Assessing perceived value: moderating effects of susceptibility to brand prestige and susceptibility to normative influence

2016 ◽  
Vol 11 (3) ◽  
pp. 717-735 ◽  
Author(s):  
Sheng-Wuu Joe ◽  
Yuan-Hui Tsai ◽  
Chieh-Peng Lin ◽  
Hwa-Chun Ma ◽  
Chou-Kang Chiu
Keyword(s):  
Perceived Value ◽  
Moderating Effects ◽  
Normative Influence ◽  
Brand Prestige

What Make People Getting Charged Apps Instead of Free One?

2016 ◽  
Vol 24 (2) ◽  
pp. 57-74 ◽  
Author(s):  
Chen-Shu Wang ◽  
Cheng-Yu Lai ◽  
Shiang-Lin Lin
Keyword(s):  
Willingness To Pay ◽  
Mobile Applications ◽  
Cloud Storage ◽  
Perceived Value ◽  
Product Knowledge ◽  
Moderating Effects ◽  
Perceived Service Quality ◽  
Interesting Issue ◽  
Cloud Storage Service ◽  
Storage Service

In recent year, mobile devices have become an indispensable product in our daily life. Extensive amount of mobile applications (Apps) have been developed and used on these devices. Restated, in terms of the Apps future development and popularization, to understand why people have willingness to pay for use certain Apps has apparently became an important issue. However, there are various homogeneity Apps, which people can easily find some free succedaneum for use. Consequently, it would be an interesting issue to realize individual's intention to pay for use the Apps. In this study, the authors conducted a survey in Taiwan to realize individuals' willingness to pay for Cloud Storage Service (CSS), since CSS is one of the frequently adopted App for most mobile device users. The results show that both the perceived service quality and conformity positively affect the perceived value and then increases the user's willingness to pay indirectly. In addition, the findings also support that the users' product knowledge about CSS produce negative moderating effects on the perceived value and the willingness of pay.

scholarly journals Influence of Perceived Value and Innovation on the Propensity to Use Sports Tourism Websites among University Students: The Moderating Effects of Age and Education

2021 ◽  
Vol 17 (4) ◽  
pp. 478
Author(s):  
Marwan Taha Abed Rabee ◽  
Roxana Dev Bt Omar Dev ◽  
Tengku Fadilah Tengku Kamalden ◽  
Ahmad Nasrulloh ◽  
Seyedali Ahrari
Keyword(s):  
University Students ◽  
Perceived Value ◽  
Personal Characteristics ◽  
Moderating Effects ◽  
Sports Organizations ◽  
Sports Events ◽  
Sports Tourism ◽  
Tourism Websites ◽  
The Relationship ◽  
Study Offer

Abstract: In this study, the researchers sought to understand the effects perceived value and innovation have on the propensity of university students to use sports tourism websites. This study also examined the moderating roles of age and education on this usage. University students (N = 354; 292 women and 62 men) from a public university in Malaysia were surveyed for this study. The findings revealed that perceived value and innovation significantly influence the propensity to use sports tourism websites among university students. The results also showed that both age and education significantly moderated their purposed associations. The findings of this study offer sports website managers, as well as policymakers in sports organizations, an insight that will aid in the development of effective online strategies to attract young users to engage with sports tourism websites. This study also informs managers and researchers about the importance of age and education when considering the relationship between predictors and the propensity of users to use sports tourism websites. Keywords: Propensity to use websites, tourism, sports events, personal characteristics, perceived benefits, innovation.

scholarly journals Switching Cost to Customer Loyalty: Operation and Business Relationship

2016 ◽  
Vol 5 (1) ◽  
pp. 35
Author(s):  
Puji Setyawan E. Putranto
Keyword(s):  
Customer Loyalty ◽  
Value Creation ◽  
Switching Costs ◽  
Perceived Value ◽  
Business Relationship ◽  
Moderating Effects ◽  
Binding Factor ◽  
Business Customers ◽  
Business To Business ◽  
Seller Relationship

Many business customers to day consolidate their supply basis and implementing preferred supplier programs. Consequently suppliers forced to gain a key supplier status from their customers where as a collaborative buyer-seller relationship represents a source of competitive advance. The vendors sometimes in flict switching costs on their customers, to prevent them from defecting to new suppliers. In a competitive setting where competition dominated by a price war, the potential switching costs might be an exit barrier and a binding factor of customer loyalty. ln efforts to address that issue this research examines the moderating effects of switching costs on customer loyalty through both satisfaction and perceived-value measures. The research investigates opporlunities for differentiation through value creation in business to business (B2B) relationship.

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