Longing for the past and embracing the new: Does nostalgia increase new product adoption?

2021 ◽  
Author(s):  
Kun Zhou ◽  
Xiaoyin Ye ◽  
Jun Ye
2014 ◽  
Vol 67 (1) ◽  
pp. 2836-2844 ◽  
Author(s):  
Oliver Hinz ◽  
Christian Schulze ◽  
Carsten Takac

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