Longing for the past and embracing the new: Does nostalgia increase new product adoption?
Keyword(s):
Keyword(s):
1986 ◽
Vol 15
(1)
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pp. 33-43
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2014 ◽
Vol 67
(1)
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pp. 2836-2844
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2014 ◽
Vol 32
(2)
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pp. 214-223
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