is optimized by RMSProp optimizer. Finally, tanh function is added to predict click probability to improve recommendation performance. Compared with the current mainstream recommendation methods, ST_RippleNet recommendation algorithm has very good performance in AUC and ACC, and has substantial improvement in movie, book and music recommendation.


2019 ◽  
Vol 37 (3) ◽  
pp. 1-26 ◽  
Author(s):  
Hongwei Wang ◽  
Fuzheng Zhang ◽  
Jialin Wang ◽  
Miao Zhao ◽  
Wenjie Li ◽  
...  

2019 ◽  
Vol 9 (10) ◽  
pp. 1992 ◽  
Author(s):  
Hui Liu ◽  
Yinghui Huang ◽  
Zichao Wang ◽  
Kai Liu ◽  
Xiangen Hu ◽  
...  

Big consumer data promises to be a game changer in applied and empirical marketing research. However, investigations of how big data helps inform consumers’ psychological aspects have, thus far, only received scant attention. Psychographics has been shown to be a valuable market segmentation path in understanding consumer preferences. Although in the context of e-commerce, as a component of psychographic segmentation, personality has been proven to be effective for prediction of e-commerce user preferences, it still remains unclear whether psychographic segmentation is practically influential in understanding user preferences across different product categories. To the best of our knowledge, we provide the first quantitative demonstration of the promising effect and relative importance of psychographic segmentation in predicting users’ online purchasing preferences across different product categories in e-commerce by using a data-driven approach. We first construct two online psychographic lexicons that include the Big Five Factor (BFF) personality traits and Schwartz Value Survey (SVS) using natural language processing (NLP) methods that are based on behavior measurements of users’ word use. We then incorporate the lexicons in a deep neural network (DNN)-based recommender system to predict users’ online purchasing preferences considering the new progress in segmentation-based user preference prediction methods. Overall, segmenting consumers into heterogeneous groups surprisingly does not demonstrate a significant improvement in understanding consumer preferences. Psychographic variables (both BFF and SVS) significantly improve the explanatory power of e-consumer preferences, whereas the improvement in prediction power is not significant. The SVS tends to outperform BFF segmentation, except for some product categories. Additionally, the DNN significantly outperforms previous methods. An e-commerce-oriented SVS measurement and segmentation approach that integrates both BFF and the SVS is recommended. The strong empirical evidence provides both practical guidance for e-commerce product development, marketing and recommendations, and a methodological reference for big data-driven marketing research.


2020 ◽  
Vol 07 (01) ◽  
pp. 77-92
Author(s):  
Ja-Hwung Su ◽  
Chu-Yu Chin ◽  
Yi-Wen Liao ◽  
Hsiao-Chuan Yang ◽  
Vincent S. Tseng ◽  
...  

Recently, the advances in communication technologies have made music retrieval easier. Without downloading the music, the users can listen to music through online music websites. This incurs a challenging issue of how to provide the users with an effective online listening service. Although a number of past studies paid attention to this issue, the problems of new user, new item and rating sparsity are not easy to solve. To deal with these problems, in this paper, we propose a novel music recommender system that fuses user contents, music contents and preference ratings to enhance the music recommendation. For dealing with problem of new user, the user similarities are calculated by user profiles instead of traditional ratings. By the user similarities, the unknown ratings can be predicted using user-based Collaborative Filtering (CF). For dealing with problems of rating sparsity and new items, the unknown ratings are initialized by acoustic features and music genre ratings. Because the unknown ratings are initially imputed, the rating data will be enriched. Thereupon, the user preference can be predicted effectively by item-based CF. The evaluation results show that our proposed music recommender system performs better than the state-of-the-arts methods in terms of Root Mean Squared Error.


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